GO Nuts

Submitted By:
Syed taj Hussain Roll No.271
Abdul Rehman Roll No.286
Abdullah Gill Roll No.294

Section: D (Morning)
Semester: 5th

Submitted To:
Prof. Touseef Ahmad

Hailey College of Commerce

University Of The Punjab
Lahore

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 Table of contents
Business Description 4
Acknowledgment 5
Executive summary 6
Vision & Mission 8
Goals and Objectives 9
Swot Analysis 10
--------Strengths
--------Weaknesses
--------Opportunities
--------Threats

Capital 12
--------List of Resources

Products Description 13
Benefits 14
Feasibility 15
-------- Industry Feasibility
--------Market Feasibility
--------Competitors and new entrants threat
-------- Strategies against Competitors

Marketing Strategies 17
--------Customer Interest
--------Advertising
--------Pricing
--------Market Entrance
Management Team 18
Operations: 19
--------Initial Expenses

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-------Mass Buying
------Distribution Process
-------Satisfying
------Capturing Value In Return
------Feedback constantly

Estimates 21
Risk Analysis
Est Financial Statements 22

3
 Summary of our proposed
business venture
Its operational and financial
details
Its marketing opportunities
and strategies

4
 Acknowledgement
We have taken efforts in this project,
however, it wouldnt have been possible
without the kind support and help of many
individuals.

Thanks God for providing us everything

that was required for completing this
project.

Were highly indebted to Prof. Touseef

Ahmed for his guidance and constant
supervision as well as for providing
necessary information regarding the
project and also for support in completing
the project.

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Our thanks and appreciations will also go
to the people who have willingly helped us
out with their abilities related to.

6
 Executive Summary
A Brief Detail of Go Nuts

The members of the project have realiesed that

there is great demand of dry fruits in the markets.
The identified key target for project are individuals
who seek the health and taste benefits from our
products. We will deliver dry fruits to retailers and
also direct to ultimate consumers on low prices as
compare to our other competitors. We will Purchase
our products from Parachinar And orikiza Agency in
bulk quantity.Business is made up of Three
committed members. Initially we have invested
RS.300, 000(lac). The main requisitions shall
include: Store Room , Computer systems for record
keeping, delivery bikes, and other related
equipment. We will facilitate our customers with
services like Providing natural and pure products
and we will provide pure natural honey. Operations
include Mass buying of Baadaams,pesta,
Nuts.Chalgoza.dates,kajoo and coconuts etc and
supplying to customers on daily basis. This
document will also describe the pro financial
statements of Go Nuts.
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The business will strive to ensure that it has a
better understanding of the customers wants and
preferences as meeting the expectations of
customers will be a key priority for business.

8
 Business Description

Vision:
To become a best end reliable dry
fruits Delivery chain.

Mission:
Providing best, pure and natural Dry
fruits for ease of our customers to whom
quality matter.

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Goals:
To become a reliable countrywide supplier of Dry Fruits

To understand the industry that the project will operate in

To improve the performance of the project

To be a low price supplier

Objectives:
Our initial step and target market is people of
Lahore. And make sure as early as Possible to
serve whole country
To understand the microeconomic factors affecting
the project.

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SWOT Analysis:
Strength:
Sponsor

Attractiveness of Natural Food

The shared values of the project members with particular reference to

teamwork, commitment.

The business management skills of the project members

The managing members of the project are energetic,

knowledgeable, creative.

Weaknesses:
Lack of financial resources For expansion of business

The lack of funding to procure equipment and other assets

Longer distance to bring the products

Seasonal

Opportunities:
Larger sale in season
Greater profits

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Greater demand of dry fruits
Customers interest

Threats:

The threat from suppliers , there is a threat of rising costs

The threat from Competitors

The threat from changes in customer preferences that

customers can buy from other stores

Threats of New entrants

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 Amount Invested By The Members

140,000

120,000

100,000

80,000

60,000

40,000

20,000

0
Syed Taj Abdul Rehman Abdullah Gill

Amount Invested By The Members

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Source of Resources
Scholarship
Two members are investing in the business from their PEEF
scholarship
Other Sources
Other Member is investing from his Personal Savings,
income from tuitions.
SponsorAmount from Family
Products description:
Badam

Pista

Khubani

Kaju

Akhroot

Coconuts

Honey

Keshmesh

Chagoza

Nuts

Dates

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Benefits:
food which will make you healthy and Will provide you
natural nutrients

Best quality in low rate

Home Delivery

Beneficial for mind

Especially Beneficial for students

Natural fit

Feasibility:
Industry feasibility:
The project will be the part of food industry

Analysis of health issues

(e.g akhroot is better for controlling b.p)

Food safety

Anticipated consumption

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 Industry size

Market feasibility:
Market segmentation

INDIVIDUAL CONSUMER MARKET SEGMENTATION

by demographic, physiological, and behavioral

Small Business VS Large business Needs And Preference

Our size, Growth, Potential Customers, Risk are likely to be more

affective because business is new

Our Proposed Target Market is small as guest houses and for

domestic consumption

Try to compete Competitors

Competitors and new entrants threats:

The threat from new entrants in to the market is relatively high

taking in to account.

