www.esds.co.

in

Fully Managed
Datacenter In India

TM

esds
fully managed datacenter
 www.esds.co.in

Company Background
ESDS started operations in the year 2004 and has since then made rapid strides as an
established group of web hosting companies. We started off with a handful of customers and
today, seven years down the line we have more than 30,000 customers worldwide, a
significant amount of them being corporate entities and Government Organizations from India,
UK, US and Canada. .

ESDS indigenously developed the concept of a high specification; carrier-neutral and fully
managed Datacenter in the state of Maharashtra, and has successfully turned this vision into
reality. ESDS is a group of Web Hosting companies based in India, United Kingdom & the
United States of America. The complete infrastructure in Nashik including the Datacenter is
fully-owned and operated by ESDS.

Advantage ESDS
1. First Datacenter in India to offer Fully Managed Servers and Fully Managed Co-location.
2. First Datacenter in India built on Green Building concept.
3. Tier III Datacenter with N + N Redundancy for Power, Cooling and Networking.
4. 24x7x365 monitoring and staffing in the NOC.
5. Carrier Neutral Datacenter with all Major ISP’s entering the meet me room.
6. FM-200 Fire Suppression system for the entire Datacenter.
7. Fire Retardant doors for the entire Datacenter along with Fire Retardant Fly Ash Bricks,
Dual cavity walls having Vermiculite plaster
8. e Magic automation system for Remote Server Power ON/OFF/Reboot , Server Load
Monitoring, Service Level Monitoring, Bandwidth Monitoring, BIOS-mode troubleshooting,
rDNS and Forward DNS Management, IP address management, Remote OS installation,
Service failure email/SMS alerts and KVM Request.
9. First of its kind and highly power efficient ventilation and Air Conditioning system for the
work station floor.
 www.esds.co.in

Datacenter Specifications
10,000 sq ft total size for Datacenter floor.
1500 KVA On-site Substations.
Cisco Powered Network.
BGP4 Routing Protocol for Shortest Available Path.
N+1 Chloride UPS system.
N+1 Blue Star Precision Air Conditioning Systems.
22°C +/- 2°C Data Floor Temperature.
25 Amp feed per Equipment Rack.
450 mm Raised Heavy Duty Flooring.
Multiple fiber duct points into the building.
On-site NOC engineers available 24x7.
VESDA – An Aspirating Smoke Detector.
Fire Suppression With Eco-Friendly Highly Effective FM200 Gas.
Multiple Cummins 500 KVA generators connected via ATS systems.
CCTV Camera Monitoring With Minimum 15 Days Archival Record system.
Facility Also Supported by 24 hours Back-up Diesel Generators With Full Load Capacity.
Multiple Internet Connections From Different Backbone Providers to Provide 100% Uptime.
Secure premises with 3 meter fencing, IR Vision Cameras and Electric Entry.
24x7 Six Layer Secure Entry via Swipe Card System And Bio-Metric Access Control.
Environmental Monitoring System.
IS YOUR DATACENTER GREEN!
The austerity of our commitment towards eco-conservation can be observed in
our infrastructure itself.

www.esds.co.in

About ESDS Datacenter & Project Green Connect

The Datacenter building has been constructed in 1 Acre Industrial plot while the total
constructed area of the building is 40,000 Sq. Ft. The Datacenter floor occupies 10,000
Sq. ft. space and is situated between two floors with pre-defined room for future expansion.

The Datacenter floor has been built using cutting edge heat reduction technology which
reduces sensible heat load by almost 97%. With the highest level of security, safety,
redundancy, reliability, scalability, and technology, the state-of-the-art ESDS Datacenter
facility is capable of handling mission critical data and applications for customers worldwide.

ESDS Project Green Connect involves a tree plantation drive in which over 300 trees have
already been planted within the premises besides the 30+ fully grown trees which have been
retained. A (STP) Sewage Treatment Plant has been set up to ensure that the sewage water
is recycled and used for watering those trees and plants. The building also has a Rainwater
Harvesting architecture contributing towards ground water table recharging.

