2017 China Business Challenge Statement

Hosted by the China Entrepreneurship Network, UM Chapter

The China Business Challenge (CBC) is a six week long pitch competition that
challenges students entrepreneurial skills. Participants propose innovative business
solutions to social, environmental, or economic inefficiencies in the world to a panel of
judges, competing for a grand prize of $1000 and the opportunity to implement their
proposal.

CBC Benefits
All finalists will have the opportunity to network with CBC sponsors, judges, and
mentors, many of whom are entrepreneurs, venture capitalists, or senior executives
All finalists will have their business plans and pitch presentations delivered to
CBC sponsors and partners, which exposes participating ventures to opportunities of
future collaborations with and potential investments from CBC partners
Finalists will also be invited to attend a private pitch workshop with a Ross
Business Communications professor prior to the final round to refine their presentations
All semi-finalists will have the opportunity to participate in a mentorship program
with industry and academia professionals who will provide constructive feedback on your
proposal

CBC Rules
Open to all college (not limited to UM) students with an entrepreneurial idea at
any stage
Teams of 2-6, members can be added or removed at any time
Each team can only submit one business model per round; business model must
demonstrate the viability, efficiency, innovation, and financial sustainability of the venture

CBC Mission Statement: The goal of CENs China Business Challenge is to seek out impact-
driven student entrepreneurial projects in the Midwest, provide a global platform for them to
showcase their talents and innovations, and connect them to capital and resources from China
for potential future collaborations. We also seek to raise awareness on the interconnectedness
of the US and China through challenging the traditional entrepreneurial process.
Our belief is that a better future begins with the long-term, sustainable business
models that originate from CBC.

CBC Timeline
Preliminary Round (All Teams) due February 16th at 11:59 pm
Each team will submit a 2-page business model to address key questions about
their business:
Value Proposition: How does the business define and address
specific business opportunities and current inefficiencies in the society
Industry Analysis: Who are the target customers and what is your competitive
advantage over your competitors?
Operations Model: What are the business key activities?
Finance: What is the revenue stream and cost structure?

Second Round (Top 10 Teams) due March 3rd at 11:59 pm

Each Semi-finalist team will submit a 10-page business proposal to explain how the team will
develop its business with the following details:
Product & services: what is your venture/technology/product? how does
your business model improve a current inefficiency in society? How does your
venture seize untapped market opportunities/steal shares from incumbents?
Market analysis: market needs & trends, market segmentation, target
market segment strategy, competition, future growth
Strategy and Implementation: marketing plan, sales plan, location and
facilities, technology, equipment and tools
Company and Management: leadership team, organizational structure
Financial plan: revenue/sales forecast, expenses, projected balance
sheet

Office hours with mentors will provide teams with feedback and help develop the 10-page
business proposal. The top 5 teams will be determined by a group of selected judges, including
business professionals and CEN officers. These teams will then proceed to the Final Round.

Final Round (Top 5 Teams) on March 26th

Each finalist team will pitch their business to a panel of senior executives and venture capitalist
judges. Each team will present for 7 minutes, followed by a 10-minute Q&A.
All members must be present for the Final Round
At least two members must present during the Final Round

Ready to Change the World?

 Attend our CBC Information Session on February 9th at 7 pm, R0320 in Ross
Submit your first-round proposals by 11:59PM, Feb 16 here!
Please email cenorganizer@gmail.com with any questions or concerns
Keep up with CBC by checking out our website www.cenmichigan.com and
liking us on facebook!