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COMSATS-Lancaster Dual Degree Programme

Lancaster Block, CIIT, Defence Road, Off Raiwind Road, Lahore


1 Course Title Communication Skills

2 Course Code HUM 103
3 Credit Hours 3(3,0)
4 Semester Fall, 2014
5 Resource Person(s) Sadaf Fatima
6 Contact Hours (Theory) 3 hours per week
7 Contact Hours (Lab) Not Applicable
8 Office Hours Will be decided after the final time table
9 Course Introduction

This module aims to polish communication skills of the students so that when they
communicate in their individual or professional lives, they can communicate effectively.
This module will provide an understanding of the four fundamental skills (listening,
reading, speaking, writing) used regularly in effective communication. It will also help
students integrate these four skills. It will provide them with the opportunity of
gaining factual knowledge about communication, including use of technology,
classifications and types of communication, methods for effective communication, and
trends in communication today.

10 Learning Objectives

This module aims to enhance students potential of communication in their lives. Particularly,
it focuses on communication at work places. After studying this module, the students will be
able to :
understand the importance of communication in the modern world of media
analyze and adapt their communication according to the audience
know how to move in todays competitive job market
develop argumentative skills in writing
have understanding of four skills of English
present their view point effectively in oral presentations
manage various steps involved in writing official letters etc
organize the information which can serve their purpose in their professional

Course Contents

Following are the details of the content which is going to be covered in this Module:
Lecture Schedule
Weeks Topic of Lecture Activities
Week 1 Importance of Communication Skills
Why acquire communication skills?
The need of using communication
skills in everyday life as well as at the
The advantages of using
communication skills effectively

Facing Todays Communication

Success in this changing world
Understanding communication
An overview of =verbal and non-
verbal skills

Setting the Stage for Effective


Language as the medium of

The relationship of language with
the four basic communication skills
The importance of acquisition of language
in communication skills
Week 2 Barriers to
Communication Process Communication: BBC
The communication process Video Recordings
The importance of understanding the
communication process,
Types of Communication
Principles of effective communication.
Exercises on the following:
Courtesy and consideration
Barriers to effective communication

Week 3 Listening Skills

Listening as a Communication Tool My Fair Lady: Listening
Characteristics of listening
Barriers to Effective Listening
Active Listening Concept
Keys to Effective Listening

Week 4 Phonetic Charts (Video

Speaking Skills-I Lecture)
Improving pronunciation
Familiarizing students with Phonetics and
Commonly mispronounced words
Speaking with an outline
Week 5 Speaking Skills-II
Speaking extempore
Improving general spoken expression
Speaking activities

Week 6 Presentation Skills

Giving speeches and Oral Presentations

Gathering material,
Organization of data
Use of appropriate language
Use of graphs
Figures and visual aids
Involving the audience
How to become a critical and constructive
listener during presentations?

Week 7
Field Trip Wren & Martin. High
Book fair etc.(volunteering at CIIT booth School Grammar
at any expo) &Composition. Pgs.281-4.
Mir, Surriya Shaffi,
Reading Skills Sabiha Mansoor
The basic rules of reading
Practice exercises on skimming, scanning Humaira Irfan. Skill
and surveying Worker: Student Activity
Reading comprehensions Book. Pgs. 5-139

Jakeman, Vanessa & Clare

McDowell. Insight into
Graphs and Chart Reading
IELTS. Pgs. 67-77.
Types of Graphs and Charts
Describing Trends

Week 8
Prewriting Stage
Free-writing, note keeping, brain storming,
mind mapping, journalistic questions (5
ws), Exercises for students

Chapter 6; pgs. 172- 212.

Gerson and Gerson.
Writing Skills-I Technical Writing: Process
and Product.
The essential ingredients of a piece of
writing, the writing process, how to write a

Week 9 Writing Skills-II

Essay Writing- I
How to write and organize an expository
Cause and effect essay
Problem solution essay
Comparison and contrast essay
Week 10 Essay Writing- II
A research essay
Argumentative essay

Week 11 Writing Skills-III

Critique Writing
Critical analysis of articles relating to their
Week 12
Writing Skills-IV
Formal Letters
Introduction to letter writing, Handouts will be given
differentiating between informal and
formal letters, kinds of formal letters,
parts of formal letter, practicing the letter
Technical Writing: Process
Correspondence at Work and Product.
Writing Emails Gerson and Gerson
Electronic Communication Chapter 5; pgs. 144- 165.
Online versus paper communication Chapter 13; pgs. 408-439
The internet, intranet and extranet

Week 13 Meetings: Group Communication Business Communication:

The role of groups in todays organizations Strategies and Skills
Basic characteristics of small groups
Advantage of group decisions James M. Lahiff
Types and purposes of group decisions John M. Penrose
The group leaders role during the meeting Chapter 18; pgs 440-465
Participants role during the meeting

Week 14
Communication for Employment -I
Job Search Process
Resume writing
Job letters
Week 15 Communication for Employment-II Essentials of Business
Interview Preparation techniques Communication
Types of Interviews Mary Ellen Guffy
Follow up of job interview Pgs: 363-402.

