Verb, not verbiage DESCRIPTION If there is only one thing to get right, its the verb Clear objectives are the reason for meeting. ideally specific meeting objectives should connect obviously to the organisations purpose and strategic objectives. Good, attention directing verbs... Well thought through objectives are more than half the work of Identifying Planning Analyse planning an effective meeting. A clear objective implies the process Identify, Scan, Plan, Set, Deliver, Analyse, Segment design that follows. Good objectives are stretching but achievable. Determine Establish Synthesise HOW? Understanding Creating Learn 1. Invest time ahead of your meeting to get really clear on the meeting Understand, Review, Create, Develop, Learn, Assimilate, objectives. Consider establishing an objectives logic (see model below). Update, Assess, Build, Produce, Study, Understand, Share, Outline, Design, Make Examine 2. Consider consulting with other key meeting stakeholders to get really Acknowledge, clear on the point of the meeting. Report, Recognise Agreeing Cultural 3. Use the list of good verbs on the opposite page to make sure you Agree, Decide, Enable, Enthuse, have sharp meeting objectives. Determine, Secure, Maximise, Enrol, Commit, Confirm Unblock 4. Consider circulating them ahead of the meeting, in place of the more traditional agenda. Weak verbs... Discuss, talk, ponder, catch up, exchange, chat, debate Objectives Logic: Making meeting meaningful
01: Objectives at the level of purpose
Organisations mission, vision or purpose 02: Objectives at the level of strategy Organisations strategic objectives
02: Objectives at the level of the meeting
Clear, specific objectives the meeting is to achieve
(Series On Technology Management 15) Joe Tidd-Gaining Momentum - Managing The Diffusion of Innovations (Series On Technology Management - Vol. 15) - Imperial College Press (2010)