IB WINTER 2017 DRAFT SYLLABUS 1

BROOKLYN COLLEGE/CITY UNIVERSITY OF NEW YORK

BUSN3170 INTERNATIONAL BUSINESS SPRING 2017

MONDAY/WEDNESDAY
PROFESSOR: CLINTON DAEY
EMAIL: CLINTOND@BROOKLYN.CUNY.EDU
OFFICE HOURS: MW 3-6PM & BY APPOINTMENT SUBO-408

The course is survey of the issues managers in international business must face and understand.
We will take a broad approach, looking at planning, research, organizational and other concerns
of the general international manager.

Our text book for the course will be "M:International Business" by Geringer, Minor and McNett
(McGraw Hill 2012 ISBN 978-0-07-802937-0). You may be able to find used copies, and an
electronic edition should be available on www.coursesmart.com. The text can probably also be
rented from the usual sources.

In addition we will read "The Travels of a T-Shirt in the Global Economy: An Economist
Examines the Markets, Power, and Politics of World Trade" by Pietra Rivoli (Wiley). This is an
award-winning book and can be found in new and used bookstores and in e-book editions. This
book ranks at the top of Amazons all-time international business book best seller lists, is used
widely at other universities and is also used in some training courses run by the Federal Reserve.
You should also look at the note at the end of the syllabus about video links which explore the
issues raised in the book.

We will also be using a good deal of on-line material to develop business-relevant country
profiles: the CIA World Factbook, US Department of Commerce Country Guides, World Bank
Ease of Doing Business series, and other materials (such as Economist and BBC country
studies). Many of these are accessible through Michigan State Universitys Global Edge
portal (http://globaledge.msu.edu). You should be thoroughly familiar with these resources.

Also, I assume that since you have enrolled in a course on international business that you have an
interest in world affairs. Because the international business environment is so dynamic, you
should subscribe to or otherwise read on a daily basis a good news source: the New York
Times, and either the Wall Street Journal or the Financial Times. I also strongly recommend
The Economist as well (my favorite). Inexpensive student, short-term digital and print
subscriptions are available on the Web; use your Web skills to find them. Successful
international business people are voracious consumers of information (how do you think
Mayor Bloomberg made his fortune?) and you should get into the habit early. CUNY students
have free digital access to the New York Times (See
https://myaccount.nytimes.com/verification/edupass)/

Attendance and participation grading will be based on take home assignments/quizzes and a
critical review of the Pietra Rivoli book.
IB WINTER 2017 DRAFT SYLLABUS 2

Our schedule is below. I have not included options for hurricanes, storms, snow or other
emergencies. Please make sure that you have signed up for CUNY ALERT (at the CUNY
Portal).

Please note that this syllabus is merely an outline of topics. We will expand on and go beyond the
material in the text in lecture. Additional reading assignments will be made.
The instructor reserves the right to change the syllabus as the course progresses.

Class ---
1 FIRST DAY INTRODUCTION SYLLABUS & COURSE REVIEW
2 GROUP PROJECT
Chap 1 WHAT IS I.B.?
3 Chap 2 TRADE AND INVESTMENT
NO Class
4 Chap 3 I.B. INSTITUTIONS
Review
5
Quiz Chaps 1-3
Chap 5 ENVIRONMENTAL ISSUES
6 Chap 4 & 6 CULTURAL AND POLITICAL FORCES
Chaps 4&6
7 Plumbing the PEST
Plumbing the PEST
8 Chap 7 INTELLECTUAL PROPERTY
Chap 8 & Chap 17 FINANCE
9 Chap 8 & Chap 17 FINANCE
Review Chaps 4-9, 17
10 Quiz Chaps 4-9, 17
Chap 10 & 11 STRATEGY & ORGANIZATION
11 Chap 10 & 11 STRATEGY & ORGANIZATION
Chap 12 ASSESSING MARKETS
12 Chap 12 ASSESSING MARKETS. Revisiting PEST
CHAP 13 & 14 MARKET ENTRY & MARKETING
13 CHAP 13 & 14 MARKET ENTRY & MARKETING
Review Chaps 10-14
14 Quiz Chaps 10-14
GROUP PRESENTATION
15 Chap 15 OPERATIONS
Chap 9, 16 LABOR, HR
Review Chaps 9, 15-16 TShirt Issues
16
Last day
FINA
IB WINTER 2017 DRAFT SYLLABUS 3

L
QUIZ

Examination:
There will be three exams in this class. NO curve or extra credit assignment
will be given. You cannot negotiate your grade under any circumstance. I
will not respond to your email message requesting an extra credit
assignment. Make-up examinations will be given only if the student
has documented evidence.

Grading:
The final grade will be based on a scale. There will be NO curve. You cannot
negotiate your grade under any circumstances.

