Вы находитесь на странице: 1из 4

The myBBC Story:

Digital transformation powered


by identity for the BBC Account

Sign in
The myBBC Story Solution
In the digital age, the BBCs mission to To deliver the new platform, Accenture and personalisation features. Users
inform, educate and entertain remains partnered with ForgeRock, a leading can now personalise and organise
as important as its ever been. But provider of customer-facing digital their experience in a highly secure
how people use the BBC, interact with identity solutions. Following a environment. An advanced identity
it online and use digital channels for competitive tender for an internet scale capability gives the BBC free rein to
viewing catch-up content on different consumer identity solution, the joint develop its digital strategy and extend
devices is a huge change. myBBC is, in proposal was selected in early 2015, and viewers experiences, preferences
many ways, the future of how all of the work started in July. and choices.
BBCs audience will eventually engage
with its content and services. Not only myBBC needs to underpin the whole of
does digital offer the chance to reach
and communicate with audiences in
BBC online as well as marketing and
audience activities. Accordingly, the
How we
many different ways, it also opens the
possibilities of building truly one-to-
new identity solution BBC Account
had to do the same, making sure
delivered
one relationships. And at the core of that everything about the online user BBC Account was a highly collaborative
achieving that goal is the ability to experience works seamlessly from user project. Accentures leading digital
support a unique online identity for registration and single sign-in. But and security capabilities, the best-of-
every one of the many millions of BBC identity is not simply about access breed digital identity platform from
service users. management. myBBC required fine- ForgeRock, and the BBCs architecture,
grained identity capabilities to enable user experience and front-end expertise
Phil Fearnley, Director of Homepage and personalisation, multi-device support, formed a powerful delivery team, giving
myBBC outlined this vision, describing a parent-child permission settings, the BBC the skills required, and the
personal BBC tailored to the individual, portable pick up where you left off confidence it needed to handle users
with identity as the core organizing session management, and advanced personal information.
principle: We are transforming the consent management to ensure data
BBC online this time to focus on you, privacy. These capabilities are all With people based in the UK and India,
the viewer So we will invite you to underpinned by the ForgeRock solution, work began in July 2015 and swift
register with us and sign in. By signing and have been integrated across all of progress was made to launch the new
in, we will be able to find out about BBC online including BBC News, BBC platform in late September. A robust
your interests tastes, preferences and Sport, BBC Weather and BBC iPlayer solution, at scale, was essential to
consumption patterns so that we can as well as on web, mobile and tablets handle one of the BBCs highest-profile
help you discover more content. Well that require sign-in to access content
learn from you and recommend things
you may love, to bring you even
greater value.

Opportunity
As the BBC moved forward with myBBC,
it became apparent that managing
unique user identities at scale would The BBC is rapidly transforming
become an ever more critical capability. their business by securely connecting
myBBC achieved its initial launch millions of customer identities across
using an existing identity management the digital world, said Mike Ellis, CEO
solution. But in order to ensure that of ForgeRock. Built on the ForgeRock
it could grow in-line with myBBCs Identity Platform, the new BBC Account
evolution and rapidly rising adoption, delivers the highly personalized,
the BBC realised it needed a new, next relevant and secure experience to drive
generation identity platform that could digital customer engagement .
also meet new privacy and access
requirements. The new platform would Mike Ellis, CEO of ForgeRock
also have to be able to expand and
scale as the BBCs digital user base
grows, with frictionless, secure access
a key element of the digital customer
experience myBBC provides.
We brought the best thinking
of Accenture, combining our world-
class digital and security expertise,
digital events: the start of voting for its abilities to enable and restrict new to provide an innovative approach to
hit show Strictly Come Dancing. That services according to changing licensing cloud deployment. This gives myBBC
was one of the first real tests to put the requirements over time. It really is a the resiliency, scalability and trusted
new platform through its paces after platform built for the future. infrastructure to respond rapidly to
launch, when people signed in to vote unpredictable traffic and user load,
on the show, creating an instantaneous while keeping users personal
peak in traffic that placed big demands
on the new system. Results data secure.

Kelly Bissell, Global Managing


For the people at the heart of the BBCs Director, Accenture Security
myBBCs new identity platform is
highly innovative, and its innovation is services its audience the new BBC
matched by the technology supporting Account platform offers much more
it and the way that we worked to deliver than just a standard sign-on process.
it. Automation was a key feature of Rather than providing a barrier, the
solution deployment, enabling 99.95% BBCs identify platform is a digital user
availability. Weve delivered a hugely experience in its own right. The new
responsive, future-ready cloud-based identity infrastructure implemented
infrastructure that is able to resize itself by Accenture, ForgeRock and BBC
according to the variations in user load. architecture and engineering teams is
Its also self-healing so that when a powering a wide range of new features
problem is detected the infrastructure and capabilities for myBBC viewers, and
automatically starts fixing itself. We enabling the BBC to fulfil core tenets experience that delivers supreme ease of
used an IBM Watson chatbot to manage of its royal charter. It has the ability use and convenience in a personalised,
and deploy infrastructure, which means to shape a more personalised BBC private setting. Together with the BBC,
that the solution can understand experience, support users across all of Accenture and ForgeRock have provided
commands in human language. And their connected devices while keeping the technology thats enabling us to
extensive use of standard APIs in the its audiences personal data safe and create 21st century digital experiences
build means new applications can be secure. for BBC audiences. The BBC Account is a
easily adapted and integrated, creating major step in the digital transformation
a seamless transition to the new Phil Fearnley summed up the projects for the BBC, it is the gateway to a better
platform. And this, for example, will impact: The BBC Account platform is richer and more personalised experience
give the BBC increasingly sophisticated the backbone supporting a seamless user of everything that the BBC has to offer.

The new BBC Account at a glance


The ability to support millions of users at once is fundamental. The new platform is designed to handle both a huge volume of
users, and sudden peaks in demand in response to specific events on the BBC:

Millions of The system supports Following extensive In a matter of


existing user thousands of user performance testing minutes the platform
accounts have sign-ins, new user and optimisation, the infrastructure can
been successfully sessions and access platform has been automatically scale to
transitioned to the control decisions proven to handle tens of many times its business-
new platform every second thousands of requests as-usual capacity
per second in response
to peak demand
About Accenture
Accenture is a leading global professional
services company, providing a broad range of
services and solutions in strategy, consulting,
digital, technology and operations. Combining
unmatched experience and specialized skills
across more than 40 industries and all business
functions underpinned by the worlds largest
delivery network Accenture works at the
intersection of business and technology to help
clients improve their performance and create
sustainable value for their stakeholders. With
Copyright 2016 Accenture
All rights reserved. approximately 373,000 people serving clients in
more than 120 countries, Accenture drives
Accenture, its logo, and
High Performance Delivered
innovation to improve the way the world works
are trademarks of Accenture. and lives. Visit us at www.accenture.com.