Guidance for Web Pages

of Fresenius Kabi subsidiaries

Fresenius Kabi Corporate Communications, Dec 2009 / Version September 2011

Content

Page

Introduction 3

Design Guidance
Homepage 4
Inside pages 6

Use of logos 10

Style Guidance: Typography and Colors

Homepage 11
Inside pages 15

Content Guidance
Homepage 19
Content about the Company 21
Inside pages 23

Layout 26

Contact 29

Copyright Fresenius Kabi AG 2

Introduction

Worldwide, our brand identity is a powerful, unifying way for communicating the
value, trust, leadership and integrity of Fresenius Kabi. Whenever Fresenius Kabi is
recognized for these characteristics, we build our brand awareness and market
leadership. This, in turn, increases the value of our brand, creating benefits for all of
our businesses.

Our ability to build a truly global brand depends on how well we all understand and
use the Fresenius Kabi identity system. We have many customer touchpoints, but
we have one constant and unifying brand. Each of us should understand and
consistently apply the Fresenius Kabi corporate design. Our unique corporate design
is the foundation for building a global brand and will help us communicate Fresenius
Kabis leadership and build business success.

This document is intended to safeguard a uniform and consistent performance of

Fresenius Kabi AG within the world wide web.

Please take into account these guidelines for your web pages. In this way you will
assist in fostering a strong image of Fresenius Kabi worldwide.

The subsidiaries are responsible for the content of their web page, all IT decisions
(programming, hosting etc.) and that the content of the web page complies with all
legal local requirements.

Copyright Fresenius Kabi AG 3

Guidance for the Homepage Design

To assure a uniform corporate design of Fresenius Kabi worldwide the

print space and our logo are binding.

Please design your local homepage:

direct log-ins
local pictures
introducing image and text of the respective subsidiary
navigation structure
local news chapters such as new congresses

Optimized for screen resolution: 1024 pixel (px).

Recommended configuration/placement of the website: Centered in the

browser window.

Copyright Fresenius Kabi AG 4

Design of Homepage
Meta
navigation
Main
navigation

= local

= mandatory

Bottom line

Copyright Fresenius Kabi AG 5

Design of Inside Pages

Binding is the place of the main navigation bar in the horizontal, the text
fields in the middle and the bottom line.

The navigation structure e.g. on the left and above the text field
depends on the volume of your content. The blue background color within
the text field highlights the contents.

Copyright Fresenius Kabi AG 6

Design of Inside Pages
Meta
navigation
Main
navigation
Breadcrumb
navigation

= local

= mandatory

Left navigation

Bottom line

Copyright Fresenius Kabi AG 7

Design of Pictures for Inside Pages

The subsidiaries have to check the used pictures in terms of copyright

restrictions and compliance with local legal requirements.

Pictures for the internet should have a gif-, png- or jpg-format. Other formats
are not supported by most of the common browsers.

Please note the following:

Jpg/Png: For pictures with much colors, e.g. photos (recommended).

Gif/Png: For pictures with less colors,

less color graduations, e.g. logos (transparency).

In general pictures should not have a volume above 30 KB. A higher volume
could slow down the loading time for the use.
For every picture a maximum width of 440 pixel is defined. A height of 300 pixel
should not be exceeded. Pictures are centered.

Please use the text field (body) in the middle for your pictures.

Every product picture should have a caption.

Copyright Fresenius Kabi AG 8
Design of Pictures for Inside Pages
Meta
navigation
Main
Breadcrumb navigation
navigation

= local

30 KB
440 px (width)
max. 300 px (height)
Centered
Left navigation
Caption,
right-aligned

Copyright Fresenius Kabi AG 9

Use of Logos

LOGO
Fresenius Kabi brings people together from all over the world with different cultural
backgrounds working together as a team. With our commitment to improve patients
quality of life, we take care of our customers specific needs throughout the world.

This is all represented by a symbol of human beings standing one behind the other
(head and shoulders), visualizing the team spirit and the vision of Fresenius Kabi.

Please note that the corporate logo may neither be changed nor used in its individual
parts.

DO NOT combine the company claim with another slogan or claim, or create a new
claim that contains our caring for life claim.