From carefully selected building materials to unique power saving systems, we have ensured
that our operations and premises act as a contributing factor in maintaining the environmental
equilibrium. The Datacenter dual cavity walls have been built using Cellular Light Weight
Concrete (CLC) Blocks which provide better strength to weight ratio as they are 1/3 rd of the
weight of the commonly used bricks and have a higher Fire Rating. These blocks also provide
better acoustic and thermal insulation creating a temperature difference of up to 4-5 Degree
Celsius thereby reducing air conditioning requirement and save on power consumption.
Vermiculite Plaster, new generation servers and power efficient chillers are some of the other
unique features which differentiate ESDS Datacenter from any other Datacenter.

With Project Green Connect, we strive to help make our company greener, reduce our carbon
footprints and contribute generously towards Ecological Conservation.
 www.esds.co.in

Server Colocation
ESDS provides a state-of-the-art datacenter (Tier III) facility to colocate your application,
web and email servers on high-speed redundant backbones. Colocation is an easy and cost
effective solution to house your company's powerful infrastructure without losing the
administrative control of your equipments. You retain complete flexibility and control of your
server and application configurations, while ESDS will take care of monitoring and
management of the security, power and network connectivity. We specialize in server
colocation of up to 5U in size, housed in our state-of-the-art datacenter. .

• ESDS Cage - Provides hosting in a secure, custom-built metal cage. Cages are self
contained and can be adjusted in size to suit your expanding needs.
• Full Racks - Can hold up to 42U of equipment configured as you require, giving excellent
flexibility. Full racks are delivered with up to 25 amps of power; 24x7 access and include
15 minutes of remote hands per day from our on-site engineers.
• Half Racks - Contain 21U of secure locked space, complete with 12.5 amps of power, 24x7
access and remote-hands.
• Quarter Racks - Hold up to 10U of secure locked space, 6 amps of power, 24x7 access and
remote-hands also included.

eMagic Automation System. .

At ESDS, we have introduced eMagic, a complete server automation system which enables
Remote Server Power ON/OFF/Reboot, Server Load Monitoring, Service Level Monitoring,
Bandwidth Monitoring, BIOS-mode troubleshooting, rDNS and Forward DNS Management,
IP address management, Remote OS installation, Service failure email/SMS alerts and KVM
Request through a single interface.
“ONE OF THE FASTEST GROWING DEDICATED
HOSTING SOLUTION PROVIDERS”

www.esds.co.in

Dedicated Servers
ESDS is one of the fastest growing dedicated server hosting provider today; we are able to
offer any composition of server hardware and software. Customization is offered at such a
level that even the Hard Disk(s) can be partitioned to meet your specific requirements.
Immediate deployment is available on all dedicated servers. From single core processor
servers to a fully redundant dual socket server on a raid configuration with managed backup
solution, ESDS provides it all! .

Our Managed Dedicated Servers include support for Red Hat Enterprise Linux, CentOS,
Debian, Ubuntu, FreeBSD, Fedora Core, Windows Server 2003, Windows Server 2008,
Sun Solaris, VMWare, Virtuozzo, Hyper-V, Oracle Server, Microsoft SQL Server, Microsoft
Exchange Server, Adobe ColdFusion, cPanel, DotNetPanel and Plesk. .

ESDS offers a wide range of high specification Dell, IBM and HP Servers, with the next
generation Nehalem processors. Keeping our basic aim of ESDS Green-connect, our servers
are highly power efficient consuming only 30% of power when compared to any other
servers that are offered by other dedicated server hosting providers. Our dedicated servers
are designed to deliver an optimum combination of affordability, flexibility, reliability and
most importantly a higher level of security that makes your hosted environment complete.

eMagic Automation System .

