A Study on Mens Attitudes Towards Cosmetics in

Mangalore City

QUESTIONNAIRE

Part 1

Personal data

1. Name :
2. Age
Below 18 18-22 23-27 28-32 above 32

3. Marital status
Married Unmarried

4. Educational qualification
School level graduate level post graduate level
Diploma

any others, please specify --------------------------------------

5. Occupation
Own business student employee professional salaried

any others, please specify -----------------------

6. Monthly income
Below Rs.10000 Rs.10001-15000 Rs.15001-25000 above Rs.25000

Part2

Consumption data

7. Do you use any skin care products?

Yes if yes, continue question 8 and skip out the question 21-22

No if no go directly to question 20

1
 8. Since how long do you use skin care products?
0 - 6 months 6 1 year 1 2 years 2 5 years 5 & more

9. On an average, how much do you spend on skin care products per

month?
Less than Rs.300 Rs.301-600 Rs.601-900 Rs.901-1200 above Rs.1200

10. Where do you usually buy skin care products?

Cosmetics counter Super store direct sale/internet Perfumery &drug store
convenience store others -------------------------------------

11. Do you think skin care products are mainly applicable for men
than women?
Yes No

12. Do you see yourself as urban fashion men/professional when

using skin care products to take care of your appearance?
Yes No

Each of your items list below has been identified as studied determinants
of skin care products consumption behavior. How important do you
personally consider each of the following in your purchase decision
making?

1 2 3 4 5

Not Moderately Quite Very Extremely

Important Important Important Important important

Please circle a rating indicating your perceived level of importance

13. The consumption of skin care products

Facial foam/ cleanser/toner 1 2 3 4 5

Day/night/moisturizing cream 1 2 3 4 5

2
Eye cream/anti-wrinkle cream 1 2 3 4 5

Sun block/tanning cream 1 2 3 4 5

Others 1 2 3 4 5

14. The reason for using these skin care products

For medical reason 1 2 3 4 5

For personal hygienic 1 2 3 4 5

For improving the skin 1 2 3 4 5

For solving skin problems 1 2 3 4 5

For attractiveness 1 2 3 4 5

For self-esteem/ self-confident 1 1 2 3 4 5

Others 1 2 3 4 5

15. The factors that influence on your decision making

Price 1 2 3 4 5

Brand 1 2 3 4 5

Quality/attribute of product 1 2 3 4 5

Ingredient 1 2 3 4 5

Promotion and advertisement 1 2 3 4 5

Packaging 1 2 3 4 5

Store location 1 2 3 4 5

16. The influence person on your purchasing behavior

Yourself 1 2 3 4 5

3
Spouse 1 2 3 4 5

Family 1 2 3 4 5

Friends/colleague 1 2 3 4 5

Expert 1 2 3 4 5

Sales representative 1 2 3 4 5

Presenter/ celebrity endorsement 1 2 3 4 5

Others 1 2 3 4 5

For all people who are using skin care products, the following questions do
not concern you, thank you:

17. The reason why do not use skin care products

Medical reason/allergy 1 2 3 4 5

Most products have been launched

for women. 1 2 3 4 5

Not necessary from my point

of view. 1 2 3 4 5

Beauty care products are expensive

and lavish. 1 2 3 4 5

Others 1 2 3 4 5

18. The following factors affecting you not to buy the products
Price 1 2 3 4 5

Brand 1 2 3 4 5

Quality/attribute of the product 1 2 3 4 5

4
Ingredient 1 2 3 4 5

Promotion and advertising 1 2 3 4 5

Packaging 1 2 3 4 5

Store location 1 2 3 4 5

Thank you for your cooperation