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Taylor M.

Maples
3654 N. Kenneth Ave. 512.788.4267
Chicago, IL 60641 taylormaples14@gmail.com

OBJECTIVE
Seeking a position that utilizes my experience in analytical marketing and passion for creative ideas
EXPERIENCE
IRI, Chicago, IL May 2015 - Present
Client Service Analyst Mid-Market National
Directly responsible for a portfolio of 7 Mid-Market IRI clients and 14 Freshlook random weight data clients, all with
contracts worth $50 - $700K
Serve as direct contact for these clients for any of their day-to-day database and account needs
Work closely with clients to produce ad hoc reports and presentations utilizing IRIs various data platforms
Integral part of the implementation process for 5 clients that migrated from our previous data platform and onto Liquid
Data and Unify
Proficient in IRIs syndicated data platforms including ISM, Xlerate, CSIA, Advantage Pro, Unify and Freshlooks
Microstrategy
Work closely with multiple teams within the company, including our off-shore reporting team
Lead clients through IRIs restatement process in which retailer geographies and sales data are refreshed multiple times a
year
Daymon Worldwide, Hoffman Estates, IL March 2014 April 2015
Associate Business Manager - Kmart Account
Analyzed BOGO50 and BOGO sales data to determine success if not successful, explored other potential promotional
vehicles such as end caps
Directly responsible for 11 new beauty items from ideation to shelf
Regularly interacted with vendors to discuss assortment optimization, pricing, promotions and sales performance
Project Manager for the Own Brand redesign which included 5 brands and 2,000 items in redesign process
Worked closely with designer and design agency
Directly contributed to Own Brand beauty and health yearly sales: Total sales: $80.9 mm Total margin: $47.9 mm
H.E.B. Management Internship Program, Austin, TX Summer 2013
Intern
Performed analysis of marketing and sales data
Sought and analyzed competitor marketing and sales materials
Participated in the planning/execution of marketing tactics before Grand Opening of a new store
Provided support to the Senior Marketing Manager and Marketing Director
Learned store operations at a department manager level (bakery)
AWARDS
Focused Recognition Award Own It
Daymon Worldwide (2014)
- Directly impacted new item approvals, discovered major pricing opportunity and prevented three items from getting
discontinued. Also, served as interim Beauty Business Manager until position was filled
Make It Happen Award
IRI (2015 & 2016)
- Guided a client through a challenging implementation onto our new system and provided assistance with training
members of their team
- Helped salvage a client relationship when contract was at risk of termination.
EDUCATION
Texas A&M University College Station, Texas December 2013
Bachelor of Business Administration in Marketing Overall GPR: 3.4
Studied all facets of business including management, accounting, finance, and management information systems with a
focus in marketing
Studied abroad in Australia during summer of 2013

SKILLS
Project management, marketing analytics, IRI syndicated data, category analysis, account management, client service

References available upon request

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