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BUSINESS PLAN
ALLURE HOMEMADE ENTERPRISE
EXECUTIVE SUMMARY
as a quick service ice-cream shop where customers sit around the table and watch their
desserts are being made. They can also put their own desired ice creams topping which
are provided on their table. Our ice-cream is the best ice cream with its uniqueness
combination with Aloe Vera which gives myriad of benefits to human health. Plus, Allure
Homemade also gives less costly as compared to other competitors in such that place.
making our business to higher level, and as a guideline to increase the efficiency of
companys operations. Other than that is to increase the confidence level of bankers and
suppliers in order to rise for capital and obtain financial support from the venture.
Allure homemade will hold true to its vision to enlarge our ice cream empire in 3
years time and be the best flavor ice cream shop in Malaysia, besides being a new
concept with western fashion feel in order to become a favorite spot for Sunway City
natives. As the reported national leader in money spent in restaurants, Lost World of
Tambun is an optimal location for launching a new ice cream shop concept. Allure
Homemade Enterprise also hopes to become a destination for the thousands of tourists,
We had made some surveys to gain some information on the location itself from
researching on populations, interest and existing business in certain area. From the
survey, we decided to open our business in Sunway City which is nearer to the Lost
World of Tambun. The main reason we choose this location is because the place is
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nearer to the residence area as our target market and be the popular place during
holiday. Allure is also looking to bring Aloe Vera ice-cream concept to Malaysias market,
where the product is currently unavailable. Our company's initial offerings will be a
mixture of rich, creamy homemade ice-cream with chewy Aloe Vera , in a selection of
sizes. Through selective marketing we intend to create a loyal customer base that will
see Aloe Vera ice-cream from Allure homemade as a high-class, yet affordable scoop
We predict our first year sales will reach approximately RM 468,000 and climb to
over RM 538,000 by the end of the second year. Despite an initial loss in year one, we
expect to become profitable by year two without endangering our cash reserves.
According to our marketing research, these sales should be easily attainable by even a
start up scoop shop. Our overall financial model is conservative and it emphasizes long-
term opportunities in the local market over quick returns favored by hip new ice cream
Our market target of customers are people which involves the residence of the
area or foreigner within among all ages. Even students and children can afford to buy
our ice cream as it is affordable price compared to our competitors. We believe we will
be able to achive our business goal with our business financial position and being one of
the well-known homemade ice cream company in Malaysia and the entire world.
INTRODUCTION
The name of our company is Allure . The reason we choose this name is because
it brings the uniqueness of our company in terms of its Allure terms, aloe. This
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name may attract more people through its uniqueness name and products which
We are selling homemade rich, creamy and selection size of ice-cream with chewy
Aloe Vera. Our business time is 6 days a week from 9 a.m until 9 p.m .
No.1, Persiaran Lagun Sunway 1, Sunway City Ipoh, 31150, Ipoh Perak
3 March 2016
To introduce our newly homemade Aloe Vera ice-cream and bring this product to higher business
level.
To provide customers with delightful and healthy Aloe Vera ice-cream which gives 1001 benefits to
humans health.
To expose the communities with the nutritious of aloe vera , especially among vegetarians.
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Allure Enterprise becomes famous and a well-known products for its low price, homemade,
MAIN BODY
proposal ventures. The other purposes of preparing the business plan are as
follows:
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Business Address : No.1, Persiaran Lagun Sunway 1, Sunway City Ipoh, 31150, Ipoh
Perak
Instagram : @allureenterprise
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ages.
