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INSTRUCTIONS AND INFORMATION TO CANDIDATES
V
Candidates answer on the Question Paper in the spaces provided.
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Write your Centre Number, Candidate Number and Name in the spaces at the top of this
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page and on all separate answer sheets used.
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You may use a soft pencil for any rough work, diagrams or graphs. For Examiners Use
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Do not use correction fluid. 1
Do not write in the margin For Examiners Use.
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2
Answer all questions.
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3
I
The number of marks is given in brackets [ ] at the end of each 4
D
question or part question.
5
R
6
O
7
Total
Marker
Checker
Republic of Namibia
MINISTRY OF EDUCATION
4346/2/13
723074
3
For
Examiners
1 (a) Define productivity. Use
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[15]
4346/2/13
723074
5
For
Examiners
2 (a) List three ways to measure the size of Sasa (Pty) Ltd. Use
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(b) The government intervened in the production and locations decision of Sasa
(Pty) Ltd. What could be the drawbacks to Sasa (Pty) Ltd?
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[15]
4346/2/13
723074
7
For
Examiners
3 (a) Define the term brand loyalty. Use
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(b) Understanding the product life cycle is important for Sasa (Pty) Ltd
to determine its price and promotion. Suggest a pricing strategy and
promotion method that could be used in the introduction/launch stage
and why.
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(c) Describe one function that packaging performs for Sasa (Pty) Ltd.
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[15]
4346/2/13
723074
9
For
Examiners
4 (a) In the context of Sasa (Pty) Ltd, distinguish between nationalisation and Use
privatisation.
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(b) Discuss the impact of privatisation on the consumers and the government.
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[15]
4346/2/13
723074
11
For
Examiners
5 (a) Outline two opportunities and two risks for Sasa (Pty) Ltd in engaging in a Use
joint venture.
Opportunities
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(b) Describe the need for Sasa (Pty) Ltd having an organisational structure for
expansion and how might this affect them positively.
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(ii) If the expansion goes ahead in 2013, suggest one reason why the
percentage return on capital employed might increase in 2014.
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[15]
4346/2/13
723074
13
For
Examiners
6 (a) Identify the type of leadership that Sasa (Pty) Ltd is using. Use
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(b) Say with reasons, whether you would prefer to work for a Theory X manager
or a Theory Y manager.
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[15]
4346/2/13
723074
15
For
Examiners
7 (a) Identify two ways that Sasa (Pty) Ltd has specialised during the period Use
2011 to 2012.
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(b) When Sasa (Pty) Ltd expanded, its output increased and it changed from
batch to flow production for its product. It applied the principles of division of
labour. Do you think it is a good idea? Justify your answer.
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