At ESDS, we have introduced eMagic, a complete server automation system which enables
Remote Server Power ON/OFF/Reboot, Server Load Monitoring, Service Level Monitoring,
Bandwidth Monitoring, BIOS-mode troubleshooting, rDNS and Forward DNS Management,
IP address management, Remote OS installation, Service failure email/SMS alerts and KVM
Request through a single interface.
APPLICATION SERVER SQL ORACLE APPLICATION
OPERATING SYSTEM
HARDWARE CONFIGURATION

VIRTUALIZATION LAYER

PRINT FILE EMAIL

VIRTUAL SERVER

www.esds.co.in

Virtualization
ESDS offers complete support and management services for a wide range of Virtualization
techniques such as VMware, Applogic and Hyper-V and for software Virtualization techniques
such as Virtuozzo and OpenVZ. Based on these industry leading Virtualization techniques, we
at ESDS are able to render high availability virtualized servers offering complete flexibility
and scalability. .
Standard services include advanced fault detection which allows seamless migration as soon
as any hardware fault is detected thus resulting in zero downtime & zero data loss.
ESDS Virtual Private Servers are available on both Linux as well as Windows Hosting
platforms.

Hosted ERP Solutions

ESDS delivers comprehensive hosted ERP solutions to various small and medium businesses
requiring flexible business process automation in order to achieve dramatic improvements in
user productivity. A typical ERP solution involves purchasing and maintaining servers,
housing them securely, deploying, configuring, and maintaining the software. In addition to
this, it also requires the time, effort and associated costs of hiring and maintaining a staff
of experienced IT personnel. With ESDS hosted ERP solution, this complete process
including implementing, maintaining, and keeping the application up to date is shifted to our
personnel. This eliminates the upfront costs and complexities of installing, integrating and
maintaining the software and hiring staff to support the application on an ongoing basis.

At ESDS, we believe that a hosted ERP solution tailored to your unique business needs
can help you be more efficient, productive and profitable. ESDS is one of the very few
companies in India who can provide both software implementation and hosting in their own
datacenter. As a managed hosting solutions provider, ESDS is wholly responsible for both
application support and service delivery.
OUR NEW VENTURE
CLOUD COMPUTING

www.esds.co.in

Cloud Computing
At ESDS, we have ventured and pioneered into a relatively new concept of Cloud Computing.
Cloud Hosting is a service delivered from a group of connected servers. At ESDS, Cloud
Hosting services are powered by VMware and Microsoft Hyper-V which are very well known to
provide the best cloud applications world-wide. We also offer setup of public and private
clouds which can be customized as per customer specific needs. .

With a team of dedicated experts and the right know-how, ESDS Cloud hosting solution has
been launched to serve clients who are looking forward to a cost effective and redundant
hosting environment. .
Custom Designed Backup Solutions
Just For You!

www.esds.co.in

Backup Solutions & Disaster Recovery

ESDS has custom designed backup solutions specifically designed for various online business
operations. We have numerous technologies available each with different type of functionality
and backup retention period. Every business is different, to account for this, we offer a range
of different software that will suit backup needs of most businesses. Some of the popular
technologies we offer and support include award-winning LiveVault Server Backup, Attix5
Server Backup and enterprise-class Asigra backup solution. Whatever the size, type or budget
of your company, we have a backup solution for your requirements backed by the most
competitive prices in the market. .

The number of file versions backed up ranges from 30 to several hundreds depending upon the
backup frequency and particular rules you have set. For example, the maximum number of
point in time restores you can achieve with a 7-year history policy is 96 versions within the
last 24-hours, one daily version for the last 30 days before that, then one monthly version for
the last 12 months after that and then quarterly versions for the last 6 years after that.
That’s a total of 160 + file version states. In addition to readily available backup software,
we also use our custom built backup software designed by our in-house R&D Team. Our
software is custom built using Perl and PHP scripting along with Rsync and Robocopy system
tools. Rsync provides fast incremental file transfer between two systems. By comparing
timestamps and file sizes, it only copies those files that have changed. GPL'ed, and available
as a standard part of most Linux distributions, rsync is low-tech but simple. Rsync will
periodically check and copy modified files. During the backup process, data is
compressed and coded using 256 bit AES encryption. When it is sent over the Internet it uses
SSL security channels.
 Source Name : Master Sever & Slave Server
Target Name :
Master/IP Address :91.91.91.2 91.91.91.3 & Internal IP : 192.168.1.3
Slave/IP Address:91.91.91.3
&
&
Internal IP : 192.168.1.2
Internal IP : 192.168.1.3

