Rexburg

Mobile
Food
Pantry
 Key
Messages
An opportunity to help, an opportunity to get help.
Table of Contents
2. Situation Analysis 24. Public Opinion
3. Challenges 25. Hire an Intern
4. Goals 26. Budget
5. Target Audiences 27. Executive Summary
6. Communication Vehicles 28. Meet Your Team
14. Calendar
19. Research
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Situation
Analysis To identify the Rexburg Mobile Food Pantrys
current strengths and build upon them, throough
identifying and converting and to identify and convert
their weaknesses into opportunities for growth.
This analysis offers a brief summary of the current
situation details of the Rexburg Mobile Food Pantry.

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 Challenges
Strengths:
The Rexburg Mobile Food Pantry is a non-profit
organization with no prerequisites to receiving
aid, including no government stipulation it is
also close in proximity located at the Wilcox
Fresh Warehouse.

Weaknesses:
The pantry has very little local support
due to a lack of widespread community
presence. It also lacks sufficient supplies
to operate.

Opportunities:
Building relationships
with local businesses and participation in
community events. We can reach target audiences
through increased social media presence and
generate more word of mouth support.

Threats:
Other local food pantries and a community
fear of looking needy. This also generates a
3 lack of interest from community members.
 Goals
Our primary goal for this PR plan is to secure 50 adult volunteers (consistently) for one year at the

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Rexburg Mobile Food Pantry by:

Involving local businesses, Secure sponsors for Increase the social media presence
reaching out to BYU-Idaho materials such as tape by 50%, and raise awareness
students, and unifying Rexburg and garbage bags. among the Rexburg community
permanent residents. by 30% in one year

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 Target
Audiences
Our primary audience is local businesses
here in Rexburg. It is crucial that we reach
out to local businesses in order to recieve
the commitment of time from a business
team. We believe that encouraging
businesses to send a team to the food
pantry once a month and posting their
picture on social media will promote their
business and the food pantry. This will also
be an outlet for the donations of supplies.
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Our secondary audience is local
families. We believe reaching out to
local families will help increase the
number of volunteers that can come
as a family and spend time together.
This will improve the public opinion of
the pantry as an organization that
promotes families working together.
Not only does this promote good
family values, but it is also an
opportunity to teach children the
importance of goodwill and hard work.
Our tertiary audience is BYU-Idaho
students. Reaching the BYU-Idaho
students will come by selecting
specific majors or classes that require
volunteer hours. It will also be
promoted within campus as a good
resume builder. With students, the
process can run quicker because of
young and able bodies doing the labor,
such as lifting. Throughout their
experience, they will be able to act
outside of themselves and give back to
the city that gives so much to them
constantly. They are the most
abundant of our target audiences and
possibly have the most to gain when
they consistently participate and
give back.
Communication
Vehicles
Newsletter
With a newsletter in PDF form,
you can post it on your Facebook
page, community Facebook pages,
also in an email form. This will
inform the commnunity about the
events, happening with the food
pantry and when the food pantry
is taking place, You will also be
able to higlight the company that
came the previous month or for the
upcoming month.
Social Media
Social media is a huge outlet.
You can reach many people and
you are able to get your word out
there. This is a large platform, but
we suggest sticking to Instagram and
Facebook because you can link
them together.
Business Cards
Business cards are perfect for
networking. When you meet a
business owner and discuss with
them the Rexburg Mobile Food
Pantry you will be able to easily
leave them with your information.
Business cards are also great to
pass along to people and a great
way to get your name out there. You
can post them on bulletin boards as
well.
Posters
Posters can be hung at many
locations. This is something that
people are able to see and
remember. If you link your phone
number, social pages, and location
on the poster, people will know this
program and how to volunteer.
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Communication
Vehicles

volunteermatch.org
Is a free website that matches organizations looking
for volunteers and individuals looking for volunteer
experiences. It is completely free with connection
through facebook profiles. The matches happen
according to proximity and specific experience
(i.e. medical, or education volunteer work)
depending on what the volunteer is looking for.
This outlet will allow more people to connect to
the food pantry.

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Business Cards Newsletter

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Poster
 REXBURG MOBILE FOOD PANTRY

The Rexburg Mobile Food Pantry needs to have an identifying logo. This will help
people identify the Rexburg Mobile Food Pantry. We commited to images of food for
the logos, trying to capture the essence of the service being provided.

Logos 10
Press Release
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NEWS RELEASE

February 26, 2016 Contact Information

FOR IMMEDIATE RELEASE Jessica Goudy Director
Phone: (555)-555-555
Email: goudyj@msd321.com

A PART OF THE COMMUNITY

The Rexburg Mobile Food Pantry is focused on helping the Madison County community

REXBURG, IdahoThe Rexburg Mobile Food Pantry will hold its monthly food

distribution night Tuesday April 19th.

The Rexburg Mobile Food Pantry is centered on bringing help to the Rexburg

community, said Jessica Goudy, the director of the Rexburg Mobile Food Pantry. The

Rexburg Mobile Food Pantry is truly meant to be an opportunity to help, and an

opportunity to get help.

The Rexburg Mobile Food pantry serves roughly 400-500 families each month;

a family is represented by the car that comes through the food distribution line.

The Rexburg Mobile Food Pantry is non-profit organization. They redistribute

food donations provided by The Idaho Food Bank, also a charity organization. The

Rexburg Mobile Food Pantry has no stipulations of qualification requirements. Anyone

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Social Media 12
 volunteermatch.org
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Calendar 14
 Madison Free
Lunch Program
The Madison Free Lunch Program is an
opportunity for the children of Rexburg to
receive free lunch even when not attending
school. This happens at both Smith Park, Porter
Park and the junior high. One of the stipulations
of the program is that parents cannot eat their
childrens food, and that food must be kept on
cite.