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Sabah
E-mail : faranur94@gmail.com
Contact number : 0194293365
Date of birth : 28 July 1985
Age : 31
Marital status : Married
Academic qualification : Master in Business Administration MBA Bachelor of
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Age : 29
Marital status : Married
Academic qualification : Master in Business Analysis and Strategic Management,
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Science
Course attend : Communication course by Office Management Department-
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in Accountancy
Course attend : Communication course by Office Management Department-
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Permanent address : No 3, Jalan Alam Suria 16/21, Seksyen 16, Bandar Puncak
Diploma in science
Course attend : Communication course by Office Management Department-
2.3.1 Building
Type : Double storey shop lot (corner)
Structure : near to residential area and water theme park
Size : 29 x 70 square feet
Cost of the building : RM per month
2.3.2 Basic Amenities
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Water
Electricity
Wireless connection
Telephone cable
MISSION:
affordable homemade ice cream in a friendly community and increase our profit by
VISION:
To enlarge our ice cream empire in 3 years time and be the best flavor ice cream
shop in Malaysia
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Contribution(RM
)
1 Norfarahin bt Khairul General Manager 30% 3,123.90
Nizam
2 Nor Aini binti Saidun Administrative 1561.95
Manager 15%
3 Nurul Aqilah bt Sham Operational 15% 1561.95
Mnanager
5 Nurul Ain Syahirah bt Financial 15% 1561.95
Nizam Manager
Total 100% 10,413.00
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MARKETING PLAN
organization at the same time to achieve the organizational goal. According to The
for creating, communicating, delivering and exchanging offerings that have value
increase sales of products or services as long as the activities are in the line with
religious and ethical practices. Marketing is also an activity that entrepreneurs used
to promote their products in most efficient and effective ways in order to introduce
the products and services to market. The backbone of the marketing strategies
which are the four P. The four P is the main guideline that have been used in a
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Marketing also involved with details plan on identifying the market itself.
Where,it is a vital thing to know exactly the market that we wish to enter so that our
entering will have a good prospect in the future. Thus, lead the company to gain
profit. Starting with knowing who the target consumers are until forecasting the
sales that we will own in the future, marketing plan will be needed in the process.
overall of our plan will business plan become smoothy and easy to implement.
There are several characteristics that we must critically anlyze to make a good
Allure Enterprise is modern, fun and colourful ice cream shop that focus on
selling our delicious ice cream. Our ice cream is the homemade ice cream which
are made from flavours of vanilla, strawberry and milo. We are used aloe vera as
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our main base which is aloe vera is put in the all flavours of ice cream. We also
used milk, ovalette and food colouring as our ingredients. Besides of selling
colourful ice cream, we will also give a free of mineral water to our customers as
one of our tactic to attract more people to come at our ice cream shop. Our
objectives is to sell the preferable foods by focusing on the types of dessert that
usually Malaysians love to eat. Other than that, we want to support Malaysia
economic by commercialize our new brand ice cream. We are selling our own
creation of ice cream to all eople especially people whose love to ice cream.
Our ice cream shop, the Allure is located in Sunway City, Ipoh. We are
going to open up this ice cream shop in this area because this area is nicely
developing as there are tourism and entertainment area available near the area of
our ice cream shop. One of the popular and new place that will attract people to
come is Lost World of Tambun that located near of our ice cream shop. Lost World
and also located in one of Malaysias most historic city, rich with culture and
heritage. So, we can use this opportunity to introduce our new brand of ice cream
Malaysian tends to eat outside during the weekend because of their working
schedule on the day and during the weekend is the time that they are used to
spent with their love ones. Understanding these needs and wants of the population
size of plastic container with variety of colour of plastic container. The varieties of
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The exterior design of our ice cream shop is modern while catering to a
care free crowd seeking sweets in an inviting. The interior design of our ice cream
shop is more to fun and colourful concept. Bright colours will be used in the interior.
This concept will attract many people especially the childerns attention to come
and eat ice cream in our shop. Wi-Fi is available for free in our shop for the
teenagers and adult to use. This Wi-Fi will attract people especially teenager that
Whatsapp to come in our shop. We also provide small photo booth section for our
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Increase the production of ice cream and profit by increasing our target sales per year.
Our main objective is to provide and serve a comfort area for the customers to gather enjoy their
dessert and time with their love ones.
We want the customers happy when they come to our ice cream shop and the taste of our ice
cream will make them to come again.
Our mission to open a new branch of our ice cream shop and be the best favourite ice cream
among the people in Malaysia.
of our product and service to our expected target market.The target markets for the
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Market size refers to the total potential purchase of the target market.This
market size is normally state in units or Ringgit Malaysia and can be calculated
= RM 5.00+ RM 1.00
=RM 6.00
= 400,000 X RM 6.00
= RM 1,400,000
400,000 RM 3,120,000
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3.5 Competitors
alternative products and services to the same target market. It is vital for us to
identify the other competitors both strength or weakness in term of experience, the
stability of the business, financial ability, target market and differentiation. This can
help to prepare our brand new ice cream shop to be ready to compete with all the
some survey on the available competitors within the scoop of the business and we
have identified two most close competitors to our ice cream shop.
