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16 31 August, 2016

businessweekme.com

Education in Exile

Europes refugees go back to school so someday they can rebuild p44

Algeria............DZD 215 Egypt..................EGP 10 Jordan....................JOD 2 Lebanon..............LBP 4000 Oman...................OMR 1 Saudi Arabia.........SAR 10 UAE.................AED 10
Bahrain.......................BHD 1 Iraq........... IQD 3200 Kuwait.............KWD 0.75 Libya........................LYD 3.5 Qatar.................QR 10 Syria............................SYP 200 Yemen..................YER 600
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1

It would be great to have


something where I could help
the country where Im living,
whether its here, or in Syria
p44

Nice photos, really Theres I have little interest in


nice, Kennedy did fly the haves reading research from local
with PIA, wonderful, brokers, because they are
but it doesnt and effectively unable to offer
SHUTTERSTOCK (1)

help us now have-nots balanced commentary


p15 p18 p29
Cover
Trail

16 31 August, 2016
How the cover gets made

The cover story is about young


refugees in Germany being given the
Opening Remarks A critical attempt at land restitution in Colombia after a 50-year civil war 6 chance of a university education with
help from a German startup.

Global Economics
Weeks after Brexit, the UK starts fumbling for a hangover cure 8

Billions of dollars missing in Malaysia? No biggie 10 Sounds like a nice story. How
about something that ties the
idea of the masses of refugees
China tries to spend its way around a slump 10
in Europe with an image of
opportunity, education and
Big Macs and iPhones create a currency conundrum 11
success. Something like this?
Middle-class Russians are struggling 11

Companies/Industries
Month_00 Month_2013 ,00
businessweek.com

The gloss comes off Dubai as oil woes spill into the expat promised land 14 Education
in
Yeah, I see
A Kennedy photo is taken off the wall as Pakistan Air seeks revival 15 where youre
Exile
Europes refugees go back

going with
to school so someday they
can rebuild p44

The Israeli company that fenced Gaza eyes Trumps Mexico wall 16 that.
I like the
Briefs: Majid Al Futtaim considers acquisitons; Ghandour plans a second fund 17 concept but
perhaps the
image of the
Politics/Policy
Algeria............DZD 215 Egypt..................EGP 18 Jordan....................JOD 2 Lebanon..............LBP 4000 Oman...................OMR 1 Saudi Arabia.........SAR 10 UAE.................AED 10
Bahrain.......................BHD 1 Iraq........... IQD 3200 Kuwait.............KWD 0.75 Libya........................LYD 3.5 Qatar.................QR 10 Syria............................SYP 200 Yemen..................YER 600

reaching
hands
is a bit too
OPECs new chief faces a fragile unity as prices sting the have-nots 18 desperate.

Loved and feared, invincible Erdoan is Istanbuls favourite son 19


2 Okay, how about
Away from the Middle East chaos, Morocco is on the move 20 something simple and
clean?

Technology
Silicon Berlin brings new life to the death strip 22

Indian e-tailer Flipkart struggles to deliver as Amazon makes inroads in its backyard 24

The little company that Nintendo has to thank for putting Pokmon Go on the map 25

Innovation: Jukedeck songwriting software may not be Mozart. But Mozart isnt scoring your film for $10 26 Very
simple, very
clean, very
Markets/Finance good. But it
appears you
Chinese banks with global dreams eye the Middle Easts mega bonds 30 forgot to put
it on the
Investment analysts are the latest target in Turkeys crackdown on dissent 31 cover of our
magazine.
Saudi Arabia steps up its fight against the bank cash crunch 32

Citigroup sheds 69 million customers. Sometimes less is more 33


Oh yeah. Sorry.

Features 16 31 August, 2016


businessweekme.com

A Class Apart A German startup helps refugees get a university education 44

Oculus Shift Virtual reality leads Facebook into another universe: Hardware 48
Education in Exile

Cuba Libre Did aides to the law-and-order candidate violate the embargo? 54

Etc.
COVER TRAIL BY NADIA M

A practical and only-kinda-paranoid guide to thwarting hackers 59


Europes refugees go back to school so someday they can rebuild p44

Fashion: Mirrored sunglasses youll take a shine to 62


Algeria............DZD 215 Egypt..................EGP 10 Jordan....................JOD 2 Lebanon..............LBP 4000 Oman...................OMR 1 Saudi Arabia.........SAR 10 UAE.................AED 10
Bahrain.......................BHD 1 Iraq........... IQD 3200 Kuwait.............KWD 0.75 Libya........................LYD 3.5 Qatar.................QR 10 Syria............................SYP 200 Yemen..................YER 600

00_cover.indd 1 8/10/16 7:30 PM

How Did I Get Here? Lisa Baird, the top marketer for Team USA, keeps her eye on the athletes, not the medals 64
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Index
People/Companies

30
Turkeys financial Nintendo 25
sector gets a
telling-off Number26 23
Oculus 50

PRS
Patrick Stobbs 26
Philip Hammond 8
Ramzi Rizk 23
Recep Tayyip Erdogan 19, 32
Renault 21
Ron Lieberman 55
Sachin Bansal 24
Samsung 51
SAP 23
Saudi Investment Bank 32
Sheryl Sandberg 50
Siemens 17, 23

17
Alain Bejjani

Singapore Airlines 15
Sky 30
Snop 21
Societe Generale 31
ABC Amit Agarwal
Angela Merkel
25
8, 46
Dubsmash
Edward Russo
24
55
Halliburton
Hans Schoepflin
56
45
MNO Sony
SoundCloud
52
22
Abbott 14 Apple 51, 60 Edward Snowden 60 Hexcel 21 Magal Security Systems 16
4 Abdalla El-Badri
Abdul Mohsen Al Fares
18
32
Aramex
Australia & New Zealand
17 Emirates Airline
Eric Trump
14, 15
55
Hillary Clinton
HSBC Holdings
57
7, 31
Magic Leap
Magnit
52
11
TUV
Abdulhadi Shahadah 17 Banking Group 31 Etihad Airways 15 HTC 51 Majid Al Futtaim 17 T.D. Williamson 14
Aimetis 16 Autodesk 52 ING Groep 12 Mark Zuckerberg 50, 61 Takata 21
Air Europa 56 Axel Springer 24 Teva Pharmaceutical
AirAsia
Airbnb
15
56
Bank Albilad
Bank of America
32
31
JKL Industries
Theresa May
30
8
Ak Investment 32 Bank of China 30 Jason Greenblatt 55 Tim Goebel 45
Benjamin Netanyahu 17 Jeff Bezos 25 Trump Organization 55
Bernd Hildenbrand 15 Jennifer Hulse 57 Twitter 22, 60
Binny Bansal 24 Joe Kaeser 17 Uber 22
BMW 45 John Carmack 51 Uberchord 23
Brendan Iribe
British American Tobacco 30
52
15
John Hanke
Jonas Drppel
25
24
50
Facebook
UBS
UKTV
8
26
Citigroup 31, 33 Pakistan JPMorgan Chase 8, 31 Vahdettin Ertas 32
Coolar 23 International Juan Manuel Santos 6 Valeo 21
Airlines
Cyber Risk Management 60 Jukedeck 26 Markus Kressler 45 Vladimir Putin 12
18 Fadi Ghandour 17 Jumeirah Group 14 Markus Persson 53 Vodafone Group 47
Mohammed Barkindo
DEF Fidel Castro 56 King Mohammed VI 21 Mazin Baghdadi 17

David Davis 9
Flipkart
Foxconn Technology
24
51
Kiron
KJB Security Products
45
61
Mehmet Ali Akben
Mert Ulker
32
31
WXY
Akzo Nobel 47 Delphi Automotive 21 Franois Hollande 8 Larry Glick 55 Michael Antonov 52 Wamda Capital 17
Alcoa 21 DeRay McKesson 60 Lenta 12 Microsoft 53 Western Union 56
Alibaba
Alinma Bank
25
32
Deutsche Bank
Deutsche Lufthansa
8, 31
15
GHI Li Keqiang
Liam Fox
11
9
Mohammad Al Tuwaijri
Najib Razak
17
10
WhatsApp
Whispersystems
61
61
AllClear ID 60 Deviant Ollam 61 Georges Elhedery 17 LifeLock 60 Nawaz Sharif 16 Wickr 60
Alpha Destinations 15 Dominic Soave 57 Ghassan Aridi 15 Lisa Baird 64 Niantic 25 Xi Jinping 11
Amazon.com 24 Donald Trump 16, 55 Google 25, 45, 51, 56 Lukas Kampfmann 22 Nico Sell 60 Yong-Gon Chon 60

20
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Manufacturing gains
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Immaculately Groomed
Opening The ravages of civil war are painfully
clear: Apart from massive numbers of
injuries and deaths, families and com-

Remarks munities are forced to flee, abandon-


ing their property and possessions.
Syria, Libya, South Sudan, Mali, and
the Central African Republic show the

This
depth of the crisis. Bringing the fight-
ing to a close is difficult enough, but the
legacy of discord can be tenacious, espe-
cially when it comes to land lost. Some

Land disputessuch as those at the heart of


the Israeli-Palestinian conflicthave
lasted generations.

Was
In Latin America a critical experiment A mother and child
in land restitution is under way. On 23 displaced by
Colombias civil
June the government of Colombia agreed conflict
to a cease-fire with the armed leftist rebels

Mine
By Jean
called Revolutionary Armed Forces of
Colombia (FARC), officially ending hos-
tilities in a conflict that raged for more
than 50 years. The fighting has cost about
220,000 lives (80 per cent civilian), with
Friedman-Rudovsky more than 6 million peopleabout 1 in
every 10 Colombianspushed off their
land or out of their home. The country
has the worlds second-highest number of
internally displaced people, only recently
eclipsed by Syrias 7.6 million. They are
estimated to have lost a combined 7.7
million hectares, an area roughly the
6 size of South Carolina. Key to the peace
thats slowly taking hold in the nation is
an orderly restitution of property. sister; and that sisters teenage daughter,
The feelings are still raw for Maria born from a paramilitary rape. The farm
Lisve Clavijo. On 31 July, 1999, she and is where we should be, and we want it
her family were celebrating the feast of back, Clavijo says.
the Virgen de Carmen when trucks with Forced internal migration has created
armed men arrived. Clavijo, 25 years old profound disorder and discontent.
at the time, felt a jolt of fear when she saw Families lost not only land and liveli-
the insignia of a notoriously brutal para- hoods but also their sense of place and
military group on their uniforms. Such belonging. In 2011 the government of the
groups were death squads often used by newly elected president, Juan Manuel
landowners, drug cartels, and politicians Santos, established the office of land res-
to combat the FARC. The men rounded up titution, promising that anyone who lost
all the villagers, called out a list of names, his home because of the conflict has a
and led those people away. They told the right to get it back. Its our job to, little
rest of us that because we were allies of by little, reconstruct the social fabric
the FARC, we must leave immediately, that was broken by displacement, says
Clavijo says. She denies that she or her Ricardo Sabogal, the offices director.
neighbours were aiding the rebels, but The problem is, the government seems
these werent men to be argued with. She to have not realised how complicated this
quickly gathered her four kids, grabbed would be. I know who lives on my farm
diapers for the baby, and abandoned her now, and its not the paramilitaries, says
familys 18-hectare farm. Clavijo, explaining that at some point,
Today, Clavijo and seven of her rel- her land changed hands. Clavijo believes
atives reside on the outskirts of Tulu, that the current occupants bought the
a city less than 50 kilometres from her property without knowing its history, but
Colombia experiments farm. They live in a two-room shack that they refuse to leave without a government
with settling disputes she says was once used by a local gang for order. This is common, says Teo Ballv,
dismembering bodies. No one should a professor of peace and conflict studies
that arise when the live like this, she tells me, as she intro- at Colgate University. The process of land
displaced try to reclaim duces me to her mother, a bedridden, restitution, he says, is like bureaucratic
their home skeletal woman; her mentally challenged archaeologylayers and layers of owners
If successful, the
programme may provide
a road map for other
post-civil war societies

has been the security situation. The


war made many parts of the country
ungovernable and, thereby, untapped,
Colgate Universitys Ballv says. With a
peace agreement forthcoming, that will
change. The country has vast mineral
and oil reserves in areas that will be newly
coming onlinein part, thanks to initia-
tives like the land restitution programme.
Although land restitution is key to long-
term stability, its causing turmoil in the
short term. Leading international human-
rights organisations have documented
intimidation campaigns targeted at those
trying to return home. Families going back
to their land have received death threats,
and in 2015, 105 activist leaders were
killed, a 35 per cent increase from the
previous year. Judges who issue land res-
titution decisions are given personal secu-
rity details, says Sabogal, the director of
the government office. Colombias landed
elite used to employ right-wing paramili-
taries to enforce their claims. Now theyre
colluding with drug trafficking groups. 7
Clavijo is one of the persecuted.
to figure out who the rightful owner is. their land back are supposed to receive Over the years, shes started helping
There are infinitely complex scenarios, agricultural assistance or small-business other families with their claims and has
and in many cases the current occu- incentives to make rural life viable again. emerged as a leading activist for land res-
pants are people as poor and vulnerable Studies have found these efforts are titution in western Colombia. Shes faced
as those who were originally displaced. falling short, as well. repeated death threats and has had to
The decision about who gets the land is Experts say that for Colombia to change homes no fewer than six times
made by a judge based on the findings of develop, farmers must repopulate the since her displacement out of fear for
the office of land restitutions special units abandoned countryside. According to the her safety. I fight so that the government
dispatched to the countryside to inves- United Nations Development Programme, gives us the rights that we deserve, she
tigate land claims. In most cases, title less than a quarter of the national territory says. They made promises.
deeds, if they ever existed, have been lost suitable for food production is cultivated. Progress is slow, and results are slim.
or destroyed. The investigators dig into Theres also politics. What set the One day in the city of Buenaventura,
municipal registries, privately stored con- stage for the peace negotiations was, in women formed a long line waiting for
tracts, old utility bill recordsanything part, the creation of the office of land entry into the citys Victims Attention
that might indicate prior ownership. They restitution. The nation has always had a Centre. These centres dot the country,
then cross-reference the land claim with drastically unequal distribution of land, outposts for promised stipends, training
government intelligence about the pres- and displacement exacerbated that courses, vocational classes, job opportu-
ence of armed combatants in the area to trend. Today, less than 1 per cent of the nities, and more. Every woman I spoke to
make sure the family was evicted because Colombian population owns more than was angry with the government for not
of the conflict. The entire process should 60 per cent of the land, one of the worlds fulfilling its promises.
take about a year, Sabogal says. most inequitable ratios. When the govern- Colombia isnt the only country where
Clavijo has been waiting for four. ment showed a willingness to address this people look to the state to redress the
When I visit her home in April, she issue, FARC came to the negotiating table. harms of war. But the nation is a living
shoves several legal documents into my The government now says that giving experiment because it began this process
hands. The papers show that she submit- back their land may make its citizens before the conflict ended. The world
LUIS ACOSTA/AFP/GETTY IMAGES

ted her claim in 2012 and that theres no less restless, less inclined to support might well take heed of how Colombias
resolution yet. Slowness is the norm: As radical forces. This stability would help efforts unfold. <BW>
of April of this year, only 3,000 claims, attract foreign investment. Unlike other
or 3.4 per cent of the total cases taken Latin American countries, Colombia has Friedman-Rudovsky was a 2016 Adelante
on by the office, have been resolved. been a loyal US ally and reliably market- Latin America Reporting Fellow with the
Moreover, those who have been given friendly. Whats held back development International Womens Media Foundation.
Global
Economics
16 31 August, 2016

Brexit: Whats Next


The complications are just beginning
You can begin to pencil things in
The UKs divorce from the
European Union isnt
going to be easy. Theres
no precedent, and no
planning was done before
the historic referendum. Almost
two months after the vote, heres What will the
post-EU regim
what we knowand what we The pro-Brexit e look like?
lobbys dream
access to the of complete
still have to find outabout the EUs single mar
ket and a
crackdown on
major issues facing investors and the free movem
a nonstarter fo ent of labour is
r Merkel and Fr
executives as policymakers work Franois Holla ench Presiden
t
8 nde. One idea
out exactly what Brexit will mean. might fit into Eu of how Britain
rope is based
Economic Are on the Europe
Simon Kennedy, Stephanie a, a group of st
ates affiliated
an
with the EU. EE
Bodoni, and Charlotte Ryan A membership
to the single m grants access
arket but no sa
y over EU law
and no author s
ity to block wor
free m ke rs
When will talks begin? n a former
ovement. Rupe
rt Harrison,
The resa May mus t dec ide whe tr
Prime Minister easury advise
r now at
on Treaty, BlackRock, su
to activate Article 50 of the Lisb ggests EEA m
talk s. May say s she in w hich the UK se inus,
which starts two years of cures some
ger befo re yea rend . Ger man m igra tio n curbs in retu
wont pull the trig rn for not
given her enjoying full m
Chancellor Angela Merkel has n
arket access.
som e que stio
blessing to the delay. Theres
the process
about whether May can start Will B
or nee ds Par liam ent s consent. If rit
on her own of a cross ish banks
put to a vote , som e mem ber s
the mat ter is
Brexit or attach Pass Europe? still be ab
Parliament may try to oppose po le to
neg otia tion s. comp rting, whic oper
ate
amendments that ham strin g a n ies ba h allow
its the prim e a n d r s e s fi n
men t law yers hav e said a is e d in the U a n c
Govern for th fun ia
K to s l-service
ministers decision, but a judg
e said on 19 July e City ds in the erve s
U B S of L EU, is client
May consult have ondo a cru
that a lawsuit demanding that status w a r n . J P c ia l
s
Parliament will be taken very
seriously and quo c ned that f Morgan C issue
emb er. jobs. ould f ailure hase
rt by Dec D o t a
may reach the Supreme Cou repor eutsche B rce them o keep th nd
ted b ank in to cu e
to los y Bus an int t Brit
e ine e ish
sees passportin ss Insider rnal docum
a firs g from s a id it e en
that c
onfro
t mov
er ad Lond xpec t
indus n va o n an t s
try. D t the threa ntage for d that it
Chan eutsc t befo instit
ce he re utio
said o llor of the Bank wou the rest o ns
n 19 J Exch ld not f the
will b u eq c
e a ve ly that pre uer Philip omment.
ry imp se H
ortan rving pas ammond
t part sport
of ta ing
lks.
The US claims fraud, China faces a battle Russias recession
and Malaysia shrugs 10 with bad loans, the slams its next victim:
original sin 10 retailers 11

Big Macs, iPhones, Buy a Brazilian palace


and a purchasing (and help the state of
What happens to the clearing of power paradox 11 Rio de Janeiro) 12
euro-denominated trades?
Clearing firms stand between buyers and
sellers, holding collateral from both in case
either one defaults. Londons role in the
$493 trillion derivatives market came into
focus last year when the UK won a court
case to fend off the European Central
Banks bid to shift euro-denominated
clearing into the single-currency area.
Hollande has argued that EU member
states should prepare to take back euro-
denominated clearing. German officials
have countered that Paris is dreaming if
it thinks it can beat out Frankfurt, home
of the ECB and the Deutsche Brses
Eurex Exchange.

