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Script

Slide 1- Product-
The products are 3 images being produced, 1 is landscape and the other 2 are
portrait. The landscape one will be for a billboard and the portrait ones will be for
a magazine, newspaper or bus stop. Finally, the product is for a fashion charity
shop advert.
Slide 2- Target Audience & Campaign Message
The age range I am producing the adverts for are 16-30 years old because they
will produce an income which means they will buy their own clothes.
The gender that the product is aimed at female because, a charity shop has
donations from both genders so will appeal having clothes for them.
I will be focusing on a social class of lower/working class as a charity shop will
have affordable prices and nice clothing which they can afford without spending
lots of money.
Campaign Message-
The campaign message will be that you can buy nice and smart looking clothes
for affordable prices. When you buy clothing from there youre getting the help
you need and a charity is getting income for helping someone else in need.
Slide 3- Launch Date & Schedule
Launch Date 20th June as is when it is the official date for the start of
summer. So people will be getting ready for needing a new wardrobe to fit in with
the summer season, or people could be going on holiday so want cheap summer
clothing for a holiday instead of buying expensive clothing which are expensive.
Schedule-
First advert- 20th June-
I have chosen this date as it is the first official date of summer and people will be
getting ready for the new season.
Second Advert- 11th July-
I have chosen the 11th July as it is 3 weeks after the first advert being launched
which will reinforce the fact that it is summer and you can get a new wardrobe
for a cheaper and affordable price and good quality clothes.
Third Advert- 1st August
I have chosen the 1st August as it is the last month of the summer season, it still
gives people a chance to buy new clothes from a charity shop for an affordable
price. Also they could have booked a late holiday and need some summer
clothing quickly for a cheaper price.
All Adverts- 14th August
I have chosen that my adverts will all be out at the 14th August to reinforce that
you can get cheaper clothes, as well as giving people who havent seen the
adverts and are in the need to but some clothes which are affordable a chance to
see the adverts.
Close of Adverts- 1st September
I have chosen the 1st September to take down all my adverts down as the
summer season will be over, hopefully people have had the chance to get
affordable clothing for the summer season. Also the next season of clothing of
Autumn will be ready to be coming out so will need to be updated ready for the
next styles to come out.
Slide 4- Location of Adverts-
First Advert- Billboard near a shopping centre
I have chosen to put my first advert by a shopping centre as most people go to
buy clothes from well-known shops and try and get the best out of the money
they have and hopefully the advert will be seen and people know where they can
get affordable clothing from.
Second Advert- Bus Stop
I have chosen to put my second advert at a bus stop as people get the bus as a
transport to get to their location. So putting my advert where a large people pass
everyday will get it out there that a charity shop has affordable clothing and
youre helping a charity with people who are in need get donations.
Third Advert- Magazine
I have chosen to put my final advert in a newspaper as a large amount of people
mostly females tend to read a magazine and the advert will be in there so it will
reinforce that message of you dont have to pay expensive prices for a dress
from Debenhams, you can get a suit or dress for good quality and an affordable
price from a charity shop.
Slide 5- Legal and Ethical Considerations-
Copyright- For my adverts if I wanted to use a certain design or part of a well-
known logo I would have to write and ask for permission off that person or
company. This means that with my adverts I have to make them my own and
original as I cant rip off another advert or copy another advert.
Defamation Act- This means that in my adverts it will not focus on one
particular person who is well known and wont damage their reputation as no
harmful comments will be made about them or an unsuitable setting of the
adverts will damage their reputation.
Obscenity Act- For my advert I will make sure that I will not put in my adverts
any obscene photos or content. However, I am aware of this law is important and
will follow this law by not putting any obscene content or photos in my 3 adverts.
Equality & Ethical Representation- My advert will be ethically right as I will
use no content that will be used to harm sexuality, gender, age, ethnicity or
disability. The adverts wont offend anyone but I will make sure that it will appeal
to my target audience of females and males. I will also make sure my adverts will
include females and males disregarding if they have a disability, what sexuality
they are, what ethnicity they are as my adverts will be approachable to everyone
and are all equals.
Code of Practise-
Privacy- This means that in my adverts the person who will feature in my
advertisement I will have to ask for permission if they want their name being
known.
Misleading- This means that my advert wont advertise anything false so it
wont mislead something about the charity that isnt true.
Slide 6- Plans for Advertisements
Slogan:
When life isnt easy, wear comfortable clothing - I have chosen this as the
slogan as when life is tough wear comfortable clothing as theres nothing worse
than not feeling good about yourself when youre going through tough times in
your life.
Typography- Jailbird Jenna- I have chosen this font as its bold and big which will
be clearly seen over the background of the images and clearly be readable when
the images are on a billboard, bus stop and in a newspaper.
Images-
Image 1- The photo will be taken in a shallow focus to draw attention to the
model and clothing item which will be a long summers dress. The logo and
slogan will be placed in the bottom right hand corner to create a neat and tidy
layout. The model will be posed in a garden sitting on a deck chair looking
relaxed.
Image 2- It will be a portrait photo for a bus stop. The setting will be on a
decking, the model will be leaning on the railing so the model looks relaxed in
the affordable and comfortable clothing. The photo will be taken in a deep focus
and a full body shot so the model clothing and background will be in focus and
the whole body will be in the image. The model will be in a summer top with a
denim jacket and loose fitting pants.
Image 3- It will be a landscape photo for a magazine. The setting of the image
will be by a sky so the main focus is on the clothing items. The photo will be a
close up shot on the model. The items will follow the summer theme as the
model will wear a floppy hat and sunglasses. The photo will be taken in a shallow
focus to get the clothing items to stand out and be a close shot so only gets from
the shoulder upward. The logo and slogan will be placed at the bottom right hand
corner to create a neat and tidy layout.
Slide 7- Production Plan
Read out what is on the slide.
Slide 8- Risk Assessment
I have made a risk assessment plan which states the risks involved and how I will
prevent these risks from happening.

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