# Copyright (c) 1993-2009 Microsoft Corp.

#
# This is a sample HOSTS file used by Microsoft TCP/IP for Windows.
#
# This file contains the mappings of IP addresses to host names. Each
# entry should be kept on an individual line. The IP address should
# be placed in the first column followed by the corresponding host name.
# The IP address and the host name should be separated by at least one
# space.
#
# Additionally, comments (such as these) may be inserted on individual
# lines or following the machine name denoted by a '#' symbol.
#
# For example:
#
# 102.54.94.97 rhino.acme.com # source server
# 38.25.63.10 x.acme.com # x client host
# localhost name resolution is handled within DNS itself.
# 127.0.0.1 localhost
# ::1 localhost
# 127.0.0.1 www.newsoftwares.net
The process of conducting research on the business environment within which the
organization operates and on the organization itself, in order to formulate and
implementation of strategy for future business operations can be mentioned as St
rategic analysis of hospitality organization. To do the assessment can use numbe
r of tools to process of strategic analysis, including PEST (sometimes PESTLE) f
or analyze external environment and, SWOT analysis use for the internal environm
ental scanning, and Michael Porter's five forces model use to assists to underst
and the competitive forces, the attractiveness and current position in the indus
try.
An effective way to know the past, present and future potentials regarding the i
ndustry development is analyzing the industry background as the part of strategi
c analysis. The External analysis can assess the factors affecting the industry
to be existed including political, economical, social, technological, legal and
environmental which have great impacts to run the business and use PESTLE analys
is.
In any industry which it is domestic or international, whether relating to produ
cts or services, the rules of competition are personified in five competitive fo
rces of entry of new competitors, threat of substitutes, bargaining power of buy
ers, bargaining power of suppliers, and rivalry among the existing competitors.
According to Porter, one of the crucial determinants of firm profitability is in
dustrial attractiveness.
In this assignment, a strategic analysis of the Galadhari hotel which is in hosp
itality industry has been done through the combination of both theoretical and p
ractical facts regarding this property including organizational background and i
ndustry background of this hospitality sector in Sri Lanka, an assessment of the
forces affecting the external environment (the use of PESTLE analysis) and an a
ssessment of the attractiveness of this industry (the use of Porter's 5 forces)
regarding the future strategic action to grab more hospitality market share