Ready to use logo files can be found on the Fresenius Kabi Intranet/chapter Design
Navigator.

Use of other company logos

Within web pages titled Fresenius Kabi company logos e.g. Calea, APP, or Fresenius Vial
should not be used on the homepage. Exceptions should be addressed to Corporate
Communications Fresenius Kabi.

Copyright Fresenius Kabi AG 10

Style Guidance
Typography and Colors

The color guidelines for our logo and the navigation bar are binding.

Used Font: Verdana

Arial (Supplementary Font)
Helvetica (Supplementary Font)

Please refer to the following seven pages for details regarding the
typography and the colors.

Copyright Fresenius Kabi AG 11

Style Homepage
Meta
Logo navigation
Main
navigation

Corporate
text

Welcome text

News menu

Bottom
navigation
Copyright Fresenius Kabi AG 12
 Style Homepage
Typography
Meta navigation:
Logo: 160 x 42 px Verdana, Bold, 11 px,
RGB 0,0,0, #000000

Main navigation:
Verdana, Bold, 11 px,
Corporate text: RGB 0,0,0, #000000
Interstate, Bold, 40px, Mouse Over - Red Color
Sharp, Spacing 0, RGB 153,51,51, #993333
color: #FFFFFF
Interstate, Bold, 10px,
Sharp, Spacing 30,
color: #FFFFFF
If your agency does Verdana, Bold, 20 px, RGB 101,108,118, #656C76
not have Interstate
you can furnish the Welcome text:
service provider with Verdana, 13 px, RGB
the order form that 101,108,118, #656C76
can be found on the
Fresenius Kabi Headlines:
Intranet/chapter Verdana, Bold, 20 px,
Design Navigator. RGB 101,108,118, #656C76

News menu:
Otherwise you may Headline:
use Verdana. Verdana, Bold, 11 px,
Claim: RGB 101,108,118, #656C76
Verdana, Bold, 36px, Text:
Sharp, Spacing: -30, Verdana, 11 px, RGB
color: #FFFFFF 101,108,118, #656C76
Subline:
Verdana, Bold, 10px, Bottom navigation:
Sharp, Spacing: -55, Verdana, 11 px (9 px if your
color: #FFFFFF footer content requires more
space), RGB 0,0,0, #000000
Copyright Fresenius Kabi AG 13
 Style Homepage
Color
Meta navigation:
Logo Bar color: RGB
192,197,203, #C0C5CB to
RGB 159,166,176, #FA6B0

Main navigation:
same as meta navigation

Corporate text: Local Picture:

Box color: #000000, 100 KB, 970 x 215 pixel
alpha: 34%

Background Footer Line:

color: Bar color: RGB
RGB 255,255,255, 238,238,238, #EEEEEE
#FFFFFF

Bottom navigation:
Bar color: RGB 192,196,199,
#C0C4C7 to RGB
159,166,174, #9FA6AE
Copyright Fresenius Kabi AG 14
Style Inside Pages
Navigation
Meta
navigation
Main
Breadcrumb navigation
navigation Please use only
one navigation
level for the
hover menu.

Copyright Fresenius Kabi AG 15

Style Inside Pages
Meta
navigation
Main
Breadcrumb navigation
navigation
Contact-Link
Title
Print-Link
Product
navigation

Body

Left navigation

Copyright Fresenius Kabi AG 16

Style Inside Pages
Typography
Meta navigation:
Logo: 160 x 42 px Verdana, Bold, 11 px,
RGB 0,0,0, #000000
Main Navigation:
Breadcrumb Verdana, Bold, 11 px,
navigation: RGB 0,0,0, #000000
Verdana, Bold, 17 px,
Verdana, 11 px, RGB 101,108,118, #656C76
RGB 14,130,199, Contact- and
#0E82C7 Product Print-Link:
navigation: Verdana, 11 px,
Verdana, 9 px, RGB 0,0,0, #000000
RGB 0,0,0,
#000000
Mouse Over - Red
Color Body:
RGB 153,51,51, Headline:
#993333 Verdana, Bold, 13 px,
RGB 0,0,0, #000000
Text:
Verdana, 13 px,
RGB 0,0,0, #000000
Left navigation:
Verdana, Bold, 10 px,
RGB 0,0,0, #000000
Mouse Over - Red Color
RGB 153,51,51, #993333

