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Case 1
Trap-Ease America may be taken as the most preferred cheese mousetrap manufacturing
company. The companys idea may be based on product value that can and widen the companys
product target. Where the companys preferred market target consists of the Primary consumer
target that may be so influential in every home women especially the housewives while the
Secondary Consumer market target can be the docks as well as, the ship-owners.
The mice trapper device may be obtained from manufacturing a trap device through the
use of plastics materials. The device consists of a square plastic pipe tht6a is averagely 6 inches
Product Strategy
The Trap-Ease company may be interested in inventing a new tool to fight mice or try to
Distribution Strategy
The company uses the whole sale distribution chain strategy to national grocery, or even
the hardware stores, the other option may be the drug chains as well as, supermarkets. The
company will try to supervise and monitor customer needs satisfaction and keep time of
delivering the products to retailers, especially to secondary targets who are the docks owners.
The companies will carryout exhibition sales that will sample some of the mousetraps that may
In order for Martha and the trap ease, America, to configure their once in a life time
chance may be to search for another more effective tool to fight against the mice. In case, there
may be no other tool formulated yet then trap ease can be the only invention mouse catcher on
the market. Martha as well as, the investors may be able to use the chance. The group may be
interested in writing a mission idea that states to remove or scare away mice in the easiest and
cleanest method one can achieve this by applying a trap ease mousetraps.
Marthas best target market for Trap-Ease and other market targets
Marthas market target consists of women, which may be a bright idea because most
women are mostly the housekeeping individuals in a home. There could be another consumer
target that Martha and the group could use in the market. The other option can be the vessel
owners or docks, this because inside the ships there may be numerous problems caused by mice
and rats. Therefore, dock owners will purchase the mice traps in large quantity thus improving
Marthas idea on women as the market strategy target was right, because men prefer to
purchases the traditional mice catchers and therefore, they cannot be the bets target for the
company. Women may be the most preferred due to their modernization idea and also they stay
at home most of the times taking care of the children. Thus, they would be interested with an
invention that can deal with the mice problem once and for role without many risks involved
Mice trap position may be that the trap eases invention traps mice much more easily
compared to any other invention in the market. The position may be too broad as well as, not that
catchy and it may be best if positioned as the trap ease traps mice forming no clean up
There several options that Martha may be interested with reaching the target market, this
includes; distribution of the product to groceries and hardware or even the chain drugs stores.
She may be interested in selling in bulk orders to large retailers and avoid middle men from
This price will make the trap ease more effective and more expensive compared to the
standard invented trap inventions. Customers will prefer to offer a little initial price resistance
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due to the pricing. While for the manufacturer cost for the product may include transport costs as
well as, packaging costs, which may be rated at 31 cents per every product. To make is more
effective and suitable for the customers it is best to sell to retailers at 99 cents per product
purchased after and estimated calculations of sales as well as, the volume discount; thus, the
company will afford to obtain a net value from the retailers of about 75 cents per product after
The most preferred competitor of the trap ease company may be the manufactures of the
traditional standard traps, or the spring invented traps due to their cheaper prices than the trap
ease traps products which most retailers and customers would prefer as the suitable substitute in
the market.
The trap ease company may be facing marketing myopia as well as, its marketing ideas
which may be concerned with product oriented strategy rather than the customers oriented
strategy. Martha took a step and a strategy of how to purchase expected products rather than
having in mind the customers needs but improve on the products value.
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Works Cited
Greco, John A. Jr., "Past indicate promising future for b-to-b direct, 2005.
Morris, Michael H., Pitt, and Leyland F, Honeycutt, and Earl Dwight Business-to-Business