This is an opportunity for the Rexburg Mobile

Food Pantry to reach out to community
members that need their help. The way to do
this is by simply attaching a flier to each of the
lunch bags. This way families know where they
can get more food assistance.

The Madison Free Lunch Program is held

Mon-Fri. through the months of June and July.
We believe the best time to distribute fliers is on
Fridays when attendance is the highest. This
would mean distributing fliers roughly nine
times, to roughly 100 people each time. This
would mean printing roughly 1,000 fliers to
distribute. This is an opportunity for the Rexburg
Mobile Food Pantry to reach out to community
15 members that need their help.
Teton Dam
Marathon
The Rexburg Mobile Food Pantry should be
involved in the Teton Dam Marathon to continue
to put their name into the community.

This event is a good way to get involved in the

community because it happens annually, and it
draws a sizable amount of the community.

They should be involved by having a water

station at the end of the race. They can present
their name by putting stickers of the Rexburg
Mobile Food Pantry logo on each water bottle
that they hand out.

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 Fundraiser/
Supply Drive
A supply drive will help the community to
contribute to supplies such as tape, boxes, and
grocery bags. This supply drive will increase
awareness of the Food Pantry by marketing
around the city at different locations such as
stores, community centers, and local schools.
Organizing A Supply Drive:
A unified, community supply drive would help
the food pantry to put together the list of
supplies needed. You need to:
Determine drop-off dates and locations.
Consider local community locations such as
Broulims, faith organizations, the county library, so through bulletins, email blasts, social media,
the university, and other local schools.
Ensure that someone will be at the location at all
drop-off times (main offices).
Make sure each drop-off location has a
receptacle to place the supplies.
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How To Promote it:
Develop flyers.
Make sure to provide the date, time and location
for the supply drop-off.
Tell the local papers (The Standard Journal, the
Scroll)
Tell all of your friends word of mouth is a
great promotional tool.
Reach out to PTAs, community organizations,
faith organizations, libraries, etc., They could do
mention at public meetings and/or allowing you
to post your flyer in their buildings.
Post the supply drive on social media.
Post signs near the drop-off location to make it
easy for everyone to find it.
RESEARCH
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 Research
Summary

As part of our primary research we reached out to the people of Rexburg via an online Facebook
Survey. This helped us gauge the type of audience the Rexburg Mobile Food Pantry has been reaching
through their main mode of communication: Facebook.

Roughly 81 percent of our audience was aged 18-30. Our survey found that roughly 60 percent of our
audience is kept from serving at the food pantry due to schoolwork, or taking care of children. The
majority of our audience is employed students. Roughly 89 percent of our audience finds the most
self-fulfillment with family and friends.

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What the public says...
I think its a great opportunity for locals and
students to unify to serve other people. I
would definitely become involved in some-
thing like this. Dallas, 21, Health Psychology

I actually spent some time homeless after

my family disowned me. I would have com-
pletely benefited from something like this,
and would be willing to give back and serve
people that I understand. Luke, 24, Welding

I love this idea. I was involved in food drives

and a local food pantry in high school and
loved being involved with it. I have been look-
ing for an opportunity to become involved
with something like this Viviana, 19, Art Ed-
ucation
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Hire an Intern

WHY?
Internrequire a minimum of 150 hours
Internships
within a 14 week period.

Unpaid.

Responsibilities:
Run Social Media Campaigns
Create a website
Conduct Surveys
Plan Events
Communicate with Businesses for contributions

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Budget
Exectutive
Summary
At the completion of the campaign The Rexburg Mobile Food Pantry will evaluate the amount of local
support they have received by reviewing the number of volunteers they gained during the campaign.
They will also gauge increased support through the number of local businesses that gave support
through volunteers and supplies.

We are confident that our campaign will be successful in bringing increased awareness and support to
the Rexburg Mobile Food Pantry. We are able to maintain this confidence because of the research and
planning we have conducted as seen in this campaign book.

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 Katie Misty Natalie Emily

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I am Katie Harvey. I am a junior and a Communications major at BYU-Idaho, studying Public Rela-
tions and Organizational Management. I am interested in the food pantry campaign because we are
helping unify the Rexburg Community, by teaching them to support and help one another. I love this
community and believe that we, as students, can make a difference within even if we are here for a
short amount. We still have the opportunity to leave a legacy!

My name is Misty Kempton. I am a junior from the small town of Star Valley, Wyoming. I am
studying Public Relations and Advertising. While working this PR plan for the Rexburg Mobile Food
Pantry I have been able to expand my knowledge of non for profit organizations and been more aware
of the community that I have been spending so much of my college experience in. I hope that after we
have finished this campaign, that we may be able to make a lasting effect of the community of Rex-
burg, Idaho.
My name is Emily McClure. I am a junior from California. I am attending BYU-Idaho studying Com-
munications with an emphasis in Public Relations and Social Media Marketing. Throughout my whole
experience at BYU-Idaho I have been given so much. The mobile food pantry was an amazing way to
give back and support the community that has helped me grow so much. I hope that this campaign
will spark someone else into giving back to Rexburg. I want to help bring more volunteers and aware-
ness to the needs here in the Madison county area.

My name is Natalie Simpson. I am a sophmore from Boston. I am attending BYU-Idaho studying

Communications with an emphasis in Public Relations. I have been truly blessed to be studying here
at BYU-Idaho and to be involved in the Rexburg Community. I will never be able to give back as much
as I have been given, but I have enjoyed being able to work with the Rexburg Mobile Food Pantry to at
least try to give back a piece of what I have been give. My greatest hope with our campaign is that it
will bring light to the good the Rexburg Mobile Food Pantry does, and that it will give hope to those that
need help.

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