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Babycakes is a specialty bakery owned by Erin Mckeena and located in New York. This
is one of the popular vegan bakery in the city of New York. Erin expanded her company to Los
Angeles to open a second bakery. Erin should start by creating a realistic budget for her new
store. A realistic budget is needed to see where and how much money is spent on machinery (ie.
mixers, pans, & utensils) and cooking supplies (ie. mix, oil, sugar, flour, icing, and decorations)
for the bakery. Having a budget will play a critical role in helping Erin pay off debt, build for the
company and the most of her earned money from the cupcakes, doughnuts and pastries.
The first step Erin could take is using an efficient method in tracking her expenses for
each quarter by using a computer program such as word or excel which could help ease the
calculations. Once she is able to see where the earned is going from the bakery she will be able
to make decisions on how to allocate her profits. Secondly, to maintain a certain quality
Babycakes must make sure that they do not bake too much for a day because you do not want to
carryover so much extra baked items. Items would become stale and the cupcakes and
doughnuts that do not sell for half price the next would have to be thrown out. This would case
Furthermore, Babycakes do not want to under bake goods because the idea is to always
try and meet the demand of your customers each day. When you are running a business and not
being able to meet the demands of the customers also contributes to the company loss in profits.
Lastly, going without a budget could cause Babycakes to go over or even under for the cost of
goods sold. As an owner of a company you want your business to succeed, make customers
happy so they will return as well as make profit however it all begins with a budget and
planning. The best way to be sure Erin is utilizing all her goods and services are by planning
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BUDGET PLANNING AND CONTROL
ahead and budgeting. According to Morini (2002), a flawed planning and budgeting process
can harm corporate performance and reputation which include loss of business opportunities and
lower than expected earnings (p. 48). Planning will allow the company to detail their short and
Going into Babycakes 4th quarter Erin would like to add three new products special
products to the bakery for the next three upcoming holidays. The month of October is
Halloween and Erin wants to create a delicious orange cream candy cone cupcake. November is
the month for Thanksgiving and Erin wants to create a scrumptious sweet potato cupcake.
Lastly, in December one of the biggest holidays of all time Christmas Babycakes bakery will
create a magnificent candy cane cupcake. Looking at Appendix 1.0 shows the sale budget
projections for October, November, and December. Babycakes sales unit for October 23100,
November 23000 and December 23300. Babycakes sales shows and increase during the 4th
quarter. Babycakes sales assumptions on a 30-day selling 750 units at sale price of $3.50.
Babycakes Holiday assumptions are as follows for Halloween estimated 600 units, Thanksgiving
500 units and Christmas 800 units sold with a production cost of $1.40. Per appendix 2.0 shows
LA Babycakes sales budget including half of her Valentine day sales. Babycakes gross profits
Static VS Flex
In constructing a sound plan and budget institutions must shift from static or infrequent
planning and budgeting process to continuous, flexible process to be able to produce a reliable
budget ( Morini, 2002). For many new businesses, the most difficult task is determining how to
BUDGET PLANNING AND CONTROL 4
budget. This process is made to be difficult because there arent any previous periods to guide
this company through the tedious times of budgeting season. With this scenario of Babycakes,
the owner has decided to use a static budget. In many cases, a static budget is a great option
because itll help you prepare for next years budget through showing you the many different
The biggest downfall of a static budget is that it requires you to make an educated guess
based on numbers from previous periods and at this point the owner of Babycakes doesnt have
any previous numbers. Since this is a new location on the other side of the United States, the
only figures that the owner of Babycakes could use are previous numbers from the business
across country. Those figures dont take into account the culture or economic climate of LA.
With that being said it becomes virtually impossible to hit your targeted budget when you
budgeted using figures from a completely different climate. Hence, the reason Babycakes
continues to see unfavorable variances when her sales increases. This happens when using a
static budget with variable production costs when our sales outperform the budgeted amount.
As seen in appendix 2.1, we see how sales drives the production unit costs. October I
assumed that sales failed to reach the amount budgeted and we see how our sales variances are
unfavorable. Yet, our productions costs are favorable because we didnt have to produce as many
units as we budgeted due to lower demand for the month of October. In November and
December, we start to see an increase in our Sales which causes us to have a favorable amount of
sales but then our production costs start to flip unfavorably. The biggest problem with static
budgets is that we dont change them even if we start to see things trend differently. This is
especially concerning when we are a new company with no previous periods to observe and base
best because you arent too worried about variances at the start of a business, especially if this is
the first year of a business. You can flex the budget the first year and use the actuals from the
first year to create a static budget in the second year, which would allow you the best opportunity
Financial Challenge
Overspending can stem from the cost of goods and the cost of services which are sections
on the income statement however sometimes they made end up under operating expense and
could be easily over looked. The harder it is to determine to which category a particular
expense belongs, the more likely it is that errors will occur in this part of the mental budgeting
process (Sussman & Alter, 2012). Overspending is caused by not knowing what you already
have, no plans, buying the wrong products and services, working with the wrong vendors, buying
too much of a product and using more than expected. Furthermore, if a product does not sell it
ends up going to waste which results in using too much products. However, planning how much
to use for each item would help to cut down overspending as well making sure you ordering the
correct goods and services. Using the correct amount of measurements and not baking too many
of a product would save on having to restock products several times throughout the week. For
example, Erin knows that her cornbread does not sell well so cutting back on the amount that she
bakes will help her save in buying products for making cornbread or those ingredients could be
One way for Erin to manage overspending is by making sure she puts the correct cost
goods and services under the correct statements to be sure all products are correctly accounted
for. Additionally, Erin should plan how much of an item she needs to be made and only make
that amount fir that day. Babycakes could make sure they are using the correct amount of
ingredients and measurements when preparing and mixing the goods. This would ensure
products such as (ie. flour, sugar, oil, and baking soda) are used efficiently. Another corrective
action for Erin is to train her employees to ensure they are also using the right amount of
ingredients as well. Furthermore, they use extra dough to go towards making another pastry.
The main thing to not overspending is manage effectively of the products used, not using too
much of a product, make sure machinery is used correctly and keep daily records of whats
coming in and going out and items are listed correctly on income statements and operating
expenses.
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BUDGET PLANNING AND CONTROL
Appendix
Appendix 1.0
Appendix 1.2
Sales Assumptions
Days per Month 30
Units Per Day 750
$
Sales Price 3.50
Appendix 2.0
BUDGET PLANNING AND CONTROL 8
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BUDGET PLANNING AND CONTROL
Reference
Morini, M. (2002). Four steps to effective planning and budgeting. Bank Accounting & Finance
Sussman, A. B., & Alter, A. L. (2012). The exception is the rule: underestimating and
doi:10.1086/665833