Академический Документы
Профессиональный Документы
Культура Документы
(BBA-605)
On
A STUDY ON CUSTOMER SATISFATION
TOWARDS WORKING OF MOBILE BANKING IN
LUCKNOW CITY WITH SPECIAL REFERENCE
TO HDFC BANK
Towards partial fulfillment of
Bachelor of Business Administration (BBA)
(BBD University, Lucknow)
Session 2016-2017
School of Management
INTRODUCTION
Mobile banking is a service provided by a bank or other financial institution that allows
its customers to conduct a range of financial transactions remotely using a mobile device such as
a mobile phone or tablet, and using software, usually called an app, provided by the financial
institution for the purpose. Mobile banking is usually available on a 24-hour basis. Some
financial institutions have restrictions on which accounts may be accessed through mobile
The earliest mobile banking services used SMS, a service known as SMS banking. With
the introduction of smart phones with WAP support enabling the use of the mobile web in 1999,
the first European banks started to offer mobile banking on this platform to their customers.
SCOPE OF STUDY
After conducting a review of researches done by various professionals a gap have been
identified. The researchers had studied the aspects of mobile banking, its introduction, its
development, adoption by the customers, consumers perception about this service, its success
and security related issues. But a very few researchers had studied the mobile banking service
with respect to the HDFC Bank. This gap had been identified and it had led to the present