Statistical data, numbers, percentage, numerical, figures, units, measurements, amounts

Market research

Media industries need to communicate with their audiences. But first they need to know
where the audience is

.)Statistical data about audience size and composition for a particular media
product(e.g how many people read the sun and what sort of people they are)

.)To the extent to which a potential audience is aware of a media product or service
(for example, how many people are aware of new digital radio channels that are
available)

.)what people think about particular products and services and what their patterns of
behaviour are(for example, what people think about broadband internet technology
and what they use it for)

.) market competitors who are competing for a share of the audience and revenue
with similar products

Production research
When we had to come up with three ideas and having to refine and exclude ideas

Provide content and gather material to allow them to write and develop the new
product

Research the commercial viability of actual making the product

Thoroughly Research the commercial and plan the the production and post-
production stages to ensure that it all runs as smoothly as possible. Some Research
is generic, but much of it will depend on the type of product being planned.

Question 2
National readership survey (NRS) provides information to the industry on who reads what
publication.

Audit bureau of circulation (abc) provides circulation information to the newspaper and
magazine industry.

Broadcasters audience research board (BARB) provides estimates of the number of people
watching television programmes.

Radio joint audience research limited (RAJAR) provides estimates of the number of people
listening to radio programmes

Question 2b
The National readership survey (nrs) is a non-profit making organisation that provides the
industry with estimates of how many people read different newspapers and magazines and
the type of people they are. These estimates are based on interviews with a representative
sample of the population, total of some 36,000 such interviews every year. NRS provides a
breakdown of the readership of each title according to such factors as gender, age, social
class and many other demographic and lifestyle characteristics. This information is
invaluable to publishers and advertising agencies planning, buying and selling advertising in
in the print medium, as the data allows them to select the titles that reach a given target
market more effectively.

NRS publishes data for over 250 newspapers, newspaper supplements and consumer
magazines. Thesedata are made availiable to NRS subscribers for detailed analysis via
specialised computer bureaux.

Example of data produced:

The Audit Bureau of circulation (ABC) also provides circulation information to the newspaper
and magazine industry and includes directories, leaflets, exhibitions and websites in its
range of products researched. It was launched in 1931 in response to demands from the
advertising industry for independant verification of the circulation and readership claims
made by the sales teams of newspapers and magazines.

Radio joint audience research limited (RAJAR) was established in 1992 to operate a single
auidience
Measurement system for the radio industry, including all BBC, uk-licensed and other
commercial stations. The company is owned by the radiocentre and the british broadcasting
corporation (BBC).

In addition to these organisations, there is a growing number of commercial agencies that

offer research and analysis services to media producers, advertisers and regulators.

The Broadcasters audience research board (BARB) is used by the BBC and independent
broadcasters to provide estimates of the number of people watching their programmes. The
data produced includes which channels and programmes are being watched at a specific
time, and a breakdown of the type of people watching a particular programme. BARB
provides television audience data for all analogue and digital channels received within the
uk. The information is obtained from panels of viewers from selected television- owning
households, representative of each ITV and BBC region. The data produced by the research
representants the viewing behaviour of over 25 million households within the uk.

Q3
Media audiences are usually segmented according to their demographic
profile (C.A.R.G.E.L.) This makes it easier for media producers to
identify and target specific groups of people with the things they may
need or want The first way is by Social CLASS and Income. The
potential audience can also be segmented according to annual salary or
type of job and social class. Establishing

A popular way that a media audience is segmented is by AGE. A third

way is by RELIGION.. Another way is by GENDER. ETHNICITY
Finally by Geographic LOCATION...