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(Approved by AICTE & Affiliated to MD University, Rohtak)

International Conference on
A Journey Towards Platinum Era Vision Rainbow Power of India

07 & 08 April, 2017
th th

Prof. (Dr.) Ravi K. Handa Prof. (Dr.) Parul Khanna Dr. R.C. Verma Ms. Meenu Dhembla
Conference Director Conference Convener Ms. Urvija Raina Ms. Poonam Tokas
----------------- Co-Chair -----------------
Today, India is rising and progressing towards a change. The India of tomorrow aims at empowerment, faster connectivity, more jobs,
better education and improved quality of life.
Our Honble Prime Minister dreams of developing RAINBOW POWER OF INDIA that will become the pivot of most initiatives in
the lead to the year 2022 - The Platinum Jubilee Year of Indian independence. The current policies, programmes and efforts of the
Govt. aims to bring together, as seven colours of the rainbow come together and brilliantly light up the sky, the Rainbow Power that
shall make India shine as a leader among the countries of the World.
The seven colours of the rainbow represent:
Red : Indias Rich Cultural Heritage
Orange : Youth Power
Yellow : Women Empowerment
Green : Agriculture
Blue : Natural Resources
Indigo : Democracy
Violet : Knowledge
Keeping this perspective, we at IMT are organising 2 days International Conference on A Journey Towards Platinum Era- Vision
Rainbow Power of India (ICPVRPI 2017). We provide you a premier forum for presentation of new advances and research
results in the fields of theoretical, experimental, and applied innovations. The conference aims to bring together leading researchers,
academicians, students, engineers and professionals in the domain of interest from around the world.


The focus of the paper should be on planning and directing efforts in enabling the dreams to become reality by conceptualizing
through research works and papers in Making India a Rainbow Power.

Papers may address one or more opportunities in Marketing / Operations/ Supply Chain Management / Human Resource/Fashion
Industry/Information Technology and Engineering for Making India Rainbow Power. Following are listed sub-topics, although
authors should not feel limited.
Finance Human Resource Management Marketing Management & Economics

Impact of Jan Dhan Yojna on Public & Issues, Challenges & Threats in Making India: Role of Demonetization in Retail Industry Sustainable Development in Business &
Banking Sector Human Resource Capital of World Entrepreneurship
Impact of Digitalization on Marketing
Mudra Yojna & its Impact on Growth of Innovative Sustainable Human Resource Smart City Mission in Making Rainbow India
Changing Face of Fashion Market
MSME Practices Challenges & Issues related to MSME Growth
Digitalization of Consumer Decision Journey
Impact of PM Awas Yojna on the growth of Innovations in the HRD for bridging the skill (MUDRA)
Real Estate Sector gap Advertising as a Mirror of Societal Changes
Public Private Partnership for sustainable
(Consumer, Cultures & Social Changes)
Role of Banks in Enhancing Make in India Women empowerment through Innovative Innovations & Skill Development Process
Skill Development Training Digitalization effect on Relationship
Emerging financing options for Make in India Rural Development & Employment Through
Role of Training & Development Programmes Skill Development
Financial Market innovations in Rainbow
in achieving Rainbow Power of India Market Logistics & its importance in making
Power of India Social Entrepreneurship through Innovations
Rainbow India
Effect of Demonetization on Employee
Role of Demonetization in making India Role of Startups in Making India Rainbow
Turnover Influence of Social Media Market on
Rainbow Power Power
Contribution of SHRM in achieving Mission
Cashless Economy & Green Money (Digital NITIAyog-Roadmap to Indias Development
Skill India Traditional Marketing v/s Digital Marketing
Wallet) Effect of Demonetization on Indian Economy
Marketing Automation in B2B and C2C Sector
GST & its effect

