Legendary fashion magazine 2014

High
Fashion
LEGENDARY FASHION MAGAZINE
NUMRO CAME TO RUSSIA IN 2013
AFTER ITS STUNNING LAUNCH
IN FRANCE, JAPAN AND CHINA.
Concept Beyond borders, beyond gender, beyond trends.

Numro represents a marriage between luxury & art. It is the only magazine
to view the luxury products from an artists perspective.

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Key facts
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Legendary fashion title Numro dares to break away from the classic
womens magazine formula. It is positioned between upscale womens
magazines and the niche titles, and is aimed at luxury professionals around
the world. Numro interprets all the latest fashion and culture together
alongside the designers who influence tomorrows trends. Authoritative
editorial line, bold visual component, close cooperation with renowned
photographers, work with young designers and ambition to constantly
discover new talents - all this makes Numro an agent of influence.

Numro Russia editorial team is led by Editor-in-Chief Alena Isaeva.

LAUNCH IN FRANCE MARCH 1999

LAUNCH IN RUSSIA MARCH 2013
FREQUENCY 10 + 2 NUMRO HOMME
CIRCULATION 2014 85 000
Competition

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Numro is a style magazine that reaches beyond borders,
beyond gender, beyond trends.

It uses renowned photographers as well as new talent to offer expertise

on art, fashion and beauty. The layout is creative, modern and elegant.
Since the very first issue, Numro has always been cutting-edge.

Numro is considered a reference for the fashion industry.

Most womens magazines dictate, impose the latest fashion

trends. The content and the serious tone of the most fashion
magazines distance them from the real woman. Numro
inspires its readers to create and develop their own style.
Big
fashion
issues
2 issues per year we
dedicate exclusively to
fashion and trends.
March and September.

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Beauty
issues
2 issues dedicated to Beauty /
Perfumes / Skincare per year.

BEAUTY IS PRESENTED AS IF
IT WAS PAINTING, SCULPTURE
OR ARCHITECTURE.

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Jewelry
issues
2 issues dedicated to Jewelry /
Watches / Accessories per year.

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Exclusive
fashion
shoots
To create remarkable fashion content
Numero collaborates with leading
photographers, stylists and artists.

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About
We write about latest cultural events

Books Design
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Exhibitions

Music Cinema Architecture

About
Panorama Whats up Insider

New places: designers Overview of the latest Reports from the most
stores, hotels, news in fashion and art. fashionable world events.
restauraunts.

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An issue Numro explores all creative spaces

arts - profiles - culture - design

shoping - hot spots - brands - fashion designers shoots: fashion

beauty: products- beauty
- textures
- jewellery
- objects

fashion: shopping

shoots: fashion - beauty - jewellery

12 fashion:
profilesshopping
- people english text
Audience
AGE
20-24 years ..15%
25-34 years ..28%
35-44 years ..39%
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45 + years ..18%
High-earning readership
Male ..........20% 40% buy clothes in designer boutiques
Female ......80% 70% spend on luxe beauty treatment brands for skin
51% buy luxe brands perfumes only
EDUCATION
Has a university degree ............42%

INCOME Results of the survey among visitors of luxe

Average and above average ..60%
SOCIAL STATUS
Top managers, qualified specialists,
white collars .....46%
shopping malls
53% buy clothes at least once a month
60% go to beauty salons at least once a month
39% travel abroad more then 5 times a year

MARITAL STATUS
Married .....40% From visitors of luxe shopping malls survey, TNS Gallup Media
Distribution
Circulation - 85 000

The magazine is also distributed

abroad in the following countries:
France, Italy, USA.

Above-noted percentage and territory

correlation of the circulation can be
changed in different issues.

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Advertising rates
ADVERTISING RATES 2014

Single page
(EUR)

13 230 RATES DO NOT INCLUDE VAT

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SPECIAL POSITION (IN THE FIRST THIRD): +10%
Spread 24 900 GUARANTED PAGE SEQUENCE PUBLICATION: +5%
ADVERTISEMENTS- ADVERTORIAL,INSERTS, SCENTED
Opening spread 45 400 STRIPS:
INSERTS, SCENTED STRIPS AND ADVERTORIAL POBLICATION
2nd spread 35 700 RATES ARE AVAILABLE UPON REQUEST.
3rd spread 33 600
GATEFOLD RATES ARE AVAILANLE UPON REQUEST AS WELL.
4th spread 31 500
Special position spread 27 500 AGENCY COMMISSION 15%
IN CASE OF COVER GATEFOLD CONFIRMATION PUBLISHER
RESERVES THE RIGHT TO SHIFT THE OPENING SPEAD.
Contents/mastheads/
Editors letter/contributors 17 850

