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SIGNAGE

An effort by:
Shreya Bangard

MANUAL
FC 7

Mumbai Local Train


Station
TABLE OF
CONTENTS

1. About the client & project


2. Information classification of signages required
3. Pictures of the locations
4. Colour palette
5. Explorations
6. Identification signages
7. Directional signages
8. Regulatory and safety signages
9. Examples of material for signages
10. Projections of the signages on the actual location
ABOUT THE INFORMATION
CLIENT CLASSIFICATION
Client - Government of Maharashtra
Location - Mumbai INFORMATION DIRECTIONAL IDENTIFICATION REGULATORY
Work - Communication

Railway map Which side is ATVM Do not cross the


PROJECT PROFILE How to use ATVM Platform 1? Ticket counter railway tracks
1. Designing clear and easy signages for the local train stations
Which route to take Which is East side Ladies Coach Do not spit
2. Planning the location of where these signages are going to be placed
3. Suggesting the material that can be used to display the signages to reach Dadar? or West side? Vendors Coach Do not hang out of
How to reach the Platform number the train door
Ticketing counter? Station name Take care of your
DESIGN SOLUTION
Drinking water belongings
The information classification is planned as per usability colours are selected keeping in mind
visibility as well as the meaning they suggest. Typefaces are kept open enough to be legible at a
distance and also be understood by people not comfortable with English. After many explorations and
discussions I successfully arrived to a signage system that is playful and interesting and will remove
boredom from the Mumbai local railway stations.
Includes pictures of different
PICTURES OF THE stations in Mumbai, including
Western, Central and Harbour line
In this section, I have included pictures of stations

LOCATION
that have been recently built and the pictures of
stations that existed long back. I want to bring to
focus the point that the signages for both of these
stations are quite different and also that there is
less presence of signages in the old stations.

LOCATION 1: SEAWOODS STATION, NAVI MUMBAI


LOCATION 2: TILAK NAGAR STATION
Colours to be used while on the platform Colours to be used while on the bridge to
reach the platform

Pantone 3395 Pantone 604


C:64 M:0 Y:59 K:0 C:10 M:9 Y:100 K:0

COLOUR
PALETTE Pantone 1495
C:2 M:45 Y:76 K:0
Pantone 2587
C:56 M:83 Y:0 K:0

Pantone 2405
C:38 M:100 Y:25 K:3 Colours to be used while near the
ticketing area

Why so many colours? Pantone 3135


I have used these colours so that people Neutral colours to be used for writing C:82 M:30 Y:27 K:1
can form associations and remember things
from their colour. Some of the colours like
Red is being used to bring in the cautious/
safety factor in the signages. White
C:0 M:0 Y:0 K:0
Colours to be used while indicating safety
and regulatory information

Black Pantone 1797


C:0 M:0 Y:0 K:100 C:13 M:100 Y:100 K:4
EXPLORATIONS
This part of the document includes
all the digital explorations that I did
before finalising the final signages.
It includes my explorations with
respect to the icons to be designed.
IDENTIFICATION SPECIFICATIONS OF THE SIGNAGE SPECIFICATIONS OF THE SIGNAGE

SIGNAGES Size - 2.4 X 1.5

Ratio - 1:1.6
Size - 2.4 X 1.5

Ratio - 1:1.6
These signs will be installed at specific
Placement - Platform (in front of the Placement - Near ticketing area and
destinations to indicate the location of
ladies coach) ATVM Machines area
a specific coach, or an important site
like ticketing counter. These signages
Material - Acrylic (Backlit) Material - Acrylic (Backlit)
will mean that you have arrived at the
displayed location.
7.6

7.6
2.4 2.4 NOTE:
All the projections that are displayed,
are based on an assumption that the
height of the railway station in 18.
Average height of the man in the
1.5 1.5 projection is 6 and that of the
woman is 5.4.
SPECIFICATIONS OF THE SIGNAGE
Size - 1.3 X 8

Ratio - 1:6

1.3 1.3 1.3 Placement - Platform floor (in front


of the specified coach)

8 8 8 Material - Sticker paper


SPECIFICATIONS OF THE SIGNAGE
2.6
Size - 1.5 diameter SPECIFICATIONS OF THE SIGNAGE
1.5 Size - 1 X 2.6
Ratio - 1:1
Ratio - 1:2.6
Placement - Bridge connecting

1.5
different platforms and directing Placement - Bridge or underpass
towards entry & exit points connecting different platforms

1
DIRECTIONAL Material - Acrylic (Backlit) Material - Acrylic (Backlit)

SIGNAGES

2.5
2.5
These signs will be installed at specific
points to indicate the direction in
which a person needs to go to reach
his/ her destination. These signages
will be installed at places where there
are more than 1 directions to proceed.

NOTE:
All the projections that are displayed,
are based on an assumption that
the height of the bridge is 10.
Average height of the man in the
projection is 6 and that of the
woman is 5.4.
2.4 2.2

8
Cut out

REGULATORY Cut out

SIGNAGES

6
These signs will be installed at few
distances at the station to warn people
about the things that they should not
do; some of the instructions will be
for their safety, some for hygiene and
maintainence purposes.

SPECIFICATIONS OF THE SIGNAGE SPECIFICATIONS OF THE SIGNAGE


Size - 6 X 2.4 Size - 6 X 2.2
NOTE:

6
Ratio - 1:2.5 Ratio - 1:2.72 All the projections that are displayed,
are based on an assumption that the
Placement - Platform ceiling Placement - Platform height of the railway station in 18.
Average height of the man in the
Material - Acrylic (Backlit) Material - Acrylic (Backlit) projection is 6 and that of the
woman is 5.4.
The identification signages will look The directional signages will look
EXAMPLES OF somewhat like these at night. somewhat like these at night.

MATERIAL
In this section, I have tried
to collect pictures of already
existing signages that will give
you an idea of how my signages
will look once developed.

The regulatory signages will look


somewhat like these at night.
PROJECTIONS OF
THE SIGNAGES
Includes projections of the
designed signages on the suggested
locations, their final look
It appears in a minute when something disrupts
the way in which the world is supposed to work. It
can disappear almost as instantaenously