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Internship Report Internship Report

Khalid Ahmed
ID- b00048716
MCM 497
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Table of Content
Introduction about Bell Pottinger.................................................. 4

Goals of the Internship.....................................................................5

First Day at the Agency.....................................................................6

What I Learned..................................................................................7

Sample Work......................................................................................8

Conclusion.........................................................................................10
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Introduction to Bell Pottinger

Bell Pottinger is a Global PR and Communication agency based

in the United Kingdom, London to be more specific. It was

founded by Lord Bell in 1987.

The team consists of 250 public relations specialists, including

more than 60 partners, advise a wide range of clients, which

includes world leadering businesses.

Bell Pottinger are expertise in: Arts, brand, change, consumer,

corporate, crisis, design, digital, events, financial, geopolitical,

litigateion, luxury, and political.

Their main headquarters is in london, but they also have other

branches all around the world: Hong Kong, Singapore, France,

& the Middle East.

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Goals of the Internship

My roll at the agency was to design a lot of things from scratch.

Some of these designs included Briefing Templates, Coverage

Templates, Presentations, Infographics, Postcards, Newsletters,

Websites, Posts, Cataloges and a lot more.

As an Advertising student, its a bit odd to be looking for

internships at a PR agency. But my goal was to acquire new skils

and enhance my so called PR skills.

Some of the skills that I wanted to learn were Digital

Media Communication, Blogging, Crisis Management,

Communication, Professional Presentation, and Digital

Marketing.
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First Day at the Agency

Upon my arrival at the agency, I was warmly welcomed by

the team. Everyone introduced themselves and welcomed me

onboard. I was then assited by Jonathan to my desk.

Then, I was assigned with my first project at the firm. I had

to create an Infographic for World Green Economy Summit,

(WGES) in Dubai. I was given an excel sheet with all the

information nessesary for the infographics.

Soon after I was done, I was assigned another project which is

to take pictures of the office from the outside so Bell Pottinger

ME is pinned on Google Maps.

E MANAGEM
MM EN
RA
OG

T
PLAN ING/ PR

June | July | August | September | October

I was also asked to design a 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th
N

biography of myself to share with COMPLETE WEEKLY MEETINGS AND BRIEFS

MONTHLY MEETINGS FOR ALL TEAMS

the office so people get to know COLLATERAL DEVELOPMENT

RKETING , SOC
MA IA
ES
me better. KEY MESSAGING

LM
WG

AND SPEAKER LEVERAGE

NARRATIVE DISCUSSION AND INTRODUCTIONS
DEVELOPMENT SESSION

EDI
June | July | August | September | October
1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th

A & MESSAG
COMPLETE
Overall, the day was pretty light!
HAPPY, SMART & GREEN CITIES
ES

THOUGHT LEADERSHIP FOR THE GREEN ECONOMY

PPP PLATFORM RE- ENERGISED DURING WGES

DUBAI GREEN ZONE - PROMOTE SPEAKER

PROMOTION OF ALL ANNOUNCED ELEMENTS

LIFETIME ACHIEVEMENT AWARD DUBAI GREEN FUND

WOMEN AND YOUTH FOCUS

SOLAR DEBATE

SUGGESTED TOPICS
INTERNATIONAL VOICES OF GREEN ECONOMY
SOLAR: DUBAI PIONEERING
NEW SOLAR TECHNOLOGY GREEN BUILDINGS IN DUBAI - SMART CITIES
DUBAI IS ON THE RIGHT PATH TO BECOMING
A HUB FOR GREEN ECONOMY
WGES ROLE IN DRIVING DUBAI'S GREEN
INNOVATION STRATEGY FORWARD

AL TAYER AS A KEY LEADER GREEN FINANCE AN UPDATE ON GREEN INTIATIVES WGES ROLE IN DRIVING DUBAI'S GREEN THE WAYS IN WHICH WGES ENCOURAGES
IN THE UAE'S GREEN ECONOMY DUBAI GREEN FUND (PPs) IN DUBAI & GLOBALLY (COP) INNOVATION STRATEGY FORWARD YOUTH AND STUDENTS TO PRACTICE
GREEN ACTIVITIES

June | July | August | September | October

SPEAKING OPPORTUNITIES / AL TAYAR PROFILING 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th

Q&AS FOR MD WITH AL BAYAN NEWSPAPER: 1ST WEEK OF JUNE

FEATURE IN EMARAT ALYOUM: 1ST WEEK OF JULY

- SPEAKER INTERVIEWS
WITH INTERNATIONAL PUBLICATIONS
ARTICLE IN THE NATIONAL NEWSPAPER: 1ST WEEK OF AUGUST
- SPEAKER OP-EDS
Q&AS IN ARABIAN BUSINESS: 4TH WEEK OF AUGUST
MEDIA TARGETS
FEATURE IN MEED MAGAZINE: 4TH WEEK OF SEPTEMBER

