Felice Dominguez

5630 Burdette St. Omaha, NE 68104 Phone 215-840-2689 Email feliced76@gmail.com

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Objective
Opportunities that will allow me to continue influencing high performing teams, achieve results and develop new skills
and knowledge.
Summary
Strategic business leader with a track record of achieving sustainable results while consistently building high
performing teams and developing talent for advancement.

Agile strategist Change leader

Results driver Passionate developer
Brand advocate Articulate communicator
Analytical thinker Tenacious learner

Professional Experience
STARBUCKS, DISTRICT MANAGER Licensed Stores, Southeast Region, 12/2015- Current

Responsibilities included coaching and consulting to achieve business goals. Connecting with the right
level leaders to uphold the Starbucks brand and deliver an exceptional customer experience.

Transformed engagement model with key regional licensee removing long-standing barriers to operational
improvement and sustainable growth
Program Manager -New Store Opening
o Developed Cross Functional partnership with Company Operated Regional Team
o Created Store Manager New Store Opening (NSO) Program
Consistently achieved results in Key Performance Categories
o Coffee
o System Wide Sales

STARBUCKS, DISTRICT MANAGER Company Operated Stores, South Jersey, 6/2015-11/2015

STARBUCKS, STORE MANAGER- New Jersey/Philadelphia, PA 2010-2015

Responsibilities included developing the Store Management Teams and managing the operations of a 16M
dollar district. Maintained all operating standards and consistently achieved sales and customer service
results.

Developing Partners to provide excellent Starbucks Experience and prepare them for their next assignment
o Increased customer service levels to exceed Customer Experience Survey expectations
o Consistently managed talent acquisition to eliminate gap and develop bench depth
Evaluation and analysis of P&L to drive sales, manage costs and achieve results
o Year Over Year continued sales growth Fiscal Year 11 to Fiscal Year 15
o Achieved all score card metrics FY 13
o Top 5 store recognized for exceeding target Controllable Contribution Dollars FY13
Maintain safety and security standards including cash handling, food safety and cleanliness
o Achieved Cleanliness and Food Safety Standards FY11-FY15
o External Food Safety inspection FY14 Cycle result of 96.5%
Embrace operational changes and manage competing priorities to lead store team and district
o District Seed store for Playbook rollout- stabilized and certified
o Onward Council March 2013 2015
12 member US team that consults on Starbucks organizational changes impacting field leaders
o District Seed store for Inventory Management System rollout
o Key Talent Manager Area 81 and Area 71
o District Pillar Lead Customer
Community Ambassador
Quality Assurance Safety Audit lead
Felice Dominguez feliced76@gmail.com
ECOHAUS, VP OF RETAIL OPERATIONS Seattle, WA January 2008- June 2009

Responsibilities included all aspects of managing: Retail Locations, Website/Call Center and Trade
Professional Commercial Sales. Maintained sales success and drove overall strategic retail direction of the
company

Created and managed yearly budgets and P & L for multi-unit retail, call center and website businesses.
o Website and Call Center: Revenue Increase FY 2006-FY 2008 by 72%
o Retail Locations: Revenue Increase FY 2006-FY 2008 Same Stores by 37%
o Trade Professional/Commercial Sales: Revenue Increase FY 2006- FY 2008 Same Stores by 21%
Evaluated new store locations and executed the opening of new stores
Developed and executed corporate training programs: Culture, orientation, sales and product knowledge.
Developed Inventory Controls, Process and Procedures to control shrink and maintain bottom line.
Worked in conjunction with executive management team to develop and implement strategic marketing plans.
Worked in conjunction with Marketing and Retail Design to develop a rebranding solution, new store design and
retail concept.
Executed visual merchandising, product placement, layouts and plan-o-grams in all stores.
Worked in conjunction with the executive team to determine new product evaluation criteria, category planning
and new product roll out procedures.

ENVIRONMENTAL HOME CENTER (EHC), DIRECTOR OF SALES Seattle, WA: December 2005-December 2007

Responsible for the management and operational success of retail location, Call Center/Website and Trade
Professional Sales. Drove sales and maintained excellent customer service and presentation standards

Developed and executed the addition of programs and services to increase revenue and provide a more complete
customer experience
Facilitated and managed a full location remodel and Grand Re-Opening
Provided training and mentoring for talented, dedicated sales experts and managers resulting in many promotions
and long term employee retention. Created development paths and career planning for promotion.
Created new positions to more effectively handle the work load and provide more consistent service.
Responsible for developing and maintaining excellent merchandising presentation to drive sales.
Initiated program to develop and document operating standards for best practices. Created numerous retail
operation policies and procedures for implementation in all locations.

MARSHALLS, STORE MANAGER West Seattle, WA. August 2003-December 2005

Successfully managed a 25,000 SF location with 40 employees, while consistently meeting Key Performance
Indicator standards (KPIs) and exceeding goals.

Managed P & L statements to drive sales, manage costs and achieve goals
o FY 04 14.8% above plan
o FY 05 8.7% above plan

GI JOES, STORE MANAGER Federal Way, WA: Issaquah, WA: Lakewood, WA. Sept 1999-August 2003

Successfully managed 3 locations at 35-45,000 SF, with an average of 75 employees and achieved corporate
recognition for training, merchandising and leadership.

2001 Company Award Recognition for outstanding merchandising presentation and leadership
2002 Company Award Recognition for outstanding merchandising presentation and training

Education and Certification

Arizona State University Bachelor Degree Organizational Leadership 2017

Coffee Master

Felice Dominguez feliced76@gmail.com