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City,31150 Ipoh,Perak
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Market share refers to the predictable potential sales of the business after
taking into consideration of the market size and competitors influences. As a new
corner in the business, we must have the nerve to venture and be brave to face
with the existence competitors who are doing the same kind of business with us.
Meanwhile, to determine the market share we have been resolute throughout the
market size month and the products that have been produced by our business.
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important in order to measure whether the company will profit, lose or brealeven.
There are several factors that need to be considered when doing a sales forecast
suah as the recognition of the business, seasonal and festive factors and also the
been done
Celebration and holiday seasons
(RM)
January 39,000 GRAND OPENING
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YEAR
March 40,000 SCHOOL HOLIDAY
April 39,000
July 36,200
August 40,000
September 40,800
October 39,000
HOLIDAY
TOTAL RM 468,000
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MONTHS REMARKS
April -
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October -
(RM) Sold
Ice cream 4.00 6,500 26,000
all of its marketing goals into one compressive plan andfoundation of a marketing
throughout Sunway City,Ipoh.In this business,we are competing with other ice
cream shop like Baskin Robbins and Penguin Gelato.So we are decided to provide
variety of ice cream to resident from Sunway City,Ipoh with cheaper and
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3.8.1 Product
We are decided to sell ice cream which are made from flavours of
vanilla, strawberry, milo and aloe vera as the main base for our ice cream.
People will more attract to come at our shop because we are used aloe
vera as our main ingredients and other shop still not available in market.
So, this is our advantage because we are the first shop that sell the ice
cream that made up from aloe vera as our main ingredient. People will try
our ice cream to know the taste of new product in the market. Besides of
the many fun and colourful flavours of the ice cream, we will also give a free
mineral water to customers whenever they want the mineral water. Allure
enterprise is modern with fun and colourful ice cream shop that focuses on
selling our delicious ice cream. The trade name of our ice cream shop is
the customers are happy when they eat our ice cream. We are served our
ice cream in a colourful cup. Our aim is to make the customers happy when
they come to our ice cream shop and the taste of our ice cream will make
them to come again. So, we are trying to sell our product with very
reasonable price according to the flavours of the ice cream. Other than that,
we are providing a comfortable shop that have a good hygiene that can fulfil
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3.8.2 Place
factors which this area is nice developing as there are tourism and
entertainment are available near the area.In Ipoh,there are lot of modern
and popular ice cream shop like Haagen Dazs and cool station and there
are two most visited ice cream shop available in Sunway City,Ipoh which
are Baskin Robbins and Penguin Gelato.Sunway City is near with tourism
opening an ice cream shop in Sunway City,Ipoh as there are many people
will come especially at weekend to spent their time with special ones.
3.8.3 Price
and make comparison regarding the quality.We put our ice creams price
based on the cost used to make the ice cream.The proper fixed price for
5.00.Usually,the fixed pice for other competitor is much higher than our ice
cream.So,we take this opportunity to allow people to come to our ice cream
shop that contain a cheaper price than other ice cream shop.
3.8.4 Promotion
1 To increase sale
2 Creation of brand equity
3 To present information to customers as well as other
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public holiday which are Chinese New Year, School Holiday,Hari Raya
Deepavali, Christmas and National day. We will give free one cup of ice
cream during our promotion. This promotion also can introduce our new
company to other people that still do not know about our ice cream shop.
Gladly, we have a good news to those followed our requirement which they
can choose any flavours of ice cream in our shop. For Chinese New Year, those
who wears Cheongsam while on Hari Raya Aidilfitri for those who wears Baju
Kurung and Baju Melayu and on Deepavali for those who wears Saree and Dhoti
and lastly on Christmas for those who wears red and emerald green shirt are
qualified to get free two scoop of ice cream. This promotion will be opened start
HOLIDAY DATE
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In business life,promotion is one of the main and most vital aspects that
must be focused on.The reason why the promotion strategy is important because it
can help us to introduce and advertise our new business to the public.Due to
that,the public recognize and will know about our existence.The tables below are
Strategy Explanation
our ice cream shop.The board comes with LED lights which will
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their favourite meals and share with their friends in our official
advertisement audience.
Table 8: Marketing strategy.
