IQRA University

Karachi

COMPUTER APPLICATIONS TO BUSINESS II

Section code: 6126

Course Study Guide

Academic Year 2011
Summer

Faculty of Management Science

 Computer Application to Business II

1. INTRODUCTION

This course is designed to provide an overview of E-commerce and its use in the business
environment to general business students, giving them a broad managerial overview. Upon
successful completion of this course, students should be able to understand not only "what" E-
Commerce is, but also "how" and "why" E-Commerce should be used in an organization.

Course Aims and Objectives:

To introduce the environment in which e-commerce, e-government and e-health takes

place, the main technologies for supporting e-technologies, and how these technologies
fit together;

provides students with an intensive survey of technologies used to support all aspects of
electronic business

Course Facilitator:
Moona Shamim (lecturer) Extension:316

RECOMMENDED TEXT BOOKS

Kenneth C. Laudon & Carol Traver ,E-Commerce: Business, Technology, Society 6th
edition
Efraim Turban, David King, Dennis Viehland, and, Jae Lee ,Electronic Commerce, A
Managerial Perspective ,International Edition.

ADDITIONAL TEACHING MATERIAL

Efrain Turban, Electronic Commerce A Managerial Perspective International Edition

Gary P. Schneider ,Electronic Commerce (4th edition).
Greenstein & Feinman ,Electronic Commerce : Security, Risk Management and Control
Joe Habraken ,Absolute Beginners Guide to Networking (3rd edition) .
Paul Mcfedries ,Creating a Web Page (5th edition)
Garfinkel & Spafford ,Web Security, Privacy & Commerce.
Han Kamber ,Data Mining Concepts & Techniques.
David Whiteley ,E-commerce Strategy, Technologies and Applications.
Kate J. Chase Workbook: Instant E-Commerce.
 Computer Application to Business II

2 . ASSESSMENT
While the course is taught using predominantly a classroom lecture/discussion format, group
learning activities are strongly encouraged. Students are expected to ask for assistance through
Office hours, Students are expected to take an active part in the learning process through
participation in classroom/group discussion. Students will be expected to enhance the knowledge
learned in the text by further reading, assignments, quizzes, exams and the final project relate the
knowledge of Information Technology in business.

WEIGHTING SCALE:

Component Percent of Total

Final 40%
Midterm 40%
Case 5%
studies/Assignments
Project 10%
Articles/Reading 5%
Total 100%

ASSIGNMENT POLICY:
Students unable to submit an assignment by the due date should discuss the matter in advance
with the teacher. At the teachers discretion, late assignments may not be accepted.

Quizes : Total 4 quizes will be taken and best 3 will be selected mean (N-1) Policy, but all
unannounced.

Project: Each student is required to submit their project in the last class (that is, the class before
the final exam). Students are not allowed to work as a group. DO NOT plagiarize. I want
original work. Your 5 minute self explanatory presentation should be in PowerPoint. However,
you will not be required to present. Your project documentation (and feasibility report) must be
at least 16 pages (12 Times New Roman, 1.5 spacing, reference pages, table of contents, titles,
sub-titles, etc). You will submit your project report hard copy (which will include a CD with your
slide presentation and project report). You are required make a feasible ecommerce website and
document it properly. You will have to address issues like:

Briefly describe your ecommerce model, and its potential. How you intend to generate
income.

Finding a host for your site.

Enacting a checkout or cart system (if necessary).

Setup the payment parameters.

Market and promote the website and its products.

 Computer Application to Business II

Prepare a 5 year report, forecasting future, sales, growth and profitability, preferably in
Excel. Your future expansion plans must be realistically be justified.

How you will defend your site against different threats.

What kind of database you will deploy.

What kind of network topology and equipment you will deploy.

