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CHARLENE V.

CONLIN, PHD, MBA, BCC


512-658-3868 charconlin@att.net
SUMMARY
Core Competency: An eclectic background, which has the common theme of always championing the voice of
the customer. I thrive on defining true customer needs and successfully translating them into empowering customer
experiences that ultimately turn into specific measurement outcomes for all parties involved.

First career: As an executive in high tech marketing, which spanned all facets of marketing for companies such as
Dell, IBM, Ogilvy and Mather, and many a Start-Up.

Second career: In the healthcare industry where the new target audience name is often patient or wellness
consumer. For this particular group, I plan on utilizing my business skills, marketing skills, behavior change
understanding, coaching skills, and high tech knowledge to create customer experience and communication
strategies, which are created and delivered in an integrative fashion at the right time and at the right place for
optimum results.

Personal Profile: I apply gut-fueled intuition, hard-nosed pragmatism, business acumen, and educational intellect
to any problem needing attention.
SELECTED ACCOMPLISHMENTS
National Presentation and Speaking History at the National Wellness Conference.
2013: Contrary to Popular Practice: Building Wellness Programs for the 21st Century (co-presenter).
2014: Intrinsic Connection: How to Cultivate Lasting Motivation and Sustained Health Outcomes in Your
Coaching Clients (co-presenter).

Created the marketing plan for an Internet appliance firm raising $20M within nine months. Company
lacked marketing arm and wanted to go public. Designed the integrated marketing plan. Managed public relations,
brand and demand generation firms. Generated initial branding, product/company naming and design. Produced
the public relations plan that articulated corporate strategy, positioning, messages, and media coverage needed to
reach IPO status.
Fashioned IBMs innovative strategic marketing plan for the product launch of Aptiva. IBM consumer group
saw a need to create new computer based on customer needs rather than the feature-based approach. Defined
market segment and product strategy. Managed product concept and validation process that was quick to market
and based on customer needs. Resulting process led to heralded reviews from media and several awards.

Grew a division of Dell 100% annually for two years rising from $75M to $300M. Division sales growth was
flat. Researched selling strategy and created several new target markets within sector for the individual, small and
medium-business segments. Developed marketing strategy plans and identified specific needs within each market
for sales force to engage. Implemented and managed direct marketing plans to drive leads into new markets.

CAREER SUMMARY
Strategic Consultant. 1/2015-Present. Strategic Business Plan Development: Business plan development around
the topics of patient engagement and marketing for a start up in the digital healthcare space. Engagement
Architect: Acted as Engagement Architect for VOX Telehealth www.voxtelehealth.com. Work included: Defined
the integrated patient engagement stream; established and enhanced content for the overall patient experience;
nurse navigator training documentation; physician outcome metric creation; meaningful engagement interaction
metrics produced for corporate and customer distribution; survey design-qualitative and pre and post patient self-
assessment; product usage analysis; engagement protocols; and fashioned an engagement infrastructure tool, which
tracked calls and interactions within a customized macro dashboard. Strategic Business Plan Development: Built
the business model, forecast, marketing plan, and some execution for the nutraceutical company Neogenis Medical.
www.neogenismedical.com. Established a healthcare market review for Bulldog Solutions in support of their client
Humana.
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Charlene V. Conlin
Co-Founder/Intrinsic Connection, (A wellness consulting firm). 4/2013-12/2015. Portfolio of work included:
wellness initiative development (discovery, product definition, measurement plan definition, coaching curriculum,
assessment tool and protocol discovery, staff training curriculum, and program strategy); and market research-
(proof of concept). Primary client: YMCA.

