Profile of the company:

Name of the company : Parle Products Pvt ltd.

Established in the year : 1929

Chairman : Sharad Chauhan

Directors : i) Anup Chauhan

ii) Amol Chauhan

Address of the head office : V.S. Khandekar marg,

VILE PARLE(East),

Mumbai-400057.

Parle Products

Biscuits:
Parle-G Hide & Seek
Kackjack Hide & Seek Milano
Magix Digestive Marie
Monaco Parle Marie
Kreams Milk Shakti
Parle 20-20 cookies Goldenarcs
Nimkin Kreams Gold
Chox Monaco Jeera
Sweets :
Melody Kismi Gold
Mango Bite Orange Candy
Kaccha Mango Xhale
Poppins 2 in 1 clair
Kismi Toffee Golgappa
Kisme Toffee Bar Melody Softee
Mazelo Parle Lites
Snacks :
Musst Bites Jeffs
Cheeslings Musst stix & Musst Chips
Sixer Sixer Zeera

MONACO BITES KISMI BAR

FUN CENTRE MANGO BITE

HIDE & SEEK MELODY

JEFFS MAGIX

MARIE CHOICE POPPINS

MONACO ROL-A-COLA

Parle-G TOFFES

SIXER MILK SHAKTI

 KRACK JACK ORANGE
CANDY

Company description:

It's a brand that has held its price line at Rs 4 for 25 years now -- the price was last
raised in 1994 by 25 paise. So, it's not for nothing that Parle-G is the world's largest-
selling biscuit by volumes

Regular customers would have noticed the number of biscuits in a pack come down
from 16 to 15 even as each biscuit became lighter, but they seemed to understand the
cost pressures on the firm. The gamble paid off: Parle was able to sustain its volumes.

Parle Products has been India's largest manufacturer of biscuits and confectionery, for
almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of
other very popular brands, the Parle name symbolizes quality, nutrition and great
taste. With a reach spanning even the remotest villages of India , the company has
definitely come a very long way since its inception.

Many of the Parle products - biscuits or confectioneries, are market leaders in their
category and have won acclaim at the Monde Selection, since 1971. With a 40% share of
the total biscuit market and a 15% share of the total confectionary market in India , Parle
has grown to become a multi-million dollar company. While to consumers it's a beacon of
faith and trust, competitors look upon Parle as an example of marketing brilliance.

Filled with the goodness of milk and wheat, Parle G is not just a treat for the taste
buds, but a source of strength for both body and mind. Tear over a packet of Parle G
to experience what has nourished Generations of Indians since last sixty five years,
making it truly Hindustan Ki Taakat.
Vision:

The main vision of Parle-G to concentrate on consumer tastes and

preferences, the Parle brand has grown from strength to strength ever since its
inception. For fulfilling its vision they do every batch of biscuits and
confectioneries are thoroughly checked by expert staff, using the most modern
equipment hence ensuring the same perfect quality across the nation and
abroad.

Mission:

Hindustan Ki Taakat.

For over 65 years, Parle G has been a part of

the lives of every Indian. From the snow capped
mountains in the north to the sultry towns in the
south, from frenetic cities to laid back villages,
Parle G has nourished, strengthened and delighted
millions. Various people have various reasons to
consume it, some consume it for the value it offers
while others consume it for sheer taste, For some it
is a meal substitute for others it is a tasty healthy
nourishing snack. Patronised by millions for all this
qualities, it is much more than just a biscuit brand.
Little wonder than why is it the Largest selling
Biscuit brand in the World.
History:

Parle-G has been a strong household name across India. The great taste, high
nutrition, and the international quality, makes Parle-G a winner. No wonder, it's the
undisputed leader in the biscuit category for decades. Parle-G is consumed by people
of all ages, from the rich to the poor, living in cities & in villages. While some have it
for breakfast, for others it is a complete wholesome meal. For some it's the best
accompaniment for chai, while for some it's a way of getting charged whenever they
are low on energy. Because of this, Parle-G is the world's largest selling brand of
biscuits.
Launched in the year 1939, it was one of the first brands of Parle Products. It was
called Parle Glucose Biscuits mainly to cue that it was a glucose biscuit. It was
manufactured at the Mumbai factory, Vile Parle and sold in units of half and quarter
pound packs.
Parle-G was the only biscuit brand that was always in short supply. It was heading
towards becoming an all-time great brand of biscuit. Parle-G started being advertised
in the 80's. It was advertised mainly through press ads. The communication spoke
about the basic benefits of energy and nutrition. In 1989, Parle-G released its
Dadaji commercial, which went on to become one of the most popular commercials
for Parle-G. The commercial was run for a period of 6 years.
In the year 1997, Parle-G sponsored the tele-serial of the Indian superhero,
Shaktimaan that went on to become a huge success. The personality of the superhero
matched the overall superb benefits of the brand. Parle extended this association with
Shaktimaan and gave away a lot of merchandise of Shaktimaan, which was
supported by POS and press communication. The children just could not get enough
of Parle-G and Shaktimaan.

To make the brand much more interesting and exciting with children, it was decided
to launch a premium version of Parle-G called Parle-G Magix in the year 2002.
Parle-G Magix is available in two exciting tastes - Cocoh and Cashew. The year
2002 also witnessed the launch of Parle-G Milk Shakti, which has the nourishing
combination of milk and honey, especially launched for the southern market.
Parle-G continues to climb the stairs of success. Take a look at the global market
where it is being exported. First came the Middle East then USA followed by Africa
and then Australia. An Indian brand, that's exported to almost all parts of the world.
After all that's what you would expect from the Parle-G World's Largest Selling
Biscuit.
ORGANISATION STRUCTURE OF PARLE

CHAIRPERSON

EXECUTIVE DIRECTOR

PRODUCTION MANAGER PRODUCTION MANAGER

BISCUITS CONFECTIONERY

ENGINEER OFFICER
CHIEF ENGINEER

HRD

BISCUITS CONFECTIONERY PRINTING

MANAGER
SUPERVISOR

PERSONNEL

CHARGE HEAD
ADMINISTRATOR

EMPLOYEE
EMPLOYEE