1st Exam 20
2nd Exam 20
3rd Exam 20
Group Project 30
Attendance Participation 10
Total 100%

A+ 98- B+ 87-89 C+ 77-79 D+ 67-69

100
A 94-97 B 84-86 C 73-76 D 63-66
A- 90-93 B- 80-83 C- 70-72 D- 60-62
(From Brooklyn College Bulletin p.60)

Academic Integrity
The faculty and administration support an environment free from cheating
and plagiarism. Each student is responsible for being aware of what
constitutes cheating and plagiarism and for avoiding both.
http://www.cuny.edu/about/administration/offices/la/Academic_Integrity_Polic
y.pdf provides detailed information. If a faculty member suspects a violation
of academic integrity and, upon investigation, confirms that violation, or if
the student admits the violation, the faculty member must report the
violation.

Center for Student Disability Services, 138 Roosevelt Hall,

718.951.5538
http://www.brooklyn.cuny.edu/web/about/offices/disability.php The Center for
Student Disability Services serves as the primary program for ensuring the
successful integration of students with disabilities into the college
community and for making determinations of what will constitute
appropriate, reasonable accommodations. Most accommodations are based
on the current nature of the students disability or disabilities and the
IB WINTER 2017 DRAFT SYLLABUS 4

supporting documentation. Commonly offered services and accommodations

include pre-admission interviews, preregistration assistance and advising,
testing accommodations and arrangements, and auxiliary aids (readers,
scribes, laboratory assistants); alternate print format; advocacy; and direct
liaison with offices providing college services. In addition, through the center,
students have access to the Frank and Mamie Goldstein Resource Center, a
special resource center where a wide variety of equipment is available,
including a Dragon dictate speech-recognition system, a scanner with
screen-access software, a text-to- speech synthesizer, magnification
systems, CCTV systems, Braille and large-print keyboards, and a Braille
printer. Similar equipment is also available at the Brooklyn College Library,
the Atrium Computer Lab and the Topfer Library Caf.

Outline (The schedule is subject to change):

PLAGIARISM : DEALING WITH A PLAGUE

Papers deemed plagiarized will be graded zero. Whether it can be resubmitted is at the
discretion of the instructor. Papers may be scanned electronically to detect plagiarism. A
substantially plagiarized or purchased paper will result in an automatic D- or F for the
course regardless of your performance in the class. Other penalties for plagiarism may
also apply, including disciplinary hearings. Continuation in this course indicates that you
accept these terms.

In this instructors view, plagiarism represents (1) lack of self-respect and self-confidence; (2)
contempt for fellow students; and (3) contempt for the college and its staff.
See the section on Academic Integrity under the Academics tab on the Brooklyn College
WebCentral site (https://portal.brooklyn.cuny.edu) for BC and CUNY policies on plagiarism.

BLACKBOARD AND EMAIL AND PAPERS

I will use Blackboard to communicate to the class. It is your responsibility to keep your email
address on Blackboard up to date.

RULES FOR EMAIL: CHECK DAILY!

*ALWAYS put our course number and <yourname> in the subject. I cant guess figure out who
you are if youre using your secret identity (e.g. uptowngrrl@hottiemail.com). A good example:
Subject: BUSN3170-Floria Tosca-Question about the Scarpia Case. Unidentifiable emails will
be ignored.* If you have a "funny" email address, you should consider getting a professional-
looking email address. * Email is a FORMAL means of communication (at least when you
correspond with your professors or employers, etc.). Avoid abbreviations, slang and cuteness.
IB WINTER 2017 DRAFT SYLLABUS 5

Use capital letters, punctuation, greetings and salutations as in a professional message. * The use
of magic words (please, thank you) and politeness in general is strongly encouraged. * Sign
every message at the bottom with your full name. Thank you.

Papers will be due on the assigned date. Please do not ask for extensions. Beware of plagiarism.

PLAGIARISM : DEALING WITH A PLAGUE

Papers deemed plagiarized will be graded zero. Whether it can be resubmitted is at the
discretion of the instructor. Papers may be scanned electronically to detect plagiarism. A
substantially plagiarized or purchased paper will result in an automatic D- or F for the
course regardless of your performance in the class. Other penalties for plagiarism may
also apply, including disciplinary hearings. Continuation in this course indicates that you
accept these terms.

T-SHIRT LINKS

Planet Money, the NPR economics series, did a fund-raiser inspired by the Rivoli book. You should explore this
link for audio and video reports about their project. It will help to put some reality into the issues you read about
in the book.
http://www.npr.org/series/248799434/planet-moneys-t-shirt-project
http://apps.npr.org/tshirt/#/title

Pietra Rivoli lecture on her TShirt book

https://www.youtube.com/watch?v=9yYQqKxz8Tg
(A long introduction; the lecture starts at about 5 minutes into the clip)

See BBC: The village and the girl. About the rural migration in Chinafrom village to the cityfrom pigs to jobs.
http://www.bbc.co.uk/news/resources/idt-dd0e6fd5-12fc-4a4a-a0eb-4ef064900f92
This story is being repeated throughout the developing world.

In addition, these links, picked somewhat at random from the Internet, go a little further about the rag trade:
http://www.tranclo.com/,
https://www.youtube.com/watch?v=n7JLkS98hC4,
https://www.youtube.com/watch?v=iYDIP9Yz-zs