Information Technology Engineering Environmental Sciences Global Scorecard

Role of Digital India initiative in Make in Electric/electronic Engg. towards sustainable Role of Swachh Bharat Abhiyaan in Modi Indias Image in Global Scenario
India growth Mission 2020
Ease of Doing Business in context of Global
Role of Broadband Internet to deliver Power & Energy Studies role in making India Namami Gange Mission: Planning & Reality economics
Governance Rainbow Power Heritage City Development & Augmentation Globalisation & Innovative Technology for
Net Neutrality Yojna (HRIDAY) Make in India
Role of Eco-friendly fuels in Vision 2020
Computer Science & Information Technology Atal Mission for Rejuvenation & Urban Role of Intellectual Property & International
Green Energy a revolutionary step in Make in
towards Digitalization Transformation (AMRUT) Law in Rainbow Power of India
Computing & Data Analytics Skills to help in Mission of Zero Defect with Zero Effect on Contribution of MSME in Foreign Trade
Innovations Contribution of Solar Energy in Making India Environment
a Rainbow Power Foreign Investments & Global Trends in
New Business & Investment Models in the Corporate Finance
Digital World Green Manufacturing
Effect of demonetization on Global Economy
Emerging Information Technology &
Sustainable Growth Changing global business scenario due to
BREXIT / US Elections 2016
RPA: Robotic Process Automation

IOT: The Internet of Things

All submissions will be peer reviewed and evaluated based on originality, technical and/or research content/depth, and relevance to conference.
The abstract of not more than 350 words excluding the 5 keywords, title and references should be sent along with full paper by 25th February,
2017. The sub-theme under which the abstract is to be considered must be mentioned. Kindly format according to the attached template.
To facilitate the blind review process, the Authors name should not appear anywhere in the paper except the cover page. No paper will be
reviewed without the format as prescribed.
Author will have to certify that the material is unpublished, as well as original through a copyright form.
The selected papers would be published in the Conference Proceedings bearing ISBN number and few best appreciated articles will be published
in the International Journal IMT VIJ: Vision International Journal, ISSN 2231-3311.
The accepted abstracts should be accompanied by full paper containing COVER PAGE that includes: the title of the paper, authors name
and brief profile along with the e-mail and the contact numbers. References should be cited at the end of the paper. All the tables and the
figures must be serially numbered.

Particulars Abstract Full Paper

Title, Author(s), Affiliation(s), Title, Author(s), Affiliation(s),
Title Page Sub-Theme Sub-Theme
Contact Details. Contact Details.
Literature Review
Summary of the content,
Ke y words,
Ingredients Findings
Limitations & Recommendations
References APA style

Length 350 Words excluding 5 key words, Title & References Not over 3000 words including Title, References, Tables & Figures

Page count One 8 to 10 Pages

Margins from all sides 1 inch 1 inch

Font Times New Roman 12 point Times New Roman 12 point

Line Spacing 1.5 1.5

Mail ID : imtfbdconference@gmail.com imtfbdconference@gmail.com

The registration fee as detailed below should be sent latest by 15th March, 2017. The registration fee covers participation at the conference, conference kit and
materials, working lunch, tea/coffee. The registration however, does not include accommodation and travel.


A. Fund transfer: details are as follows:

Account Name : Principal, IMT
Account No. : 008301038605
Bank : ICICI Bank Ltd.
IFSC Code : ICIC0000083

B. Demand Draft: details are as follows:

DD should be drawn in favour of: Principal, IMT, payable at Faridabad.
Please send the Demand Draft (through speed post/registered post only) at address mentioned below, at the earliest possible.
Dr. Parul Khanna
Conference Convener
Institute of Management & Technology, Faridabad
Sector 86, Tigaon Road , Near Sai Dham, Faridabad, Haryana-121002

C. Cash
Payable at Institute of Management & Technology, Faridabad Accounts office by 15th March, 2017.

Registration Fee (Per participant):

Category Upto 15th March, 2017 After 15th March, 2017

Corporate Delegates ` 2500/- ` 3000/-

Faculty Delegates ` 2000/- ` 2500/-

Researchers ` 1200/- ` 1600/-

Students ` 800/- ` 1200/-

Foreign Delegates 250 US Dollars 350 US Dollars

- Page Limit 08 to 10, INR 100 will be Charged for each additional page
- All the authors are required to pre-register by paying Registration fee. Without pre-registration, papers will not be included in the conference proceedings.
Dr. Geeta Shiromani Ms. Rashmeen Kaur Ms. Sudesh Sethi Mr. Ramphal Chauhan Mr. Rajpaul Narang
Mob. 09540111150 Mob. 9873560970 Mob. 09958828889 Mob. 09268800254 Mob. 09999251200

