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A

PROJECT REPORT

ON

BUYING BEHAVIOR OF MIDDLE CLASS CONSUMER TOWARDS SHOPPING


MALL

SUBMITTED TO :

JAI HIND COLLEGE

AROAD CHURCHGATE , MUMBAI -400020

MAHARASHTRA. .

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR

THE AWARD OF THE DEGREE OF

MASTER OF COMMERCE

SUBMITTED BY :

ALIYA HUMAIRA AKHTAR ANSARI.

ROLL NO :- 3.

MCOM ( SEM 3) ( ACCOUNTANCY)

ACADEMIC YEAR 2016 17

JAI HIND COLLEGE , MUMBAI.400020

SUBMITTED THROUGH :

DR.RUCHI DUBE CHATURVEDI

MONTH AND YEAR OF SUBMISSION :

FEBURARY 2017

MCOM SEMESTER -4

RESEARCH METHODOLOGY
CERTIFICATE

This is to certify that Miss Aliya Humaira Akhtar Ansari, a student of Jai Hind College, of
M.COM Semester 3 bearing Roll No. 3 has successfully completed the project titled

BUYING BEHAVIOUR OF MIDDLE CLASS CONSUMER TOWARDS SHOPPING


MALL.

under the guidance of DR.RUCHI DUBE CHATURVEDI

DR .ASHOK WADIA PROF. SANTOSH GHAG

Signature of principal. Signature of coordinator

Date : date :-

Place : Mumbai . place : Mumbai.

Signature of External college seal DR RUCHI DUBE CHATURVEDI

Examiner Signature of supervisor

Date: Date:

Place : - Mumbai. Place : - Mumbai.

.
DECLARATION.

I ALIYA HUMAIRA AKHTAR ANSARI here by declare that I have successfully


completed the project titled; BUYING BEHAVIOUR OF MIDDLE CLASS
CONSUMER TOWARDS SHOPPING MALL . the project is an original work and is
being submitted in partial fulfillment for the award of masters degree in commerece (M.com)
from the univesity of Mumbai .

This report has not been submitted earlier either to this university or to any other
university or institution for the fulfillment of the requirement of a course of
study .

DR RUCHI DUBE CHATURVEDI ALIYA HUMAIRA AKHTAR

ANSARI

Signature Signature of Student


of Supervisior
ACKNOWLEDGEMENT

I express my sincere gratitude to Jai Hind College for giving me the opportunity to be a part
of the institution and help me enhance skills and knowledge.

I hereby take the opportunity to express my sincere gratitude TO DR RUCHI DUBE


CHATURVEDIfor guidance and support throughout the making of this project. Constant
motivation and foresight was elemental for the successful completion of this project.

I would also like to thank the administration of Jai Hind College, my family and my peers for
their constant motivation and support throughout the making of this project.
TABLE OF CONTENT

SR. TOPIC PAGE NO


NO

1 Introduction 1

1.1 Objective of Study 2

1.2 Need of Study 2

1.3 Scope of Study 3

1.4 Limitation of Study 3

2 Review of Literature 4

3 Research Methodology 9

3.1 Primary Data 10

3.2 Survey Approach 10

3.3 11
Exploratory Method

3.4 11
Questonnarie

3.5 12
Sample Method

4 13
Tabulated Data Analysis And Interpretation

5 28
Findings And Recommendations

6 30
Conclusion
31
Bibliography

33
Appendix

A PROJECT REPORT
ON
BUYING BEHAVIOUR OF MIDDLE CLASS
CONSUMER TOWARDS SHOPPING MALL

SUBMITTED BY
ALIYA HUMAIRA AKHTAR ANSARI
MCOM(ADVANCE ACCOUNTANCY)
PART- 2, SEMESTER 3 ROLL NO -3
RESEARCH METHODOLOGY