What is the
fate of EU na
May said on tionals in th
e UK?
27 July that ection?
able to guar
antee their rig
she wants t
o be c t d a ta prot acy
it aff e US Priv
expect to be
able to do th
hts in the UK
.I o w d o es Brex roved the EU- rd s and
able to do th at. I intend to H EU app afegu a
at. She reite be ly th e p la c e s
In Ju h puts in f EU
guarantees rated that th
ld, whic ivacy o
were depend
en
e S h ie p ro te c t the pr to the US
by
similar assu t on receivin s to ip p e d te
rances abou g n
conditio ersonal data s
h nego a ti
continent. B
rexit czar Dav
t Britons on
the n s p K m a y have to w it h
Sky News on id Davis told citize als. The
U
ompeti
tive
17 July that
a m u ltination rd to remain c eely and
could be impo cutoff point r acco data fr a much
the right to re
sed denying
newer arrival a simila bility to move to emulate
s a a ve
main. s the E U also h w that
Hollande sa
id on s a fe ly. It may r E U p rivacy la is law
Which trad stricte h
21 July that e deals will 2018. T data
Britons Britain strike ffect in ive EU
will be able to
outside the
EU? takes e fi r st ti m e g
y
Once the UK th e to le v
spend as m is out, it will will for power f
uch with a host need its ow
n atc h d ogs the s 4 per cent o
time as they of countries links w u c h a te c h
wish an EU mem that it trades as m nks,
in France. ber. Trade S with as fines of a l s a le s on ba fo r
scoping o ecretary Lia nnu ompan
ies
ut about a d
ozen pacts,
m Fox is global a other c
the Sunday he ts , a n d
Times, and
on 19 July, Fo
told gian lations.
Secretary B
oris Johnso reign p r ivacy vio
begin to pen n said, You
cil things in. can
free-trade zo Davis forese
ne probably es a
of the EUth 10 times the
ough sceptic size
trading zone s point out th
that big woul at a
global econo d be larger th
my. Australia an the
offered to st s prime min
rike a deal a ister has
but Foxs ta s soon as po
lk of very fr ssible,
Canada sto uitful exchan
pped when ges with
envoy said he th e Canadian
r priority was trade
the EU.
ILLUSTRATION BY BRAULIO AMADO
Global Economics

his accounts before the


2013 election. Hes said
Power the money was a private Najib
donation from the Saudi
Malaysias Premier: royal family and most of
What Scandal? it was returned.
The US complaint
didnt accuse any indi-
Najib keeps cool as a graft drama
viduals of wrongdoing.
swirls around a state fund
Theres no immediate
All that is left are loyalists who sign that the US will press
say hes innocent or dont care criminal charges, and
chances of Najib being
On 20 July, the day US prosecutors in indicted at home appear
Washington alleged massive fraud at slim. Local investigations
a Malaysian state fund, it was busi- have largely wrapped
ness as usual for Prime Minister Najib up. The Malaysian attor-
Razak. At an evening feast for civil ser- ney general concluded
vants, he shook hands and posed for earlier this year that
selfies. The next day he viewed the Najib didnt engage in
unveiling of a sedan by Malaysias top any graft.
carmaker. He said in passing the US When the news of his
Najib
Department of Justice action should bank account broke in
be allowed to run its course. The DOJ July 2015, the premier
can investigate the Malaysian fund acted fast, firing detrac-
because the US alleges that $1 billion tors, including his deputy prime min- strong showing by UMNO, whatevers
of the funds money was laundered ister, and curbing dissent within his left will go away. Shamim Adam,
through US banks. United Malays National Organisation with Chris Blake, Anuradha Raghu, and
10 Najib has weathered a year of scan- (UMNO). After the Department of Y-Sing Liau
dals over political donationsand Justice alleged fraud at 1MDB, senior
The bottom line Supporters of Malaysias ruling
may well survive the latest overseas Malaysian officials were quick to close party worry more about the economy than the
controversy. The premier is focused ranks. History has shown the US can outcome of a money-laundering scandal.
on matters at home, especially the act too hastily and then be proven
economy, as he seeks to preserve his incorrect, says the communications
base of ethnic Malays. Only if that minister. Theres no evidence from
support cracks will he risk losing power. any probe anywhere that funds were
The economy is projected to misappropriated, Malaysias attorney Expansion
expand this year 4.5 per cent at most, general says, expressing strong con-
its slowest pace in seven years, as the cerns at the insinuations and allega-
China Adds More to
countrys oil revenue falls. Spending tions against Najib. A Big Debt Pile
constraints could limit Najibs ability Says Gregory Poling, a Southeast
to increase the cash handouts the gov- Asia specialist at the Center for
In June $244 billion in lending
ernment gives to 7 million Malaysians, Strategic & International Studies in
boosted state-owned enterprises
or 1 in every 4 citizens. Foreign invest- Washington: The opposition was
ment, though, rose 28 per cent in the already certain that Najib had a hand The cash Beijing is shovelling into
first quarter from a year earlier. in money laundering from 1MDB. the economy is stunning
The US civil suits seek to seize more Within UMNO, Najib has forced out
than $1 billion in assets that prosecu- all those who thought the same, so all Chinas government has repeatedly
tors allege were acquired with money that is left are loyalists who are either pledged to its citizens that it would keep
siphoned from state fund 1Malaysia convinced that he is innocent or who a lid on borrowing and push through
Development Bhd. US investiga- dont care one way or another. key reforms. But according to the latest
tors say more than $3.5 billion was As long as Najib is backed by data, the government-owned banks are
spent on paintings, real estate, and UMNOs division heads191 leaders lending more, not less.
a Hollywood film. An additional who select party officialshis position Chinas officials say gross domes-
MANAN VATSYAYANA/AFP/GETTY IMAGES

$700 million ended up in accounts is secure. Come election time, they tic product rose 6.7 per cent in the
controlled by an official whose will decide whether Najib can win three months through June from a year
description fits Najib. The premier, again. Says Vaninder Singh, an econ- earlier, a notch above the consensus
who chaired the advisory board omist at Royal Bank of Scotland: The forecast. Cheap credit helped China
of 1MDB until recently, has denied political risk premium on Malaysian beat growth expectations. Instead of
wrongdoing. But Najib has acknowl- assets has come down quite a bit. If tackling debt thats two and a half times
edged about $700 million went into theres another election and theres a the nations GDP, policymakers are
247%
Global Economics

extending more loans to prop up the Chinas structural banking crisis, political and finan-
economy. Household and corporate and leverage prob- cial upheaval in Brazilshifted atten-
debts are at all-time highs. lems become more tion away from China. The government
The amount of cash Beijing is shov- severe, Bloomberg let the yuan weaken to six-year near-
elling into the economy is stunning, Intelligence econ- lows without eliciting much in the
says Andrew Collier, an analyst in Hong omists Tom Orlik way of protests from trading part-
Kong and former president of Bank of and Fielding Chen ners. The decline in the currency
China International USA. Total lending recently wrote. should lift exports. The Shanghai and
rose 1.63 trillion yuan ($244 billion) in Chinas debt-to-GDP Ratings agencies Shenzhen stock markets have recov-
June. The amount of new credit exceeds ratio S&P Global Ratings ered somewhat after collapsing in 2015.
the 2015 GDP of Vietnam. and Moodys Economic reforms have continued,
Many of the companies benefiting Investors Service says Andy Rothman, an investment
from the loans are unprofitable state- have warned that the government needs strategist at Matthews Asia. No one is
owned enterprises (SOEs) kept alive to do more to curb borrowing, and ana- happy with the pace, but thats always
only to avoid wide job losses. The lysts fear the banking system may need been the case.
money being lent to the SOEs should more than $500 billion in capital to offset A Goldman Sachs report published
be going to private companies that can rising bad loans. earlier this year said the increase in
use it to expand and boost hiring, says In May state media cited an unnamed Chinas debt-to-GDP ratioto 247 per
Larry Hu, head of China economics at official warning that excessive debt was cent, according to Orlikis among the
Macquarie Group in Hong Kong. Chinas original sin and the country highest in recent history. While there
The credit expansion is at odds with cant borrow its way to long-term health. are signs that the Chinese economy has
promises by President Xi Jinping and There are bright spots. Home prices gotten through a particularly rough
Premier Li Keqiang to shift the economy are rebounding, and retail sales beat patch, long-term growth prospects have
from manufacturing and investment expectations in June. Authorities have hardly improved as risks continue to
toward services and consumption. That boosted oversight of the opaque financ- build up, says Eswar Prasad, a former
would mean slashing industrial over- ing methods used by local authorities. chief of the International Monetary
capacity and closing inefficient SOEs to The regulators are allowing corporate Funds China division and now a profes-
make room for private enterprise. defaults, and banks have more leeway sor of trade policy at Cornell University.
The evidence suggests the overhaul is to set deposit rates. Private-sector investment, some 11
progressing slowly at best. The stabil- Economic turmoil around the globe 62 per cent of the total, didnt grow in
isation in growth has come at a cost as in recent monthsBrexit, the Italian June. If the economy is to find its feet
without relying on government stim-
Indicators A Tale of Two Indexes ulus, it will be vital to get the private
sector spending again, says Macquaries
The Economist has long used an index to compare the purchasing power of Hu. But that wont happen overnight.
currencies using local prices of Big Macs. In July, Nomura introduced its own Hu says funding costs and entrance bar-
index using the iPhone 6S. They clash. In the countries shown, Big Macs cost riers remain much higher for privately
less than in the US at todays exchange rates, which indicates their currencies owned companies than their state coun-
are undervalued. But iPhones cost more abroad, indicating those same terparts, which account for two-thirds
currencies are overvalued. Susanne Barton of all corporate debt. Enda Curran
60%
Currency The bottom line Analysts warn that Chinas banks
overvalued iPhone may need $500 billion in fresh capital to offset a
vs. dollar index
sharp rise in bad loans.

30%

Recessions
0
Russian Consumers
Brazil Turkey Russia Germany China Japan Mexico UK
Eat Less, Skip Meds
-30%
A year and a half of recession has
impoverished millions

Currency Big Mac -60%


Its not possible for consumption
undervalued index to expand
vs. dollar
Executives at supermarket chain
IPHONE INDEX BASED ON LOCAL PRICE OF 16GB IPHONE 6S. Magnit, with almost 13,000 stores from
near the Arctic to the foothills of the
DATA: NOMURA HOLDINGS, BIG MAC INDEX
Global Economics

$9.2m
For Sale

What the palace might fetch


in a wealthy part of the city

$5.8b
Size of budget deficit
of Rio de Janeiro state
Brazil The lush, green island of Brocoi sits in Guanabara Bay, just off the coast from the city of Rio de
Janeiro. On the island is a palace that was once the summer residence of the governor of the state
but now is unused, with the jungle encroaching on the grounds. The state is broke, so its auctioning
off both island and mansion. The island has stunning bay views. David Biller

12 Caucasus Mountains, have a unique anywhere from 15 per cent to 50 per cent since the conflict over Ukraine
view of the Russian consumer. And cent, well above inflation. Prices are erupted in March 2014. Only 23 per cent

DATA: SIMONE ALGEBAILE, DIRECTOR OF RESTORATION AND CONSERVATION FOR THE STATE OF RIO DE JANEIRO; PHOTOGRAPHS BY LIANNE MILTON FOR BLOOMBERG
what theyre seeing isnt good. rising because the weakened rouble of Russians say theyd take part in pro-
Magnit says the value of the average makes imports more expensive and tests if theyre held in the next month
purchase fell 1.5 per cent in the first half because of Russias ban on food imports. or two, compared with 71 per cent who
of 2016 from the same period a year Hard-pressed Russians are holding wouldnt, according to a Public Opinion
earlier, the first decline since it began on to their cars longer. They are start- Foundation survey.
disclosing the figures a decade ago. ing to do the same with electron- One reason for the relative calm
Nationwide, retail sales in June shrank ics, furniture, and home appliances, is that unemployment has barely
for a record 18th month, dropping according to Russian rating company budged despite the economic slow-
5.9 per cent from the previous year, Analytical Credit Rating Agency. down. The jobless rate improved for
the Federal Statistics Service said on 19 Inflation-adjusted disposable incomes a third month in a row in June, falling
July. Its not possible for consumption will continue to decline for two and more than forecast to 5.4 per cent from
to expand, says Dmitry Polevoy, chief a half more years and risk stagnating 5.6 per cent, according to the statis-
economist for Russia at ING Groep. after that, ACRA said in a June report. tics service. Companies are reducing
Salaries arent growing or are growing The plight of households is hurting salaries, sending employees on vaca-
much more moderately than they used stocks of retailers such as supermarket tion, and introducing part-time work.
to. Lending is declining. chain Lenta and Magnit. The Micex Structurally low unemployment limits
The crisis brought on by the collapse Consumer Goods and Services Index the political risks from the prolonged
of the price of oil is battering the middle of nine stocks has fallen 3.4 per cent recession, making low growth rates
class. Preliminary data from the sta- this year, underperforming the Micex in the medium term largely accept-
tistics service show that 22.7 million Index, which is up 9.2 per cent, in part able from a political point of view,
Russians lived below the poverty line because of strong oil stocks. Little relief says Vladimir Osakovskiy, chief econ-
in the first quarter of the year, up from is in sight as the government trims its omist for Russia at Bank of America in
19.8 million two years ago. In a poll con- biggest budget deficit since 2010 by Moscow. Despite the recession, people
ducted on 5 June, 27 per cent of respon- freezing wages for civil servants and in general continue to have a steady
dents said they had been buying less cutting increases in pensions. flow of income. Olga Tanas
food in the last three months. Almost So far, the consumer crisis hasnt
The bottom line Although the recession has
half said they ignored doctors recom- spilled over into politics, even with a battered the Russian middle class, Putin still
mendations on nonprescription drugs parliamentary election coming this enjoys 80 per cent approval ratings.
BUSINESSWEEK

if they were too expensive. About two- fall, then a presidential vote in 2018.
thirds said prices of goods and ser- President Vladimir Putins approval
vices bought by their families are rising rating has remained at or above 80 per global-economics
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1 1531May,
16 August,
20162016

ubaiGetsUse d

D
to a
Slo w
e r
The UAEs business hub feels the weight of lower oil prices and currency twists
Dubai is exposed to developments in the rest of the Gulf economies
Kier Riemersma and his wife sat down Arab Emirates business hub. Banks Dubai went on a borrowing binge to
a few months ago to make a diffi- in the UAE may have cut as many as cut its reliance on oil. After a spell of
14 cult decision. The American couple, 1,500 jobs, according to financial breakneck growth, a real-estate crash
who lived in Dubai for over a decade, recruiters and Bloomberg calculations pushed the emirate to the brink of
would wind down his real estate earlier this year. T.D. Williamson, a default in 2009. Authorities have since
business and move back home to US-based pipeline-repair company, said tightened regulations. Growth has
Denver, Colorado. Frankly, we strug- in February it reduced an unspecified rebounded to around 4 per cent last
gled in the past year and half, says number of jobs in Dubai as customers year. The current slowdown is very
Riemersma, 46, who had to dismiss his scaled back on projects. Many others in broad-based, but Dubai is still better
five employees in March. We proba- the citys shimmering skyscrapers are off than most of the region, says Razan
bly chased 20 major assignments and freezing hiring. Jumeirah Groups res- Nasser, senior Middle East and North
got only one. Most of the others we taurants were the latest to reduce staff. Africa economist at HSBC in Dubai.
didnt lose. The projects never pro- Spending in the lavish malls is rising The oil blow is much softer than those
gressed and simply werent awarded. less quickly and rents on apartments seen in hydrocarbon economies such as
A dip in the construction indus- are dropping faster than Saudi Arabia and Bahrain.
try is not new in the emirate, a desert anytime in the last two Frankly, we struggled
Authorities have repeatedly
in the past year and
metropolis hailed for developing the years. Its also taking half. We probably said that the emirates economy
most diversified economy in the Middle much longer to lease chased 20 major is strong enough to cope with
East. But even as its forecast to weather larger and more expen- assignments and got
the slump better than others.
only one. Most of the
a regional slowdown better than others, sive homes, accord- others we didnt lose. The Monster Employment Index,
a combination of an oil crisis batter- ing to Jesse Downs, The projects never a jobs tracker, showed that
ing Gulf neighbours and weaker curren- managing director at progressed and simply
while hiring across the Gulf has
werent awarded.
cies affecting major overseas property Phidar Advisory, a real Kier Riemersma, slowed down in June, the UAE
investors risk taking the gloss off a city estate consultancy former Dubai-based market remains promising,
that has been a promised land for at firm. Flagship carrier real estate business
citing the healthcare industry as
owner
least two decades. Dubai is exposed Emirates reported its an example of rising demand.
to developments in the rest of the Gulf first annual sales decline Abbott, a global healthcare
economies, where we think growth will in at least a decade mostly due company, said in an e-mailed answer
slow and remain sluggish in 2016 and to the stronger dollar. While business to questions that its adding about 40
2017, says Jason Tuvey, an economist at has since picked up, the airline said positions in Dubai as part of efforts to
Capital Economics in London. its under pressure as it reduces fares bolster its presence in the Middle East.
Although official data on jobs isnt and faces fewer bookings from the oil Dubais gross domestic product will
publicly available, stories of moving industry. Known for luxury travel, its likely grow 3.3 per cent this year
trucks and farewell parties are increas- being forced to adapt and may intro- more than twice as fast as Saudi
ingly common in the city, the United duce premium-economy seats. Arabia, according to the International
The company that
could profit from
Trumps wall plan 16

