Brand Launch & Stall Design - Attar

An effort by:
Shreya Bangard
it started with deciding a product that I want to brand

I chose Attar because it a very unique product and will gain customers attention.
Also, I am a consumer of the product and I totally love it, that is why I wanted to go
ahead with the same.

Briefly about Attar

The word Attar is derived from the Persian word atr', which means fragrance.
The very mention of this word conjures up images of strong aromas, djinns and magical
incenses.
Attar is natural perfume oil derived from botanical sources.
and then a name for my product

Ada - Grace
Barkat - Abundance
Shamamah/ Shamama - Fragrance
Shamima - Fragrant breeze
Aara - Adoring
Ayat - Sign of gods greatness
Eliza - Precious
Noor - Light/ grace
Rooh/ Ruh - Soul
Zohra - Beautiful & radiant
Aaira - Respectful/ honourable
Ifra - Giving happiness
Qirat - Beautiful reaction
and name of the fragrances

Traditional Fragrances Modern Fragrances

1. Rich Lavender 1. Adapted Calvin Klein
2. Jasmine Soothe 2. Revamped Louis Vuitton
3. Passionate Rose 3. Reconstructed Chanel
4. Velvety Musk 4. Modified Gucci
5. Fierce Sandalwood 5. Transformed Prada
6. Calmed Lily 6. Reformed Giorgio Armani
7. Intense Lotus 7. Revised Burberry
then I went on to explore the logo designs for the brand
further I designed the logo for the brand

R:0 G:0 B:0 R:214 G:176 B:101

C:75 M:68 Y:67 K:90 C:17 M:29 Y:71 K:0
Fonts used

Adam
Milasian Circa
moving forward I designed stationery for the brand
after all this I started with designing the stall for my product

Plan
Front Elevation Left Side Elevation
Right Side Elevation
then it was time to design marketing collaterals

Billboard design
Size - 10 X 27
Material - Flex
Location - Highway
Billboard mockup
Poster
Size - 16.54 X 11.69
Material - Sunboard
Location - Streets & Store
Poster mockup
Without peel

Once peeled

Magazine Advertisement
Material - Matte Gloss paper
Location - Fashion & Lifestyle Magazine
Magazine Advertisement mockup
Danglers
Size - 11.7 X 11.7
Material - Ivory paper
Location - Store & Stall
Bookmarks
(To be given on purchase
inside the carry bag)
Size - 5 X 1.25
Material - Matte Glass paper
my stall would have been incomplete without signages

Directional signages
Size - 11.7 X 11.4
Material - Metal
Location - Each side of the stall
Signage mockup
Identification signages
Size - 1.75 X 1.75
Material - Sunboard
Location - Above each cabinet
Signage mockup
finally it was time to package my product
 Golden frosted glass

Logo

Black tinted glass

Fragrance name

Bottle - with cap

 Golden plastic roll on

5.5

Bottle - without cap

 3.5

3.5

Sunboard box - black

Magnet stripe
and golden in colour
to close the box

Container - when closed

Black foam with a slit

Container - when open

Front label Back label Left hand label Right hand label

Details - labels on the container

Front Back

Hand tag
 6

12

12

Front Back

Carry bag
so here I present to you the complete Ayat stall
 Thank You
Think organic, feel organic!