User & application request are sent to the Traffic redirected to Slave Server & IP of Master Server is
source by locating IP Address automatically moved to the slave server

www.esds.co.in

Server Mirroring
At ESDS, our aim has always been to augment our services and enhance our product portfolio
constantly by offering the latest technologies to our customers. Keeping this aim in mind, we
are proud to launch our in-house designed 100% Uptime Guarantee server mirroring solution.
A 100% Uptime Guarantee is often viewed skeptically as many datacenters so far have
claimed to offer such a guarantee without involving the technology actually required to
achieve it. They basically rely on luck and minimal SLA claims in order to claim 100 % uptime
guarantee on their service. At ESDS though, we can honestly and confidently say that our
100% Uptime Guarantee is a REAL guarantee. Please read on for further information on just
how we have achieved this 100% Uptime Guarantee. .

We have implemented a Server Mirroring Solution using FAM and RSYNC modules to offer
Mirrored Servers Hosting with a 100% Uptime Guarantee. A Mirrored cluster runs on two high
configuration servers of identical specifications, located in two different racks and powered by
2 different power sources. One of these servers is setup as the master server and the other is
setup as the slave server. After the implementation of Mirroring, all websites run on the master
server and any files which are updated or modified are flagged by FAM (File Alteration Monitor)
which then requests RSYNC to transfer the updated/modified files to the slave server, thereby
maintaining a real-time copy of data on the slave server. The data transfer process is swift and
takes only a fraction of a second. This process also doesn't use up any additional resources
and therefore it won't affect the performance of the websites hosted on the server.
Our Datacenter Locations
1: Nashik
2: Maidenhead
3: Milton Keynes
4: Manchester
5: Leeds
6: Chicago
7: Montreal

www.esds.co.in

Global Load Balancing

Global Server Load Balancing (GSLB) is a technique that manages how clients connect to a
datacenter when a service is hosted in multiple datacenters. In an Active-Passive
configuration, one datacenter is nominated as the active one for each service. The other
datacenters then remain as idle for that particular service. If for any reason the active
datacenter becomes unavailable, one of the passive datacenters turns active and all clients
are directed to it. The primary purpose of a GSLB system is Business Continuity - to ensure
that services are always available, even when one or more service locations
(datacenters) become unavailable. .

Another significant purpose of GSLB is to Improve Customer Experience online; to load-balance

each user to the best datacenter from a choice of several datacenters. The choice can be
based on datacenter performance and proximity, so that clients are directed to the datacenter
that is closest and is performing the best. This way, the client gets the best possible level of
service.
DNS Load Balancing
When a service is hosted in multiple datacenters, each instance of the service will be
available from a different IP address. However, an end user will use a single domain name to
access the service. ESDS GLB manipulates the DNS resolution of this domain name to control
how each user is directed to a datacenter. It monitors the performance and availability of
each datacenter to inform the load-balancing decisions it makes.

ESDS Global Load Balancer

ESDS GLB builds on a standard round-robin DNS configuration, extending by adding a proxy
layer in front of the DNS servers that rewrites the round-robin DNS responses. Before
configuring GLB, we will configure your services to run from our other Datacenters in the UK
as well as US and then configure your DNS to serve up all IP addresses in a round-robin fashion
between all 3 Datacenters.
 www.esds.co.in

Linux Load Balancing

Linux Server Load Balancing involves multiple servers which distribute the load amongst
themselves in order to attain web server scalability and get the best performance on the
Database Servers. The load distribution among these servers is known as load balancing. Load
balancing distributes traffic efficiently among network servers to ensure optimal performance.

Load balancing allows the service to continue even in the face of server downtime due to
server failure or server maintenance. If the load balancing architecture is spread across several
servers and one of the servers in the cluster fails, the service would still be available to users
as the traffic will then be diverted to the other remaining servers within the cluster.

