GO

LOCAL
INTERACTIVE
Online Analysis
February 2017
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BRAND PARTNERS

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SEO OBSERVATIONS

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GOOGLE RANKING IS ONE FACTOR IN SITE TRAFFIC
Mobile Desktop
% %
Position Clicks Position
Clicks

1st-4th 92.6% 1st-4th 84%

5th-10th 7.4% 5th-10th 16%

Search: Chauffeur services in Chicago, IL

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SEO | TECHNICAL ISSUES
Meta descriptions should be a summary of what each web page is
about - your meta descriptions are missing: (94% of web pages)

Many of your pages are missing H-tags that help highlight what is
January
most important about each web page missing: (97% of web pages)

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SEO | TECHNICAL ISSUES

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SEO | TECHNICAL ISSUES
64% of your webpages images are missing alt text

[alt text]...provides
Google with useful
information about the
subject matter of the
image. We use this
information to help
determine the best
image to return for a
user's query. -Google

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SEO | TECHNICAL ISSUES
Google Tag Manager is not being utilized - youre losing vital customer data.

The benefits of Google Tag Manager

are enormous to any business, large or
small. It reduces errors, frees you
from having to involve a webmaster,
and allows you to quickly deploy tags
on your site.
-Google
January

Better understand user behavior on your site

Optimize campaigns
Improve user experience
Track paid and organic actions more comprehensively
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SEO | CONTENT ISSUES
Your website is missing dedicated location pages
No local content beyond basic contact information

*note: Could locate zero blog posts

when searching on website

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SEO | TECHNICAL ISSUES
Your search engine result
Title could include other
areas they service

Non-optimized Sitelinks

More user friendly Google search result.

January

Strong title/ description, useful knowledge graph, optimized sitelinks 11

WHAT YOU NEED TO KNOW
1) Google has added accessibility to webmaster guidelines*
Example: "Ensure that your pages are useful for readers with visual impairments, for example, by
testing usability with a screen-reader."

2) Department of Justice involvement & legislation:

Example: The Department is currently developing regulations specifically addressing the accessibility
of goods and services offered via the web by entities covered by the ADA. The fact that the regulatory
process is not yet complete in no way indicates that web services are not already covered by title III."
Statement of Interest of the United States Department of Justice in NAD v. Netflix

3) Lawsuits currently being filed against non-compliant

websites
*https://www.seroundtable.com/changes-in-the-google-webmaster-guidelines-21551.html
**http://www.interactiveaccessibility.com/services/ada-compliance
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SEO
Website Accessibility

Reach more users

Be proactive to future
Google updates

Improve user experience

Become more credible

with search engines

Decreased risk of legal

ramifications

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SEARCH ENGINE
OPTIMIZATION

OUR SOLUTION

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SEO | AUDITS AND TESTING
Technical Site Audit 27 Items
Focuses on website health, crawlability, and technical design to improve search visibility

Content Audit 41 Items

Focuses on the quality of website content. Includes an audit and complete
recommendations concerning content, SEO, and User Experience.

Accessibility Audit
Addresses overall adherence to ADA Guidelines so that your website is functional to
all customers, boosting SEO and conversion rates.

Usability Testing
Places actual website users in front of the website and records they as they
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SEO | IMPLEMENTATION
Technical Implementation
Recommendations for Title Tag and Meta Description creation
Structured Schema Markup for location, product, and event pages
Alt Tag Implementation for ADA compliance

Content Creation
Custom localized content for static pages and blog posts
Research keyword targets, topic and seasonal trends
Increase brand awareness and user engagement

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OUR SOLUTION
Website Accessibility - Our Solution
User Experience & Accessibility Audit
Checks over 200 items that impact
accessibility
Each web page is checked for these items
We provide recommendations to make
your site meet ADA compliance
standards.
We can also set up alerts so any time new
content is published to the site it is
scanned to meet both ADA compliance
and any other industry standards.
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SEO REQUIRES A TEAM, NOT AN INDIVIDUAL

SEO Experts Writing Experts Web Development Local Listing Social Media
Experts Experts Experts

ON-SITE OFF-SITE CONTENT

Improve your search presence, Building the visibility, authority and Provide people with the website
outrank competitors, and appear relevancy of your website beyond content and resources they need in
prominently when people search your domain order to convert them from visitors
online for what you offer. into customers.

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REPORTING
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SEO | CUSTOM REPORTS

Custom reports focus

on the metrics that
matter most to you

How we use reports:

Technical Fixes
Content Recommendations
User Experience Improvements
Location Optimizations

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CASESTUDY SEARCH ENGINE OPTIMIZATION

AMLI Residential 300,000

increases organic more organic visitors
year-over-year

traffic by 30% with 36

improved SEO program new keywords with
1st position ranking

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THANK YOU!

Pedro Segura / Director of New Business Development

pedro.segura@golocalinteractive.com
February 2017
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