Briefs: Majid Al
Futtaim looks to Egypt
and Saudi Arabia 17

their prices to remain attractive to trav- challenge of his career: getting the
ellers just hit by a drop in the value of state-owned carrier to think about the

3.3%
the pound. Were preparing for more future instead of living in the past.
balance in tourism packages for British One of the first things the 61-year-
tourists so they dont really feel the old Deutsche Lufthansa veteran did
pinch, says Ghassan Aridi, chief exec- after taking the helm in May was to
utive of Alpha Destinations. We have remove hundreds of old photos from
IMFs estimate for GDP growth in
Dubai in 2016, down from 4.6 per cent
no choice but to offer attractive pack- the entrance of PIAs headquarters glo-
recorded in 2013 ages and drop prices. rifying its past. That included one of US
In contrast to emigrating expats like former first lady Jacqueline Kennedy.
Riemersma, other residents are finding Nice photos, really nice, Kennedy
ways to cut corners. Some parents did fly with PIA, wonderful, but it
of children enrolled at premium doesnt help us now, Hildenbrand,
schools are switching to cheaper ones the bespectacled carriers acting chief
because that is enabling them to stay executive officer, says in an interview
in Dubai, James Mullen from Which in his office in Karachi, Pakistans com-
School Advisor says. A top British cur- mercial capital. We have to make a
riculum school can cost an average of leapfrog and go into the future.
P 70,000 dirhams ($19,000) a year, while Hildenbrand is attempting to turn
a a recently opened school that charged around an airline which has been
c
Monetary e $4,628 had all spaces filled immedi- hobbled by frequent labour strife,
Fund. Domestic ately, he says. hasnt made an annual profit in the past
investments, boosted
o Riemersma says leaving was decade and has a higher debt burden
by preparations for hosting the
f a logical decision. His than Singapore Airlines and Malaysias
Expo 2020 trade fair, will accelerate L wife moved back to AirAsia combined, according to data 15
growth to more than 5 per cent by 2020, the US ahead of compiled by Bloomberg. It has also lost
the IMF estimates. The IMF forecasts the family i after market share to Gulf carriers such as
for this year look reasonable, but further finding a job in f Emirates Airline and Etihad Airways.
out the fund is probably a bit optimistic, Denver. Leaving is an The modernisation plan includes intro-
says Tuvey of Capital Economics. absolutely hard thing to do e ducing flat beds in business class for
The UK vote to exit the European but we figured its going to be at the first time this month on flights to
Union also risks reducing demand from least another couple of years of eco- London. The national flag carrier will
Britons for real estate, according to nomic hardship in Dubai at a time the also lease aircraft and increase its fleet
Raza Agha, VTB Capitals chief econ- economy is really strong in Colorado, to 100 by 2025, from a current 38.
omist for the Middle East and Africa. he says. Zainab Fattah with assistance Emirates has 251 planes, according to its
The risks of growth undershooting from Deena Kamel Yousef annual report.
expectations are higher in the after- PIA projects as a workers airline,
The bottom line Businesses in Dubai are adjusting
math of Brexit, he says. to slower growth in the emirate, with the IMF flying workers from Pakistan to Qatar,
Dubais benchmark index for projecting GDP expansion of 3.3 per cent in 2016. Oman, Bahrain and Dubai, and doesnt
stocks dropped 16 per cent this year have a luxury product perception, says
through July, about four times the MSCI Mark D. Martin, founder of Dubai-based
Emerging Markets Indexs decline. Martin Consulting. It needs to figure
Hotels, which include the sail-shaped out what it aspires to be and its place
Burj Al Arab and Roman-inspired Aviation in the world. Emirates now flies more
Palazzo Versace, are bracing for a drop to coastal Karachi than PIA to Dubai.
among tourists from Europe and the
A New Pilot Takes Over We need to find strategies to change
UK. Western Europe was the second- Pakistan Airs Tailspin that, says Hildenbrand. As 1.5 million
largest source of tourists to Dubai by Pakistanis live in Dubai, its a market.
region, accounting for 23 per cent. We have to think how to tap this.
A Lufthansa veteran sets out to
The UK made up 8 per cent of total vis- Even as the German national seeks
save the troubled airline
itors. That follows a drop in Russian government help to increase the
tourists two years ago when the rouble We are living in an airline world fleets size, the company is also strug-
slumped. Chinese tourists, on the which is fast. It is time to change gling under legacy loans that have
ILLUSTRATION BY SJC

other hand, increased 4 per cent in the resulted in servicing costs of about 4
first quarter of this year, according to As the new head of Pakistan billion rupees ($38 million) a month.
Dubai Tourism figures. The UK vote International Airlines, Bernd Operational profitability is very
has forced tour companies to adjust Hildenbrand faces the biggest important, he says. We have some
Companies/Industries

First of all, the gov- Gaza in a fence to prevent militant


ernment has to help attacks, has helped construct barriers
us, says Hildenbrand. along the Egyptian and Jordanian fron-
We also have to earn tiers. Its now competing for the contract
money. We already to build a wall on Kenyas border with
had some months Somalia, Koursh, Magals chief executive
where we had opera- officer, says. If Donald Trump makes it to
tional profits. the White House, Mexico could be next.
Hildenbrand, who The border business was down, but
has worked for about then came ISIS and the Syrian conflict,
four decades with Koursh, 44, says, using an acronym for
Lufthansa and briefly the self-proclaimed
with Indias defunct Islamic State. The

legacy loans, of course they make our


ModiLuft airline, is
also set on improving
PIAs cosmetics by fixing broken seat-
$15.2 billion
world is chang-
ing and borders
are coming back
life difficult. This is something we have belt lights and improving cleanliness. big-time.
to think with the government. His solution is using multiple platforms Estimated cost of Mounting jihad-
The airline has long been ear- such as Facebooks WhatsApp messag- Kenyas proposed ist violence and
marked as part of Prime Minister ing service to get flight attendants and border-wall project waves of migra-
with Somalia, for
Nawaz Sharif s drive to privatise staff to communicate and act quickly. which Magal is bidding tion have created
state-owned companies, reforms that We need to understand PIA does a surging demand
are part of a $6.6 billion loan agree- not live in a secluded world or a silo, for fortified frontiers. Critics ques-
ment in 2013 with the International says Hildenbrand. We are living in an tion the long-term effectiveness of such
Monetary Fund to avert a balance- airline world which is fast. It is time to defences, arguing that improved intelli-
of-payments crisis. Yet with the IMF change. Faseeh Mangi gence, along with solutions to political,
programme due to end next month, social and economic problems, would be
The bottom line The new CEO of Pakistan Air
the sale of a 26 per cent stake in the plans to modernise the carrier as he targets its more effective. Gaza, the scene of three
16 national carrier was stalled by violent first profit in a decade. wars with Israel since 2008, has become
protests and strikes in February. a key sales prop for Magals smart
Sharif s administration is still pushing fences, which are integrated with
ahead. Financial advisers were asked video cameras, ground sensors, motion
to start soft marketing for the detectors and satellite monitoring.
company with a plan for the govern- Security Palestinians say Israels fencing project
ment to retain management control, has turned the Hamas-ruled area into a
Ahmad Nawaz Sukhera, secretary in
Trumps Wall Finds a prison trapping its 1.8 million residents.
the Privatisation Commission, said in Fan in Israel The controversy hasnt deterred inves-
an interview on 3 August. tors. Magals Nasdaq-traded American
The government owns a 92 per cent Depositary Receipts have risen 23 per
stake in PIA and the employees own cent this year through 2 August. Thats
3.9 per cent. Losses more than tripled among the best in comparison to 183
to 27.8 billion rupees in 2015 from peers with a market capitalisation above
2010, director Amir Ali told lawmak- $50 million, and well above the average
ers in January. The carrier has about 0.3 per cent gain, according to data com-
17,000 employees, Hildenbrand says. piled by Bloomberg. Revenue rose 7 per
It also has the second-lowest reve- cent in the first quarter to $12.6 million.
nue-to-employee ratio of 118 listed While gross profits also increased,
airline peers, according to data com- the company posted a net loss of
piled by Bloomberg. Unions here $500,000 as the shekels strength against
need to understand we cant leave the the dollar negatively affected the
company as it was, Hildenbrand says. financial expenses.
They need to learn the modern way of Gaza-fence builder Magal Koursh says he is looking for growth
management; this takes time. Security Systems wants the job beyond Israel and Magals biggest
The carrier made a total operational market in the US, eyeing acquisitions
Borders are coming back
loss of 7.5 billion rupees in the nine in Europe. The company will also put a
big-time
months ended September. The car- greater emphasis on selling products
riers stock price has declined 9 per The border security business is thriv- such as fences, cameras and detection
cent this year through 3 August com- ing and thats good news for Magal equipmentover project management.
pared with a gain of 21 per cent in Security Systems boss Saar Koursh. Magals $14 million acquisition in April of
Pakistans benchmark stock index, His biggest showroom: the Gaza Strip. Ontario-based Aimetis, a maker of video
Asias best performer. The Israeli company, which wrapped surveillance equipment, led to a smart
Companies/Industries

city product that it plans to introduce


in the Tel Aviv suburb of Holon. The
company signed a draft agreement last
month for a $5 million plan to line the
Briefs By Rahul Odedra

citys streets with hundreds of cameras


linked to alarm systems, intercoms and
emergency buttons in public areas.
Kenyas planned 682-kilometre
MAF Eyes Acquisitions
border project would be bigger than
anything Magal has ever been involved
with, at an estimated cost of 1.54 tril-
Majid Al Futtaim is considering acquisi-
lion shillings ($15.2 billion) if built along tions in the entertainment and retail industry
the entire stretch. Koursh says Magal,
which built and operates the perimeter
and further expansion outside the United Arab
security system for Nairobis Mombasa Emirates, including in Egypt and Saudi Arabia. Iran has banned the
port, has made presentations at govern-
ment ministries. We put a smart fence
We are looking at potential acquisitions that will Pokemon Go mobile
game, citing security
around the entire Gaza Strip, he said allow us to grow inorganically especially in the concerns around the
used of location-based
in an interview last month in Nairobi,
Kenya, where he was part of a business
leisure, entertainment and retail sectors, says technology, according
to the countrys semi-
delegation Prime Minister Benjamin Chief Executive Officer Alain Bejjani. There are official Isna news agency.
Netanyahu led to Africa. Anybody
can give you a very nice Powerpoint,
other markets that have a lot of head-room and were looking
but few can show you such a complex at them. The company this month reported first-half revenue
project as Gaza that is con-
stantly battle-tested. Since 2011, Predicted annual growth of 11 per cent to 15.2 bil-
liquefied natural gas
Kenyan troops have been bat- lion dirhams ($4.1 billion), with
97.3
import capacity in
tling al-Qaeda linked al-Shabab the Middle East and
militants in Somalia. Mwenda North Africa in 2021 earnings before interest, taxes,
if regional growth 17
Njoka, a spokesman for Kenyas predicted by Arab billion depreciation and amortisation
Interior Ministry, didnt respond
to e-mailed questions seeking
Petroleum Investments
Corporation is realised.
cubic metres
rising 7 per cent. H Fadi
details on the project. Ghandour, the founder of Dubai-
Israel is known as a leader in devel-
oping anti-intruder systems because
based logistics company Aramex, plans to raise as much as
LEFT TO RIGHT: ASIM HAFEEZ/BLOOMBERG; PHOTO ILLUSTRATION BY LA CHINA M, IMAGE: SHUTTERSTOCK; ILLUSTRATION BY LA CHINA M

of the threats it faces constantly, says $500 million for a second venture capital fund to invest in the
Yiftach Shapir, a senior fellow spe-
cialising in military technology at the
e-commerce business in the Middle East. Ghandour, who last
Institute for National Security Studies month sold his stake in Aramex, is closing Wamda Capitals
in Tel Aviv. He said such barriers are
not impermeable, especially with a very
first $70 million fund soon, he says. The fund will target an
long border like in the southern US that average investment of $250,000 to $5 million in the early
needs constant patrolling.
Thats not stopping Magal from
and growth stages of e-commerce and technology compa-
closely following Trumps controver- nies, he says. Abdulhadi Shahadah, head of as- CEO
sial proposal to build a barrier to stop
undocumented immigrants from slip-
set management for HSBC Holdings in Saudi Wisdom

ping across the 3,200 kilometre-long Arabia, and Mazin Baghdadi, head of invest-
border between the US and Mexico.
We would join forces with a major
ment management in the kingdom, have re-
US defence company that has experi- signed from the London-based bank. Their
ence with such projects worldwide,
Koursh says. Weve done it in the past
replacements are yet to be announced. The
Uncertainties will
and we would definitely want to do bank last month named Georges Elhedery create restraint and
it.Jonathan Ferziger restraint will weaken
chief executive officer for the Middle East the investment climate.
The bottom line Rising interest in stronger border Siemens CEO Joe
defences due to security and immigration concerns and North Africa, replacing Mohammad Al Kaeser strikes a
is good news for Magal Security Systems. cautionary tone, citing
Tuwaijri who joined the Saudi government political uncertainly in
countries like Turkey
as deputy minister of economy and planning. and the UK
companies-and-industries
Politics/
Policy
16 31 August, 2016

OPECs Poison
vital imports and service debt, while
enduring the sharpest contraction in
a decade and the highest inflation rate
in the world. Barkindos native Nigeria

Chalice
is suffering a recession for the first
time since 1991 and a plunge in its cur-
rency to a record low as the oil rout
is compounded by militant attacks
on pipelines and other facilities. The
The oil cartels new head has a lot on his plate schism between OPECs richest and
poorest states widened in the run-up to
Clearly, its a very divided organisation Barkindos appointment, as the wealthy
Gulf nations insisted on unfettered pro-
When OPECs new chief started work on US production levels off, with drilling duction to defend market share, while
1 August, he was taking over an organ- again on the rise. a bloc led by Venezuela urged them to
isation thats largely reconciled internal Barkindo is taking the post at a cut output and boost prices.
differences after a two-year fight over critical time for the organisation, While Barkindos predecessor,
strategy. But as oil prices weaken again, says Abdulsamad al-Awadhi, who was Libyas Abdalla El-Badri, had been due
that unity could be at risk. Kuwaits national representative to to stand down in 2012 after serving
Nigerian Mohammed Barkindo OPEC from 1980 to 2001. His success the maximum two terms allowed by
was the first new top official at the will not only rely on his relations to OPECs rules, he was repeatedly asked
Organization of Petroleum Exporting Saudi Arabia and its Gulf allies, he to stay on as members failed to agree
Countries in almost a decade. He has to win the confidence of the other on a successor. In December 2015,
comes to the role after a dispute over founding members: Iran, Iraq and
18 output policy split OPECs richest and Venezuela, he says.
poorest nations and marked the final Venezuela, Iraq, Nigeria, Algeria
months of his predecessors tenure. and Libya were dubbed by RBC
While members now back Saudi Capital Markets as OPECs
Arabias tactic of pumping without Fragile Five, the countries
restraint to choke off supply from most at risk of political
rivals such as US shale drillers, many turmoil as they struggle
struggle with its effects. to balance their budgets.
Oil prices have recovered by around Only Kuwait and Qatar
50 per cent since January but havent are close to their fiscal
been boosted enough to relieve the break-even points
economic pain that pushed some with oil prices at $50 a
members, notably Venezuela, into barrel, according to the
a state of crisis. Worse still, crude International Monetary
has slid back towards $40 a barrel as Fund. Saudi Arabia, while
demand growth slows and the slump in needing higher prices,
can tap its foreign currency
Taking It For the Team reserves, the worlds fourth
OPECs strategy of maintaining production largest, to cover any shortfall.
levels has hit some members finances Clearly, its a very divided organ-
harder than others
isation, Mike Wittner, head of oil
market research at Societe Generale
Venezuela
Ecuador

