Opportunities in the competing industry

Filipinos are very fond of eating snacks and desserts. Ever since,
people are into foods and different innovative exotic dishes. But as time
passed by they are always into something new and imported products that
they totally forget the fruits usually found in their backyard, whats more
cautious is they already ignoring this wonders of nature because some of
them are preferred to eat junk foods which proven to be delicious but not
nutritious. Even in school canteen sells sugary soft drinks and junk foods to
the students, which makes the students prove to loose bowel movement and
food poisoning. Thats why we took these as an opportunities to our
business. The Carica Wonder Company ensured that we provide a quality and
innovative product, observe proper sanitation, preparation, storage and
provide the best product in the market that will cater the needs of our
clients.

Threats in the competing industry

The threats of our company are the competitors like school canteens,
food stalls inside and outside the schools. Also the changing of customers
taste and preferences is the threats of our company. Shortage of raw
materials can be effect of our product. New competitors entering the
marketplace can threaten or decrease the market share and profitability of
existing competitors and may result in charges to existing product quality or
price levels. Other business in the market might copy our product that will
affect the number of our customers.

Coping strategies

New products- if you pace threats from new products that offer superior
performance to your existing range incorporate new product development
plans in your long term strategy. You can overcome the threat in the short
term through a strategy of sourcing or licensing new products from business
partners.

New competitors- with a strong market offering can threaten to reduce your
market share. Protect your customer base by developing a customer loyalty
strategy or increasing the barriers to entry for competitors.

Price competition- to protect your market share against competitor offerings

lower prices, develop a strategy based on your cost or product strength. If
you have cost advantages over your competitors, use that ability to reduce
your own prices without damaging profit levels.

Weaknesses- weaknesses in your product and service portfolio, skills,

distributors network or supply chain can increase your vulnerability and
make it difficult to respond external threats. Identify any weaknesses and
priorities actions to deal with the factors that represent greatest risk.

Market description

The competition in the market nowadays is extremely high because of

the presence of modern technology. We need to be adopt on what are the
trends, the peoples most likely to buy, in that case we can find out an idea
of what kind of product we will need to offer.

Eastern Visayas State University (EVSU) in Tacloban city has a lot of

potential customers. The large number of population in that area is the
reason why there is a lot of businesses operating in that said area. Especially
because it is near in downtown area which is the center of the business in
Tacloban city.

Our company had conducted some research in able to determine our

target market, on our research we determine that students is the highest
number that patronize snack, in that case we expect that we can get a
highest percentage demand to them. The stimulated allowance of the
students has a maximum of one hundred fifty pesos a day and a minimum of
fifty pesos a day.

We can also expect that we can get other potential customers outside
of the school, the residence of quarry district which also has a numbers of
population and the near schools in EVSU, those area are part of our market
area coverage.

Market segmentation

Geographic- Quarry district is part of our own market area coverage which
provide an enough numbers of population.

Quarry district is part of our market area coverage which provides an

enough numbers of population. One of the requirement is able to operate
businesses, we not only focusing inside of the university we also considered
all barangay near in our store and schools like Tacloban Night and Leyte
National High School as a part of our market area coverage.

Demographic- Our product is not only for the students, it also open to all
ages weather senior citizen or ordinary individuals.

Psychographic- Students with an age of fifteen years old below is the most
attractive in buying snacks. Since our product has its different flavors and
colors. It can attract potential customers especially to those who patronize
candies.
Marketing Objectives
Carica wonder company ought to attain a marketable plan that will be
formulated throughout the existence of our company, this will be our guide
to keep the business operations stability.
In this section, we identified objectives that will help our company
focused on what we have to achieve and to assess the suitability of
objectives designed to aspire strategies that will help to improve full range of
the business operation
A good channel of distribution, a marketable site business location is a
necessity, it is advantageous in reading out with the target consumer and
vice versa. A good channel of distribution is important in the business
operation of the company, it is indicate process of distributing our products
to the consumer.
Establishing good will. Good will is important in making costumers, it
indicate good reputation of the company towards the consumers in terms of
its product quality, amity towards the costumers and its overall value. The
people will patronize the product if the company establish a good will
towards them.
Research development, careful study of the innovativeness and
improvement of the product will result to a development of new ideas.
Research development from time to time coping with the trend in the market
is an advantage to the business. Developing new products through R and D
departments and exploration in the industry will be are everyday goal.