DIGIPAK AND MAGAZINE ADVERT

ANALYSIS

For my digipak and magazine advert design, I decided to have a theme

throughout the design which was a classy, vintage theme. I chose this theme to
promote the memories and relationship which is further represented through the
visuals of our music video. To display this, I layered the photos of the artists with
a sepia effect. I made the backgrounds plain black to keep main focus on the
artists and also maintain a classy sense. I edited the photos in Adobe Photoshop
and I adjusted the exposure levels, the brightness and contrast to ensure the
images looked the best they could.
The front cover also includes two Polaroid images which are an old
fashioned way of printing images which also coincides with my
theme. I have also included these images in my magazine advert to
keep it consistent and to create synergy. The idea of the Polaroid
pictures is to create a sentimental feeling of the memories the two
had together and this coincides with the lyrics of the song. I created
a logo for the main artist, Stanley Knight which is a coffee stain with
his initials in it. This will be easy for the audience to recognise in the
future as it quite original and different to any other artist logo. This is due to the
fact that most artists logos are just their hand written name; for example The
Chainsmokers. I kept the disk quite simplistic with just the logo, title of
the album and the artists names on which follows codes and
conventions.
The back cover of the
digipak consist of
the logo, the artists
names and the names of the songs of the album and also the record
labels. Once again, I kept the background black and chose the
typography to be white to ensure it is clear and easy for the
audience to just pick up and be able to read without any struggles.
 The typography I have used in my digipak design and
magazine advert maintains the classy theme that runs
through. The font I have used for the male artist is a strong,
bold font which connotes masculinity. This is then opposed
by the font I have used for the female artists name which is
a feminine scroll font with a handwritten effect. This has a
personal effect as it is as if the artist has written it herself. I
was inspired by Ariana Grandes digipak as there was a
handwritten title. The typography of the artists names are
quite iconic and easily recognised which is also followed by the title of the album.
I kept this typography quite simplistic to make sure I didnt take away the
attention of the images and the theme. I utilised a white box as a border to
ensure the title looks strong and encourages it to stands out as it is a thin font
against a black background. I kept the fonts quite simplistic throughout the
digipak and magazine advert, the only difference is the title as it is slightly
narrower than the rest, and also the artists name have more of a personal effect.
I believe that this design greatly express and conducts an effective campaign
which will encourage the target audience and catch their attention. For the inside
of the digipak, I chose to have two images of the artists; one of the main artist
and one of the featuring artist. I done this to symbolise the relationship and bond
between the two.