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MINI-GUIDE
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Mini-Guide
SUstAinaBLY
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2
Mini-Guide
Soon well be able to know everything there is to To help crystalize sustainabilitys meaning for con-
know about a product, including which farmer grew sumers, Fink calls for industry unity. Today, there is a
which ingredients, just from scanning a label with our megatrend made up of quality, efficacy, safety, sustain-
phones, she says. For that reason, I dont think theres ability, social impact, experience and transparency, and
longevity for companies that arent completely transpar- it centers on building trust, he says. Thats where dis-
ent. Those willing to answer consumer questionsabout parate industry groups working together can help. The
ingredients but also what the company stands for development of meaningful, agreed-to standards and
will be the ones that succeed. the monitoring of those standards can be an important
part of building trust.
MacKay believes trade associations and intra-industry
coalitions can bridge those communications between
brands and consumers, helping to pull these definitions
together when there are gray areas, he says. Its not
always the role of regulators to define sustainable, non-
GMO and other terms. For the big issues consumers are
really interested in, trade groups have a responsibility to
step up and help define them.
MacKay points to the SIDI Work Group, a shared
initiative of CRN, the Consumer Healthcare Products
Association and the United Natural Products Alliance.
We have a document that helps qualify suppliers,
where an ingredient is from, how its authenticated and
whether the source is sustainable, he explains. Its the
manufacturers responsibility to do due diligence and
ask questions of its suppliers. The SIDI Work Group is do-
ing a lot to help everyone understand the supply chain.
CSS is also working on addressing these issues. Since
its inception, the group had mainly been drilled in on
What Does Sustainability Really Mean? non-GMO standards but recently expanded its focus to
Although the term sustainability gets tossed around by engage with B Lab, which certifies companies that meet
consumers and is now listed as a priority by many CPG sky-high standards of social and environmental perfor-
and ingredient companies, what does it actually mean? mance, transparency and legal accountability. Weve
One of the challenges with sustainability is theres no seen B Corp certification proliferate within the supple-
agreed-upon definition, MacKay says. There are some ments industry, Davis says. We want to give B Lab
good definitions out there, such as those outlined by the feedback on how our industry works to ensure B Corp
Federal Trade Commissions Green Guides, but none works for us.
that mean anything in a regulatory construct. Therefore,
the definition varies from company to company, from What Does Transparency Entail?
one third-party certifier to another and even from one As for transparency, well, the definition of this buzzword
consumer to the next. is clearer: It generally means being open and honest
However, some ways in which many companies are about your business practices. However, the more you
practicing sustainability include reducing greenhouse avail yourself to consumers and business partners, the
gas emissions or using certified-organic or Non-GMO more questions youll likely get. To convince others of
Project Verified ingredients whenever possible. Some your authenticity, you must have documented proof that
manufacturers are getting to know the farmers who grow what you claim about your business holds water.
their product components to make sure theyre work- One way to do this is to get your products and pro-
ing with true environmental stewards. Other firms even cesses certified organic or Non-GMO Project Verified.
extend sustainability into a human resources element. Both seals immediately tell consumers that youve met
Many now see sustainability as a principle that transects a stringent set of requirements. But while these certifica-
all parts of business, MacKay says. It isnt just about the tions may satisfy some shoppers, others inquiries dont
ingredients they source or the cleaning solutions they use stop with a seal. Either they dont fully understand what
but also about attracting and keeping good employees. these markers mean or they arent convinced they go far
3
2017: Year of the OWL
It is wise to su mit.
b
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Mini-Guide
enough to protect the environment, spare them from product. This added layer of transparency would enable
consuming certain ingredients or show that a company consumers to make more knowledgeable decisions and
walks the talk. hopefully purchase fewer products that place a great
Organic is enough for someone simply trying to avoid ecological burden on the planet.
pesticides and herbicides, but National Organic Program MacKay adds that good agricultural practices already
rules dont necessarily go into sustainability, MacKay help ensure botanical ingredient growers are fostering
says. The full-spectrum socially conscious consumers will soil regeneration, wildlife diversity and so on. But for
choose organic but want to learn more, such as whether a bioactives like resveratrol or lycopene, it boils down to
company embraces fair labor. They may also look for fair whether the raw materials that go into the extraction or
trade certification or other sustainability seals. other processes are mindfully managed, he says. Will
More and more CPG companies and ingredient sup- what youre taking from the Earth be there tomorrow?