Adjunct Faculty and Student Mentor. Saybrook University. 1/2013-8/2014. Adjunct Faculty for the Basic and
Intermediate Coaching for Health and Wellness courses. Student mentor where responsibilities included: Program
plan development and maintenance; student registration; academic and professional development; colloquium class
facilitation; and mentor coaching/support.
Demand Generation Program Manager. Freescale Semiconductor. 1/2011-11/2012. Served as Account Services
lead and created demand generation email campaigns from strategy through execution. All work tracked and
flowed to Revenue. Clients and segments served included: Networking, Medical, Consumer, and Industrial. Types
of campaigns included: Purchasing process, awareness, event, web-triggered, webinar, and product launch.
Lead Generation Program Manager. Nortel Data Networks. 3/2007-8/2009. Lead Generation strategy,
planning and execution for the Data Networking small and medium business segment. Channel support for VADS,
VARS, large partners (CDW), and a Nortel inside sales team. Business Case Analysis, database segmentation,
sales script support, and lead acquisition.
Account Director. Tocquigny Interactive/Advertising/Marketing. 3/2006-3/2007. Served as the primary
interactive marketing account services lead for the Dell account. Our team provided strategic direction and
implementation for monthly email campaigns (around 500,000 delivered per month), creative content for segment
specific sites within Dell.com, some segment specific website design, and website migration. Segments served:
K12, Higher Education, Federal, State and Local Government, Healthcare, and Corporate.
Marketing and General Business. High Performance Testers, 2001 to 2006. Marketing strategy, positioning,
demand generation, and marketing communications.
Head of Marketing, Support Kids.com, 2000 to 2001. Led and managed the companys marketing efforts for this
privately owned company. Created the sales and the marketing segmentation plan. Directed branding and lead
generation via national TV and radio spots, Internet marketing, directory listing placement, marketing efficiency
metrics, collateral development, website design and usability. Managed $5M budget and eleven professionals.
Grew Support Kids.coms year over year lead generation by 200%. Redesigned the marketing infrastructure
increasing productivity and employee morale.

Start-up Companies, 1996 to 2000. Created marketing departments by leveraging virtual partners such as public
relations firms, brand advertising agencies, contract webmasters, and demand generation agencies. Performed
market strategy and segmentation, corporate and product positioning, key messages, branding and public relations
plans to launch companies and reach IPO goals. Managed demand generation plans, direct mail, radio, newspaper,
Infomercial, Internet, metrics, and market research.
Project Manager, IBM, 1994 through 1995. Defined product and market for IBMs consumer personal computer:
Aptiva. Managed market segmentation definition, opportunity analysis, product market requirement process,
division strategy definition, and new product concept and validation process. Created a computer based on
customer needs vs. engineering requirements by visiting consumer homes to diagnosis specific user needs.

Senior Market Segment Manager, Dell, 1991 through 1993. Developed market strategy, revenue forecasting and
the marketing communications program which tied directly to sales. Created lead generation strategy for individual,
small and medium business computer divisions within Dell. Project managed the marketing program through the
various groups at Dell to make sure that all the necessary work was executed on time. I was responsible for making
the phones ring.
Senior Account Executive, Ogilvy & Mather, 1989-1991. Clients included Microsoft and COMPAQ. Account
management of direct marketing campaigns, which included strategy development, creative execution, financial
analysis, telemarketing plans, media plans, and back-end analysis.
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Charlene V. Conlin

Marketing Manager, Blue Chip Electronics, 1986-1989. Opened up a European marketing office. Designed and
executed all marketing materials.
Research Analyst, Future Computing, 1984-1986. Created a market research book, which identified value-added
resellers (VARs). Included questionnaire design, database development and analytical reports.

EDUCATION

Ph.D. in Mind-Body Medicine with a concentration in Healthcare Systems. Saybrook University-2014. Courses
include: Coaching, psychophysiology, ethics, mindfulness, movement-exercise-health, nutrition-health, imagery,
self and organization, dealing with complexity, leadership in healthcare, assessing systems and process in
healthcare, mind-body medicine, qualitative and quantitative research, and more. Published Dissertation: The lived
experience of individuals with type 2 diabetes who have sustained successful lifestyle change and achieved long-
term positive health outcomes: A special look at the male experience. 2014.

M.B.A. Duke University. 1996.

B.B.A. Finance. Texas Tech University. 1984.