1.

Many American book publishing firms are owned by large media

corporations. TRUE.

2. Conglomeration refers to the process where MEDIA COMPANIES BECOME

PART OF LARGER CORPORATIONS.

3. Which government regulation clearly benefits the media industry?

BROADCAST LICENSE REQUIREMENTS.

4. What is not true of newspapapers? TEENAGERS ARE INCREASINGLY

TURNING TO NEWSPAPERS FOR INFORMATION AND ENTERTAINMENT.

5. What is true of newspapers? NEW SPANISH LANGUAGE NEWSPAPER

EDITIONS ARE BEING PUBLISHED IN CITIES WITH LARGE LATINO
POPULATIONS.|LARGE CORPORATIONS HAVE BOUGHT UP MANY NEWSPAPERS
BECAUSE NEWSPAPER CIRCULATION IS DDECLINING.

6. What is most true regarding the concept that the mass communicatino
audience can be viewed as a product? THE CONCEPT FOCUSES ON SELLING
ACCESS TO AUDIENCES TO ADVERTISERS.

7. Sedition is WRITING THAT AUTHORITIES CLAIM COULD INCITE REBELLION

AGAINST THE GOVERNMENT.

8. What is true about the book publishing industry? PUBLISHERS ATTEMPT TO

REDUCE UNCERTAINTY WITH "SURE-FIRE" BLOCKBUSTERS | PUBLISHERS SELL
PRODUCTS IN A FICKLE AND UNCERTAIN MARKET | THE INDUSTRTY IS
DECENTRALIZED AMONG A NUMBER OF VERY DIFFERENT SECTORS | THE
INDUSTRY COMINBINES MODERN PRODUCTION METHODS WITH OLD-
FASHIONED PROCEDURES.

9. Many argue that increased media concentration by a small number of

conglomerations causes some effects on media contents. What is NOT one of
those effects? AUDIENCES MAY BECOME MORE ACTIVE IN INTERPRETING
MEDIA CONTENTS.

10. The trial of John Peter Zenger established the legal principle that truth is a
defense against a libel suit. TRUE.

11. What is one myth about the government regulation of the media? THE
MEDIA INDUSTRY GENERALLY OPPOSES ALL FORMS OF GOVERNMENT
INTERVENTION.

12. More than half of what is published in daily newspapers is advertising.

TRUE.

13. A consideration book publishers weigh in trying to assure the success of a

book may include THE NUMBER OF COPIES TO PRINT | A FRESH IDEA AND
APPEALING WRITING | THE PROMOTABILITY AND PAST SUCCESS OF THE
WRITER | PROMOTION AND ADVERTISING.

14. The first major competition for newspapers in America came from RADIO.

15. What is a change that has affected book publishing in the past 20 years?
THE USE OF THE INTERNET TO RECEIVE AND TRANSMIT MANUSCRIPTS.

16. The five commissioners on the FCC are APPOINTED BY THE PRESIDENT
AND CONFIRMED BY THE SENATE.

17. The newspapers have imitated USA Today, running shorter stories and
using more color and graphics. TRUE.

18. Subsidary rights mean using contents of a book to create related

products, such as movies. TRUE.

19. Which landmark media regulation eased media ownership requirements

so that big media business could flourish? THE TELECOMMUNICATIONS ACT
(1996).

20. The internet can be described as a mass medium and, at the same time,
as something fundamentally different than a mass medium because IT
CARRIES DIFFERENT FORMS OF COMMUNICATION ON A SINGLE PLATFORM |
INDIVIDUALS AND LARGE ORGANIZATIONS CAN BOTH CREATE AND TRANSMIT
CONTENT | USERS CAN READ THE NY TIMES, COMMUNICATE WITH A
NETWORK OF FRIENDS, OR TALK ON THE PHONE.

21. Mass communication IS COMMUNICATION FROM ONE PERSON, OR GROUP

OF PEOPLE, THROUGH A TRANSMITTING DEVICE TO LARGE AUDIENCES OR
MARKETS.

