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  • Haverwood Furniture Table

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    Bhavik Mohanlal
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    This document contains a budget analysis comparing promotional expenses from 2007 to the forecasted expenses for 2008. It shows that total sales are expected to increase by 4% to $78 million in 2008. While most promotional line items are increasing, the total promotional expenses as a percentage of sales is projected to remain relatively steady at 4.9% for 2007 and 4.95% for 2008.

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    Haverwood Furniture Table

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    This document contains a budget analysis comparing promotional expenses from 2007 to the forecasted expenses for 2008. It shows that total sales are expected to increase by 4% to $78 million in 2008. While most promotional line items are increasing, the total promotional expenses as a percentage of sales is projected to remain relatively steady at 4.9% for 2007 and 4.95% for 2008.

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    © All Rights Reserved
    Скачайте в формате XLSX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    421 просмотров2 страницы

    Haverwood Furniture Table

    Загружено:

    Bhavik Mohanlal
    This document contains a budget analysis comparing promotional expenses from 2007 to the forecasted expenses for 2008. It shows that total sales are expected to increase by 4% to $78 million in 2008. While most promotional line items are increasing, the total promotional expenses as a percentage of sales is projected to remain relatively steady at 4.9% for 2007 and 4.95% for 2008.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате XLSX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 2

    Table 1 Budget Analysis

    Line Item Year 2007 - Current Year 2008 - Forecasted


    Sales $ 75,000,000.00 $ 78,000,000.00
    Promotional Expenses
    Sales and Admin. Expense $ 995,500.00 $ 1,150,000.00
    Cooperative Advertising Allowance $ 1,650,000.00 $ 1,650,000.00
    Trade Advertising $ 467,000.00 $ 500,000.00
    Consumer Advertising $ 562,500.00 $ 562,500.00

    Total Promotional Expenses $ 3,675,000.00 $ 3,862,500.00


    Total Promo. Exp. As % of Sales 4.90% 4.95%

    Promotional expenses are from Exhibit 2; sales are from the case
    Sales and Admin forecast increase based on 'The Budget Meeting" in case
    Proposed 2008 project cost
    Case assumed 4% increase in sales
    Change ($) Change (%)
    $ 3,000,000.00 4.00%

    $ 154,500.00 15.52%
    $ - 0.00%
    $ 33,000.00 7.07%
    $ - 0.00%

    $ 187,500.00 5.10%

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