Week 16 Presentations &Problem Solving Session

14 Course Assessment
The assessment of this module shall have following breakdown structure

First Sessional Test 10%

Second Sessional Test 15%
Quizzes/Assignments 25%
Terminal Examination 50%

The minimum pass marks for the course is 50%. Students obtaining less than 50% marks in
any course shall be deemed to have failed in that course. The correspondence between letter
grades, credit points, and percentage marks at CIIT shall be as follows:
Grades Letter Grade Credit Points Percentage Marks
A ( Excellent) 4.0 90and above
A- 3.7 85-89
B+ 3.3 80-84
B (Good) 3.0 75-79
B- 2.7 70-74
C+ 2.3 65-69
C (Average) 2.0 60-64
C- 1.7 55-59
D (Minimum passing) 1.3 50-54
F (Failing) 0.0 Less than 50
Note: The marks to be assigned to students shall be in whole numbers and are not same as
followed in the annual system of Lancaster University.
15 Assessment Schedule
Week 2 1st Assignment; 1st Quiz
Week 3 2nd Assignment
Week 4 2nd Quiz
Week 6 3rd Assignment
Week 7 3rd Quiz
Week 8 4th Quiz
Week 9 4th Assignment
Week 11 5th Quiz
Week 12 5th Assignment
Week 14 6th Assignment
Week 15 6th Quiz
16. Format of Assignment
Assignments should be formatted and presented according to the parameters provided in class.
Broadly, the assignment will be assessed on the following parameters: presentation and
knowledge and understanding.
17. Text Book(s) 1. Gerson, Sharon J and Steven M. Gerson.
Technical Writing: Process and Product. Fifth
edition. New Delhi: Pearson, 2009.
2. Business Communicatin Today by Dogar Sons .
18. Reference Books 3. Lesikar Raymond V. and Marie E. Flatley.
Business Communication Today-Empowering the
Internet Generation. Academic Internet
Publishers. 2006
4. Bentley T.J. Report writing in Business: The
Effective Communication of Information.
5. Fitzgerald, Suzanne Sparks. Schaums Quick
Guide to Great Business Writing. McGraw-Hill.
6. Gerson, Sharon J and Steven M. Gerson.
Empowering Internet Generation.
7. Roy. M. Berko/Andrew D. Wolvin/Ray Curtis,
The Business of Communicating

8. Maira Treece, Communication for Business and

the Professions

9. Business Communication-Building Critical Skills,

Kitty O. Locker/ Kaczmarek
10. .
11. Locker, Kitty O. Business and Administrative
19. Plagiarism

Plagiarism involves the unacknowledged use of someone elses work, usually in coursework,
and passing it off as if it were ones own. Many students who submit apparently plagiarised
work probably do so inadvertently because of poorly developed study skills, including note
taking, referencing and citations. This is poor academic practice rather than malpractice.
However, some students plagiarise deliberately, with the intent to deceive. This intentional
malpractice is a conscious, pre-mediated form of cheating and is regarded as a particularly
serious breach of the core values of academic integrity. The Dual Degree Prorgamme has
zero tolerance for intentional plagiarism.

Plagiarism can include the following:

1. collusion, where a piece of work prepared by a group is represented as if it were the
students own;
2. commission or use of work by the student which is not his/her own and representing it
as if it were, e.g.:
a. purchase of a paper from a commercial service, including internet sites,
whether pre-written or specially prepared for the student concerned
b. submission of a paper written by another person, either by a fellow student or a
person who is not a member of the university;
3. duplication (of ones own work) of the same or almost identical work for more than
one module;
4. the act of copying or paraphrasing a paper from a source text, whether in manuscript,
printed or electronic form, without appropriate acknowledgement (this includes quoting
directly from another source with a reference but without quotation marks);
5. submission of another students work, whether with or without that students
knowledge or consent;
6. Directly quoting from model solutions/answers made available in previous years;
7. cheating in class tests, e.g.
a. when a candidate communicates, or attempts to communicate, with a fellow
candidate or individual who is neither an invigilator or member of staff
b. copies, or attempts to copy from a fellow candidate
c. attempts to introduce or consult during the examination any unauthorised
printed or written material, or electronic calculating, information storage device,
mobile phones or other communication device
d. personates or allows himself or herself to be impersonated.
8. Fabrication of results occurs when a student claims to have carried out tests,
experiments or observations that have not taken place or presents results not supported
by the evidence with the object of obtaining an unfair advantage.
These definitions apply to work in whatever format it is presented, including written work,
online submissions, group work and oral presentations.
20. Attendance Policy

Every student must attend 80% of the lectures/seminars delivered in this course and 80% of
the practical/laboratory work prescribed for the respective courses. The students falling short
of required percentage of attendance of lectures/seminars/practical/laboratory work, etc., shall
not be allowed to appear in the terminal examination of this course and shall be treated as
having failed this course.
21. Field Trips/Case Studies/Seminars/Workshop
Case study:
Week 8
Field Trip:
Will be informed later


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