High-availability or Failover Server Clusters comprise of redundant nodes, used mainly for the
accessibility of services which the cluster provides at times of failure in core system
components. There are several commercial uses of High-Availability clusters for numerous
operating systems. ESDS has implemented Load Balanced architecture on various Linux server
platforms such as CentOS, RHEL and Debian.

Linux Load Balanced Servers' Architecture

A typical Linux based Load Balanced servers' architecture consists of 2 or more similar
configuration web servers and 2 database servers which are behind a Load Balancer or Master
Server. Each web server has a public IP assigned to it as well as an Internal LAN IP. After the
implementation of Load Balancing routing rules on the Load Balancer, we configure Firewall
rules to allow web traffic on the web servers to pass through the Load Balancer or Master
Server. The Load Balancer/Master Server then takes care of equal distribution of traffic on
each of the web servers who then pass on SQL queries to the database server.
SOLUTIONS DESIGNED FOR ORGANIZATIONS WHO WANT
LEADING EDGE TECHNOLOGY

www.esds.co.in

Hosted Exchange
ESDS works exclusively with small and mid-sized businesses for deployment of their
Microsoft Exchange Server hosting requirements. Microsoft Exchange Server hosting is a
powerful email messaging solution which allows you to gain full access to your email and
workgroup information on your desktop at work or away from work. .

Because emails, files, contacts and calendars have become crucial in the day-to-day operations
of all businesses, the employees today want to be able to access them from anywhere and
anytime. With MS Exchange Server, you can now get full access to all of your emails,
contacts, calendars and files from any Microsoft Outlook or browser from anywhere, Anytime.

Microsoft Exchange Server is an enterprise class collaboration suite that allows organizations
to give employees the ability to communicate with each other using the built in email system.
Exchange Server also gives employees the ability to be able to view any appointments or
other important events that they might have added to their Exchange calendar so that they
can keep track of when and where they need to be whilst on the move.

Organizations themselves also reap the benefits of a complete system such as Microsoft
Exchange Server, since they are able to track employees’ whereabouts with the use of the
built in calendar function. Meetings can also be arranged in a short space of time since
Exchange server allows employees to communicate with colleagues more or less instantly.

Emails, appointments and other things that can be controlled using Microsoft Exchange Server
2007 are also remotely accessible using the Microsoft Outlook Web Access function that is
included with Exchange Server 2003. Synchronization is also available for use with Windows
Mobile devices using Microsoft Exchange ActiveSync.
 www.esds.co.in

Windows Network Load Balancing

ESDS has built a unique “Network Load balancing” solution to cater requirements of
customers with high traffic websites. If you wish to deploy similar technology for your
websites just like Google, Yahoo and Microsoft, then our “Network Load Balancing” solution is
all that you need.
• Network Load Balancing cluster allows you to manage a group of independent servers as a
single system for greater scalability, increased availability, and easier manageability. One can
use Network Load Balancing to implement enterprise-wide scalable solutions for the delivery
of TCP/IP based services and applications. It is not a service based application; it only
redirects traffic on a particular protocol so that the load between the servers can be evenly
distributed.

SQL Clustering Service

• SQL Clustering Service acts as a back-end cluster; it provides high availability for
applications such as databases, messaging and file and print services. Multiple
servers (nodes) setup in a SQL cluster remain in constant communication. If one of the nodes
in a cluster becomes unavailable as a result of failure or maintenance, another node
immediately takes its place and begins processing incoming requests, a process known
as 'failover'.
 www.esds.co.in

Server Hosting for Online Banking

Online or Internet banking is the next stage in the development of banking sector in India.
Internet Banking has been extremely popular in the countries it has been implemented so far
due to various reasons. Online Banking makes the regular transactions for a client speedy and
time efficient with little or no paperwork involved. There is no need to stand in long queues
any more for making a deposit or getting a withdrawal. Banking has turned into a 24/7 service
with the bank always available to their clients. Online Banking is the need of new
professionals in this modern age who are always on the move, working and trying to succeed
in a constantly changing and dynamic environment. .

At ESDS, we understand how important it is to offer secure and highly reliable service for
Internet Banking. We offer highly secure and firewalled Racks + Cages to Banks for them to
host their mission critical Data with us. The complete data will always remain secure in our
Datacenter and the data flow will always take place on encrypted channel only.