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3.10.1 Advertising
Signboard
LOT A-NO 1
Figur
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3.10.2 Flyer
Time:10 am- 9 pm
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3.10.3 Bunting
Time:10.00 am-9.00 pm
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ALLURE ENTERPRISE
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3.10.5 Publicity
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(RM) (RM)
1. FIXED ASSET 1500.00
-SIGNBOARD
-SALARY/EPF/SOCSO
-SALE CONSULTANT
-PROMOTION BUDGET
3. OTHER EXPENSES 1000.00
-GRAND OPENING
TOTAL 1500.00 400.00 1000.00
OPERATIONAL PLAN
4. Introduction To Planning
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The operation plan is the one of the section that is included in the business
specification and time to fulfill customers requirements at the lowest possible cost.
The operations plan will ensure the business is able to produce the product
or to provide the services that the business had planned in the marketing plan. The
operations plan need to be design to fulfill our customers and the workers need
and want. Therefore, the operation activities must be suitable and clearly planned.
by the help of some strategy. It is the main priority of Allure Enterprise is to ensure
To ensure that our operation in business runs smoothly in the perpetuate product quality.
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To make sure the accuracy and quality of works and the creativity of service is always good.
To get customers satisfaction with the quality of the catfishes.
To maintain the level of production in marketing market target.
To improve the workers productivity in their work by giving motivation.
To solve problems with affections briefly way without disturbing the business operation.
To maximize profit at the first place and minimize the cost of production, wastage and damages.
Add the creamer, egg, vanila essence, into the mixing bowl
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The
The ready made
remaining ice cream
doughs and are transferred
other materials and displayed
are stored on the displaying
in refrigerator for next
freezer counter for
batch of production customers to choose and eat in our cafe.
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Another ingredients for matter B are aloe vera, strawberry emulco, milo,
vanilla
Matter A mix with matter B through three types of ice cream at each
When done and let them sit, then ice cream are decorated with edible
decorations
Take the ice cream and let them sit on a refrigerator for about 24 hours to
cool
The ready made ice cream are transferred and displayed on the displaying
The remaining doughs and other materials are stored in refrigerator for
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Another ingredients for matter B are aloe vera, strawberry emulco, milo, vanilla
Matter A mix with matter B through three types of ice cream at each
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Ensure that all the raw materials are enough and ready for the
operation for a day
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Food ready
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Customers satisfaction
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of all facilities necessary for future operations. During the scheduling phase the
product to be made. Besides, it helps to decide the ways and means of production
and showing the direction. That importantly, it is based on sales forecasting. So, it
is important to make sure that the business is able to produce outputs that are
enough to fulfill the expected market demand or sales. This can be achieved by
determine how much output to produce for a certain period of time such as in a
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Material Quantity Total Price/unit Total
Requiremen (RM)
t
Sweetened creamer 390g 163 2.80 456.40
B
Vanila flavour 25ml 52 2.30 119.60
TOTAL 15,335.55
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5 Egg 15 eggs
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8 Milo 450g
12 Strawberry 50g
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LIST OF PACKAGING
requirement (RM)
Ice-cream cup 1 6500 0.20 1,300
TOTAL 1,950
LIST OF UTENSILS
TOTAL 1,000.00
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Operation Hours:
Business Hours:
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Friday
Saturday 10.00 a.m to 9.00 p.m
Sunday
Allure Enterprice operate 6 days per week. Our daily operation hours on
weekdays are 13 hours per day. Then, our business hours on weekdays are 12
hours per day. Our company have considered the most appropriate time and day in
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Item Fixed Asset (RM) Monthly Expenses (RM)
MAJLIS BANDARAYA IPOH
NO PENIAGA : D274900
AhmadM
(AHMAD MOKHTAR BIN JAMAL) LESEN HENDAKLAH DIPAMERKAN
PEGAWAI BAHAGIAN PERNIAGAAN
Machine and Equipment 6,170.00
MAJLIS BANDARAYA IPOH
Utensils 1,000.00
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= RM 39,000
RM 24,856
= 1.57
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ADMINISTRATION PLAN
5. Introduction to Administration
run smoothly and efficiently. The performance growth and survival of the business
depends on managerial skills and capabilities. The administrator should have the
company.
emergency leaves, maternity leaves and annual leaves. Furnishing and equipping
the office to keep the working environment is enjoyable to both employee and
goals of the business and direct the business towards achieving those goals. The
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significant work where it compresses all the elements to make sure the
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General Manager
Norfarahin binti
Khairul Nizam
Assistant Manager
Idayu Farahin binti
Harol Nizam
General Worker
POSITION NO OF STAFF
General worker 1
Marketing Manager 1
Operational Manager 1
Administration Manager 1
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Financial Manager 1
Assistant Manager 1
General Worker 1
TOTAL 7
organization standards.
