Chawm Ganguly is Indias foremost exponent of Content led, Search Engine Optimised, Social Media

integrated, Corporate Communications. His service is backed by more than three decades of experience
as a Journalist he has contributed extensively in the Pink Papers like the Economic Times, Business
Standard and Financial Express among others; and as a Public Relations expert wherein he has handled
some of the most exciting National and Multi National brands working in the country. He has fought the
Cola wars, has mined metallurgical coal in Australia, organised conferences in Asia and Australia apart
from teaching CorpComm to college students in Kolkata.

Chawm moved into the Social Media realm about a decade back and has been honing his skills since,
opening channels of communication in the digital realm and blending traditional Communication
expertise with emerging technologies so that his clients can make the transition into the Social space
seamlessly.

According to Chawm, Social media integration is not merely about analytics and mindless aggregation.
On the contrary, it is all about engaging the potential audience, in real-time, even as they hold
conversations around the brands being represented. The key is to talk their language, in the tone they
find pleasing and in the platforms of their choice, so as to establish the connect that they desire.
Naturally, the core of such an effort is content, which is has emerging as the key to any social media
strategy worth its likes and shares.

Unfortunately, there is no one-size that fits all when it comes to content. In order to be effective and to
make the Search Engines tango with it, content not only has to be exclusive, but also tailor made
bespoke to meet the unique needs of individual clients. It has to relate to the psychology of the end
users and has to factor in the finer nuances of the local cultures so that it may sound like music to the
ears they seek to behold. The creator has to have domain knowledge about the subject that is being
discussed and be an expert in the medium, the language that the message is communicated in.

And it is here that Chawm scores. As a journalist he has extensive skills in stringing words. He is well-
read, well-travelled and well connected, which gives him the ability to convert his real life interpersonal
skills into social media conversions. Chawm lists as his interests the Core Sectors of the Economy Steel,
Coal, Power, Energy and loves to study them from both the demand as well a s the supply sides apart
from being keenly interested in the impact of fossil fuels on the global economy and the climate. He is
an acknowledged expert on matters Sustainability and economic utilization of scare, depleting natural
resources, looking for answers to address the issues relating to the empowerment of the poor,
especially the vulnerable sections and the economically-challenged like women and children. He is
fascinated with the prospect of the Corporate entity emerging as a Socially Responsible Citizen,
espousing the cause of Social Development through CSR. Chawm also writes regularly about health
issues, advancements in the sciences relating to medicine, healthcare and lifestyles.

An academician by default, one of Chawms reigning passions is to bridge the gap between industry and
academia so that the students can be made industry ready by lading the right kind of content in their
motherboards so that their minds may attain critical mass even as this army of mind warriors roll out to
conquer tomorrow.
Chawm is using his grounding as a Sultan of the Swing, a weaver of Corporate yarns, as a Spin doctor, as
an exponent of Public Relations to stretch the horizons of Social Media 24X7, day in and day out, even
as it happens, realtime. Get in touch if you want to refurbish the salience of your brand, if you want the
world to sit up and take notice of whatever may your story be.