The companys area of business and a brief description

3. EVALUATION PRINCIPAL AND PRACTICE
Exams consist of a combination of multiple choice questions, short answer questions, case
studies, and other types of questions similar to examples demonstrated and discussed in class,
illustrated in the textbook or gleaned through assigned study and learning activities.
Exams will cover material in the textbook as well as discussions, lectures and demonstrations
from class.

4. STUDYING PRINCIPLES AND PRACTICE

The methodology for this course encompasses assigned readings, lectures, discussion, and case
studies. Students are also expected to read the relevant chapter prior to each class. Lectures will
be used to highlight key concepts. To get the most out of classes you will need to do preparatory
readings. This may include a handout, scholarly journal articles, and research papers. You should
endeavor to learn also from further readings. In regular lecture sessions, you will be expected
to take part in discussions, presentations, etc.

COURSE CONTENTS AND TIMETABLE OF THE CLASSES

Sessions Topics Related Books

Detail

Foundations of Electronic Commerce Efraim Turban, Jae Lee, David King

Session 1 and H. Michael Chung, Electronic
Basics of Ecommerce Commerce 2010, 6/E, Chapter 1
Jae K shim Anique A. Qureshi Joel G
Ecommerce Models Siegel and Roberta M. Siegel , The
Handbook of Ecommerce,Chapter1
Impact of Ecommerce

Retailing in Electronic Commerce

Session 2 The Online Retail Sector Efraim Turban, Jae Lee, David King and
H. Michael Chung, Electronic
Business models of Electronic marketing structure Commerce 2010, 6/E , Chapter 2
Kenneth C. Laudon and Carol Guercio
Direct marketing Traver, E Commerce: Business,
Technology, Society, 6/E Edition ,
Online customer service Chapter 2.
 Computer Application to Business II

Electronic intermediaries

Reactive electronic department stores

Regional Shopping Service

Procedure for internet shopping etc

Session 3 Internet Commerce and Market Research

Building Customer Relationship
The consumer behavior model
Consumer Purchasing Decision Making
Efraim Turban, Jae Lee, David King
One to one and relationship Marketing
and H. Michael Chung, Electronic
Delivering customer services in Cyberspace Commerce 2010, 6/E , Chapter 3
Market Research for EC
Intelligent Agents for Consumers
 Computer Application to Business II

Advertisement in Electronic Commerce Efraim Turban, Jae Lee, David King

Session 4 Web advertisement and H. Michael Chung, Electronic
Advertisement Methods Commerce 2010, 6/E , Chapter 4
Advertisement Strategies
Push technology and intelligent agents Jae K shim Anique A. Qureshi Joel G
Siegel and Roberta M. Siegel , The
Online catalogs
Handbook of Ecommerce,Chapter 5
Special advertisements topic

Electric commerce for Service Industry

Session 5 Ordering journal Electronically
Broker based services
Travel and Tourism Services
Efraim Turban, Jae Lee, David King
Employment placement and the job market
and H. Michael Chung, Electronic
Trading stock online Commerce 2010, 6/E , Chapter 5
Cyberbanking and personal finance
Auctions etc

Business to Business Electronic Commerce

Session 6
Characteristics of B2B EC

Models of B2B EC Efraim Turban, Jae Lee, David King

and H. Michael Chung, Electronic
Suppliers Oriented Market places Commerce 2010, 6/E , Chapter 6

Buyers Oriented Marketplaces

Intermediary oriented market places

Just in time delivery

From traditional to internet based EDI

Integration with back end information systems

Electronic Marketing in B2B

Electronic Payment System

Session 7
Is SET a failure?
Electronic Payment system and protocol
Security schemes in Electronic Payment System
Electronic credit card system
Efraim Turban ,Jae Lee, David King
and H. Michael Chung, Electronic
Commerce 2010, 6/E , Chapter 8
Jae K shim Anique A. Qureshi Joel G
Siegel and Roberta M. Siegel , The
Handbook of Ecommerce,Chapter 7

