LESSON 1 - Getting to Know Social Media

What is Social Media? What are the fundamentals? How does this all impact your business? You will
learn exactly why your business should be using Social Media Marketing as a tool to reach more
customers. We introduce social content and the benefits of using it to reach more followers. We will
look at the basics of identifying your audience and targeting them correctly so you can leverage that
knowledge into building a community of followers online, that can be turned into buying customers.

LESSON 2 - Knowing Your Audience

Social Media is all about having a conversation online. Social Media Marketing is all about turning that
conversation into drawing potential customers towards your business. If you dont know who youre
talking to though, how can you know what they want to talk about? In this lesson, we look at identifying
your potential audience, how to talk to them correctly and how to convert your broader audience into
leads, and your leads into buyers.

LESSON 3 - The Platforms Social Content

In lesson 3, we look at immersing ourselves in the world of Social Media, taking advantage of tools like
hashtags and trends to keep up to date with everything around us. We talk about the fast-paced nature
of the platforms, using these to our advantage, and look at some tools to keep our content relevant and
engaging. Through creating great content, we ensure that we are only engaging with the strongest leads
in a meaningful way, which we can then turn into our most loyal buyers.
LESSON 4 - User Generated Content YouTube, Instagram & Beyond

In a world where video and pictures make the strongest Social Media content, how do we utilise these
mediums to engage our leads correctly? In a massively competitive landscape, where quality and value
are the difference between a conversion and a share, we look at the most popular platforms that utilise
these mediums and how we can leverage them to create content that converts views to leads, and leads
to buyers.

LESSON 5 - Facebook Advertising

Do you want to understand how to get and keep the right customers? In this lesson, we are going to
show you how to target your audience for lead generation. You will learn how to create content and get
that content in front of the right audience to drive conversions. Most importantly, we will show you how
to track your successes.

LESSON 6 - The Sales Funnel Turning Your Leads Into Buyers

Once you have established a strong social media presence, identified your audience and created a
constant reliable lead flow, what then? Do you know the expected numbers in terms of conversion or
drop off? Do you know the value of repeat business? Understanding the Sales Funnel of our customer
journey is essential. We want to turn leads into buyers, but also to maximise the efficiency of those
efforts and have our buyers come back again as loyal repeat customers.

LESSON 7 - Data Driven Marketing & Sales

During lesson 7, we discuss the importance of analysing our data to understand the impact of our Social
Media efforts. We introduce many processes and tools which will help guide our decision making so we
can alter our campaigns for maximum impact. Remember, data drives decisions for professional
marketers and allows you to take control of your own destiny in the social space and how to get the
absolute maximum return on investment possible while optimising your efficiency.

LESSON 8 - Strategy Monetising the Process

In our final lesson of this introductory course, we look at Social Media from a purely Return on
Investment perspective. How can we use our quality content to generate measurable commercial gain?
We explore the world of E-commerce, look at some different models and approaches, and learn how to
optimise our content and channels to guarantee a high return on investment for our business. We will
take everything we have learned so far and look at how to bring it all together into a strategy that not
only works, but works in an efficient, profitable manner.