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HUIXIN LI

http://huixinli.weebly.com lihuixin1991@gmail.com 737-529-4346


EDUCATION
University of Texas at Austin 05/2017
Master of Arts: Advertising
Canvard College Beijing Technology and Business University 07/2014
Bachelor of Arts: Advertising

INTERSHIP EXPERIENCE
Event Intern 05/2016-08/2016
ITS TIME TEXAS (Austin, U.S.)
Collected and searched for non-profits and companies in Texan area by using Keyword Planner,
which largely generated new and potential future partners (100+) to participate in 2017 Community
Challenge.
Built and lead strategic event planning Keep Austin Playing, which resulted in 500+ kids participated
our booth.
Assisted in annual conference Summit 2016 in San Antonio, and reached out to 2,000+ participants
from schools, governments, business, and community orgs.
Implemented Google Ad Words creating keyword lists to promote different campaigns respectively.

Multimedia Journalist Intern 04/2015-07/2015


Broadcasting and Television System (Suzhou, China)
Edit daily brief newsletters by incorporating local and national news.
Conducted on-street interviews and reported on-site.
Fueled myself in creative research/interview and storytelling strategy.
Event Planning Assistant 02/2014-05/2014
Wisdom Culture and Media Co., Ltd. (Suzhou, China)
Drafted web content and press release which were published at China Daily and two national top
media crops (Sohu and Sina).
Promoted and managed social media content and tracked performance, which dramatically increased
1,464 followers.
Initiated and lead opening ceremony, giving extensive feedback on pitched materials to 20+ teams.
Translated official announcements and contracts for foreign contestants.

Market Research Assistant 03/2013-05/2013


Voyager Culture and Art Co., Ltd. (Beijing, China)
Conducted market research regarding to the demand of graphic design tutorials among students of
entire university
Designed and collected questionnaires and crafted customer analysis report.

VOLUNTEER EXPERIENCE
Volunteered for 2016 Austin marathon.
Developed partnership with Tongzhou (Beijing) Hope School by leading education support to left-
behind children and fundraising for rural students.

SKILLS
Research: Mintel, Nielson, and Statista.
Marketing: Excel (Solver, Segmentation & Classification, Positioning & Mapping, and Conjoint),
Google AdWords, Google Analytics, Hootsuite.
Graphic design: Photoshop and Illustrator.
Language: Proficiency in English and Mandarin.

Honors and Awards


Beijing Excellence Graduates 06/2014
Outstanding Student Scholarship for three consecutive years 2010-2013

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