7-ps-of-telecom-industry

Submitted by: Riken Patel (MB028)

Introduction:
The rapid growth in Indian telecom industry has been contributing
to Indias GDP at large.
Privatization was gradually introduced, first in cellular and basic
services, followed by value added services.
Upcoming services such as 3G and WiMax will help to further
augment the growth rate.

7-PS:
Product:
Pre-paid
Post-paid
Blackberry Wireless Handheld
Value Added Services (VAS)
Features like chat, games, ringtones video clips etc.
On-the-move information service.
Black list callers.
Social Products.

Different value added service are:

Instant Balance Enquiry

24Hr recharge Facility
Caller line identification
Call divert, Call wait & Call Hold
Multimedia messaging service (MMS)
 Live Portal
SMS based Information Service

Price:
Worlds cheapest price rates.
Customer based pricing strategies.
Flexible pricing mechanism.
Controlled by TRAI.
Monthly price plans are available.
Rewards on the usage.

Place:
Bharti Airtel is one of the leading alternative providers of
telecommunications services in India, and among the top ten global
carriers offering services in 17 other countries, particularly in
Africa.
Telecom service provider has wide and extensive presence even in
the remotest areas.
Telecom service provider has Customer Care Touch Points.
Distributors like E.g. Paan shops, grocery stores, chemists, outlet
etc.
Service providers now also have customer assistant stores like
Vodafone store, idea showrooms etc.
Customers are able to see and handle products they consider to
buy.
People are on hand to ensure customer needs are matched with the
right product to explain the different options available.
Promotion:
Vodafone zoozoo:
Start its Promotion during the IPL season.
To communicate the value added services.
ZooZoos had low cost costumes, real people.
30 advertisements cost only Rs 3 Crores.
20-30 sec long.
No celebrity endorser - No associated risks and costs.

Airtel-My Airtel My Offer:

Do not disturb policy.
It was also promoted to communicate the Value added service.
To choose the best available product/service.
Ambassadors are R. Madhavan and Vidya Balan.
Idea What and sirji:
Idea of Participative Management.
Two-way communication is encouraged between government and
public.
Mobile is a life-transforming tool for millions. It changes lives!
Ambassador is Abhishek Bachchan.

People:
 Total depend on employees.
Employee delight focuses.
Dedicate and passionate workforce.
Reward and Recognition.
Focused on health and safety performance.
Employee engagement.

Process:
Process for services is very easy and customer can avail it very
easily.
Each service provider has a customer support no. which can be
dialed from anywhere in India.

Physical Facility:
SIM cards, Recharge Vouchers.
Service outlets.
Digital TV services.