2/2/2017 5CsofMarketingDefinition|MarketingDictionary|MBASkoolStudy.Learn.Share.

HOME ARTICLES CONCEPTS BRANDGUIDE MARKETING MIX COLLEGES FORUM FUN&FACTS SKILLS QUIZZES CAREERS

Concepts Marketing And Strategy

5 Cs of Marketing
Posted in Marketing and Strategy Terms, Total Reads: 21939

Advertisements
Follow Us

See The Future

McDowell's No1 - Yaaro...

Denition: 5 Cs of Marketing
They are used to analyze the ve key areas that are involved in marketing decisions for a company and includes :
Company, Customers, Competitors, Collaborators, and Climate. The 5 Cs are a good guideline to make the right
decisions, and construct a well-dened marketing plan and strategy.

Read Next
5 Point Annual Average 1. Customer Determine what are the needs and from which clients that youre trying to
5 Whys satisfy. A few areas of research can be market segments, frequency of purchases, quantity
5S Program of purchases, retail channel, and customer needs depending on trends over time.
Clickonvideotounmute

2. Company Determine if your company is in a position to meet those customer needs. For example, whether your
company has the right product line and technical expertise. A good tool to nd out your companys strengths and
weaknesses is SWOT analysis.
Strengths: innovative products, expertise and procedures
Quizzes!
Weaknesses: lack of knowledgeable technical support or average product quality
Have you tried MBASkool Quizzes ?
Opportunities: a new international market or a market led by a weak competitor
Logos. Taglines. Trivia. Finance. Marketing. HR. Operations
Threats: a new competitor or price war

Related Business Content
3. Competition Determine who competes with your company in meeting the customers needs. Is the competitor an
active competitor or is it a potential threat? What are their products exactly? What are their strengths and weaknesses? Dictionary
BrandGuide
Marketing Mix
4. Collaborators Determine if there is any outside source or third party help that can help the company such as
distributors, suppliers etc.
Dictionary
5. Context Determine if there are any limitations due to
Break Even Point
Political issues: legal problems, trade regulations, taxes or labor laws
360 Degree Feedback
Economic issues: growth rate, labor costs, and business cycle stage Brand Equity
Inventory Costs
Social impacts: demographics, education, and culture
CAGR
Technological developments: impact on cost structures
Sales Quota
This is also known as PEST analysis. Warehouse Management System
Career Development
EBITDA
More Denitions

BrandGuide
Mercedes Benz
Nikon
Barclays
Adidas
P&G
Amul
Nike
Coca Cola
Vodafone
Advertisements More Brands

Marketing Mix
Coca Cola
Walt Disney

http://www.mbaskool.com/businessconcepts/marketingandstrategyterms/111795csofmarketing.html 1/3
2/2/2017 5CsofMarketingDefinition|MarketingDictionary|MBASkoolStudy.Learn.Share.
FedEx
BMW
Apple
VISA
Pepsi
More Companies

See The Future

IMPORTANT DEFINITIONS DEFINITION CATEGORIES:

Marketing Mix Finance & Economics Terms
Sales Management Marketing & Strategy Terms
Market Segmentation Human Resources (HR) Terms
Brand Equity Operations & SCM Terms
Positioning IT & Systems Terms
Selling Concept Statistics Terms

Looking for Similar Denitions & Concepts, Search Business Concepts

Share this Page on:

18 1

Also From the Web

Leftover iPhone stocks worth $619 A new age, comprehensive health Salary Credited! Take the wise step
selling for under $40! insurance for everyone! now
MegaBargain 24 Religare Health Insurance ABM MyUniverse

More from MBASkool

Group Discussion Topic - Group Discussion Topic - Whether Inventory Costs Denition |
Operational Eciency vs Digital Education has taken over Operations & Supply Chain
Innovation | Answers & Conclusion Traditional Education? | Answers & Dictionary
Conclusion Recommendedby

SIMILAR DEFINITIONS FROM SAME CATEGORY:

Emergency Goods
Market Segmentation
Early Markdown
Moment of Truth
Strategic Choice

http://www.mbaskool.com/businessconcepts/marketingandstrategyterms/111795csofmarketing.html 2/3
2/2/2017 5CsofMarketingDefinition|MarketingDictionary|MBASkoolStudy.Learn.Share.

0Comments MBASkool
1 Login

Recommend Share SortbyBest

Startthediscussion

Bethefirsttocomment.

Subscribe d AddDisqustoyoursiteAddDisqusAdd Privacy

Explore MBASkool

BrandGuide Articles Quizzes Events Top Brand Lists

Airlines Finance Fin Wizards Institute Fests Insurance Companies World
Automobiles Marketing Marketing Gurus Business Conferences Consumer Electronics Companies
Consumer Electronics Operations & IT Ops Champs Case Study/B-Plan FMCG Companies World
Banking Human Resources HR Heros Quizzes Automobiles of the World
Food & Beverages Submit Article Logos Others IT Companies in the World
FMCG Authors Taglines Global Mobile Phone Brands
IT & Tech Trivia More..
Lifestyle and Retail Colleges
Media & Entertainment Concepts
Heavy Engineering Careers B-School Pages Popular for MBA's
Finance & Economics Magazines
Sports Marketing and Strategy Resume MBASkool Contests Movies
Telecom Operations & SCM Career Discussions Associations Apps
Contribute Human Resources GD Topics College Coordinators Books
More..

Advertise Skills Forum Submit Event Upload Content

HOME AUTHORS MEDIA TERMS PRIVACY CONTACT ABOUT ADVERTISE UPLOAD APPS SUBMIT SEARCH ADS SURVEY INFOGRAPHICS

20112017|MBASkool.com
OriginalTemplateYou!Bumpit!byYoujoomla.comCopyright2008Allrightsreserved

http://www.mbaskool.com/businessconcepts/marketingandstrategyterms/111795csofmarketing.html 3/3