pliers are doing their own hard worktesting, auditing, In this regard, CPG manufacturers are responsible
communicationsto educate consumers about what for choosing their product components wisely. When
these seals mean. This assures that shoppers, as well as putting a formula together, the first thing you look at is
business partners, get the information and certainties the science and how each ingredient affects the body,
they seek. MacKay says. Next, you look at how realistic it is to
use that ingredient, which is where the sustainability
Sustainablity And Transparency Start question comes in. If you choose a rare ingredient, itll
With Supply be a challenge to keep in stock. If your product becomes
No matter what a CPG companys sustainability guide- a best seller, will enough ingredients be available to
lines entail, its impossible to manufacture sustainable meet demand?
finished products without sustainable ingredientsand At the end of the day, much good can come from CPG
transparency around how those ingredients are pro- companies and ingredient suppliers working together.
duced. After all, according to a recent Accenture report, Suppliers with high-quality, sustainably harvested ingre-
the supply chain accounts for up to 70 percent of green- dients have an active and captive audience, so if CPG
house-gas emissions for most manufacturers. brands want to create products for that audience, there
Although major strides have been made to demysti- are opportunities for partnerships, MacKay says. For ex-
fy the supply chain and increase the pool of sustainable ample, its neat when a brand partners with a country that
ingredients, theres still a long way to go. In order to has a specific resource. The company gets sustainable
create real sustainability in this world, the entire supply products to the U.S. and other parts of the world and
chain needs to become more efficient at producing gives back by building wells or walk paths.
better foods and supplements while consuming less en- Relationships among multiple stakeholders creates
ergy, land and water, says Margaret Gomes, marketing a win-win environment. According to DeMarco, agree-
director at NP Nutra. Every CPG label should convey ment, support and commitment along the entire supply
how much of these resources went into producing that chain is critical to everyones success.
5
Can you pronounce carrot?
When it comes to your label Keep it clean. Keep it simple.
Growing consumer demand for unadulterated ingredients is globally changing what we put
in foods, beverages and supplements. Consumers want to see labels with ingredients that
are minimally processed and free from additives and preservatives. As the largest supplier
of natural, botanical ingredients, BI can help you clean up your product label. For natural,
wholesome ingredients, the clean choice is BI.
Custom Particle Dynamics | Formulation | SQF | Organic | Gluten Free | Non-GMO | GMP HACCP Facilities
Mini-Guide
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Mini-Guide
9
2 broccoli florets
1.18 g*
5 blueberries
390 mg
WHAT IS A
TRUE 1 cup kale
1.39 g
SERVING
TruServ organic, whole food powders deliver the
USDA recommended serving or piece claim of a fruit
or vegetable in a convenient and defensible dose!
www.futureceuticals.com/products/truserv
Furthering its commitment to the planet and this approach: If an ingredient isnt sustainably produced
its partners, FutureCeuticals trademarked Grown Amer- and delivered today, it wont be viable for formulations
ican to indicate organic ingredients grown in the U.S. in the future. CPG companies will be looking to replace
We license this mark to CPG manufacturers to display it down the road.
prominently on their labels. In fact, Ideal Living is launch- In 2015, PLT Health Solutions unveiled PLT360,
ing a mass-market product called Grown American a value-creation approach to addressing traceability,
Organic Superfoods. authenticity and transparency. PLT360 is a commitment
A great example of the companys transparency is its to developing ingredients that our customers know
TruServ line of documented organic servings. We saw are safe, high quality, efficacious, and harvested and
so many fruit and vegetable serving claims on products manufactured in a sustainable way, Fink says. The
that were simply not defensible, Wheeler says. Since program examines every business decision in an effort
we are the primary manufacturer of many organic fruit to be transparent, build trust and support healthier
and vegetable ingredients, we can tie in the solids, edi- lives for consumers.