22. The US mass media ACTIVELY INFLUENCE AMERICAN SOCIETY AS WELL AS

MIRROR IT.

23. In sociology, agency generally refers to INTENTIONAL AND

UNDETERMINED HUMAN ACTION.

24. Affiliates are stations that use network programming, but are owned by
companies other than networks. TRUE.

25. The introduction of broadcast media marked the first time that media
producers did not have to PHYSICALLY DISTRIBUTE THEIR PRODUCTS.

26. Media scholars often study how pressure from advertisers influences
journalists news reporting. In media sociology, advertising pressure can be
regarded as STRUCTURE and journalists as AGENCY.
27. What is not a characteristic of mass media? THE FLOW OF
COMMUNICATION IS FUNDAMENTALLY TWO-WAY.

28. In sociology, social structure generally refers to ANY RECURRING PATTERN

OF SOCIAL BEHAVIOR.

29. How does the concept of a mass differ from the concept of a public? A
MASS IS COMPRISED OF ISOLATED INDIVIDUALS, WHEREAS A PUBLIC CAN
REASON COLLECTIVELY AND COME TO RATIONAL DECISIONS.

30. What is not the common ideology implicit in Hollywood action movies?
IDEOLOGY OF RADICALISM

31. The elite's control of consensus and promotion of dominant ideologies in

society; exercise of power through cultural leadership is HEGEMONY.

32. What is not associated with the rise of television use during the political
elections? MORE DOOR-TO-DOOR CAMPAIGNING.

33. Indymedia efforts refer to INDEPENDENT MEDIA CENTERS THAT PROVIDE

ALTERNATIVE NEWS AND COMMENTARY.

34. According to Tricia Rose, the "hidden politics" of rap includes THE CLAIM
BY BLACK YOUTH TO THE RIGHT TO USE PUBLIC SPACE.

35. Objectivity as a "method" means A SET OF PRACTICES TO WHICH

JOURNALISTS ADHERE.

36. What is not associated with the minimal effects model? THOSE WITH
STRONG POLITICAL BELIEFS ARE THE MOST LIKELY TO BE AFFECTED.

37. What is consistent with an ideological analysis of media? MEDIA

REPRESENTATIONS HELP TO DEFINE REALITY.

38. The media's influence on political life affects BOTH POLITICAL ELITES AND
REGULAR CITIZENS.

39. Connotations are the ways in which IDEOLOGY IS THE REALM OF TAKEN-
FOR-GRANTED THOUGHTS THAT ARE CONTRADICTED BY THE READER'S
EXPERIENCE.

40. Objectivity emerged as a norm in American journalism during which time

period? THE YEARS FOLLOWING WORLD WAR I.

41. Media "framing" refers to THE CONTEXT INTO WHICH MEDIA PLACE
FACTS.

42. Women account for less than a quarter of the people portrayed in the
news. TRUE.
43. One of the primary ideologies is that racism is a personal problem. This is
known as INFERENTIAL RACISM.

44. The four components of media forces, through which mass media
influence public opinion, does not include THE WAYS IN WHICH MEDIA
INDUSTRIED INFLUENCE IMPERSONAL THOUGHTS.

45. IDEOLOGY is a system of meaning that helps define and explain the
world, and also makes value judgements about that world.

46. The idea that the American media and culture are so powerful that they
subjugate other cultures is called CULTURAL IMPERIALISM.

47. What is not a reason to use "stars" in media production? STARS

NOWADAYS ARE INEXPENSIVE TO HIRE.

48. Agenda-setting refers to the flow of information from NEWS

ORGANIZATIONS TO THEIR AUDIENCES, AND FROM ONE NEWS
ORGANIZATION TO ANOTHER.

49. Research shows that gatekeepers in different times, places, and

organizations TEND TO MAKE SIMILAR TYPES OF DECISIONS REGARDING
WHAT TO INCLUDE AS NEWS.

