Kelsey Walbesser

kelsey.walbesser@gmail.com | 135 Bucyrus Dr., Amherst, NY 14228 | (716) 720-2199

EXPERIENCE Marketing Associate May 2016 - Current

Hodgson Russ LLP
- Creates, develops, and manages advertising communications for Hodgson Russs
web presence and social platforms, including LinkedIn, YouTube, and intranet
- Designs and coordinates community engagement initiatives and programs
- Reviews charitable requests to maximize community impact and marketing goals
- Coordinates with external vendors to produce marketing materials, manage
events, and public relations initiatives
- Performs CRM database maintenance, classification, and entry
Selected Projects
- Managed community outreach and relations for over 1,000 attendees as well as
interfaced with the press corps during Supreme Court Justice Alitos 2106 forum
at Sheas Performing Arts Center
- Led company-wide service initiatives for the 2016 United Way Day of Caring
and Kevin Guest House volunteer projects
- Coordinated and managed client entertainment events at major sporting facilities

Marketing Coordinator Spring 2014 - Summer 2015

Stedman Coffee
- Promoted Stedman products to regional grocery stores resulting in increased
brand visibility and sales
- Managed company sales during private art exhibits

PROJECTS Community Partners Program January 2016 May 2016

The Resource Center Senior Capstone Project
- Pitched programs to increase employee satisfaction and applicants
- Conducted surveys and interviews with employees for campaign research
- Calculated budget and revenue for the proposed programs

INTERNSHIPS Social Media Intern Fall 2015

SUNY Fredonia Marketing and Communication Department
- Produced content for campus-wide social media outlets including Instagram
- Analyzed social media accounts for SUNY Fredonia and worked with the
administration to respond to comments and questions
- Interviewed and published student artists work to increase student participation

Production Assistant Intern Summer 2015

Click Photo Studios
- Provided photography and editing services for individuals and events

EDUCATION B.S., Communications and Public Relations, SUNY Fredonia

- Graduated May 2016
- Minor in Visual Arts and New Media

SKILLS Adobe Creative Suite Microsoft Office

CRM/Social Media Tools Digital Photography
Social Media Management Photoshop