FOOD PRODUCT DEVELOPMENT

(GROUP 6)
Cabading Jenny, F.
Coballes Erica Jacqueline, C.
Miguel Charissa Jane
Soliven Joan Joy E.

Exercise 1. Brainstorming
I. New food product proposal
a.) Product name: Creamy graham bites
Product description: no bake, chocolate covered ground graham crackers, filled with sliced
fruits and topped with cream cheese
Ingredients: graham crackers, fruit cocktail, cream cheese, chocolate (tablet), vanilla
extract, sugar
Packaging: carton box (primary), plastic (secondary), ribbon
Target consumers: kids and students
Competitors: graham balls, and other sweet product sellers

Exercise 3. Screening Tool: Conducting a market survey

Questionnaire 1:

Age group:
___ under 15 ___ 16-21 ___ 22 and above

Sex:
___ M ___ F

___ student ___ employee

Area in which you live (location):

________________________________________________________________________________________
________________________________________________________________________________________

Are you fond of eating desserts?

___ yes ___ no

How often do you consume dessert products in a week:

________________________________________________________________________________________
________________________________________________________________________________________

What are you looking for in dessert products:

________________________________________________________________________________________
________________________________________________________________________________________

Survey results: Creamy graham bites (30 respondents)

Gender Status Age group Location Fond of Like Graham
desserts/sweets balls
1. Female Employee 22 and San Jose City Yes Very much
above
2. Female Student 16-21 yrs In campus Yes YES
old
3. Female Student 16-21 yrs IN CAMPUS Yes Yes
old
4. Female Student 16-21 yrs Magtanggol Yes yes
old
5. Female Student 16-21 yrs Bukangliayw Yes yes
old ay
6. Female Student 16-21 yrs Munoz Yes yes
old
7. Female Student 16-21 yrs Maligaya Yes yes
old
8. Female Student 16-21 yrs In campus Yes Yes
old
9. Female Student 16-21 yrs In campus No yes
old
10. Female Student 16-21 yrs Bantug Yes yes
old
11. Female Student 16-21 yrs In campus Yes Very much
old
12. Female Student 16-21 yrs In caampaus Yes Yes
old
13. Female Student 16-21 yrs In campus Yes very much
old
14. Female Student 16-21 yrs In campus Yes yes
old
15. Female Student 16-21 yrs Bukangliway Yes yes
old way
16. Female Student 16-21 yrs Munoz Yes Yes
old
17. Female Student 16-21 yrs Magtanggol Yes yes
old
18. Male Employee 16-21 yrs Licaong No yes
old
19. Male Student 16-21 yrs In campus Yes yes
old
20. Male Student 16-21 yrs In campus No yes
old
21. Male Student 16-21 yrs In campus Yes Very much
old
22. Male Student 16-21 yrs In campus Yes Very much
old
23. Male Student 16-21 yrs In campus Yes Yes
old
24. Male Student 16-21 yrs In campus Yes Very much
old
25. Male Student 16-21 yrs In campus Yes Yes
old
26.
27.

28.

29.

30.