PRESS RELEASES
June | July | August | September | October
1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th

- ONGOING RELEASES
TO COVER THE
KEY TOPICS

COMPLETE
WGES PRESS CONFERENCE DUBAI DECLARATION UPDATE OPENING PRESS RELEASE
ANNOUNCEMENT
FINDINGS FROM COP21 ANNOUNCE SECOND BATCH OF SPEAKERS DAY 1 WRAP UP RELEASE

ANNOUNCE SPONSORS DAY 2 WRAP UP RELEASE

TOPIC 1 FROM WGES 2016 AGENDA
ANNOUNCE INITIAL BATCH OF SPEAKERS
ANNOUNCE FINAL BATCH OF SPEAKERS WGES 2016 FINDINGS & OUTCOMES
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What I Learned
Throught my internship, I learned something new almost everyday.

On the 13th of June, Nicola Hooper, BPME Managing Director, gave a presentation about how big businesses or

indivudual manage crisis (Crisis Management). Here, I learned that there are a lot of big businesses that face crisis

every now and then and that each company has to have a well developed plan whne its crisis time. That got me

thinking, of recent events happening around the world and how they can be solved.

14th of June, Jonathan Ashton, Digital Marketing Specialist, taught me how to use a E-Newsletter app called

MailChimp that creates Opt-in Designable Email Newsletters. Playing around with the app, I became a professional in

a very short period of time and I started producing new designs everyweek.

21st of June, I was assinged to create a landing page for Bell Pottinger Middle East using Muse. Given that Im pretty

new to Adobe Muse, I had to do my research and learn new skills and tools and excel at them to impress the agency.

26th of June, I gave two presentations about Photoshop and MailChimp to the office. Given that I was nervious when I

give a presentation, everyone was impressed by the way I presented and that boosted my self-confidence.

1st of July, I was assigned by Jonathan to take an online course about digital marketing. The course would commence

on the 3rd of July and end two weeks later. I indeed took the course and passed an online test. I got a cretificate that

states that I have passed the course and a badge on my Linkdin account that says Im a certified digital marketer.

8th of July, I was assigned a project for a global media firm. I had to create and design a survey of 5 languages

that will be destributed to international media firms all around the world. Inorder to create the survey, I had to learn

the new online software, SurveyMonkey.

10th of July, I gave a presentation with a young colleague, Sylvia Sarcis, about SnapChat. The purpose of the

presentation was to educate the office about how BPME can implement Snapchat to client businesses. We presented to

more that 20 people, which boosted my self-confidence more.

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Sample Work

Page | 1

The Kuwait Hub

Prepared for:
Kuwait CITRA

Prepared by:
Bell Pottinger Middle East

12th May 2016

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Links to all my Projects

https://drive.google.com/open?id=0B1SD_BuRbfo0dUduYlFTbjhvUUU

https://drive.google.com/open?id=0B1SD_BuRbfo0NjBKeFl3SklWTU0

https://drive.google.com/open?id=0B1SD_BuRbfo0dHBGQ1pxbXh5aWs

https://drive.google.com/open?id=0B1SD_BuRbfo0V05CemM2ZHBPLTg

https://drive.google.com/open?id=0B1SD_BuRbfo0R19NcUdZX1ZXSEk

https://drive.google.com/open?id=0B1SD_BuRbfo0WUNxbmFZZG1Fd00

https://drive.google.com/open?id=0B1SD_BuRbfo0M3ZYQnZmLU0tTDQ

https://drive.google.com/open?id=0B1SD_BuRbfo0Z3NpX0ZsNWVJa0E

https://drive.google.com/open?id=0B1SD_BuRbfo0bUpZY1A3dV9HUlU

https://drive.google.com/open?id=0B1SD_BuRbfo0eUd5aDE5SG84aGM

https://drive.google.com/open?id=0B1SD_BuRbfo0QldYQXdHc0hQcE0

https://drive.google.com/open?id=0B1SD_BuRbfo0RkhZVUU1cXhpYU0

https://drive.google.com/open?id=0B1SD_BuRbfo0VUZOd21rTVBGY0E

https://drive.google.com/open?id=0B1SD_BuRbfo0d1V3YjYtNVZLRUk

More Upon Request...

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Conclusion

In conclusion, this internship has been an excellent experience. Ive been

able to meet and communicate with so many people that I am sure will be

able to help me with opportunities in the future.

I learned a lot from this internship. One thing that I definitly learned

is time managment as well as self-confidence. At first I couldnt stand

infront of a crowd and present without getting shaky or messing up. I also

lacked the skill of managing my time efficiently. But aftewr being loaded

with a lot of work and following a schdule, I was able to finish twice as

much work. Also, after a couple of presentations, I gained a lot of self-con-

fidence. I also learned a lot of new softwares and skills that may benefit me

in the near future.

Overall, Im happy with my progress and I cant wait to go back and work

for Bell Pottinger.