50. What was not a finding in Messner's study of gender in sports coverage?
OVERALL, WOMEN ARE PRAISED MORE BY ANNOUNCERS.

51. Theories of media dependency and cultural imperialism share A

CONCERN WITH THE UNDESIRABLE CONSEQUENCES OF GLOBAL MASS
COMMUNICATION FOR LESS WEALTHY COUNTRIES.

52. What seems to be the subject of the fewest number of studies? CLASS
AND MEDIA.

53. With reference to mass communication, gatekeepers are EDITORS|

JOURNALISTS|PRODUCERS (ALL OF THE ABOVE).

54. The authors of the textbook feel that citizen journalism IS HERE TO STAY,
ALTHOUGH THE BENEFITS OF THE PRACTICE ARE OFTEN EXAGGERATED.

55. The content of media can be assessed or reflected not by CONTENT

DEPENDENT OF CONTEXT.

56. With reference to the madd media news, a frame is basically A STORY.

57. What is not a trend affecting the future of news media? THE INCREASE IN
THE NUMBER OF CABLE NEWS NETWORKS.

58. With the growth of the internet, the press is more than ever a gatekeeper
over what people know. FALSE.

59. Applying the concept of objectivity raises issues with respect to which of
the following qualities? SUFFICIENCY|COMPLETENESS|RELEVANCE|
IMPARTIALITY -(ALL OF THE ABOVE).

60. Which is not included in social forces that influence media production?
ALL ARE INCLUDED (OWNERS|ADVERTISERS|SOURCES|AUDIENCES).

61. Journalists who practice "agenda-setting" usually talk to each other to

make sure that they're all writing the same story. FALSE.

62. The economic decline of newspapers began with the introduction of the
World Wide Web in the mid 1990s. FALSE.

63. The internet is completely different from traditional media because of THE
ABSENCE OF CENTRAL CONTROL FOR CONTENT.

64. The media theory termed "convergence" HOLDS THAT MEDIA INDUSTRIES
ARE COMBINING ECONOMICALLY AND TECHOLOGICALLY, PREDICTED THAT
PRINT, BROADCAST/MOTION PICTURE, AND COMPUTER MEDIA WOULD
OVERLAP BY 2000.

65. As we become immersed in computer technologies, the fears of some

medium theorists do not include A MORE PARTICIPATORY DEMOCRACY WILL
BEGIN.

66. Meryowitz argues that the primary social impact of television is that it
BREAKS THE CONNECTION BETWEEN PHYSICAL AND SOCIAL PLACE.

67. The most popular online news sites are generally THOSE OPERATED BY
MAJOR PRINT AND BROADCAST NEWS COMPANIES.

68. What argument is not considered an example of technological

determinism? RADIO BECAME ONE OF THE SUCCESSFUL COMMERCIAL MEDIA
IN THE UNITED STATES, WHEREAS COMMUNIST CHINA AND RUSSIA
CONTROLLED RADIO AND USED IT FOR PROPOGANDA MEDIUM.

69. What is not a characteristic of new media in the first decades of the 21st
century? A HIGHLY REGULATED COMMUNICATION ENVIRONMENT.

70. What is not true about online advertising? MANY COMMERCIAL WEBSITES
DO NOT FEATURE ADVERTISING.

71. "New media", including the internet, are bursting open the meaning of
mass media not for what reason? THEY MAKE IT DIFFICULT TO REACH A
TARGET AUDIENCE.
72. Which president used early broadcast media to deliver "fireside chats" via
radio? FRANKLIN ROOSEVELT.

73. The Radio Act of 1912 did what? REQUIRED THAT TRANSMITTING
STATIONS BE LICENSED BY THE FEDERAL GOVERNMENT.

74. In order to recoup the costs of expensive "blockbuster" movies,

Hollywood studios increasingly depend on MAJOR REVENUES FROM FOREIGN
MARKETS.