in New York, says. Theres the haves


Nigeria
Algeria
Angola

Kuwait

Qatar
Libya

UAE

and have-nots. The haves are the


Iraq
Iran

SA

core Gulf countries, and then theres


everybody else. In a long and
painful down cycle, those
divisions become starker
than ever.
Venezuelas
embattled social-
2015 fiscal deficit
ist government is
(% GDP) is struggling to pay for
The big thing hes
Europe invests
going to have to
in Moroccan
deal with is trying to
manufacturing 20
show theyre still
relevant. Theyre
searching for
relevance in an era
frustrated by their failure to when theyre not
Nigerian National Petroleum
reverse Saudi Arabias strategy, really making any Corporation in 2010. He is a
Venezuela and its allies insisteddecisions. Not dead, highly skillful negotiator and Democracy
but certainly in
that by mid-2016 a replacement middleman and these qual-
should be found for El-Badri,
hibernation.
Jamie Webster, an ities will be tested signifi-
Erdogan Strides On, a
who had defended the mar- independent analyst
in Washington
cantly by the divisions in Man of His People
ket-share policy. Barkindo was OPEC, says Ed Morse, head
chosen as his successor when of commodities research at
The coup attempt has reinforced
the group next gathered on 2 June. Citigroup in New York. Barkindo
support from his electoral base
Barkindo was acting secretary will be as successful as anyone
general in 2006 and served could be, more successful than most What more can anyone expect
for several years as one of others, having learned from experi- from a president?
Nigerias OPEC repre- ences in Nigerias oil industry how to
sentatives. He also forge agreements through compro- Turkish pensioner Tenzile has one
was managing direc- mise, he says. question about the boy she watched
tor of state-owned Although the secretary general play soccer with his friends on her
doesnt set policy, the role is impor- cobbled street in Istanbul all those years
tant as the organisations public rep- ago: How could anyone possibly dislike
resentative and, as was often the case Recep Tayyip Erdoan? We know hes
with El-Badri, its top internal dip- honest, we trust him, Tenzile says
lomat, resolving disputes between through the metal bars on her window
members. There are now 14 with the as she waits for the vegetable vendor to
recent addition of Gabon. Tensions pull up in his car. She prefers to keep
between OPECs members have always her family name to herself. After he
been a feature of the organisation and came to power, everybody got food, 19
havent prevented the groups latest everybody got a job. Life was perfect. I
manoeuvre from being successful, wish everyone was like Erdoan.
says Societe Generales Wittner. Ardent supporters such as Tenzile
Still, cohesion has been key for see the crushing of a coup on 15 July
OPEC Secretary some of OPECs most effective as a validation of the enduring grass-
General, Mohammed actions, such as the record supply roots strength of Erdoan 14 years after
Barkindo
cuts that helped revive prices coming to power. As the prime minis-
after the 2008 financial crisis. ter who tripled the size of the economy
Coordination may be needed in a decade and now the most powerful
again in the future as rising fuel president since Mustafa Kemal Ataturk
demand and the rout in non- founded the modern Turkish state,
OPEC supply makes the world Erdoan has beaten the same drum:
more reliant on new supplies stick with me or it will be anarchy, and
from OPEC, Wittner says. each time it works.
As OPECs present strategy is to Thousands responded to his call to
remain passive while the market take to the streets and public squares,
corrects itself, Barkindos first chal- while security forces rounded up thou-
PHOTOGRAPH ILLUSTRATION BY LA CHINA M, IMAGES: AFP (1), SHUTTERSTOCK (1)

lenge may be to define the organisa- sands of opponents and shut media
tions function in this new context, outlets. While Turkey remains divided, it
says Jamie Webster, an independent reflected the adoration for the man loy-
analyst in Washington who regularly alists believe turned their country into
attends OPEC meetings. The big thing a regional powerhouse and stood up to
hes going to have to deal with is trying secularists who banned devout Muslims
to show theyre still relevant, says from openly leading a conservative life,
Webster. Theyre searching for rele- according to interviews with Turks of all
vance in an era when theyre not really ages in different districts of Istanbul.
making any decisions. Not dead, but Erdoan has made the country
certainly in hibernation. Grant richer than ever before, Turkey has
Smith and Wael Mahdi more prestige than ever before and
my family has more money than ever
The bottom line As OPECs members suffer to
varying degrees under lower oil prices, its new head before, says Haydar Sur, 50, who works
faces a battle to retain the organisations unity. in public health, as he finishes up a
Politics/Policy

syrupy, cream-topped bread pudding


at a restaurant in the Uskudar area next
to the Bosphorus. What more can
anyone expect from a president?
The foiled attempt by a faction of the
military to usurp power added to the Shrinkage in Turkey's
catalogue of insurgencies that Erdoan

$100b
economy since 2013
has put down over the past three years.
Nationwide protests triggered by his
plans to bulldoze an Istanbul park were
crushed. Corruption charges ended with
a clear out of prosecutors. Journalists
and academics were jailed on allegations
of orchestrating an uprising. A surge in
the popularity of an opposition Kurdish as well as his mother and sisters, she just angry at the soldiers who took part
party last year was followed by a restart says. I was very happy, Karaoglu in the coup because they used taxpayers
of the countrys ethnic conflict, a second says. Hes still one of us. money to do so. Zafir Demir, a muhtar,
election and a new parliamentary major- Thats not to say such gushing support or local community leader, in the
ity for the AK Party he co-founded and will last, and what happens next to the Hekimpasa area, says Turks who oppose
which has held power since 2002. economy will be critical. World Bank Erdoan and his party should refrain
His ability to survive has created the figures show gross domestic product from criticising him. Its not time for
impression that hes on top of it all, per person rose to $10,800 from $3,570 it, says Demir. We are all in the same
almost a sense of invincibility, says Ilter between the AKP winning the 2002 elec- boat and we have to support democracy.
Turan, a professor of political science tion and when the economy started to Its not about Erdoan or the AK Party.
at Istanbuls Bilgi University. He has creak in 2013 and opposition to Erdoan If people dont defend the legal system
emerged stronger in the sense that the increased. The lira has lost about a third what will replace it is chaos.
possibility of a military coup has been of its value against the dollar since then Across the road from Erdoans old
totally eradicated and, also because of and the economy has shrunk by $100 home in Kasimpasa, Tenzile says she
20 the coup, its very difficult at this partic- billion. The coup, the three-month state regularly visited his parents before
ular moment to be critical of him. of emergency parliament has imposed they died. She and his mother shared
A former mayor of Istanbul, and the ensuing government crackdown the same first name, she said proudly.
Erdoan, 62, has special appeal for the against Erdoans opponents riled finan- Oh, hes a little child, Tenzile says,
lower-income class in the city. The AKP cial markets again. S&P Global Ratings her deeply lined face breaking into a
took more than half the seats in the city downgraded Turkeys credit rating wide grin. How can I not love him?
of 14 million in Novembers election and Moodys Investors Service put the Donna Abu-Nasr
with the three other parties sharing the nations investment grade on review.
The bottom line President Erdoan enjoys strong
rest. The stadium of the local soccer Erdoan keeps reminding his constitu- support from a large portion of Turkeys electorate
club in Kasimpasa, the central Istanbul ents that they will never have it as good despite economic and security problems.
district where he grew up, is named as they had it under him, says Turan.
after him. Neighbours have fond mem- But if the economic prosperity stops
ories of the middle-school boy from a then his credibility will suffer signifi-
three-room apartment in a modest six- cantly. This is his biggest challenge now.
storey building where he later brought So far, even some of those Turks Economy
his bride to live. He likes tea with simit, who regard him as authoritarian and
a large bun encrusted with sesame are alarmed by his brand of political
The Beginning of a
seeds, says one driver. Islam are also happy he hasnt been
Semiha Karaoglu, who runs her overthrown. They just have misgivings
fathers grocery store just across from over how he will capitalise on it. Only
Morocco is becoming a
Erdoans former home, recalls how Erdoan has benefited from the coup
manufacturing hub for Europe
Brother Tayyip used to buy candy and now Im worried he will use it to
for the neighbourhood children every become more powerful, says Ardan, Everyone of my students already
Friday after he became mayor in 1994. a 20-year-old philosophy student in has a job waiting
He would let the children choose the trendy district of Karakoy as jazz
which type of candy they liked and I music blares from a nearby cafe. We At a trade school next to Casablancas
would tell him, youre spoiling them, cant talk about optimism. We are in airport, trainees are learning how
says Karaoglu, 50, her hair covered uncharted waters. They can come and to rivet metal structures. After a
with a pink and purple scarf. His gen- take us for anything now. 14-week course, theyll join a nearby
erosity helped him on his way up. Others are more sanguine. Ramazan Bombardier plant making fuselage
When Karaoglu married in 2008, she Birkik, 28, a Kurdish grocer in the con- parts. Next door, a group of mostly
invited Erdoan. He couldnt make it so servative Fatih area, says hes not female students bundle wiring before
sent his brother to act as her witness, worried about the future. He said he was soldering it to plugs and sockets,
Politics/Policy

skills they will use at a newly opened Dergachev, a senior money manager industry, and Benbrahim expects that
Latecoere factory supplying Airbus. who helps oversee about $13 billion of to rise to 35,000 by 2020. IMA grad-
Morocco is cashing in on its reputa- assets at Union Investment Privatfonds uates earn just under 3,000 dirhams
tion as a safe haven. As militant attacks in Frankfurt. In addition, Morocco a month in their first jobs. Frances
and political unrest rile parts of North benefits a lot from its geographi- minimum wage is about five times
Africa and the Middle East from Turkey cal proximity to the EU for business, as much. Casablancas Institute of
to Tunisia, the kingdom is using its and now with problems in Turkey and Aeronautic Trades, or IMA in French,
proximity to Europe and cheap labour Egypt, it should be a net beneficiary of is helping to supply the workers. It
to lure a growing band of investors that tourism flows as well, he says. will produce 800 graduates this year,
also includes car majors. Despite a Its a vote of confidence in Morocco, more than double the number in
few sporadic Islamic threats, Morocco even as its economy faces a few head- 2015, according to
has appeared to be a beacon of stabil- winds. Agricultural output is expected director Patrick
ity in a turbulent region, says Philippe
Dauba-Pantanacce, global political
analyst at Standard Chartered Bank. A
to contract 9 per cent this year hit by
drought, and textile companies are
under pressure from Chinese compe-
$4b Menager. The
school is only five
years old, yet con-
growing number of European compa- tition. Still, the central bank expects struction crews are
nies have made it a place of choice to non-farm growth to accelerate to 3.2 building an exten-
do business across the Mediterranean. per cent in 2017 from 2.8 per cent this sion and by 2020,
Foreign direct
The jobs they bring are a boon for a year. Nabil Adel, a professor at man- investment in Morocco 1,200 students a
system of governance that, while stable agement school ESCA, says Moroccos in 2015 year should be
for the region, is a work in progress. business environment put neigh- graduating.
King Mohammed VI remains the pre- bours in the shade. If I want to open Moroccos car
eminent political force even after con- a company, it will take me three weeks industry is also growing. PSA Peugeot
ceding some powers after the Arab here and three years in Algeria, he Citroen last June announced plans to
Spring in 2011. He presides over a coali- says. Theres no comparison. invest 557 million euros in a factory north
tion led by an Islamist party whose The government is building a high- of Rabat that should produce 90,000
popularity has taken a hit ahead of speed train link from Casablanca vehicles a year from 2019. Renault in 2015
Octobers general elections because of to Tangier, and expanding the made 288,000 cars at its two Moroccan
spending cuts. Most parties would like port in Tangier, which by next year plants, up an annual 26 per cent. Almost 21
the monarch to yield more powers, yet should be the fourth-largest container 90 per cent were exported.
none openly questions his authority. terminal outside Asia. It hopes both will Morocco traditionally exported
Morocco isnt immune to regional propel a shift that in 2014 saw the auto- phosphates, winter fruits and tex-
upheaval. Several hundred Moroccans mobile industry overtake phosphate tiles. Then in 1999 Delphi Automotive
joined the self-proclaimed Islamic State mining as Moroccos top exporter. arrived near Tangier. The firm now has
and police occasionally break up terror- Aerospace has been growing by more three units employing 12,350 people,
ist cells. In 2011, a bomb killed 17 people than 10 per cent a year. Alcoa in May mostly supplying electrical systems to
at a Marrakech restaurant. But theres inaugurated a 200-employee factory European car makers. Others followed
been no major attack since, and business near Casablanca to make aluminium fix- and fostered supply chains. After
has thrived. Foreign direct investment tures for airplanes. On the same day in Renault built its second factory in 2012
has risen more than 11 per cent since January, Hexcel announced plans for near Tangier, car-part makers Valeo,
2010 to 39 billion dirhams ($4 billion) a plant in the same coastal city to build Takata and Snop invested nearby.
last year. By contrast, FDI to Egypt and fuselage parts, and Switzerlands TE Cars and their parts make up a quarter
Tunisia remains well below the pre-2011 Connectivity said its building a cables of all overseas sales, and Morocco
levels, according to World Bank data. assembly plant in Tangier. is now the continents second-larg-
The kingdom has main- Theres no reason est constructor behind South Africa,
tained its investment- recent growth employing 90,000 people directly.
grade credit rating at shouldnt continue, Back at IMA, where the government
S&P Global Ratings and says Hamid Benbrahim pays for tuition costs, Menager receives
Fitch Ratings. Moroccos El-Andaloussi, presi- two or three visits a week from compa-
credit risk has been dent of GIMAS, which nies considering Morocco. Even though
largely stable this year groups Moroccos aero- classes run from 7 a.m. until midnight,
while default swaps for nautics companies. the only brake on our activity is space,
Tunisia have climbed, Western Europe has a he says, pointing to the construction
according to data com- competitivity problem site. Everyone of my students already
piled by Bloomberg. and we are the closest has a job waiting. Gregory Viscusi
Morocco has robust competitive base.
The bottom line Political stability in the aftermath
economic fundamen- From almost none 10 of the Arab Spring has seen Morocco attract
tals, solid growth, a years ago, about 12,000 investment from a host of European companies.
manageable budget Moroccans50 per
and current account cent of them women
AFP (2)

figures, says Sergey work in the aerospace politics-and-policy


16 31 August, 2016

Importing the Silic


22

The Tech Open Air


conference, held
at a former
East German
propaganda
station

Berlin has become the hub for Europes tech talent


You need people who have had success who are then reinvesting
The Factory would feel pretty much printing stations. Headphone-wearing Its a social club for startups,
like any big Silicon Valley head- millennials hunch over MacBooks or says Factory co-founder Lukas
quarters, if you couldnt see the mill around a lounge where guitars Kampfmann, 30, wearing a T-shirt
death strip. In the 19th century, this hang from the wall near books with bearing the names Steve (as in Jobs),
1,200-square-metre Berlin ware- titles such as The Lean Startup and Elon (Musk), Bill (Gates), and Mark
house held a brewery. In the 20th, it The Startup Game. Conference rooms (Zuckerberg), printed in the font
PHOTOGRAPHS BY RIVER HIJANO FOR BLOOMBERG BUSINESSWEEK

was an air raid shelter, then rested in are named for the regulars at Andy Helvetica like the familiar Beatles
the shadow of the Berlin Wall. East Warhols Factory. There are 700 shirt. On the roof of the warehouse,
German watchtower guards gunned people here; in addition to the full- with a clear view of the former death
down people trying to scramble time employees, a lot of individual strip, Kampfmann says his communi-
across the border. (Hence the term tech workers pay 50 ($55) a month tys emulation of Silicon Valley isnt
death strip.) Today the retrofitted for access to a common work area. an accident. We admire American
space is home to dozens of tech com- movies, culture, fashion, music, he
panies, including Uber and Twitter, says, and this is the logical next step.
and is the headquarters of the music Workers from throughout Across Berlin, young tech workers
streaming service SoundCloud. from throughout Europe are flood-
Inside, the Factory is packed
Europe are flooding into ing into cafes and rehabbed Soviet-era
with all the perks of a Silicon Valley cafes and rehabbed buildings, drawn to the German capital
campus: nap rooms, scooters, 3D Soviet-era buildings by the promise of foosball-casual work
The lifelong gamer
making Pokmon Go
go 25

Amazon chases the Innovation: Nice song,


e-commerce leader who wrote it? Why, my
Meditation and massage
on the Ganges 24 computer and I 26

Uber

The death strip

con Valley Lifestyle


A startup workshop

23

environments, cheap rent, and an unin- have more responsibilities. Its not just a here is ridiculous, says Ramzi Rizk,
hibited party culture. Its a package 9-to-5. You actually change something, EyeEms co-founder and chief tech-
deal that can be tough to match else- and your opinion matters. nology officer. You meet people
where in Europe. A decade ago there Berlins startups collected now that have massive pedigrees in
were a few dozen tech startups in 2.4 billion in venture capital last year, building companies.
Berlin. Now there are 2,500, and the according to Ernst & Young. Thats The new arrivals are very differ-
Investitionsbank Berlin, the govern- more than the total haul among start- ent from the starving-artist types
ments regional economic develop- ups in London, Paris, or Stockholm, who defined Berlins image in the
ment agency, says there are 70 per cent though its about 9 per cent of Silicon first decades after the Cold War, but
more digital jobs there than there were Valleys take. Among the German both groups are attracted by Berlins
in 2008. recipients: Number26, an online affordability (at least as compared
Although a handful of old-school con- bank; EyeEm, an AI startup train- with London or San Francisco), says
glomerates such as Siemens and SAP ing computers to identify high-quality Christophe Maire, an early-stage inves-
remain Germanys most visible tech- photographs for publishers; and tor with a board seat at SoundCloud
nology companies, theyre no longer ResearchGate, the social network for and other Berlin companies. And for
the countrys main draw for aspiring scientists to collaborate, backed by the techies, the party scene didnt
hardware or software developers, says Gates. Instead of getting a typical 9-to-5 hurt. First came the artists, then came
Martin Hellwagner, a 27-year-old coder job after graduation, students from the DJs, and then came the entrepre-
who moved to Berlin from Austria in area universities are starting companies neurs, he says. Rizk says Berlin has
early 2014. I really wanted to work such as Coolar, a maker of a vaccine become so flush with techies that new
for a startup, says Hellwagner, who storage fridge powered by heated water arrivals are seeing a bit of a backlash.
spends 60 hours a week working on vapour instead of electricity. The German government has been
Uberchord, a guitar-lessons app. You The calibre of people coming financing venture funds and offering
Technology

a software or hardware company a


viable alternative to a paying gig at an
established business. E-Commerce
The city is also just starting to figure
out how to reinforce and pump up
Amazon Gains on
its nascent startup community, says Flipkart in India
Jonas Drppel, founder of Dubsmash, Bansal vs. ...
which makes an app for sharing lip-
syncing music clips. The talent pool
here is great, but its very small, he
says, adding that hes among the Berlin
startups considering a move to the US
for better access to talent and funding.
Even Berlins biggest recent tech
success hasnt worked out well: Rocket Bezos
Tech Open Air Internet, the startup incubator, has lost
founder Niko The local leader is struggling to
Woischnik half its value since going public in 2014.
match Bezoss billions
and Factory For Berlins tech industry to thrive in
co-founder Lukas the long term, investors say, success- Now I suspect it might be a bit
Kampfmann
ful companies need to stick around long too late
enough to go public or sell themselves
and produce a crop of rich alumni likely India isnt an easy place to build an
to start ventures or fund others. You e-commerce company. The vast, multi-
need people who have had success lingual nation suffers from creaky
who are then reinvesting their time, infrastructure, a sometimes myopic
their experience, and their money into bureaucracy, and an ingrained distrust
the ecosystem, says Albert Wenger, of the merchant class. Yet homegrown
a partner at New Yorks Union Square Flipkart managed the impossible,
24 Ventures, which backed Twitter and introducing online shopping to the
SoundCloud. Berlin is beginning to go Indian masses and becoming the coun-
through that cycle. trys most valuable startup.
For now, Berlin has at least got the But no one is celebrating at its head-
tone right. A few days after the UK quarters in suburban Bangalore. More
voted to leave the European Union, like preparing for war. After years
a German political party paid for a of scorching growth, Flipkarts sales
truck to drive through London with a have plateaued. An attempt to shift its
billboard advising startups to Keep fashion unit from the website to an app
calm and move to Berlin. In mid-July backfired. Key executives have quit.
startups cheap loans through a state- a former East German radio propa- Earlier this year, a Morgan Stanley
owned bank. The Federal Ministry of ganda station played host to the citys fund that had an $80 million stake in
Finance says its setting aside an addi- fifth annual Tech Open Air conference. Flipkart marked down the companys
tional 10 billion for startup subsidies. (Think South by Southwest with slightly value to $11 billion from $15 billion. And
The federal government has a great more hefeweizen.) There, a blues band Amazon.com, already closing the gap