ble portions, dry-down ratios, etc., and then tie that to the PLT360 has four pillars: Integrity, Quality, Sustainabil-
servings found at choosemyplate.gov. This provides reg- ity and Efficacy. Integrity means an ingredient is what
ulatory piece of mind for our partners that want to make we say it is, Fink explains. This involves traceability to
servings claims. Saying something on your label is im- its source, an identification process that verifies chemi-
portant, but defending it is much, much more important. cal and physical makeup, and verification of non-GMO,
organic and other certifications. Thegoal of the Sustain-
abilitypillar is to improve an ingredients impact on the
environment, from harvest to consumption, and on the
PLT Health Solutions lives of people who produce it.
A discoverer, developer and marketer of high-quali- Two ingredients underscore PLTs commitment in this
ty, science-backed ingredients, PLT Health Solutions is a area. On the food side, Vibrant Harvest Whole Food
champion of environmental stewardship. Sustainability Powders let formulators incorporate high-quality fruits
is a very big part of our existing product portfolio and our and vegetables in a sustainable fashion. The Infidri
new product development program, Fink says. We take drying process used to remove liquid is highly efficient,
11
TRUST BUILDS BRANDS.
QUALITY EFFICACY
Systems. Measurement. Scientific Support that Resonates
Compliance. Dialogue. with Consumers
Spec Review Medical & Scientific Evaluation
Spec Verified Scientific Support Briefings
QA/QC Testing & Documentation Independent Clinical & Claims Review
GMP Assurance Research Plan Development & Implementation
International compliance Science Marketing Support
THESE STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION.
THIS PRODUCT IS NOT INTENDED TO DIAGNOSE, TREAT, CURE, OR PREVENT ANY DISEASE.
and over 95 percent of the facilitys power is solar and The company also works in tandem with its manu-
hydroelectric, Fink says. As a food source, Vibrant Har- facturing partners. We regularly visit and audit them to
vest can reduce the packaging, handling, transportation ensure that they meet the highest industry standards that
and storage inputs associated with raw and frozen foods. we and our customers demand, Gomes says.
These powders preserve the nutrients in fruits and vege-
tables, extending shelf life and limiting food waste.
For supplements, Zembrin, a standardized ex- Applied Food Sciences
tract of Sceletium tortuosum used in stress-easing and In the past 50 years, humans have consumed more
mood-boosting formulas, is part of a pioneering bene- resources than in all previous history. - U.S. EPA, Sustain-
fit-sharing program with South Africa, where Sceletium able Materials Management: The Road Ahead 2009. The
originates. Multiple South African communities receive solution comes down to one simple word: Transparency.
royalties from the net proceeds of Zembrin sales. But that single word shows up in three core ways that
When working with either food or supplement formu- essentially make up the ethos for Applied Food Sciences
lators, Fink says PLT provides comprehensive solutions (AFS). Sustainability - Social responsibility - Traceability
that deliver on all consumer wants, including efficacy, The practicality of sustainable growing constitutes
safety, sustainability, social impact and transparencyto- an aggressive plan to make sure this happens correct-
day and into the future. ly, says Jackson Zapp, VP of Innovation with AFS. This
plan involves managing things like soil erosion, water
consumption, natural pest deterrents, waste, and future
NP Nutra water or soil contamination, all while protecting things
(Natures Power Nutraceuticals Corp.) like native wildlife, complimentary vegetation, and the
A leading supplier of superior-quality nutraceutical in- community that these farms serve. The fact is many of the
gredients to the dietary supplement, functional food and farmers we work with are amongst the sixth or seventh
beverage, cosmetic and petfood industries, NP Nutras generation of growers. We all understand the impor-
portfolio includes signature ingredients, potent herbs, tance of getting this piece right.
botanical extracts, superfruit and supergreen powders, Applied Food Sciences makes it a point to travel to
antioxidants and a growing list of certified-organic every country where their ingredients are sourced to do
options. CPG brands are increasingly looking for reliable their own evaluations. For certain ingredients, AFS will
supply-chain partners that will do everything possible to have an independent third-party come in to audit every
produce the highest quality ingredients, Gomes says. partner farm. They not only enforce the robust growing
This gives those brands a noticeable advantage in the practices to this effort, they also ensure fair wages, health
marketplace. benefits, educational benefits, proper safety training and
In order to offer finished product companies the very proper safety equipment is being provided.