SAP Hosting
ESDS SAP Hosting Solution helps businesses and organizations master the challenges of
planning, building, and running SAP applications. SAP solutions are built to empower every
aspect of your business but you need the right expertise to release that power. At ESDS, we
drive your business forward with comprehensive managed hosting services, in which we get
your software up and running smoothly and quickly, whether it's a fresh installation, an
upgrade or a migration from another environment. Host SAP applications in our secure,
world-class datacenter, pro-actively monitor and maintain applications and interfaces.
optimize SAP application performance to improve business processes and provide a single
point of contact to manage all services. .
ESDS SAP Hosting Solution is a complete offering for business and organizations including
software, SAP-hosted hardware, technical administration, support, and management enabling
fast implementation and value realization. .
 Internal Cloud External Cloud

www.esds.co.in

Grid Computing
ESDS Grid Computing Utility (EGCU), powered by VMware, is connected directly into ESDS’s
core network. The EGCU combines multiple high-powered servers and a highly reliable and
flexible Storage Area Network (SAN) thereby eliminating the problem of requiring a large
number of processing cycles and huge amount of data. EGCU taps the unused processor
power and memory of networked servers rather than using a network of computers simply
to communicate and transfer data. .

ESDS grid computing enables groups of networked computers to be provisioned on demand

to meet the changing needs of our clients' business. It also allows multiple applications to
share computing infrastructure, resulting in much greater flexibility, cost savings, power
efficiency, superior performance, scalability and availability, all at the same time.
24x7 TECHNICAL SUPPORT & SERVER MONITORING

www.esds.co.in

Support
All our services include 24x7 technical support and server monitoring. Assistance is available for the most
basic server operations to network troubleshooting or reboot requests, 24x7 via phone support, live text
chat support, and helpdesk support. Our exclusive team of level-3 engineers can be contacted
immediately should you require any assistance. Our onsite Network Operations Center (NOC),
consisting of highly trained network engineers and technicians, is well staffed at all times allowing us
to monitor the network for performance issues and proactively troubleshoot any potential issues.

Monitoring
All critical network infrastructure is monitored on a 60 second interval with our server and application
monitoring system. Any potential issues with our network infrastructure are immediately escalated
to the datacenter engineers. These systems track application availability, performance and uptime. In
addition to our sophisticated monitoring systems, we have a team of expert engineers monitoring the
datacenter 24 hours a day, ensuring that any conceivable issue with the infrastructure is prevented.

Server Hardware
Your websites/applications will be hosted on our high-speed, ultra reliable Dell servers, custom-configured
for blazing connectivity. We use the latest Intel® Processors, ample RAM and high-speed caching RAID
controllers to ensure superior performance and unparalleled reliability. .
Our on-site engineers have been trained rigorously at our in-house training facility, ensuring development
of superior skill-sets in their core competencies. Our support team has constantly harnessed the
power of Internet to develop a more reliable and secure system & remains determined to deliver the most
comprehensive and engaging online experience to its customers.
 OUTSTANDING IT ENTREPRENEUR
OF 2009

www.esds.co.in
Awards and Recognition
Success can be measured in many ways. " Success is a journey, not a destination." And for ESDS, it’s been a period of
tremendous achievement. ESDS is one of the few Companies to receive IT Enterprises '09 (Special Award)
from the Government of Maharashtra.
 24 x 7 x 365 SUPPORT

www.esds.co.in

Sales@esds.co.in Support@esds.co.in Billing@esds.co.in

Corporate Office Delhi Office

ESDS Software Solution Pvt. Ltd. ESDS Software Solution Pvt. Ltd.
B-24 & 25, Nice Industrial Area, Satpur MIDC, Nashik - 422 007, Plot No. 154, Pocket No. 8, Sector - 24, Rohini, Delhi - 111 0085
Phone : 0253 - 6615651 / 52 / 53 / 54. Phone : 011-27047668
Website: www.esds.co.in Website: www.esds.co.in