Electronic fund transfer and debit card on the

internet

Stored Value card and E cash

Session 8 EC Strategy and Implementation

IBMs E business Strategy
Strategic planning for EC
 Computer Application to Business II

Electronic Commerce strategy in action

Competitive Intelligence on the internet Efraim Turban Jae K. Lee David King
Implementation :Plan and Execution and H. Michael Chung, Electronic
Commerce 2010, 6/E , Chapter 9

Session 9-10 Building an Ecommerce website

Building an Ecommerce website a systematic
approach Efraim Turban Jae Lee David King and
Choosing the software and hardware for H. Michael Chung, Electronic
Ecommerce website Commerce 2010, 6/E , Chapter 4
Other Ecommerce Site tools
 Computer Application to Business II

Efraim Turban Jae Lee David King and

Session 11 Security and Encryption H. Michael Chung, Electronic
The E-commerce Security Environment Commerce 2010, 6/E , Chapter 11
Security Threats in the E-commerce Environment Jae K shim Anique A. Qureshi Joel G
Technology Solutions Siegel and Roberta M. Siegel , The
Cryptography and its method Handbook of Ecommerce,Chapter 8

Session 12 Web Marketing Communication Jae K shim Anique A. Qureshi Joel G

Marketing Communication Siegel and Roberta M. Siegel , The
Understanding the cost and benefits of Online Handbook of Ecommerce,Chapter 5
Marketing Communication Kenneth C. Laudon and Carol Guercio
The website as a marketing Communication Traver, E Commerce: Business,
Technology, Society,6/E Edition ,
Chapter 6,7
Auctions, Portals, and Communities
Session 13 Online Auction Kenneth C. Laudon and Carol Guercio
Ecommerce Portal Traver, E Commerce: Business,
Social Networks and Online Communities Technology, Society,6/E Edition ,
Chapter 11.

B2B Ecommerce :supply chain management and

Session 14 collaborative commerce Kenneth C. Laudon and Carol Guercio
B2B E-commerce and Supply Chain Management Traver, E Commerce: Business,
Net Marketplaces Technology, Society, 6/E Edition ,
Private Industrial Networks Chapter 12.

The Internet and World Wide Web

Session 15 The Internet: Technology Background
The Internet Today
Internet II: The Future Infrastructure
The World Wide Web
The Internet and the Web: Features
Kenneth C. Laudon and Carol Guercio
Traver, E Commerce: Business,
Technology, Society, 6/E Edition ,
Chapter 3.

OUTLINE OF SESSIONS AND PREPARATORY READINGS

Session 1:
Foundation of Electronic Commerce Accounting
Key reading:
Efraim Turban Jae Lee David King and H. Michael Chung, Electronic Commerce 2010,
6/E , Chapter 1
Further readings:
Jae K shim Anique A. Qureshi Joel G Siegel and Roberta M. Siegel , The Handbook of
Ecommerce ,Chapter 1.
Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,
Society, 6th Edition Chapter 1.
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=633843
http://www.youtube.com/watch?v=DAyo463R7W8
 Computer Application to Business II

Session 2:
Retailing in Electronic Commerce
Key reading:
Efraim Turban Jae Lee David King and H. Michael Chung, Electronic Commerce 2010,
6/E , Chapter 2
Further readings:

Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,

Society, 6th Edition , Chapter 9
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=330410
http://pages.stern.nyu.edu/~bakos/ebrokers.pdf

Session 3:
Internet Commerce and Market Research
Key reading:
Efraim Turban Jae Lee David King and H. Michael Chung, Electronic Commerce 2010,
6/E , Chapter 3
Further readings:
Jae K shim Anique A. Qureshi Joel G Siegel and Roberta M. Siegel , The Handbook of
Ecommerce: : Business, Technology, Society, 6th Edition , Chapter 3.
Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,
Society, 6th Edition Chapter 3