best ingredients, NP Nutra works closely with organ- Transparency really is traceability and the PROOF of
ic growers around the world, teaching them about the what we are all working so hard to accomplish. Traceabil-
need for genuine organic and sustainable cultivation ity of foreign suppliers is not only a measure for quality, it
methods. NP Nutras role in the quest for sustainabili- is an important safety measure against adulteration and
ty is to educate our growers and help them to see the bio-terrorism, and is a key element to the success of any
bigger picture, Gomes says. This includes developing effective Foreign Supplier Verification Programs (FSVP), a
five- and 10-year plans, making long-term investments developing requirement for all importers of botanical food
and not just thinking from harvest to harvest. products as part of the Food Safety Modernization Act.
While organic certification is helpful, Gomes says it We travel to where our products grow and our hands
isnt enough by itself. We perform due diligence for our literally touch the earth in which they grow, explains
certified-organic ingredients to ensure theyre always Zapp. We absolutely know where our ingredients come
free of pesticide residues and GMOs, she explains. from and have personally seen the process of traceability
Because our growers know we perform third-party lab through from every plot of land to every label. On occa-
tests for each lot, they are very careful to produce crops sions we have even brought our customers with us to see
with high nutrient content and low heavy metal results. for themselves and share this story with their consumers.
Every lot NP Nutra offers to the marketplace can be This is something we should all take pride in doing right
traced back to the tract of land where it was harvested. because the consequences are too real if we do not.
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Company Directory
BI Neutraceuticals
BI is a global full-service supplier of botanical ingredi- www.botanicals.com
ents including plant-based powders, extracts, custom Randal L. Kreienbrink,
blends, and other specialty processes. Our ingredients VP of Marketing
undergo our patented Protexx HP Green Steam contact@botanicals.com
sterilization process, an organic certified process by
310-669-2100
QAI. BI is cGMP compliant as well as SQF, Organic,
Kosher, Halal, and Gluten-Free certified.
Indena
For more than 90 years, Indena has been offering the www.indena.com
finest active botanicals supported by science. At CPhI Greg Ris
2016 in Barcelona, Spain, Indenas ongoing social sus-
206-340-6140
tainability project in Madagascar where its Centella
asciata is grown was recognized with an Excellence in
Pharma: Corporate Social Responsibility award.
15
Social Responsibility
(social - responsibility - noun)
The ethical framework and obligation to
act for the benefit of society at large.
Functional Ingredients
for Organic Products
Organic Extracts in: Caffeine Ginger Tea Coffee Turmeric Vitamin C
Contact Jackson for more info : info@appliedfoods.com
Mini-Guide
Company Directory
FutureCeuticals
Rooted in over 160 years of agricultural expertise, www.futureceuticals.com/products/
FutureCeuticals knows organic foods. TruServ organic truserv
whole food powders are uniquely crafted to deliver real Andrew Wheeler
USDA fruit and vegetable servings in a convenient dose.
888-452-6853 / 1-815-432-1400
Each claim has been TruServ Verified, offering our cli-
ents regulatory peace of mind and a clear, simple label.
17
Truth in botanicals
Indena stands for ingredient integrity. Year after year, Indena has been offering the finest
active botanicals for the nutrition industry. Specifically selecting the right plants to produce
the active ingredients proven for health. For each of its products, Indena focuses on its
Indena 30 Quality Control program ensuring that more than 30 quality and identity tests
are completed from sustainably growing the plants all the way through to the finished
ingredients. And after these steps, Indena guarantees you reliability, traceability,
and ingredient integrity. To know more, indena.com.
Indena USA, Inc., Two Union Square, 601 Union Street, Suite 330, These statements have not been evaluated by the Food and Drug Administration.
Seattle, WA 98101 Tel.: 206-340-6140 www.indena.com This product is not intended to diagnose, treat, cure, or prevent any disease.