Dr. S. Sahoo, Associate Professor, IIM Lucknow
Prof. (Dr.) S.C. Kundu, Director, HSB, GJUS&T, Hisar
Prof. (Dr.) A.S. Boora, Director, IMSAR, MDU Rohtak
Prof. (Dr.) Mukesh Dhunna, Professor, IMSAR, MDU, Rohtak
Prof. (Dr.) Pradeep Kumar Ahlawat, Professor, IMSAR, MDU, Rohtak
Prof. (Dr.) Nasib Singh Gill, Head, Dept. of Comp. Sc. & App., MDU Rohtak
Prof. (Dr.) Rajender Singh Chiller, Professor, Dept. of Comp. Sc. & App., MDU, Rohtak
Dr. Rachna Agarwal, Asso. Prof., Ex-Chairperson, Dept of Mgmt, Studies, YMCAUST, Faridabad
Prof. (Dr.) Tusshar Mahajan, Professor, IMS Ghaziabad.


Dr. Khalid Aboura, Asstt. Prof. & Head, Department of Quantitative Methods, University of Dammam, Saudi Arabia.
Prof. Paulo Cesar Chagas Rodrigues, Instituto Federal de Educao, Cincia e Tecnologa de So Paulo Jacare, So Paulo, Brazil.
Prof. (Dr.) Muhammad Mahboob Ali, Director, IQAC of Daffodil International University, Bangladesh.
Dr. Jinzhu Song, Associate Professor - Zhejiang Gongshang University, Hangzhou, Zhejiang, China.
Prof. Rolf A. Lundin, Professor, Business Administration at Jnkping International Business School Jonkoping, Sweden.
Dr. Haywantee Ramkissoon (Rumi), Asso. Prof., Curtin University; Senior Research Fellow, Monash University, Perth, Australia.
Dr. Ashraf Imam, Asstt. Prof. -Banking and Finance, Quality In-charge-CBA College of Business Administration, University of Dammam,
Kingdom of Saudi Arabia.
Prof. S. K. Narang Prof. (Dr.) R. N. Singh Mr. Balkishen Mr. Satinder Gulia
Mob. 09999662059 Mob.09350503918 Mob. 09953565262 Mr. Arvinder

Mr. S. B. Dubey Ms. Ritu Aggarwal Ms. Swati Mr. Virender Ms. Rimple Dhamija Mr. Tilak Raj
Ms. Rekha Mittal Ms. Kanishka Mr. Rohit Mr. Pankaj Ms. Madhulika Mr. Sandeep

Institute of Management & Technology, Sector 86, Tigaon Road, Near Sai Dham, Faridabad. 121002.

Participation fee is non-refundable/non-adjustable against any other programme of IMT, Faridabad. However changes in nomination
would be accepted but only through prior permission.

Conference is on non-residential basis. However, accommodation can be arranged on request. Various options of accommodation are
available in Faridabad.


Abstract along with full paper submission : 25th February, 2017

Full Paper Acceptance : 10th March, 2017

Registration : 15th March, 2017

Conference Date : 07th & 08th April, 2017

The IMT Faridabad was propounded in 1995 by Adhiyamaan Educational &
Research Institutions (Trust). IMT campus spread over 4 acres of land, has ultra
modern four storey building consisting of one lac square feet of constructed area.
IMT is known for its academic integrity, ethical governance and intellectual growth
on one hand, and for its blend of cutting-edge curriculum, skill-building pedagogy
and uncompromising learner-centricity on the other. We impart higher education
basically to shape and sharpen young managers to achieve the set goals by inspiring
the spirit of interest, commitment & enthusiasm in practical business management
It is not just an institute bit an ideal platform and forum for corporate techno-
managerial aspirants. IMT Faridabad is recognised nationwide as a leader in the
field of Management Education & Computer Applications.
Prof. (Dr.) Parul Khanna Dr. R.C. Verma Ms. Urvija Raina Ms. Meenu Dhembla Ms. Poonam Tokas
9810563334 9990167181 9810832231 9582715582 9711169807
Sector 86, Tigaon Road, Near Sai Dham Mandir, Faridabad-121002
Ph. No. : 0129-229185, Fax : 0129-2229888, Mobile: 9810563334, 9312654323
Website : www.imtfaridabad.com