Session 4:
Advertisement in Electronic Commerce
Key reading:
Efraim Turban Jae Lee David King and H. Michael Chung, Electronic Commerce 2010,
6/E , Chapter 4
Further readings:
Jae K shim Anique A. Qureshi Joel G Siegel and Roberta M. Siegel , The Handbook of
Ecommerce , Chapter 5.
 Computer Application to Business II

Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,

Society, 6th Edition, Chapter 7.
http://web.utk.edu/~sjmcmill/Research/McMillan%20Chapter.pdf

Session 5:
Electric commerce for Service Industry
Key reading:
Efraim Turban Jae Lee David King and H. Michael Chung, Electronic Commerce 2010,
6/E , Chapter 5

Session 6:
Business to Business Electronic Commerce
Key reading:
Efraim Turban Jae Lee David King and H. Michael Chung, Electronic Commerce 2010,
6/E , Chapter 6
Further readings:
Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,
Society, 6th Edition Chapter 2
http://www.tmcatoday.org/MembersOnly/Archives/PDFs/2007/TMCA_Building_A_eCo
mmerce_Model.pdf

Session 7:
Electronic Payment System
Key reading:
Efraim Turban Jae Lee David King and H. Michael Chung, Electronic Commerce 2010,
6/E , Chapter 8
Further readings:
 Computer Application to Business II

Jae K shim Anique A. Qureshi Joel G Siegel and Roberta M. Siegel , The Handbook of
Ecommerce ,Chapter 7
Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,
Society, 6th Edition Chapter 5
http://www.avyg86.dsl.pipex.com/ecom/1130230202.pdf

http://www.globip.com/pdf_pages/globalinternational-vol2-article2.pdf

Session 8:

EC Strategy and Implementation

Key reading:
Efraim Turban Jae Lee David King and H. Michael Chung, Electronic Commerce 2010,
6/E , Chapter 9
Further Readings:
http://www.wbiconpro.com/12%5B1%5D.-Sunamjeet-.pdf

Session 9-10:
Building an E Commerce Website
Key reading:
Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,
Society, 6th Edition Chapter 4
http://www.bsec.canterbury.ac.nz/acis2008/Papers/acis-0080-2008.pdf

Session 11:

Security and Encryption

 Computer Application to Business II

Key reading:
Efraim Turban Jae Lee David King and H. Michael Chung, Electronic Commerce 2010,
6/E , Chapter 11
Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,
Society, 6th Edition Chapter 5
Further readings:

Jae K shim Anique A. Qureshi Joel G Siegel and Roberta M. Siegel , The Handbook of
Ecommerce, Chapter 8
http://www.galexia.com/public/research/articles/research_articles-pa04.html
http://pages.cs.wisc.edu/~jsommers/pubs/euromedia.pdf

Session 12:

Web Marketing Communication

Key reading:
Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,
Society, 6th Edition Chapter 7
Further readings:

Jae K shim Anique A. Qureshi Joel G Siegel and Roberta M. Siegel , The Handbook of
Ecommerce, Chapter 5

Session 13:

Auctions, Portals, and Communities

Key reading:
Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,
Society, 6th Edition Chapter 11
Further readings:

http://is2.lse.ac.uk/asp/aspecis/20040049.pdf

Session 14:

Integrated approach application based

 Computer Application to Business II

Key reading:
Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,
Society, 6th Edition Chapter 12

Further readings:
http://www.engr.unl.edu/~mansour/resume/IAatEStore.pdf
 Computer Application to Business II

Session 15:

The Internet and World Wide Web

Key reading:
Kenneth C. Laudon and Carol Guercio Traver, E Commerce: Business, Technology,
Society, 6th Edition Chapter 3

Further readings:
Jae K shim Anique A. Qureshi Joel G Siegel and Roberta M. Siegel , The Handbook of
Ecommerce, Chapter 3
http://www2.cs.uregina.ca/~yyao/PAPERS/wi_01.pdf

Good Luck