Single page, special position
(Epigraph, first 10 sp) 17 000

3rd cover 17 600
4th cover 46 700
Calendar
issue on sale PLACEMENT MATERIALS
CONFIRMATION DEADLINE

February 31/01/14 20/12/13 10/01/14

march 28/02/14 23/01/14 04/02/14
april 28/03/14 20/02/14 03/03/14
may 25/04/14 20/03/14 01/04/14
june-july 30/05/14 23/04/14 06/05/14
august 25/07/14 22/06/14 01/07/14
september 29/08/14 24/07/14 01/08/14
october 26/09/14 28/08/14 02/09/14
november 31/10/14 25/09/14 07/10/14
december-january 28/11/14 23/10/14 05/11/14

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Numro Homme
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Numro Homme is the mens version of well-
known monthly French fashion magazine. This
project is not about fashion only. Style, cinema,
cars, music and art these interests we share with
men for whom Numro Homme is created.

2 issues per year April and October.

Numro Homme Russia launch October 2014.
Numro Homme
Advertising rates 2014
Single page
(EUR)

10 750
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Spread 20 000
Opening spread 32 375
2nd spread 29 875
3rd spread 27 375 Rates do not include vat
4th spread 24 635 Special position (in the first third): +10%
Guaranted page sequence publication: +5%
Special position spread 22 500
Advertisements: advertorial,inserts, scented strips:
Contents/mastheads/ Inserts, scented strips and advertorial poblication
Editors letter/contributors 12 000 rates are available upon request.
Single page, special position
(Epigraph, first 10 sp) 11 300 Gatefold rates are availanle upon request as well.

Agency commission 15%

3rd cover 12 500 In case of cover gatefold confirmation publisher
4th cover 33 750 reserves the right to shift the opening spead.

issue on sale PLACEMENT MATERIALS

CONFIRMATION DEADLINE
october 26/09/14 28/08/14 02/09/14
Technical requirements
SPREAD: 460 x 300 + 5MM BLEEDS PAGE: 230 x 300 + 5MM BLEEDS
ADVERTISING LAYOUTS ARE ACCEPTED IN THE FOLLOWING FORMATS:
1. InDesign (up to CS5.5 version). All fonts should be curved; all
images used in the layout should be sent in a separate folder.
2. Illustrator EPS. All fonts sould be curved, raster graphics should be
pasted as Embended, not Link.
3. Raster files in TIFF format 100% of advertising page, 300 dpi,
CMYK, without layers and additional channels. Please consult with
our specialists about color separation options.
4. Composed PDF files should be conformed to PDF/X-1a standard.
GENERAL REQUIREMENTS:
1. Size of the layout should be conformed 1:1 to an advertising page
in the magazine.
2. Name of the file should not be longer than 20 symbols (only letters
a-z and numbers 0-9).
3. There should not be extra or intermediate files.
REQUIREMENTS TO THE LAYOUT ELEMENTS:
1. Font sixzel less than 6pt not recommended.
2. Black text should contain only black color and have Overprint
attribute.
3. Line thickness should not be less than 0,5 pt, minimum thickness
of reversing lines is 1 pt.
4. Significant elements of the layout arent located closer than 5 mm
from trim size.
5. For trimming it is necessary to make a cutting line at 5 mm from the
image (bleed = 5 mm).
6. For advertising layouts that are placed on the fisrt spread (2 cover
and the fist page) it is necessary to put images 4 mm from the
spine to prevent significant information from appearing in the
binder.
ATTENTION:
1. For dark black use :50 :40 Y:30 :100.
2. All white layout elements should be Knock out.
3. Printers marks (registration, cut, etc.) in the layout are forbidden.
4. There must be the word (advertising).
5. Using semi-transparent vector elements arent allowed, such
elements should be rasterized.
6. Total Ink Limited in every element should not be more than 320%.
7. Recomended print profile ISO Coated v2.icc
8. Files created in CorelDraw arent allowed.
Hard copy should be enclosed to the layout. Preview versions should
be attached to layouts submitted via Internet.
Prepress department: Aleksey Sherbakov
prepress@artcommedia.ru
Contacts
Russia / -Media
+7499518 13 50 (ext. 6831)
adv@artcommedia.ru

Italy / JB Media
Jeffrey Byrnes
+39 02 29 01 34 27
jeffrey@jbmedia.com

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France / ARTCOM Media France
+33 6 01 44 73 52
adv@artcommedia.fr

Europe / ARTCOM Media Europe

(except Italy, France)
+ 39 348 132 00 20
adv@artcommedia.eu

USA / -Media
+7499518 13 50 (ext. 6812)
adv@artcommedia.us