FROM LEFT: RIVER HIJANO FOR BLOOMBERG BUSINESSWEEK (2); BLOOMBERG (2); YOUTUBE (1)
interest in promoting venture capital played as attendees with 400 tickets with Flipkart with a $2 billion invest-
and startup companies, Finance drank and mingled near a treehouse ment in India, says it will put an addi-
Ministry spokeswoman Friederike von sponsored by travel website Kayak. tional $3 billion into its operation there.
Tiesenhausen told reporters in Berlin Along with talks on AI and VR and If any of this fazes Flipkart Chief
on 25 July. Mathias Dpfner, the chief sessions training startup founders how Executive Officer Binny Bansal, 33, he
executive officer of German media con- to pitch were workshops with names isnt letting on. During an interview in
glomerate Axel Springer, says Berlin is like The Art of Hugging. Two aspir- Flipkarts Steve Jobs conference room,
the regions best shot at developing tech ing entrepreneurs wore T-shirts solic- under a large photo of the late Apple
companies that can better compete on a iting investors for an app that sends founder, Bansal says Flipkart has
global level. daily bedroom ideas to couples. It been fighting rivals, local and global,
The big tech companies of America could be an episode of HBOs Silicon since its 2007 founding. He pledges
and China dwarf those in the Factory Valley. Except for the death strip, a to double revenue and become prof-
and elsewhere in Berlin. And even reminder that Berlin wasnt always so itable in the next 24 months. As for
though local investment is growing, hip and goofy. Adam Satariano and Amazon saying itll drop another
the field of homegrown investors and Stefan Nicola $3 billion in India, Does saying make
successful entrepreneurs remains it a fact? he asks.
The bottom line Berlin is home to 2,500 tech
small; its only recently that many startups, many with a Silicon Valley flair. The next Bansal took the job about six months
Germans have considered starting step is for one to build a Valley-beating product. ago, when co-founder Sachin Bansal
(34, no relation) stepped aside to after Flipkart raised its own commis-
become chairman and focus on long- sions by 5 to 6 points. Meanwhile,
term strategy. Binny Bansal is seen as Amazon is adding warehouses in India Pokmon Go
the operations guy with the common and outpacing Flipkart in monthly visi-
touch, someone who can get Flipkart tors (180 million to 120 million, accord-
running at maximum efficiency. ing to Kotak) and merchants selling
Since taking the helm, hes intro- through its marketplace (100,000 to A player
stands
duced 7 a.m. deliveries that he says 90,000). Amazons consistent perfor- between two
reach customers in Mumbai and mance over the last year and our stellar PokStops
43 other cities reliably, and plans to up first quarter indicate that the tide is and three
monsters
that total. To reduce returns on smart- turning, Amazons India chief, Amit in Madison
phones, Flipkarts best-selling category, Agarwal, wrote in an e-mail. Square Park
he hired technicians who help custom- The next conquest is the hinterland,
ers set up the devices. To smooth ware- where delivering goods to customers
house sorting, hes invested in robots. homes is especially challenging.
To work around Indias paucity of Flipkart and its rivals will need to pen-
In Pokmon Go, players must physically
credit cards, he bought a startup that etrate deeper into hundreds of smaller travel to landmarks, called PokStops, to
lets users link bank accounts to their cities, as well as more than 650,000 vil- collect items and capture creatures
phones without sharing their most sen- lages that dont have running water,
sitive information. let alone broadband internet connec- developed Pokmon Go and the
Bansal is the best man for the tions. Flipkart is pushing brands such mapping technology that allows the
job, says Subrata Mitra, who sits on as Samsung and Motorola to supply game to layer digital creatures over
Flipkarts board and leads the India cheaper TVs and phones, available only real-world environs. Mapping has long
office of Accel, its third-largest inves- online. Jeff Bezos has demonstrated been a specialty for Chief Executive
tor. The changes are starting to yield a willingness over the years to keep Officer John Hanke, who helped lay
results, he says. Flipkart will be back pouring in money until a battle is won, the groundwork for Google Earth
in aggressive-growth mode soon. but local knowledge could give Flipkart with his previous company, which the
Punit Soni, a former Google exec- a greater advantage in the boonies. And search giant acquired in 2004. Hanke,
utive, quit as Flipkarts chief product things wont be decided tomorrow, a lifelong gamer, made game-world 25
officer in April, just a year after signing Bansal says, comparing e-commerce mapping of the real world his focus
on. The battle in Indian e-commerce to cricket: It is still the first day of the when he launched Niantic as a startup
has always been Flipkarts to lose, first test match in a five-test series. within Google six years ago. Niantic
he says. Now I suspect it might be a Saritha Rai spun off on its own last year, though
bit too late. Google remains an investor, alongside
The bottom line Flipkart, a pioneer in Indian
Amazon has pushed prices steadily e-commerce, is having trouble maintaining its Nintendo and the Pokmon Co.
lower since last year, and Flipkart and sales growth and fending off Amazon. Its great to be an armchair travel-
local rival Snapdeal have begun to ler with Google Earth, but my mind
feel the pressure. A continuing price turned to how you could transfer that
war has moved lots of product but experience to mobile to make it easier
failed to buy customer loyalty. In fiscal to discover new places, Hanke says. By
2015, according to Kotak Institutional Software using the locational tracking built into
Equities Research, 22 e-commerce busi- players phones to encourage them to
nesses ran up more than $1.2 billion
The Mapping Expert congregate in certain places to look for
in red inkand Flipkart led the way. Behind Pokmon Go Pokmon, Niantic is prying gamers off
This February, Indian newspaper Mint their couches. Our intent, he says,
reported that Chinese e-commerce was that people would become aware
Todays mobile addiction comes
giant Alibaba was mulling an invest- of their surroundings, accidentally.
from an ambitious Google spinoff
ment in the Indian company but balked Niantics first game, Ingress,
when it refused to accept a lower val- Maybe you want to build a real- released in 2012, used similar
uation. CEO Bansal confirmed hes world vampire game mapping mechanics with more sci-fi
looking for fresh capital but declined to flavour. Players would pick one of two
discuss the Alibaba situation. We are Over the past few weeks, the smart- teams that met up at real-world land-
fortunate to be in that position where phone game Pokmon Go has more marks to capture or defend them, like
we can raise money when it is available than doubled Nintendos share price a building- centric version of Capture
on our terms, he says. and reintroduced the Pokmon Co.s the Flag. The free game has been a
Flipkart isnt ideally positioned to digital monsters to the mainstream. modest hit, with 1 million active users.
mount a counterattack against Amazon. The games developer, which released Pokmon Gos success is on another
In June the Seattle giant cut the commis- it in partnership with those compa- level. Its been one of the most popular
sions it charges third-party merchants nies, is a relative unknown. downloads on iOS and Android since
in India by as many as 7 percentage Niantic, a San Francisco startup its release, and by some analysts esti-
points in some categories, a few days with fewer than 100 employees, mates it has been downloaded more
Technology

than 20 million times. It runs on a

Innovation Music is so
mathematical, why
cant computers
freemium modelno charge to play,
but players will have an easier time if
they pay a couple of bucks for virtual
write it?
items that help them advance.

AI Music Hanke says Niantic also plans to sell


sponsorships, allowing stores to pay to
become PokStops, where players can
Form and function Innovator Ed Rex
gather items, to boost their foot traffic.
Jukedeck is artificially intelligent music- Age 28
During the games first weekend, on
composition software, designed to give Co-founder and chief
9-10 July, it blew up, says Jeff Pray,
YouTubers and other video makers a way executive officer of senior vice president at marketing
to quickly and cheaply create soundtracks
for their work.
Jukedeck, an 18-employee agency Starcom MediaVest Group. It
AI startup in London
was the No. 1 topic at my Monday meet-
ings. Piper Jaffray analyst Michael
1. Background In 2011, Olson says Niantic has created a gaming
Rex, a classically genre and that other companies will
Software Jukedeck has been trained pianist and soon follow with copycat games featur-
composer, began
programmed with a library
learning to code, ing popular existing characters.
of sheet music that helps it
distinguish, say, rock from believing he could Origin He started Popularity doesnt necessarily mean
jazz, and figure out how to train a computer to Jukedeck in 2012 longevity. Pokmon Go drains a lot
write music. with Patrick Stobbs,
structure and produce a song.
a musician and of battery power and wont be much
Google veteran. fun in cold weather, says Wedbush
Securities analyst Michael Pachter.
He compares the game to Draw
Something, a megahit app that also
notched 20 million downloads in a few
weeks during 2012, but has since been
26 dismissed as a fad. People just got
bored with it, says Pachter.
Hanke says Niantics focus has
always been its underlying tech-
nology, not any one game, and the
success of Pokmon Go has already
attracted partners interested in using
his mapping software for projects of
their own. Maybe you want to build
a real-world vampire game where you
control a clan of vampires and battle
with other clans of vampires, he says.
You could invest in re-creating our
core technology and all of our data,
2. which would require a fairly large
team of very sophisticated PhDs, or
Songwriting On Jukedecks
Cost Companies
website, a user selects a use our platform.
with more than
10 employees
songs length, genre, tempo, In the meantime, Pokmon Gos
pay $10 a song;
and other features; the popularity shows no signs of dying
Funding Jukedeck software spits out a finished
otherwise,
says its raised composition in seconds. down, and Niantic plans to add a
theyre free.
about $3.5 million in Pokmon-trading feature to keep
venture capital and superfans interested. Unlike with most
private investment.
games, theres little chance of reaching
the end of the road, Hanke says: If you
Next Steps want a new level, you can hop in your
Jukedeck is working with broadcaster UKTV to pair the softwares creations car and go to the next city. Robert
with ads on their network, and Rex says hes talking to several other companies Levine
about similar projects. Eventually he plans to create film-quality soundtracks
The bottom line Niantic plans to take advantage
that adapt to your day as you live it, changing based on your location and other of Pokmon Gos success by licensing its mapping
COURTESY JUKEDECK

inputs. David Cope, a composer whos used AI-written material in his work, says software to other developers.
computers are getting better at creativity, but to win over sceptics, Jukedeck
will have to produce something legitimately good. Adam Satariano
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Markets/
Finance
16 31 August, 2016

30

Chinese and Japanese banks are muscling in on the Middle Easts bond market
We are looking into some deals we have not touched before
Bank of China is heading down the banks and Japanese banks directly in Sky and British American Tobacco.
old Silk Road marketing new goods: all their lines of business, including Yet until now the lender hasnt been as
debut bonds from Saudi Arabia to book running, says Jan Dehn, head of active in emerging-market mandates
Kazakhstan. In its biggest-ever foray research in London at Ashmore Group, outside of Asia, getting named to only
outside Asia, the state-controlled which manages $51 billion of emerging- two dollar-deals from 2013 to 2015.
lender is said to have landed three market assets. Volumes are not huge, The tide is starting to turn. In July
mandates to co-manage emerging- but I think it is going to become far alone, the Chinese bank helped
market Eurobonds, including the bigger than it is today. a Bulgarian energy company, a
Saudi governments international Bank of China has been making its Kazakh oil producer and Teva
sale. Chinas fourth-largest lender is way up the underwriter league table Pharmaceutical Industries of Israel
one of nine underwriters hired by the over the past seven years, moving from sell bonds. Its all part of an expansion
kingdom, which people familiar with the 145th rank for worldwide sales in strategy to give borrowers access to
the plan said is seeking at least $10 2009 to 46th place this year. Having an Bank of Chinas network in a country
billion to fill holes in its budget. office in London has enabled the bank of 1.3 billion people, says Sebastian Ha,
PHOTOGRAPH ILLUSTRATION BY NADIA M, IMAGE: SHUTTERSTOCK (2)

Desperate to escape negative yields to get involved with bond sales by com- head of debt syndicate in Hong Kong
in Japan and Europe, Asian inves- panies in the UK and Europe including at Bank of China, which operated in 41
tors are hunting for higher returns countries and regions outside China.
in emerging economies and having Small-time Player We are looking into some deals we
organisers from their region on bond Chinese investment in debt securities abroad have not touched before, he says.
is still only a fraction of that invested by other
syndicates makes this easier. Thats leading economies Doing more hard-currency bond
putting bankers from Beijing and underwriting helped Bank of China
Tokyo in pole position to grab more
business from their US and European
$109b $2.9t lead manage 2.2 per cent of sales by
companies and governments in devel-
China US
competitors, who dominate the devel- oping nations last year, surpassing
oping worlds $350 billion hard-cur- $2t Japanese counterparts like Mitsubishi
rency bond market. We are likely to Germany UFJ Financial Group, which collec-
see Chinas banks challenge Wall Street DATA: INSTITUTE OF INTERNATIONAL FINANCE DATA (Q2 2015) tively had 1.3 per cent market share.
Saudi Arabias cash-
starved lenders get
some juice 32

