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SYNOPSIS

ON
MARKET SURVEY OF THE CADBURY`S
PRODUCT

SUBMITTED TO: - SUBMITTED BY:-

PROFESSOR SAVITA AMAN KUMAR

BBA 6TH SEMESTER

ROLL NO. -14120


Table of Contents

Ch. No. Contents Page No.

Chapter No.1 1.1 History of the Company 1

1.2 Role of RBI in India 5

Chapter No. 2 2.1 Company profile 8

2.2 product and services 13

2.3 SWOT Analysis 26

Chapter No. 3 3.1 Research methodology 29

3.2 Problem definition 30

3.3 Research design 31

3.4 Collection of data 31

3.5 Limitations of the study 32

Chapter No. 4 Data analysis and interpretation 34


Chapter No. 5 Findings and Conclusions 46

Recommendation 47

Annexure-I Questionnaire 48

Annexure-II Bibliography

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