Factor Explanation Impact

Socio-cultural Population POSITIVE

According to Philippine Statistical Authority
(2016), as of August 1, 2015, Philippine
popuation was 100,981,437 and the growth
rate 2010-2015 was 1.72%. The population
density on the other hand, is 337 persons
per square meter. The population is a
crucial factor in determining the number of
potential customers/visitors in shopping
malls. Furthermore, malls are being
constructed on areas where population
density is high to ensure the continuous
visits of shoppers.

Age and Gender Structure POSITIVE

The Philippine median age for 2016 is 23.8
years old. Thus, Philippines has a young
population. Teenagers and young adults are
frequent visitors of shopping malls.**

Globalization
Leisure
Colonial mentality

Globalization
Globalization implies the opening of local
and nationalistic perspectives to a broader
outlook of an interconnected and
interdependent world with free transfer of
capital, goods, and services across national
frontiers (Business Dictionary, 2017).
Globalization has improved our way of living
and created an impetus for us to strive for a
better life. But in the process, it has
changed some of our traditional ways of
life, practices, beliefs and ideologies (The
Oughtopian, 2010).
 Family Orientation POSITIVE
Filipinos highly value the presence of their
families more than anything. Regardless of
the liberal influence they have gotten from
the west, the family remained the basic unit
of their society (Philippine culture -
common family traits, n.d.). The Filipinos
value for their families is best exemplified
through making sure that despite busy and
hectic schedules, they still find leisure time
to spend with one another. Malls are great
venue for families to spend time with each
other.
Colonial Mentali

Economic NEDA statement on Philippines Q4

2016 GDP growth

Economic growth from the first to the last

quarter of 2016 has been very encouraging,
with an average full-year growth of 6.8
percent. This is along the high-end of the
governments target of 6.0 to 7.0 percent
growth rate for 2016. This also brings the
seven-year moving average of real GDP
growth rate to 6.3 percent - the highest
since 1978.

We are likely either the third or fourth

fastest growing major Asian emerging
economy in the fourth quarter after Chinas
6.8 percent and Vietnams 6.7 percent. For
the full year of 2016, we could be the
second fastest, with China growing at 6.7
percent and Vietnam at 6.2 percent for the
whole year.

Domestic demand, in terms of investment

and consumption, continued to fuel growth
for the fourth quarter of 2016.
There was continued robust expansion in
investments, which grew by 15 percent.
Public investment in infrastructure
remained strong with public construction
expanding by 23 percent, faster than the
20.1 percent growth in the third quarter.
Private consumption grew, though slower
than the previous quarter, to a still
respectable 6.3 percent in the fourth
quarter. This is attributed to high consumer
confidence, modest inflation and interest
rates, and improving labor market
conditions (BusinessWorld | NEDA
statement on Philippines Q4 2016 GDP
growth, 2017).

Economic growth would mean greater

purchasing power. Demand for consumer
goods would then increase. The continued
robust expansion in investments would
provide more funds for companies.
SE Asia Stocks- Lower ahead of
May's speech on Brexit roadmap
In Southeast Asia, Philippines closed 1.6
percent
lower dragged down by financials and
consumer staples, its fifth straight session
of losses and biggest losing streak since
Nov 2016. "Today, the foreign selling is 311
million pesos ($6.25 million) and the total
value turnover is 5.5 billion pesos, which is
lower than the average," Felix said.
Property developer SM Prime Holdings Inc
ended 3.1 percent lower, while
Conglomerate JG Summit Holdings Incfell
3.88 percent (SE Asia stocks-lower ahead of
may's speech on Brexit roadmap, 2017).

The change in stock prices will affect the

desirability of equity as source of capital. As
stock prices increase, business and
consumer wealth expands. However, if the
stock prices decrease, this means it makes
less profit than before and may imply a
decrease in demand of that stock in the
 market.

Sociocultural

Demographic -

Economic