Marketing Manager Analyze, pick and determine opportunities in the market
front door
Operational Manager To making sure that all operation from start to last perform
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smoothly
Take care of the equipment and material used in the
process of product
To make more creative and tasty product from time to time
based on trend
Manage the kitchens operation and preparing customers
orders
Administration Manager To plan and carried out the company policies
Responsibilities in recruiting worker and salary
Taking and serve customers order
Financial Manager Develop an Annual Budget
Work as the cashier at the counter
Assistant Manager Assist Marketing Manager to control and proceed with
market
Help in getting more ideas to improve the sales of the
product in company
General Worker Work as the kitchens helper to assist operational manager
Maintain the shops cleanliness, neatness and good
exposures
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WORKERS REMUNERATION
(RM)(A) (RM)(C)
General 1 1,200.00 144.00 30.00 1374.00
Worker
Total 1 1,200.00 144.00 30.00 1374.00
UNIT(RM)
1. Computer 1 1,500.00 1,500.00
2. Printer 1 200.00 200.00
3. Dustbin 1 2.00 2.00
4. Office Table 1 200.00 200.00
5. Office chair 4 20.00 80.00
6. Broom set 1 20.00 20.00
TOTAL 9 1,942.00 2,002.00
ADMINISTRATION BUDGET
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EXPENSES
Office Equipment and 2,002.00
Furniture
WORKING CAPITAL
Salary
General 1,200.00
Worker
EPF 144.00
SOCSO 30.00
Bills:
Internet 100.00
Water
Electricity 250.00
400.00
Shop Rent 1700.00
Other Expenditure
Deposit for Rent 3,400.00
Deposit for Utilities 750.00
OTHER EXPENSES
Business 200
Registration Fee
Stationary Expenses 50.00
Preliminary 30.00
Expenses
TOTAL 2,002.00 3,824.00 4,430.00
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FINANCIAL PLAN
enterprise. Financial plan incorporates all financial data derived from the operation
budgets, for example, the marketing, operation and administrative budgets. The
finance manager has not only to plan, procure and utilize the funds but also has to
exercise control over finances. This can be done through many technique like ratio
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because we will know whether our business is running smoothly or not. Financial
should included in this report to make sure all capitals contributed by all members
are well managed in the right way in short, or profits and loses in this business can
be detected.
prevent any excessive use of expenses that can cause the business unable to get
the profit in the end of the year. There are several items that need to be in financial
Project implementation
Sources of funds
Pro forma income statement
Pro forma cash flow statement
Pro forma balance sheet
Financial analysis
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CONCLUSION
The main purpose of this business is to serve the customers and consumers with
healthier, tastier and more unique homemade ice cream. Compared to our competitors,
we will offer and give the customers a lower price of our tasty ice cream. With the unique
and tasty ice cream we produced, Allure Homemade ice cream could be brought to a
new level, higher than our competitors. With the excellent combination of flavors, along
with the delicious topping of the customers choice, it surely will bring smile and make a
Alongside of its delicious taste, aloe vera has been proven to have a lot of health
benefits. As we already know, aloe vera contains bioactive compounds that can improve
health along with it also has potent antioxidant and antibacterial properties. This also
means that, as we eat the ice cream, our health is assured. And yes, it surely a healthy
Parents would not have to worry of our product, as sugar content in the ice
creams concerns then, however, with aloe vera benefit as pure aloe vera juice reduces
dental plaque as effectively as mouthwash, parents do not have to worry about childrens
cavity anymore. Our Allure product is made up of the true ingredient, true aloe vera, and
we can assure the originality of the product, which means the benefits inside the aloe
vera is preseved and conserved. We use none other than pure ingredients.
Our special Allure Homemade ice cream is suitable for every class of age. Aloe
vera also has the ability of improving skin elasticity and help in preventing wrinkles. This
is one of the attraction, which we allure the 40s to come by. As aloe vera is able in
helping lowering blood sugar levels, our product is also suitable for diabetics person.
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BUSINESS PLAN
ALLURE HOMEMADE ENTERPRISE
That being said, we have prepared healthy snack for almost to everyone, despite what
From the information presented in this business plan, it can be concluded that
this endeavour is highly profitable and viable, bearing any foreseen and high unlikely
circumstances. With such careful management and farsighted vision of partners, this
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