There is a threat emanating from the dynamics in the

needs and preferences of consumers. Customer demands

and expectations must be met and products attractively

priced, otherwise the customers could opt for other

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 providers. The threat is demonstrated by the scenario

that the customers can buy from anywhere as well as the

fact that the price of the dry fruit products is somewhat

dictated by the market.

Threats from substitutes:

While there is potentially no immediate substitute for an

Cocnuts,nuts or dates etc the number of alternative providers of

these items is greater Rustenburg as well as areas as far as

Ventersdorp is moderately high that the threat from substitutes is a

reality.

Threats from suppliers:

This threat is relatively high as there are many suppliers of dry

fruits. A key source for buying of our products is where key suppliers

are present. A threat may emanate from a scenario where suppliers

decide to sell the products on high prices

INTENSITY OF RIVALRY:

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The intensity of rivalry is centered on factors such as price,

reliability, quality, and brand recognition. The intensity of rivalry

in the Industry is relatively high as evidenced by the high

frequency of marketing campaigns, internet advertising, and

number of new players entering the market, new strategic

alliances being formed and the subsequent closure of certain

poorly performing businesses in the market. Major players in the

industry such as Sunder dry fruits,al hamad foods etc appear to

control strategic areas of the value chain.

Marketing strategies:
Advertising:

Improve awareness of the project by advancing publicity,

having presence on the facebook pages and other
marketing efforts

Strategies:

Improve the competitiveness of the project by implementing

market intelligence initiatives such as improving the
competitive advantages of the business, studying the

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 competition, conducting market surveys and being more
customer intimate

Improve the image of the business by branding the business

and its products as well as provide excellent customer
services

Pricing:

Badaam 800/kg

Badaam geri 1200/kg

Pesta 1400/kg

Chalgoza 3600/kg

Kaju 1800/kg

Dates 400/kg

Coconut 450/kg

Mix dry fruits 1000/kg

Nuts 350/kg

Market entrance:

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 We are already supplying our products in different areas of
k.p.k.

Now we are going to expand our business in Lahore (the target

market)

Assembling management team:

The project is of 3 members

One member will be responsible for stock and items

Mass buying

Key finance management

One member will meet the financial issues

Records of all sales together with sale invoices on daily basis

will be maintain

A record of all purchases and expenses of the business will be

maintain

Invoice for all business purchases and expenses will be kept and
recorded

Details of any amount that are taken from project

Members for personal use will be given

All financial documents

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 Operations:
Initial expenses:
Project initial expenses includes:

Purchase of Delivery bikes

Delivery bikes maintenance

Building Rent

Patrol expenses

Mass buying:
Mass buying according to orders and the market demand

Distribution process:

itemization Quick
Order
Acceptanc Delivery
e

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Mass Buying
Satisfying:
The business will strive to ensure that it has a better
understanding of the customers wants and preferences as
meeting the expectations of customers will be a key priority for
business.

Capturing value in return:

Our business is all about unique selling proposition
And capturing value in return.

Getting feedback constantly:

Its also the main concern of the company that how

Customer response to overall strategies, operations,
And business products. By analyzing these, we change
The strategies and operations accordingly.

Estimates:
Estimated expenses and Estimated profits

Time frame for operations

Financial Statements:

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 1st Performa Income Statements:

For the month ended June, 30.

1st Semi Annual (1st 6 Month)

1st Semi Annually

Descriptions
Sales 250000

Less: Cost of goods sold (As per CGS) 140000

Gross Profit 110000

Less: Operating Expenses

Fuel Expense 19000

Internet Bill Expense 7000

Depreciation 6055

Rent Exp 30000

Utilities Expense 7000

Net Profit 40945

Balance Sheets:

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 2nd Performa Balance Sheets:
As on Dec, 31--------
Amount in
(Rs)

Descriptions 1st year

Current Assets:
Cash in hand 130000
A/Receivable 10500
Prepaid Advertisement Expense 5000
Trade mark and Goodwill 10000
Advanced rent 30000
Fixed Assets
Bikes 60000
Less: Depreciation (6055)
Equipments 20000
Less: Depreciation (4000)
Furniture 15000
Less: Depreciation (3000)
Total Assets 270445
Short term Liability
Loan from Relatives 60500
Account Payable 40500
Owners Equity 128500
Retained Earnings 40945
270445

How well Manage ???

Satisfying potential buyer anyway

Getting feedback and change

Strategies accordingly

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 assigning work

Keeping check and balance

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