75. What is not an attribute of an active audience? CONSUMES TRADITIONAL

MEDIA MORE THAN THE INTERNET.

76. The term "neoliberalism" refers to THE DEREGULATION, LIBERALIZATION,

AND PRIVATIZATION OF DOMESTIC ECONOMIES.

77. According to Manuel Castells, what is true? GLOBALIZATION CRUCIALLY

REQUIRES THE INTERCONNECTION OF MARKETS, PEOPLE, AND CULTURES BY
HIGH-SPEED NETWORKS.

78. What is not a factor now prompting media companies in the United States
to seek a global audience? WORLDWIDE ACCEPTANCE OF US PROGRAMMING
BY ALL FOREIGN GOVERNMENTS.

79. The "No Comment" feature in Ms. magazine is a space where readers
IDENTIFY IMAGES FROM THE MEDIA AND "EXPOSE" THEIR UNDERLYING
SEXISM.

80. What is evidence that perhaps the cultural imperialism thesis is

overstated? VIBRANT LOCAL MEDIA SOMETIMES SUCCEED BY PROVIDING
ALTERNATIVES TO INTERNATIONAL MEDIA PRODUCTS.

81. What is not true about the power of an active audience in decoding media
contents? IS AN INTERPRETIVE FREE AGENT WHO CAN CONSTRUCT
WHATEVER MEANING IT WANTS.

82. What is not a discrediting technique sometimes used by media against

social movements? OVERESTIMATING THE NUMBER OF DEMONSTRATORS AT
A PROTEST.

83. Media globalization generally has been characterized by THE GROWTH OF

CENTRALIZED MEDIA CONGLOMERATES.

84. Because they did not have the private investment needed to support
major commercial media, developing nations often turned to THEIR
GOVERNMENT to meet informational needs.

85. What is not a tactic used by some countries to protect local culture?
PROVIDING TAX BENEFITS FOR GLOBAL MEDIA CONGLOMERATIONS.

86. During the 2000 presidential campaign, citizens who went online for
information about the campaign were most likely to visit WEBSITES OF
NATIONAL AND LOCAL NEWS ORGANIZATIONS.

87. The notion that cmmercial media are distributed in dual markets means
that MANY COMMERCIAL MEDIA DRAW REVENUES FROM BOTH CONSUMERS
AND ADVERTISERS.

88. During the early years of the radio, around the turn of the 20th century,
this new medium was seen as

89. What is an example of a public good? INFORMATION.

90. What is not true about the globalization of media since the advent of the
internet? THE ONE-WAY, CENTER-TO-PERIPHERY FLOW OF INFORMATION HAS
BEEN ACCENTUATED.

91. The commercialization of broadcasting

92. What is not a justification for regulation of media based on a tendency

toward economic market failure? MEDIA CORPORATIONS SHOULD NOT ENJOY
THE SAME FREE SPEECH RIGHTS AS INDIVIDUALS DO.

93. Mass society theory sees mass media as VONTRIBUTING TO ISOLATION

AND THE CENTRAL CONTROL OF AUDIENCES.

94. Theory GROUNDS RESEARCH, ENABLING THE CREATION OF KNOWLEDGE|

PROVIDES A BASIS FOR REASON WHEN COMPARING STATEMENTS.

95. What is not true of the first few years of radio broadcasting? THE PERIOD
WAS DOMINATED BY LARGE COMMERCIAL BROADCASTERS AND NETWORKS.

96. History illustrates that the development of a particular medium of

communication CAN FOLLOW WIDELY DIFFERENT TRAJECTORIES, DEPENDING
ON MULTIPLE, COMPLEX FACTORS.

97. Media history demonstrates that the way in which a new medium of
communication will be used by a society is fundamentally technologically
determined. FALSE.

98. The notion of regulation of mass communication in the public interest

HAS BEEN ENSHRINED IN ALL MAJOR COMMUNICATION LEGISLATION.

99. What is not an important contributor to the development of an open and

effective communication system? ALL OF THE ABOVE.