The Fiddlers

Teaching children
the joy of music.
Background Situation Analysis Executive Summary
1 2 3

Challenges Goals Target Audiences

4 5 6

Events Social Media Budget

7 9 10
Calendar Evaluation
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Meet the Duo
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 Sarah Lawson, a Rexburg native, started The Little Fiddlers in 2013. Sarah has competed in many
regional fiddle competitions and have won several of them.

Individuals who knew Sarah approached her and asked if she could teach their children about
the violin and teach them basic knowledge of the instrument. Sarah started with teaching the
basics of violin and then delved into her love of fiddle music.

Throughout these last three years Sarah has grown the amount of students from one to fifteen.
These students come mainly from Southeast Idaho with a few online students from surrounding
states.

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 The Little Fiddlers were started and taught
by a local award winning fiddler, Sarah Lawson in 2013.
Our main goals of this plan are to help The Little
Fiddlers build a social following, create events and
have a more promininent presence in Southeast Idaho.
By finding the weaknesses that it currently has we will
be able to find opportunities for growth. Throughout this
plan, we will show ways for The Little Fiddlers to grow and
reach its full potential. In the year of 2017 we hope to grow
The Little Fiddlers by 20 members through our tactics.

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 The Little Fiddlers is a wonderful opportunity for children to learn to play the fiddle, gain friends and have the opportuni-
ty to perform fun folk songs for all to enjoy in the town of Rexburg, Idaho. The children range from five to fourteen years
of age and are taught in group settings and also with individual sessions as well. Students also participate in recitals
throughout the year. The Little Fiddlers is a wonderful opportunity to help educate the
children in Madison County and the surrounding areas.

This campaign will demonstrate ways to increase clients of The Little Fiddlers. This will be done by social media market-
ing, posters hanging around town and an open house.

Our primary audience will be the mothers of children in the Southeast Idaho area. Our primary goal of this campaign is
to gain 20 new clients for The Little Fiddlers in the year by the summer of 2017. We will be measuring success by how
many clients register for lessons.

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Strengths:
+ Sarah has won several fiddle awards.
+ Students are able to learn new skills.
+ Potential for growth.
+ Sarah is a local of Southeast Idaho.
Weaknesses:
+ Lack of students.
+ No social media accounts.
+ Only word of mouth advertising.
Opportunities:
+ Creating social media accounts.
+ Creating ad campaigns on social media.
+ Gaining traction in Southeast Idaho.
+ Creating events for recruiting students.
Threats:
+ Children also learning instruments at school.
+ Parents not being interested in the violin.
+ Other violin teachers throughout the area.
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 1. Create social media accounts.
2. Recruit 20 new members.

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Our primary audience are the parents of
children in the Southeast Idaho area. By
targeting the parents of Southeast Idaho, we
hope that The Little Fiddlers will be able to
gain more children. Parents are usually the
party responsible for signing up their
children for extracurricular activities and
therefore are the most important audience.
Our secondary audience are children
age five and older living in Southeast
Idaho. The Little Fiddlers need to make
sure that they appeal to this audiene. By
showing the young ones of Southeast
Idaho that The Little Fiddlers is a fun
learning experience, they will hopefully
have the desire to become a member
and let their parents know.
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 Having two events a year is a great way to
kickstart the registration. At these events
the current Little Fiddlers will be playing some
well loved tunes, food will be available, and it
will be right when school lets out for summer.

The date June 10 was chosen because school in

southeast Idaho lets out about a week or so before
that date. Parents will have the perfect oportunity
to sign up their children as a summer activity.

To advertise for this event, post on social media about

it. To help with social media, give fliers to your students
to pass to their friends and family. We have also
created a poster for you to post around town as another
way to spread the word about the event.

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When parents register their children for
The Little Fiddlers, they will recieve the
following tote bag along with materials
that they will find useful in their time with
The Little Fiddlers. By giving away these bags,
there is an insentive to sign up, as well as
advertising being done when others in the
community see the bag that the indivudial
might be carrying.

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 By using Facebook and Instagram are ways to gain awareness of The Little Fiddlers. You can organically gather
popularity and create ad campaigns to specific target audiences. By using social media to generate leads, The Little
Fiddlers will be able to reach its goal of 20 new recuits to join the organization. We suggest posting twice, every other
day.

Examples:

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The budget for this campaign is $200. By utilizing this budget, we can put the money toward the following:

Customized Tote Bags: 35 for $84.35 from 24hourwristbands.com

Poster Paper: 20 for $29.99 from vistaprint.com

Flier Paper: 250 sheets of paper for 8.99 from amazon.com

Open House: 500 cups - $22.41 from Walmart

100 paper plates - $4.21 from Walmart
96 count plastic ware - $8.70 from Walmart
8 large pizzas for $5.00 Each

TOTAL : $198.65

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 Here is a calendar of June 2017. Though this plan goes throughout the whole year, this is a good example of the
idea that we have. On the following calendar we feature, the event and social media posting schedule:

Post

Post Post t!
Post Post n
ve
about Post
Event about
Event
E

Post Post Post

Post Post Post

Post Post Post

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 By following this plan we have laid out for The Little Fiddlers,
we hope that they will be able to gain members and have a large
presence on social media. The organization will be able to gain traction
through social media and the posters hung around town. We hope that
many parents will soon know that for a wonderful, musical experience
The Little Fiddlers is where to be.

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 Cambria Hanson Misty Kempton

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