How global giant


Citigroup slimmed
down 33

connecting Asia to Europe via a network


of roads, railways, pipelines and ports.
In June, Bank of China was hired,
along with Australia & New Zealand
Banking Group, JPMorgan and Societe
Generale, to organise fixed-income
like to investor meetings in London and the
Hi! Id just e of your
e so m
manag d be on my US for Papua New Guinea, according to
bonds an please a person familiar with the matter, who
way,
is not authorised to speak publicly and
asked not to be identified. In April, Bank
of China helped Hungary sell its first
yuan-denominated bond and is now
preparing to arrange the sale of a three-
year yuan panda bond for Poland later
this year.
Step by step, Chinese banks will
expand into global capital markets
and will bring excellent links to the
local client base, Union Investments
Dergachev says. They can also
provide good liquidity in a market
where it becomes extremely important
and critical for success, he says.
Lyubov Pronina 31
The bottom line Asian investors hunt for higher
The $350 billion of bonds sold in 2015 on similar-maturity Japanese bonds is returns is seeing Chinese and Japanese banks
were still concentrated among five minus 0.29 per cent and for Wang back eye-up Middle East mega bonds.
banks, HSBC Holdings, Citigroup, home in Taiwan its 0.7 per cent. In
JPMorgan, Deutsche Bank and Bank Asia, most government bond yields are
of America, together commanding 42 very, very low and Asian investors are
per cent, according to data compiled forced to buy new issues, says Wang,
by Bloomberg. who helps oversee $200 million as vice International Investing
Since capital markets are less devel- president at Fuh-Hwa Investment Trust
oped in Asian countries outside of in Taipei. The Middle East will be the
How Brokers
Japan than they are in the US and new focus. Become Dissidents
Europe, bankers in the region may Asian investors took up almost a
face hurdles securing greater clout fifth of Qatars offering and Wang is
Turkish regulators warn against
in the bond business, according to already eyeing Saudi Arabias sale that
publishing negative research
Sergey Dergachev, who helps oversee people familiar said will take place
$13 billion in emerging-market debt in September. MUFG, Japans largest Everythingwill now be taken
as a senior money manager at Union lender, was also hired to manage the with a pinch of salt
Investment Privatfonds in Frankfurt. transaction. There is a definite desire
China had only $109 billion invested in from Asian investors to look at the After the failed coup of 15 July
debt securities abroad in the second Middle East and a huge natural liquid- in Turkey, which left more than
quarter of 2015, compared with $2.9 ity from those investors, says Anthony 200 dead, the government has inten-
trillion for the US and $2 trillion for Barklam, the London-based head of sified a crackdown on dissent. That
Germany, Institute of International debt capital markets for Europe, the includes comments by investment
Finance data show. Middle East and Africa at MUFG. The analysts: The head of research at one
For Asian investors like Bryan Wang, bank climbed to 21th position in this of Turkeys largest brokerages has
the push abroad is all about chasing years emerging-market league table been stripped of his licence over a
yields. One of the deals he bought from 36th in 2010. report published the Monday after the
into was Qatars record $9 billion sale In China, the push to diversify invest- coup attempt.
of bonds in May, which included a ments abroad follows a three-year-old The Capital Markets Board, Turkeys
10-year tranche that priced to yield programme aimed in part at facilitating securities regulator, said Mert Ulker
3.37 per cent, a premium of 150 basis capital flows and promoting yuan inter- failed to fulfil his responsibilities
points over US Treasuries. The rate nationalisation along a New Silk Road in publishing his analysis for
Markets/Finance Saudi banks are
likely to continue to
face liquidity
tightness due to the
Turkey will reach a point where con- banks. The kingdoms
If this environment per- large funding needs
fidence in its financial sector and central bank, known of the government
sists, Turkey will reach a economy will crumble, as far as as SAMA, offered and still solid private
sector credit
point where confidence in foreign investors are concerned. domestic lenders growth We expect
its financial sector In a speech to a group of inter- about 15 billion riyals further steps, such
national investors on 2 August in ($4 billion) in short- as reducing the
and economy will crumble, reserve requirement
Ankara, Erdoan said the economy term loans at a dis- ratio and increasing
as far as foreign investors was poised to recover from the counted rate at the the loan to deposit
are concerned putsch. He also criticised the interna- end of June to help cap in the coming
days.
tional response to the crisis. In some ease liquidity con- Monica Malik, chief
European airports, unfortunately, straints, people famil- economist at Abu
there are ads that say, Dont go to iar with the matter say. Dhabi Commercial
Bank
Ak Investment. The report sum- Turkey. Your trip would strengthen The step came less
marised recent events and offered Erdoan, he said, without naming than six months after
forecasts for the Turkish lira, stocks, them. I am asking now, are they SAMA allowed banks to lend a
and the economy. It also analysed supporting terrorism or not? greater percentage of deposits.
Turkish politics, saying developments Economists including Istanbul- Saudi Arabia is taking unprece-
had resulted in more power being based Atilla Yesilada at GlobalSource dented steps to shore up its finances
concentrated in the hands of Partners have said the crackdown as the collapse in crude prices hobbles
President Recep Tayyip Erdoan. on people and companies accused domestic banks, which hold 2.26 tril-
One section of the 2,750-word of sympathising with the plotters lion riyals in assets, in a country
report outlined various expla- may worsen an expected economic that gets more than 70 per cent of its
nations of who was behind the slowdown this year, and S&P Global revenue from oil. SAMA is seeking to
attempted overthrow, addressing Ratings has raised its risk assess- stimulate borrowing and boost the
speculation that it could have been ment for Turkey to high from mod- financial industry. Liquidity has tight-
stage-managed to give Erdoan an erately high. The Borsa Istanbul 100 ened since the government withdrew
opportunity to purge the military of stock index is down about 10 per cent some of its deposits and sold local-
opponents and extend his grip on since 15 July. currency debt to banks to fund the
32 Turkey. The report downplayed that The ruling against Ulker will budget deficit.
explanation as not being the most reinforce an already widespread self- Saudi banks are likely to continue
rational possibility. censorship, says Nathan Griffiths, a to face liquidity tightness due to the
Ulker declined to comment. Mert money manager at NN Investment large funding needs of the government
Erdogmus, chief executive officer of Partners in The Hague. It means I and still solid private sector credit
Ak Investment, says Ulkers contract have little interest in reading research growth, says Monica Malik, chief
has been cancelled and hes no longer from local brokers, because they are economist at Abu Dhabi Commercial
an employee of the company. effectively unable to offer balanced Bank. The cash injection provides
The investment strategist is only one commentary, he says. Its terrible immediate support to banks abili-
casualty of a sweeping purge thats for the integrity of the Turkish bro- ties to lend. We expect further steps,
cost tens of thousands of bureaucrats, kerage community. Tugce Ozsoy, such as reducing the reserve require-
educators, and security personnel Ercan Ersoy, and Maria Levitov, with ment ratio and increasing the loan to
their jobs. Officials are asking banks to Selcan Hacaoglu and Firat Kozok deposit cap in the coming days.
submit for review their analyses of the Most Saudi lenders took advantage
The bottom line Regulators in Turkey are
putsch. Mehmet Ali Akben, chairman scrutinising investment research that seems of SAMAs offer, three bankers with
of the banking regulator, has warned too negative. knowledge of the matter say. Alinma
against publishing reports that would Banks Chief Executive Officer Abdul
turn expectations and the atmosphere Mohsen Al Fares told Al Arabiya TV
negative. Vahdettin Ertas, chairman last month the lender received depos-
of the Capital Markets Board, said in Liquidity its from SAMA worth more than 1
an interview on the Turkish channel billion riyals. Bank Albilads CEO
Saudi Arabias Banks
PHOTOGRAPH ILLUSTRATION BY NADIA M, IMAGE: SHUTTERSTOCK

Bloomberg HT that we havent inter- in a separate inter-


vened in any analyst reports that are Get a Thirst Quenched view with the TV
within the limits of law. Before the channel also con-
coup attempt, rights groups criticised firmed the bank got
The central bank offers $4 billion
Erdoans government for suppressing funds, while Saudi
to lenders to avert a cash crunch
media criticism. Investment Banks
Everything that comes out of The intervention is an extremely CEO said his bank
Turkey will now be taken with important signal to the market didnt receive cash in
a pinch of salt, says Ghanem the second quarter.
Nuseibeh, founder of risk consul- Saudi Arabia may be embarking on The intervention is
tant Cornerstone Global Associates in a new phase in its efforts to stave off an extremely impor-
London. If this environment persists, the worst of a cash crunch among its tant signal to the
Shrinking Markets/Finance
Footprint
market that the central bank is pre-
pared to do whatever is needed to
improve liquidity, John Sfakianakias, How does a company
lose 69m customers?
the Riyadh-based director of eco-
nomic research at the Gulf Research
Center, says. Its a signal of pro-
activeness that the tools available Ask Citigroup. In the years
Customers in 2007:
on the monetary side are going to be 268m. Today: 199m.
deployed and over time could have since the financial crisis
Thats a decline of

a pro-growth effect for the overall


economy. The kingdom previ-
26% and its taxpayer bailout
ously pumped funds into its It has gotten out

Citigroup has sold or


26
of retail banking in
banking system as oil prices
retreated in the 1990s, he says.
Saudi banks combined loans-to- shut retail operations in
more than half the 50
deposit ratio, a key measure of liquid-
ity, climbed to 90.2 per cent in June, countries, including
the highest level since November 2008, Egypt and Japan, and

countries in which it had


3
plans to exit
according to central bank data. SAMA
in February allowed them to lend
the equivalent of 90 per cent of their a presence in 2006. Its
deposits, up from 85 per cent. As well
as providing liquidity and easing rules reduced the number of
2007 other countries
on lending, SAMA is clamping down
on banks that are low-balling inter- US branches by more
than 62% since 2007
est-rate submissions and probing
banks currency products that allow
speculators to bet against the king-
doms currency peg. and stopped offering 33
Twelve-month Saudi riyal for- Citigroup closed
wards climbed on 2 August to the
at least
subprime mortgages,
highest level on a closing basis since
27 May, reflecting growing specula-
1,371 making student loans, and
US branches
tion that the currency will weaken. to concentrate on
The contracts advanced 5.4 per
major cities
selling life insurance,
cent, implying a 1.7 per cent drop
to 3.8172 per dollar. The three- cutting more than
month Saudi Interbank Offered Rate
was unchanged at 2.24 per cent on
1 August, the highest level since
40% of its workforce.
2009, according to data compiled
2015
The bank is focusing
by Bloomberg. The rate has almost
tripled in the past 12 months. on its biggest, richest Citigroup now gets
This increase in rates could cripple
gross domestic product growth as bor- clients and says its most of its profit from
corporations and
rowing becomes more difficult and institutional investors

expensive for the private sector, says leaner and financially


Anita Yadav, the head of fixed-income
research at Emirates NBD, Dubais stronger today. 55%
Consumer
banking
38%

biggest bank. SAMAs move to ease the


liquidity in the banking sector is very Meanwhile, its increased
welcome and, in fact, its somewhat
its underwriting of
Corporate
too little too slow.Stefania Bianchi, 33%
and 56%
investment
Archana Narayanan and Arif Sharif
The bottom line Saudi Arabias domestic lenders,
derivatives, a source
Derivatives can be
profitable, but
12%
banking
Other 6%
suffering from a lack of liquidity due to the fall in oil
prices, need assistance from their central bank. of trouble for banks
theyre also complex
and can blow up
2006 2015

in unexpected
during the 2008 crisis.
ways, says Fred
Cannon, head of
research at Keefe,
markets-and-finance Bruyette & Woods Yalman Onaran
SPECIAL ADVERTISING SECTION

The GCC and Indias never-ending


bonding session | S2

NBAD looks to grasp its


Indian opportunity | S4

The African business with a Dubai


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An Indian aristocrat thrives


in the building trade | S8

INDIAN
S1

BUSINESS
REPORT By Xxxxxxxxxxxxxxx
INDIAN BUSINESS REPORT

ALL TIED UP
The business and trade links that bind India and the
Gulf only look like getting stronger

I
Indias trading links with the Gulf go back conducting most of their operations in their cious stones, precious metals and jewel-
centuries and today there are an estimat- home country, but more prevalent are Indian lery represent Indias biggest exports to the
ed 7.5 million Indians living in the six-na- entrepreneurs using Dubai as a base to UAE at $12.95 billion in 2015-16, which was
tion Gulf Cooperation Council. Each year, expand into the GCC and further west, says up 5.5 per cent on the preceding 12 months.
billions of dollars of goods flow between Singh. Accounting, energy, technology and Exports of mineral fuels and mineral oils fell
the two rapidly-developing economic blocs; software were particular 39 per cent over the same

$28.5B
India principally ships precious stones and sectors of interest, he says, period to $3.98 billion, but
metals west and the Gulf s oil exporters dis- adding to Indian business- clothing and apparel rose
patch crude and jewellery east. The value es historically popular divi- 29 per cent to $3.42 billion.
S2 of this trade has ebbed in recent years, but sions that include manufac- Other major exports
is still many times what it was at the turn turing and pharmaceuticals. Trade between the UAE include boats, cereals, elec-
of the centurythe slump is partly because Of the approximately and India in 2015 trical machinery and iron
of rising domestic Indian consumption and 7,000 businesses operating and steel, while in June, 51
also the drop in oil prices since 2014. out of Dubais Jebel Ali Free Zone Authority, Indian-based companies made trade enqui-
India remains the UAEs most impor- about 800 are Indian-owned, according to a ries to the Indian authorities in Abu Dhabi
tant trading partner, with total trade worth December statement. JAFZA held a four-day and Dubai. Meanwhile, the value of UAE
$28.5 billion in 2015, putting it ahead of roadshow in India late last year to woo poten- exports to India has dipped along with oil
Chinas $25.4 billion and the United States tial new members. The evolution of Dubai prices, from $39.1 billion in 2012-13 to $19.4
$21.8 billion, according to data from Indias as a regional trading hub in the 1990s provid- billion in 2015-16.
embassy in Abu Dhabi. Indian business ed a major boost to bilateral trade relations A separate study published in the Indian
activity in the United Arab Emirates is between India and the UAE, Sultan Ahmed Journal of Applied Research showed total
booming, if statistics from the Indian Busi- Bin Sulayem, chairman of DP World and Indian exports to the GCC were worth $48.2
ness and Professional Council are any- Ports, Customs and Free Zone Corporation, billion at market prices in 2013-14. Of this,
thing to go by. The councils membership said in an accompanying JAFZA statement. the UAE accounted for $30.5 billion and
has increased to nearly 1,000 from 650 last India exported $30.3 billion of goods and Saudi Arabia $12.2 billion. While the total
year; about a third are companies and the services to the UAE in 2015-16, embassy data trading value has slipped in recent years,
remainder individuals. shows. This was the lowest total for at least it has still more than quadrupled from a
It means there are people coming from five years and 17 per cent below 2012-13s decade agototal Indian exports to the GCC
India who would like to interact with the peak of $36.3 billion. Precious and semi-pre- were $9.8 billion in 2004-5, of which $7.3
Council, says president Kulwant Singh, who
is also owner of Dubai-based Lama Tours, a
destination-management company with an
annual turnover of more than 300 million GIVEN THE INVESTMENT OPPORTUNITIES THAT
dirhams ($81.7 billion). Weve seen a huge
increase in the number of membersa lot EXIST IN INDIA AND THE SHEER SIZE OF GULF
of people from India are shifting their busi-
nesses to the UAE because its a hassle-free SOVEREIGN WEALTH FUNDS, THIS IMPORTANT DI-
country with ease of doing business, safety
and security, and a lot of other factors that
are compelling for a businessman wishing to
MENSION OF GCC-INDIA RELATIONS IS FAR FROM
expand his business, Singh says.
Some business owners in India switch
HAVING REALISED ITS FULL POTENTIAL
their headquarters to Dubai despite still
SPECIAL ADVERTISING SECTION

WEVE SEEN A HUGE


INCREASE IN THE NUMBER
OF MEMBERSA LOT
OF PEOPLE FROM INDIA
ARE SHIFTING THEIR
BUSINESSES TO THE UAE
BECAUSE ITS A HASSLE-
FREE COUNTRY WITH EASE
OF DOING BUSINESS,
SAFETY AND SECURITY, AND
A LOT OF OTHER FACTORS
THAT ARE COMPELLING FOR
A BUSINESSMAN WISHING
TO EXPAND HIS BUSINESS
His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu
Dhabi, meets Indian Prime Minister Narendra Modi in New Delhi last February S3

billion was to the UAE. culture has fallen from 29 per cent to 17 per tic bureaucracyit takes 29 days on average
UAE investors are also keen to partici- cent, while exports of goods and services to start a business in India, much longer
pate in Indias dizzying economic expan- rose from 7 per cent to 23 per cent, accord- than the South Asia average of 16 days, for
sion, where gross domestic product expand- ing to The World Bank. Industry accounted exmaple. The Markit/Nikkei monthly India
ed by 7.6 per cent in 2015, its highest growth for 30 per cent of GDP in 2014, versus 26.5 Manufacturing PMI hit a four-month high
rate since 2010. Indias GDP was $2.1 trillion per cent in 1990. India
last year based on market prices, a figure is now home to global-
six times that of 1990s $327 billion, making ly recognised companies
it the worlds seventh largest economy. in pharmaceuticals and
Foreign direct investment by UAE entities steel and information and
into India grew at an average annual growth space technologies, and a
rate of 56 per cent between 2002-2012, a growing voice on the inter-
study by the Middle East Institute shows. national stage that is more
Of UAE investments into India, 28 per cent in keeping with its enor-
went to the power sector, 23 per cent to mous size and potential,
metallurgical, 20 per cent to construction, the World Bank states.
19 per cent to services and 10 per cent to India will soon have the
computer hardware and software. largest and youngest work- The UAE is investing billions in
This distribution of investments sug- force the world has Indian power projects
gests the GCC has responded well to Indias ever seen.
financing requirements for infrastructure Still, the country has
projects and is also making a mark in other still some way to go. One-third of Indias 1.2 of 51.8 in July, as consumer goods led an ex-
sectors, the Institute wrote. Given the in- billion people still live in poverty and those pansion of order books. Private sector
vestment opportunities that exist in India who have recently escaped risk falling back companies in India remain optimistic about
and the sheer size of Gulf sovereign wealth into destitution. As many as 217 million chil- the prospects for growth in the year ahead,
funds, this important dimension of GCC-In- dren are malnourished40 per cent of the but levels of confidence have fallen, accord-
dia relations is far from having realised its global totalThe World Bank warns. About ing to Julys Markit India Business Outlook.
full potential. 300 million people do not have electricity. Businesses see government policies, rising
Services accounted for 53 per cent of For business though, the outlook remains tourism in India, new projects for the public
Indias economy in 2014, up from 45 per buoyant, albeit with concerns about a falter- sector, expansion plans and new client wins
cent in 1990. Over the same period, agri- ing global economy and stultifying domes- as opportunities for growth.
INDIAN BUSINESS REPORT SPECIAL ADVERTISING SECTION

NBAD PLANTS ITS Pant predicts the GST could lower the cost
of capital goods by up to 14 per cent, which

FLAG IN MUMBAI
The Abu Dhabi-based lender is seeing some promising signs
will bolster Indian manufacturers compet-
itiveness. As long as we now see a smooth
and swift implementation of these reforms,
accompanied by clear and stable monetary
after its move to India last year policy, confidence among companies will
continue to grow, he says.
Pant acknowledges Indias banking sector,
whose assets totalled $1.8 trillion in 2014 ac-