Bottom
navigation:
Verdana, 11 px (9 px if
your footer content
requires more space),
RGB 0,0,0, #000000

Copyright Fresenius Kabi AG 17

 Style Inside Pages
Color
Meta navigation:
Bar color: RGB
192,197,203, #C0C5CB
to RGB 159,166,176,
#FA6B0

Main navigation:
same as meta navigation

Background color
content:
RGB 223,232,239,
#DFE8EF

Picture:
440 px (width), max.
300 px (height)

Background Bottom navigation:

Bar color: RGB
color site: 192,196,199, #C0C4C7
RGB 255,255,255, to RGB 159,166,174,
#FFFFFF #9FA6AE

Copyright Fresenius Kabi AG 18

Content Homepage

Please add on the homepage recommended place: bottom line a link

to the homepage of Fresenius Kabi AG (www.fresenius-kabi.com).
Due to legal reasons please implement an imprint and a legal disclaimer
on your homepage.
To ensure a common positioning of our company please integrate the
image text:
caring for life
Therapy and care for critically and chronically ill patients

within the picture field.

Therapy and care for critically and chronically ill patients can be written in
your local language. Please stick to English for the claim: caring for life.
Please do not change the language of the claim.

= local picture

= mandatory

Copyright Fresenius Kabi AG 19

Content Homepage
Overview

= local

= mandatory

Local company
name

Copyright Fresenius Kabi AG 20

Content Company

If you want to publish company information about Fresenius Kabi in

general (not about the local Fresenius Kabi subsidiary), please add one
chapter called Fresenius Kabi AG. The content of this chapter will be
provided by Corporate Communications Fresenius Kabi AG and includes a
short description of the company group.

Please be aware that confidential company data are not allowed to be

published. Confidential data are financial results (except these data which
are already published on the web page www.fresenius-kabi.com), growth
strategies as well as confidential projects (e.g. R+D, future product
launches, acquisitions).

For all external communications related issues please take the SOP
External Communication into account, which can be found on the
Fresenius Kabi Intranet.

Copyright Fresenius Kabi AG 21

Content Company

Structure and
contents = local

= local

= mandatory

Fresenius Kabi AG
(information provided by
Corporate Communications)

Copyright Fresenius Kabi AG 22

Content Inside Pages

The content of your web page has to meet the market demands and has
to take the local law into account.

Please be aware that information about Fresenius Kabi AG will be

provided by Corporate Communications.

Copyright Fresenius Kabi AG 23

Content Inside Pages
Meta
navigation
Main
Breadcrumb navigation
navigation

Product navigation

= local

= mandatory

Left navigation

Bottom line

Copyright Fresenius Kabi AG 24

Content Inside Pages
Site-related information box
Meta
navigation
Main
Breadcrumb navigation
navigation

Site-related
information box
is optional and
can be
displayed/used if
Left navigation wanted.

Site-related
information box
with a product
picture is optional
and can be
displayed/used if
wanted.

= local

= mandatory

Copyright Fresenius Kabi AG 25

Layout
85 px

25 px

23 px

50 px

165 px

x* px
depends on the
amount of news

45px
34 px

Copyright Fresenius Kabi AG 210 px 315 px 325 px 26

Layout

115 px

215 px

85 px

15 px

125 px

10 px

125 px

20 px 260 px 40 px
Copyright Fresenius Kabi AG 320 px 650 px 27
Layout

59 px

30 px
55 px

35 px

Left navigation

204 px 29 px 32 px 440 px 32 px

233 px 504 px 29 px 204 px

Copyright Fresenius Kabi AG 28

Contact

If you need any support for your web page please do not hesitate to
contact Corporate Communications Fresenius Kabi:

communication@fresenius-kabi.com

In addition to your local IT-department you could also contact:

Patrick.Sittinger@fresenius-netcare.com

Copyright Fresenius Kabi AG 29

Guidance for Web Pages

of Fresenius Kabi subsidiaries

Fresenius Kabi Corporate Communications, Dec 2009 / Version September 2011