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RESEARCH METHODS FOR MANAGEMENT

CD includes Web links and additional resources

S. Shajahan 4th Edition

Research Methods for Management covers topics like Conjoint Analysis,
Path Analysis, Data Mining and Data Warehousing research techniques, IT-
based predictive models like RFM model, application of SPSS and
Internet-based research services, with an improved pedagogical
approach, added illustrations and insight for enhancement of
student learning. The book also covers business research issues and
Internet applications, supplemented with company and business
research literature. Applications of multivariate techniques like
factor, cluster and discriminant analysis, along with multiple regression,
correlation analysis and multi dimensional scale in business research
have been discussed in detail.
Dr. S. Shajahan, MBA, Ph.D., is an Associate Professor &
Dean Planning and Research, IIM Shillong, Founder co-
ordinator, CRM Today Inc., India Chapter and also is a
consultant for strategic marketing, CRM, retailing and
branding for several corporate houses since 1997. He has
authored 12 books so far and published 125 research papers
in various journals of national and international repute.

KEY FEATURES CONTENTS

1. Introduction to Research
Substantial coverage of data mining and data
warehousing techniques 2. Introduction to Business Research
3. The Research Process
Application of SPSS and Internet-based 4. Research Design
research services
5. Experimental Research Design
Includes review questions at the end of each 6. Primary Sources of Data
chapter 7. An Overview of Various Data Sources and Computer
Search
Live case study materials to stimulate
8. An Overview of Business Statistics
classroom discussion on real world business
research issues 9. An Overview of Sampling Theory and Sample Size
Determination
10. Analysis of Data
11. Multivariate Analysis and its Application
12. Report Writing

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