T
cording to official figures, has suffered in
recent years as the economy went through
a slowdown from 2011 to 2014 before last
Tax reforms, booming foreign invest- The GST will widen the tax base and simpli- years resurgence. In India, there are 26
ment and a more dynamic banking sector fy the system, Ernst & Young notes, adding public sector banks, 20 private sector banks,
will all help Indias economy expand at a businesses will benefit from better cash flows 43 foreign banks, 56 regional rural banks,
faster rate, the head of National Bank of and tax savings. 1,589 urban cooperative banks and 93,550
Abu Dhabis Mumbai branch is predict- Also, in 2015 India overtook China as the rural cooperative banks. With India wit-
ing. Indias economy grew by 7.6 per cent in worlds top destination for foreign direct in- nessing much stronger growth, theres a view
2015, a five-year high, making NBADs entry vestment, while India and the United Arab forming that some domestic banks are hesi-
into the worlds seventh largest economy Emirates have agreed to create a $75 billion tant to sell their distressed assets at a knock-
all the more auspicious. The bank launched infrastructure fund that will funnel UAE insti- down price at a time when an expected
operations in Mumbai in November 2015 to tutional investments in major projects such uptick in domestic consumption may further
provide wholesale banking services, project as for road, rail, ports and airports. Our cus- boost the economy, and therefore valua-
S4 finance, trade finance and asset finance, and tomers also tend to have strong links to our tions, he says. Indias public sector banks
the same month bought the offshore Indian home market, which is very much in line will continue to face some pain in the near
corporate loan book of Royal Bank of Scot- with NBADs West-East corridor strategy of term as they clean up their balance sheets.
land for $900 million. focusing on a significant trading region that But there is also significant opportunity
Imminent salary hikes for over 10 stretches from West Africa to East Asia, says in the sector: The Reserve Bank of India is
million government employees and a good Pant ahead of NBADs agreed merger with opening the doors to a host of new entrants,
monsoonthe agriculture sector is Indias Abu Dhabi-rival First Gulf Bank. This deal is which will allow for a more bespoke and
largest employerare expected to drive con- due to be completed in early 2017 and will competitive banking landscape.
sumption in the months ahead, says Rajeev create the biggest bank in the Middle East Licences have been awarded to new types of
Pant, NBADs regional chief executive and and North Africa, with approximately $175 banks, including payment banks, which handle
head of wholesale for South Asia and its billion of assets. bills and small deposits but are not allowed
Mumbai branch. Weve been doing busi- Domestically, corporates across India to lend, and small-finance banks. Indias tra-
ness with some of Indias best-known compa- have been encouraged by the policy prog- ditional banking sector will need to demon-
nies, including some of the large diversified ress made in recent months, with the intro- strate that it can become nimble and embrace
business houses, as well as a host of manu- duction of a much-needed new bankruptcy technology, which is upending the bricks and
facturers. Pant predicts Indias economy can law and more recent ratification of the GST, mortar model for delivering financial servic-
exceed its current growth rate, pointing to says Pant. These reforms will have a marked es, says Pant. Today, with just one branch
commitments by the government and central impact on the ease of doing business in India in India, NBAD is able to serve its wholesale
bank to restructure the countrys banking and also bring with them a new benchmark customers across the country with the use of
system and push publicly-owned banks to for transparency. online payment clearance platforms.
tackle their stressed balance sheets.
Another positive development Pant cites is
the imminent introduction of the long-await-
ed Goods and Services Tax, which is due WEVE BEEN DOING BUSINESS
to come into force in April 2017 and which
NBADs India chief hopes will boost econom- WITH SOME OF INDIAS BEST-KNOWN
ic growth by about 2 per cent. Taken to- COMPANIES, INCLUDING SOME OF THE
gether, these factors make for a strong foun-
dation for Indias economic prospects for LARGE DIVERSIFIED BUSINESS HOUSES,
the next few years, says Pant. The GST will AS WELL AS A HOST OF MANUFACTURERS
replace almost all indirect taxes levied by
Rajeev Pant, regional chief executive and head of wholesale for
the states and central government. Current- South Asia and Mumbai branch, NBAD
ly, India has multiple indirect taxes such as
value added tax, entry tax and purchase tax.
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INDIAN BUSINESS REPORT SPECIAL ADVERTISING SECTION

A SOUTH-SOUTH
SUCCESS Midcom Group founder Anand Kapoors road to the top
has taken him from India to Dubai via Africa. A return to
his home market and a push to go public could be next

T
The story of Dubais Midcom Group is both rency operations, Kapoor soon launched his countries. We already had an extensive dis-
typical and atypical of the myriad success- own foreign-exchange company with business tribution presence, which plays a key factor in
ful private businesses headquartered in the partner Bhasker Kotecha. sales, says Kapoor. We feel there is a segment
Gulfs financial hubIndian-owned and Afri- The fledgling firm swiftly racked up $1.5 in the market being overlooked by the interna-
ca-focused, the companys chief executive and million in profits, but fatefully this was held at tional brands and we can provide something
founder Anand Kapoor went from earning Trust Bank and the lender collapsed. The pre- that the consumer demands through FERO.
$800 a month as a Ugandan bank employee to cocious Kapoor made a takeover bid for the Other notable businesses include MStoreng,
running a multibillion dollar empire from his bank, partly as a means to recover his money. which assembles Samsung electrical goods in
Palm Jumeirah villa. When this failed he restarted his FX business Nigeria, and a dairy division that produces and
Dubai is home to hundreds of Indian- and soon made enough money to acquire farm- processes milk and other dairy products for
run enterprises, its business-friendly rules land and an international school in Uganda. sale across East Africa under its Lato brand.
S6 and regulations and excellent communica- In 2003, he visited Dubai on a layover and The mobile and dairy sectors in Africa have
tions and transport links to east and west was so impressed with the city and its infra- huge potential, says Kapoor. The key is af-
have made it the preferred home for many structure that Kapoor relocated to the emirate fordability. Countries have all faced currency
a budding entrepreneur from the subcon- to found Midcom Group. Although based in depreciation and affordability has become key.
Hence local brands will play a major role in
this growth as there is huge demand.
INDIA IS A VERY PROMISING MARKET AND WE Midcoms mobility business accounts for
about three-quarters of the companys $1.5
ARE ALWAYS LOOKING FOR OPPORTUNITIES. billion annual turnover, but dairy is among
WE HAVE HAD NUMEROUS DISCUSSIONS WITH the most profitable units. It doesnt contrib-
MINISTERS IN INDIA AND IF THE OPPORTUNITY ute much to the overall group revenue rela-
tive to our other businesses, but it does con-
ARISES, WE WILL DEFINITELY LOOK TO INVEST tribute significantly to our bottom line, says
Anand Kapoor, founder, Midcom Group Kapoor, whose wife Anvita is a company di-
rector and manages its finances across a 17-
country footprint.
tinent. Midcom Groups interests span Afri- Dubai, the company remained focused on Despite such scaleMidcoms real estate di-
cas telecoms, farming, education, manufac- Africa, specifically its telecommunications vision has built a commercial tower and res-
turing, real estate and finance sectors, but sector, which Kapoor correctly forecast was idential apartments in Kampala, Uganda,
owner Kapoor also has an eye on his home about to explode as handset prices fell suffi- while it has also established a fashion univer-
country. India is a very promising market ciently to become affordable for the masses. sity in Dubai in partnership with Milans Uni-
and we are always looking for opportunities, Starting with just five employees, Midcoms versity of NABA to offer bachelor degrees in
he says. We have had numerous discussions aim was to become a distributor in Africa Fashion Design and Fashion Business Man-
with ministers in India and if the opportunity for the worlds top phone manufacturers. In agementKapoor believes there is further
arises, we will definitely look to invest. 2004, Midcom became Nokias distributor for scope to expand. We are a dynamic group
Kapoor, whose father also was an entrepre- Rwanda, a partnership that now encompass- and would consider M&A opportunities if the
neur, was studying for an MBA when the op- es 14 African countries. Its also a major Africa partnership is correct for both parties and
portunity arose to take a job at Ugandas Trust distributor for Samsung, Microsoft, Huawei, provides value in the long term, he says. But
Bank. Convinced such a role would prove Alcatel, Acer, Lenovo and Xiaomi. even bigger plans for the coming years are
more instructive than completing his studies, Midcom owns MStore, an electronics retailer also on the table: Kapoor says that Midcom
22-year-old Kapoor persuaded his family like- with about 300 outlets across Nigeria, Ghana, would consider a possible initial public offer-
wise and he swapped Ahmedabad for sub-Sa- Tanzania, Kenya, Ivory Coast and Senegal. The ing and listing in London or Hong Kong in the
haran Africa. Initially earning $800 per month group also manufactures mobile handsetsits long term. We are currently in discussions
handling the banks treasury and foreign cur- own brand FEROwhich is sold in 11 African with numerous parties.
INDIAN BUSINESS REPORT

MULK
BANKS ON
ITS 2020
VISION
With less than four years to go until Dubais Expo,
the building materials manufacturer is preparing
to do some big business

T
The UAEs building materials sector will Mulk cites two goals his company must fire-rated facades and will be focusing on
remain buoyant as Dubais preparations to achieve by 2020. The first is to support the a full range of new materials to make the
host Expo 2020 gather pace, according to the UAEs quest to construct yet more globally- company the most comprehensive exterior
chairman of Mulk Holdings, one of the indus- renowned buildings through the companys faade materials company, says Mulk.
trys biggest and most respected manufactur- huge production capacity and technologi- Mulk Holdings has 58 branches or group
S8 ers. Chairman Nawab Shaji Ul Mulk founded cally superior products. The second, which companies worldwide in countries and
the Sharjah-headquartered firm in 2000 and is especially timely following a spate of regions as diverse as North America, Africa,
in less than two decades it has become a building fires in the emirates, is to produce the Middle East, Europe, the Indian sub-
billion dollar conglomerate employing 9,000 the safest aluminium composite products continent and China among others. In addi-
people worldwide, of which 7,200 work in the in the market, halt production of non-fire tion, Mulk distributes its products through
Middle East. The outlook for building mate- rated products and operate an integrated channel partners and distributor agents in
rials looks highly encouraging, says Mulk, an product supply and installation service for more than 90 countries across the globe.
aristocrat from southern India who began his clients. We have a current focus to develop The group has interests in building mate-
career in the UAEs then-nascent construc- rials and construction, plastics, energy,
tion and building materials sector in the early healthcare, real estate, commodities and
1980s. We are confident that 2020 will be a
momentous year for the UAE with the Expo
WE ARE CONFIDENT sports management. The decision to enter
healthcare, real estate and commodities was
event in Dubai. Mulk Holdings has been in-
strumental in the rise of the UAE as a global
THAT 2020 WILL BE born out of the customer needs prevalent
in various international markets, says Mulk.
construction hub.
Mulks success owes much to his acqui- A MOMENTOUS YEAR The building materials division contrib-
utes about 60 per cent of group turnover,
sition of the manufacturing and market- followed by plastics, real estate and other
ing rights for Alubond USA. After winning FOR THE UAE WITH THE divisions. We have established our pres-
several projects for Alubond, he bought ence with strategic projects in developing
the parent company outright and today it
lays claim to be the worlds biggest alumin-
EXPO EVENT IN DUBAI. countries, like our recent project wins with
the Indian Oil Corporation, Indian Railways,
ium composite panel brand, with an in-
stalled manufacturing capacity of 25 million
MULK HOLDINGS HAS the Address Hotel and many more landmark
projects globally, says Mulk.
square metres that is made in factories span-
ning four continents. Alubond USA has an
BEEN INSTRUMENTAL IN Plastics has been a strategic investment
made to support the homogeneous input re-
estimated 60 per cent market share in the
Middle East and North Africa. THE RISE OF THE UAE quirements for our building material prod-
ucts, Mulk adds. As an entrant in solar
We have seen rapid sustainable growth in energy, we utilised our deep understand-
emerging markets. In our production markets, AS A GLOBAL CON- ing of composite manufacturing for appli-
including the UAE, the market for high quality cations in solar energy generation, a first in
and safer products has matured, says Mulk. STRUCTION HUB the world.
This is positive for Alubond USA as we stand The company plans to remain fami-
apart from a commoditised market due to our ly-owned and going public is not on the
unmatchable quality and project track-record. agenda.
SPECIAL ADVERTISING SECTION

S9

Nawab Shaji Ul Mulk, chairman, Mulk Holdings


FLEEING TO A FUTURE

Syrian refugees get a university education with help from a German startup
By Laura Colby
S
ajida had just begun her univer- Kirons founders
sity education at the Engineering have raised more
Technical Institute in Damascus than 3 million
when the bombs began to fall. It was ($3.3 million) from a
November 2014, and the 19-year-old crowdfunding cam-
fled with her family to Turkey, where paign as well as from
she worked in a clothing factory, a Syrian private and corpo-
restaurant, and a library before finally rate donors ranging
getting the chance to travel to Greece. from Google to BMW. The trio aims to fill to integrate refugees into the university
The water was up to my neck, she a gap of otherwise wasted timeduring system, Goebel says.
says, recounting a struggle to reach which refugees can develop skills or earn Sajida, who honed her English by
the dinghy that would take her across degrees that could help them acclimatise watching American television shows like 45
a narrow strait to the island of Lesbos. to their new country, or prepare for the So You Think You Can Dance, jumped at
Alternating among trains, buses, and day when they can return home. what Kiron has to offer. Im super happy
simply walking, Sajida and her older Kiron, which means ray of light in to be studying, she says, dressed in a
sister eventually made their way to Sanskrit, combines online college courses white hijab and a grey leopard-print
Germany. As she describes her trek, developed by US institutions including blouse as she chats happily near one of
Sajida is brutally concise about the ordeal Harvard University and the Massachusetts Berlins main thoroughfares, Unter Den
refugees like her must endure, particu- Institute of Technology with volunteer Linden. I feel like Im back on track.
larly when braving unforgiving seas. It professors and mentors who can be thou- Kirons course offerings are easily
was terrifying, she says. sands of kilometres away. They grade accessed on the web and can accom-
Once Sajida reached Western Europe, assignments, answer questions, and keep modate large numbers of participants.
she had another problem. A year or more students on track. For those housed in Developed in the US several years ago,
may pass before refugees can attain the refugee camps without internet connec- these massive open online courses (or
legal status and language fluency needed tions or computers, Kiron is setting up MOOCs) provide a way for anyone to
to continue their education at a German learning hubs, which are basically remote experience a college course, which can
university. In the meantime, they must classrooms, with donated laptops and be useful on a rsum or simply comple-
wait to complete schooling that, in her internet access. ment a current job. But only about 15 per
case, began more than a year ago and While other programmes exist to cent of students who sign up for MOOCs
2,700 kilometres away. WHEN YOU train refugees for jobs finish them, according to research by
A group of three German MEET PEOPLE or in the German lan- Katy Jordan, a PhD student at the Open
friends in their twenties WHO HAVE guage, Kiron is unique University, an online school based in
saw this languishing group GOALS AND because it enrols them the UK. Kiron has sought to change this
of potential students as an DREAMS LIKE in for-credit classes that dynamic, working with brick-and-mor-
opportunity. They created YOU, WHO can lead toward a college tar schools to translate these courses
Kiron, a free online learning HAVE THE SAME degree, says Tim Goebel, into credit that could be applied toward
platform especially for refu- SKILLS AND executive director for a degree. Refugee students are far more
gees. Sajida (who, like other
ABILITIES AS a foundation started diligent than most, says Markus Kressler,
YOU, BUT HAVE
refugees, asked to be identi- NO CHANCE by Hans Schoepflin, a Kirons 26-year-old co-founder. If you
fied only by her first name TO LIVE UP venture capitalist and have no alternative, its a different situ-
to protect her family) is one TO THEIR Kirons biggest single ation, he says.
of more than 1,250 students POTENTIAL, donor. They are tack- Kiron envisions its students doing two
who signed up for its classes, ITS HUGELY ling a problem that years of course work, then transfer-
which are taught in English. UNFAIR nobody else has: how ring to one of its partner universities.
While the majority of students are has been flooded by waves of migrants
based in Germany, refugees can take fleeing upheaval in Syria, Iraq, and
classes from anywhere, as long as they other Middle Eastern countries, as well
have internet access. Kiron already has as Africa and Asia. Longing for safety
users in Turkey, Jordan, and even Sri and better prospects, some 1.2 million
Lanka. Each of its four majorsbusi- asylum seekers travelled by sea in an
ness, engineering, computer science effort to reach Europe; several thou-
and social scienceshas modules of sand have perished. In all, there were
both suggested and required classes. more than 21 million refugees around
Kressler says students appreciate the the world in 2015, according to the
list of recommended courses and that United Nations High Commissioner for
Kiron has enlisted curriculum experts to Refugees, the largest number since the
help them select classes. Sajida, whos end of World War II.
studying engineering, is beginning with Whether, and how, to integrate those
Applications in Engineering Mechanics, refugees into European society has riled
for instance. politics across the continent. With Europe
reeling from terrorist attacks in Paris,
SITTING IN A GARDEN behind what Brussels, and Nice, and the continents
was once the Soviet House of Culture, economic recovery muddled and inconsis- Markus Kressler,
Kressler, who has dark curly hair and tent, the influx of refugees has fuelled anti- co-fouder of Kiron, at
the learning platforms
wears a black leather jacket, explains immigrant sentiment and lent support to offices in Berlin
how Kiron can play a critical role in right-wing parties such as Germanys AFD,
helping the newly arrived make their or Alternative for Germany, and Frances
way in Germany. Inside, his staff and National Front. Immigration was also a key
volunteers huddle around large white theme in the UKs vote in June to leave the
tables, tapping away at laptops amid European Union, with advocates of the
coils of electrical cords and stacks of so-called Brexit raising the spectre of a
pizza boxes. On the wall is a poster for country overrun with foreigners. Even
Kiron that shows a photo of a lifejacket, in Germany, arguably the most welcom-
the grim emblem of the refugee crisis, cap- ing of this recent influx, attacks like the
tioned life-saving tool, and one of a mor- one last month by an Afghan refugee
46 tarboard and diploma titled life tool. on a passenger train have sown doubt
Helping refugees transition into about immigration policies.
college students is what Kiron is all Germany has taken in far more refu-
THEY ARE
about, Kressler says. When you meet gees than any other European country
TACKLING
people who have goals and dreams like more than one million in 2015and A PROBLEM
you, who have the same skills and abili- several hundred thousand more this THAT NOBODY
ties as you, but have no chance to live up year. While Chancellor Angela Merkel ELSE HAS:
to their potential, its hugely unfair, he has promised to absorb them all, the HOW TO INTE-
says, rolling a cigarette. Its just a coin- countrys legal system has been over- GRATE REFU-
cidence to be born in a safe environment whelmed. Refugees must follow a long GEES INTO THE
like Europe, where we take for granted process before they can obtain asylum, UNIVERSITY school and pass an
things like free education. during which they are unable to work SYSTEM exam before they
Over the past two years, the continent or study. can apply to German colleges.
Gaining admission to German uni- Clearly, opening up higher education
versities presents even more obstacles. to refugees is crucial to helping them inte-
Refugees need to speak German fluently grate. But it also serves to train them for
enough to follow college-level work. They the day, if it ever comes, when they may
also need to have official transcripts for return home to rebuild. An entire gener-
their high school studies and any college ation of future Syrian academics, leaders,
classes theyve already taken, documents and activists could be lost if smart people
often impossible to obtain from the coun- in their teens and twenties are stuck in
tries theyve fled. Those who dont have refugee camps unable to study, says
transcripts have to attend a remedial Florian Becker, managing director of
US-accredited Bard College Berlin, which
is partnering with Kiron. These elites are
important, he says. If we dont make this
Universities including work, the damage could be huge.
RWTH Aachen (top) So far, about 18 universities have
and Sciences-Po
have agreed to give
agreed to give students credit for their
students credit for Kiron courses, provided they meet each
their Kiron courses individual schools entrance criteria.
Among them are more than a dozen
German universities, including the top
IT WOULD Sitting in the leafy back- friend Vincent Zimmer, 26, a PhD student
BE GREAT yard of Bards cafeteria, a in economic psychology, who had worked
TO HAVE space lined with rose hip with Syrian war refugees in Turkey. They
SOMETHING bushes, Ahmad described enlisted a third friend, Christoph Staudt,
WHERE I his odyssey to Cyprus, 22, to develop the web site. By advertis-
COULD HELP
THE COUNTRY and then Turkey, where ing their idea on Facebook groups such as
WHERE he spent several years Dubarah, a global network where expa-
IM LIVING, working in a relatives triate Syrians share information about
WHETHER import-export business jobs, education and life in their adopted
ITS HERE, OR that later closed. He arrived countries, Kiron collected the names of
IN SYRIA in Germany last October several thousand potential students. It
with the tide of refugees, then surveyed 1,000 of them as to what
travelling mostly by train they wanted in an online school, settling
through the Balkans and on the four study tracks.
taking taxis across borders. About half of Kirons students are from
His parents, a former oil worker and a Syria, with the rest having come from
gym teacher, had already arrived as ref- countries including Somalia, Nigeria and
ugees, settling in Leipzig. Afghanistan. The largest contingent are
After learning about Kiron in their mid-20s, but ages range widely
through social media, Ahmad because some had already finished their
threw himself into studying, studies in their home countries while
completing 21 courses such as others, like Sajida, were just starting.
International Law, Paradoxes Sajida is unusual for Kiron because shes
of War and Understanding female: the vast majority of those whove
Economic Policymaking in signed up are male, but Kiron is seeking
less than a year. His enter- to recruit more women.
prise was noticed by one Last summer, the three Kiron co-
of Kirons professors, who founders were ready to raise funds for
recommended him for the a pilot project just as the flow of refu-
scholarship. gees turned into a torrent. As Merkel
Ahmad, who wrote an essay made her promise to take in a million
about the historical context of people, Kiron began looking online for 47
the Syrian conflict as part of his donations to fund scholarships that
admissions package, is inter- would provide free schooling. Suddenly,
ested in politics or working everyone wanted to help: Instead of the
at a nongovernmental organ- 120,000 originally sought, the crowd-
isation after college. I have funding raised four times that. People
goals related to my country, reacted incredibly, Kressler says.
he says. In addition to connecting with uni-
Both he and Sajida versities and volunteers, Kiron received
dont rule out a return support from big corporate names
engineering school RWTH to their home country, including Bertelsmann, Vodafone Group,
Aachen; Sciences Po in Paris; I THOUGHT provided its safe to do Akzo Nobel and Capgemini. While
Uninettuno in Italy; and two EVERY DAY so, once they graduate. Kressler and a few other staffers are paid
English-language schools in ABOUT HOW It would be great to small salaries, most of the work is done
Germany: Turkish-owned BAU HORRIBLY have something where by volunteers. The largest single donor
Hochschul and Bard College DIFFICULT IT IS I could help the country has been Schoepflin, the venture capi-
TO GET THROUGH
Berlin. If a Kiron student aims to where Im living, she talist, who was once an executive of The
ALL THE
attend Bard Berlin, a tiny, selec- says, whether its here, Price Company, the precursor to Costco
BUREAUCRATIC
tive private college of about 170 or in Syria. Wholesale Corporation. His foundation
PAPERWORK.
students, Becker hopes to have ITS NEARLY promised 1.5 million over the next three
him or her follow some of the IMPOSSIBLE THE IDEA FOR years and is also providing Kiron with
same courses Bard students do, FOR REFUGEES Kiron came about in management coaching.
overseen by a Bard professor. TO ENTER THE the autumn of 2014. Schoepflin describes the Kiron
This autumn, Bard Berlin UNIVERSITY Kressler, who holds a project in venture capital terms, talking
plans to enrol its first Kiron SYSTEM degree in psychology, about how it should scale up after the
student, one of four Syrian refugees who was counselling refugees in Berlin. I current, proof-of-concept stage. The
won a full scholarship. The Kiron student thought every day about how horribly dif- whole refugee crisis is not going to go
in question, Ahmad, is a 24-year-old who ficult it is to get through all the bureau- away, he says. Kressler emphasises that
fled the Assad government stronghold of cratic paperwork, he says. Its nearly the organisations business model will
Banias only days before soldiers arrived impossible for refugees to enter the uni- remain non-profit. The more money
at his home and arrested his brothers. It versity system. Kressler, who had taken a we have, the more services we
wasnt safe, he says. There is no future couple of MOOC classes while studying at can provide to our students,
there, even if you are not bombed. San Diego State University, joined with his he says. <BW>
48

