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Kendall Reulein kendallreulein@yahoo.

15219 Carver Court
Waterford, VA 20197

James Madison University Harrisonburg, VA
Bachelor in Business Administration - Marketing
May 2017

Led initiative using A/B testing of email content at Navy Federal Credit Union to measure effectiveness -
increased total open rates by 8.76%
Created and articulated the production of over 25 military base guide advertisements for Navy Federal Credit
Union to be featured throughout the country
Developed marketing strategy for the charity event MadiTHON raised over $60,000 and was deemed the
most successful first year dance marathon on the east coast

MEDIA MARKETING INTERN Navy Federal Credit Union - Vienna, VA May 2016- June 2016
Performed A/B testing to measure the effectiveness of email campaigns amongst 200,000+ members of NFCU
which improved total open rates by 8.76%
Discussed clients visions and collaborated with the writing, design, and social media teams to create base
guide ads for over 25 military bases across the United States
Representative responsible for developing enrollment rebranding focused on the inclusion of over 40,000
Led a regional performance metric analysis to determine regions that needed an increase of marketing based
on previous attendance at Navy Federal membership events


PUBLIC RELATIONS COMMITTEE MadiTHON Harrisonburg, VA October 2013- March 2014
Served with 20 fellow students to organize and coordinate outreach events to promote and increase
awareness of the on campus charity event MadiTHON, which raises money for the Childrens Miracle Network
in Charlottesville, Virginia
Recruited over 30 students to participate in the event and in turn provide donations
Helped organize the marketing strategy which allowed the organization to raise over $60,000 - recognized as
the most successful first year dance marathon on the east coast

MARKETING ADVISOR University Program Board Harrisonburg, VA September 2015- December 2016
Served on the Spotlight Sounds Committee of UPB which provided alcohol alternative events to the students
of JMU
Utilized a budget of $40,000+ to handle the production of these events including scheduling, procuring the
talent, set up/clean up, and security, as well as the marketing and advertising campaigns necessary to ensure
high campus-wide publicity and attendance