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Model on
MGT 3940
Submitted to
Dr. Sasithorn Phonkaew
By
Proposed by
Group 4 Section 415
Semester 1/2010
Assumption University
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Introduction
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Literature Review
This paper's objective is to explain about the great place that the
people live, work and play is not concerned about money, but it
the people who live inside the city have positive attitude with their life, it
will be great for the city in order to crate strongly good image to tourists
and visitors. In other way, if the people have negative attitude with their
is not always true. The people also want to find a risk or it is difficult to
This paper which was motivated by the real need made a reliable
services.
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Conceptual Model of This paper
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Second literature study:
measurement instrument.
1. Quality
studies also found that that the relationship between perceived quality
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and effort invested in pre-purchase activities, the actual purchase
process, etc.) as well as the risks associated with the purchase (social
3. Image
We will borrow “Quality and Image” from this paper and we will reverse
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Third literature study:
1.Outcomes:
2.Method:
creativity exhibited.
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as reliability in meeting deadlines, responsiveness, dependable, and
4.Relationship:
5.Global:
6.Problem Identification:
In this case we will apply “Service” from this paper to use as our model
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Proposed Conceptual Model
p
Product Quality
- Airport Lounges
- Comfort Amenities
- Innovative Aircraft
- In-flight entertainment
- Electronic Ticketing
Customers Expectation
- Safety
- Friendly
-Comfortable
-Timely
-Precious
Airline Image
- Reputation
- Reliability
- Consistency
- Unique
- Luxury 8
Definition of Customer Perceived Value
Paper 1:
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Paper 2:
perceived value and quality are distinct constructs, both affecting tourist
tourist satisfaction.
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P2. The perceived value of a tourist destination’s offer affects
tourist satisfaction.
destination’s offer.
Source: Hence
Paper 3:
satisfaction/dissatisfaction experienced
have done so at the aggregate construct level, despite the fact that
performance. The third aim is to assess the relative impact of each service
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performance dimension on both perceived value and satisfaction. The
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References
No.2, pp.116-126
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