PHOTOGRAPH ILLUSTRATION BY CREDIT TK


PHOTOGRAPH ILLUSTRATION BY CREDIT TK

49
The office building on Facebook Way is in the unfinished style potentially opening new possibilities in playing gamesthe

PREVIOUS SPREAD: PHOTO ILLUSTRATION BY 731; PHOTOS: GETTY IMAGES (1); COURTESY OCULUS (1); THIS SPREAD,
that honours materials like plywood, concrete, and steel. The gateway drug for VR, Zuckerberg says. He also wants it to be
I-beams supporting its soaring walls still have the builders chalk used for watching sports, making movies, joining conversations
placement instructions on them. It takes a business making around the world, or things no ones imagined yet. But its still
billions of high-margin dollars to make plywood and concrete limitedin resolution, how it tracks movement, and how the

FROM LEFT: PHOTOGRAPH BY EMILY SHUR FOR BLOOMBERG BUSINESSWEEK; COURTESY OCULUS
seem so appealing. The merely ordinary have to put up drywall. body responds to what it projects, among many other things.
Facebooks spokeswoman calls its headquarters the largest The problems are enormous and require a deeper understand-
single room in the world. Maybe. It feels like it, anyway. The ing of human sensory mechanisms than currently exists. (For
space isnt square, so it doesnt seem pointedly vast; its long example, how should a pair of goggles follow the movement
and narrow. Heading to meet Mark Zuckerberg, the wizard of the eye to allow the processor to manipulate the plane of
of this open-plan office, you wind through it like an Ikea, fol- focus?) Its going to take billions to make it work.
lowing a painted path. The desks are orderly and clean with Zuckerberg, asked about this directly, doesnt flinch at the
minimalist Macs. From time to time, theres a map with a thought of building a NASA-like research park for VR. This is
you are here helpfully posted. Then, at the centre, stand- early, and its going to be a long-term thing, he says. This is a
ing at his desk announcing something to a colleague, theres good candidate to be the next major computing platform. Its
Zuckerberg. Hes a great stander; he has terrific posture. worthy of a lot of investment over a long period.
Sheryl Sandberg, chief operating officer, author of Lean In He often talks of connecting the world. But with virtual
and the de facto leader of all corporate women, wraps some- reality, the terms of that connection have been upped expo-
thing up and heads down the painted path. nentially. Weve connected 1.65 billion people through
If you spray-painted Zuckerberg a high-gloss white and Facebook, Zuckerberg says. But if you want to help get
told him to gaze off into the distance, hed look exactly like a all 7 billion people connected and make a step function in
1st century A.D. bust of Tiberius at the Capitoline Museum in the fidelity of how people can share and consume content,
Rome. Zuckerberg would get the reference. A scholar of the you need to make significant investments in some of these
classics, he named his daughter Maxima, after the Roman, not
the Nissan, and once declared at an anti-Google Plus all-hands
meeting, Carthago delenda est. (This was Cato the Elders call
to destroy Carthage, which posed a threat to Romes active user
base.) Zuckerberg doesnt wear a toga, unfortunately, but like any
icon, he has a signature lookgrey T-shirt, jeans, and sneakers.
He joins the interview immediately, projecting sunshine.
This wont be a grind, like his recent emergency meeting with
50 US conservatives, convincing them that his army of overachiev-
ing twentysomethings isnt totally biased in what it promotes
on the news feed. Our subject today is The Future. In par-
ticular, that of Oculus, the maker of virtual reality goggles and
software, which Zuckerberg bought in 2014.
The interview takes place in a fishbowl-like room in the
middle of the middle of the worlds largest room. Theres an
L-shaped grey midcentury-modern couch, a square coffee
table, two enormous black flat-panel screens. Zuckerberg
has light green eyes that fix on an interviewer like security
cameras. You cant avoid them. You cant figure out exactly
whats on the other side of them, either.
In one way or another, he says, hes thought about the ren-
dering of reality for decades. Its something that Ive dreamed
about since I was a kid, he says. I remember in middle school
I would just sit in my math class with my notebook and write
code. I didnt even have a computer in middle school. Id just,
like, go home and write it. And I sketched out how I thought
that eventually the operating system and the experience should
be 3D, and basically more of a VR thing. Zuckerberg is 32 and
was in middle school in about 1995, a few years after Neal
Stephenson outlined his dark vision for the metaverse, a
computer-generated alternate reality, in his novel Snow Crash.
About 20 years later, Zuckerberg offered the founders of
Oculus $2 billion to join him. That was hard to turn down. First
of all, it was $2 billion. More important, it implied the long-term
backing of Zuckerberg, who controls Facebook with a special
class of shares. There are other shareholders, many of them,
but they dont have the same rights or power over the cash flow,
which amounted to about $1.8 billion in the first quarter of 2016.
Oculus is Latin for eye, and the Oculus Rift, which went on
sale earlier this year and lists for $599, is an incredible device.
Strapped to the head, it offers 360 degrees of vision and sound,
longer-term things where you actually dont know what the that. Samsung has factories,
time horizon is. I dont know who said this first, but its not too, and they employ almost
hard to predict what the world will be like in 20 years. The hard 500,000. Facebook now has
thing is actually predicting or figuring out how to get there. about 13,000 workers. The Oculus
A decade ago, people online mostly shared text. Then we division had about 400 the last time
all got good cameras that were attached to our phones, and it Facebook announced the number.
got a bit richer, Zuckerberg says. And now were at the begin- The company wont say why, but
ning of thiswe call it the golden age of online video, and thats it no longer announces the number.
just richer. Photos are richer than text; video, much richer than It may be trying to build something
photos. But thats not the end, right? I mean, its like this indef- bigger than anyone thinks, and even if
inite continuum of getting closer and closer to being able to youre a benign autocrat, as Zuckerberg
capture what a persons natural experience and thought is, and essentially is at Facebook, sharehold-
just being able to immediately capture that and design it however ers get skittish when you start getting
you want and share it with whomever you want. into the land war that is hardware.
The spread of video has taken thrilling and sometimes John Carmack, Oculuss chief technol-
shocking turns, and VR will likely build on that in ways we ogy officer, says hes well aware of what
dont yet understand: Imagine Facebook Live at a riot, but theyre up against: I had an aerospace
in fully immersive form. Talking about the future, even company for 10 years. I understand the
Zuckerberg can get stumped and slide into the mystical. Some cussedness of physical things.
of the problems dont even have names yet. VR, at true fidelity,
entails creating another reality, the presence and automation The hardware war will be waged on the
of everything that exists. Then there are the deep problems grounds of the old Facebook headquar-
of connecting to the brain, which leads to telepathy, some- ters, across the way from the new digs. When employees want
thing he isnt opposed to discussing. I to go to the older part, they hop on brand-new blue bikes and
think you getI mean, theres something pedal through a tunnel. Offices surround an alley that looks like
thats justthats deeper, that I dont Disneylands Main Street. Theres a coffee shop, a burrito joint,
even think we scientifically understand and an arcade, among other shops, all free to employees. Next
about just how you actually experience to a candy store theres a printmaking shop, where employ-
the world, he says. I think theres ees make beautiful posters with team-building slogans that get
outside, and theres different fidelities put up on the few walls in the office. (Carthago delenda est, for
of capturing that. And then theres the instance.) Only an ascetic misanthrope wouldnt want to work
human experience of it, which I think at Facebook. Its usually sunny, too. 51
isI mean, we dont even have enough At the end of this snack food alle, in a repurposed warren
of a scientific understanding to even of offices, Oculus is spreading its messy-reality tentacles over
haveI think I dont, at least, have the expanding rows of desks. The rooms are tangled, forbidding, a
vocabulary to even fully describe this. jumble suggesting workers too busy to tidy up. Surfaces are piled
Apart from cracking the workings of with headsets, lenses, knots of wire, chips, boxes. There are oscil-
the mindpretty cool!Oculus will give loscopes, mass spectrometers, power supplies, soldering irons,
Zuckerberg the chance to actually make naked circuit boards with chips on them and USB cables sticking
an object, as opposed to the intangible out, isolated testing platforms on special wide legs that damp
millions of lines of code that constitute vibration, and giant microscopes. On one table, three cameras
Facebook. That code is an achieve- focus on a tiny sphere balanced on a needle. On another, a
ment, but a physical object that people vacuum pump leads to a chamber thats like a pressure cooker.
love might be talked about a generation The Rift uses two lenses, and these are everywhere, balanced
later. People hate throwing things away, on little stands in front of testing equipment.
because they remember how they loved Here in this gadget maze are the offices of Palmer Luckey
them. Things get tied up with ones youth and Nate Mitchell. Luckey, now 23, has been the boy-inventor
and years later get found in an attic and face of Oculus since it first blew the media hive mind in 2012.
caressed, or maybe traded on EBay. But Facebook would like to rewrite this founding story and
Theres a less romantic reason for make it less boy-in-a-garage and more nerd-supergroup, so its
getting into the hardware business, made him available only in a group interview, and not for photo-
too: Facebook wants to own VR the graphs. Luckey betrays no anxiety about such revisions. Sitting in
way Apple and Google own mobile. That Mitchells officewhich has its own name, Nothing to Announce
means taking control of the technology, at this TimeLuckey wears a Hawaiian shirt, cargo shorts, and
from the software to the hardware. sandals. He has all the poise and confidence one would expect
But making things at a mass scale is from a home-schooled millennial with an awesome name, on
ruthless and brutal in a way that coding whom everyone wants to hang the invention of virtual reality.
isnt. Getting a billion or more pairs of Mitchell, 29, affable, put-together, and of the super-positive
goggles into peoples hands will be an variety, wears a grey hoodie. The vice president for product,
immense undertaking. Apple makes hes been working with Luckey since the beginning. Mitchell
things, but its 110,000 or so workers spends most of his days figuring out how to improve the technical
dont put them together. Hundreds of aspects of the Rift, while Luckey woos developers, who are also
thousands more, at places like contract being asked to build games for rival headsets. HTCs Vive
manufacturer Foxconn Technology, do allows greater range of motion in a room than the Rift, and
hand controllers are already In April he went to his alma mater to
available. Sonys PlayStation VR, inaugurate the construction of a com-
launching later this year, will try to puter science centre named for him
turn the audience for existing video after he pledged $31 million. He stood
games, such as Resident Evil, into under a tent with a senator, the gov-
customers. Magic Leap, an ostenta- ernor, and Oculus executive Michael
tiously secretive startup in Florida, Antonov, also a former student. They
wont explain exactly what its build- all put on VR goggles and pretended
ing, saying only that its working on aug- to break ground. (With Antonov, Iribe
mented reality, or AR. A sort of partway founded Scaleform in 2004, which sold
VR, AR involves digital images that software tools to video game produc-
appear to interact with the real world. ers. It was bought by Autodesk in 2011
Magic Leap has already signed deals for $36 million.)
with movie studios, including Lucasfilm, As Iribe remembers it, a friend called
which makes Star Wars, and attracted him from a product show in 2012 and
gobs of investor cash$1.4 billion and told him, You need to go meet Palmer.
counting. And, of course, there are He has this really cool prototype, and I
the simple, no-goggles-required smart- think VR is, like, finally ready to work,
phone AR games, such as the suddenly maybe. So Iribe brought a group
ubiquitous Pokmon Go. together at the STK steakhouse in Los
Asked if hes scared Oculus will be Angeles, including Mitchell and others
beat, Luckey answers, Im never scared. I know too much. Iribe had worked with. At the dinner, he says, Palmer walks
He goes on: Some companies are figuring out their long-term in with his shorts and flip-flops and Atari T-shirt. Id spoken
vision as they go in terms of where is this technology going to to him on the phone, but I didnt know how young he was.
be in 10, 20, 30 years. But for a lot of the people here, weve all Luckey was 19.
read science fiction. We all know what virtual reality is in sci-fi. Iribe pitched turning Oculus, which had been a message
Even though the product we have today is not the one that we board-inspired Kickstarter project to help people build their
want to have 10 or 20 years from now, everyone wants to get own VR headsets, into a company that could sell a fully designed
there. The goal is clear: Its to make VR technology thats as real headset direct to consumers. If this was the dawn of a new com-
as real life with none of the limitations. puting age, here was Steve Jobs telling Steve Wozniak that the
The science fiction hes referring to is not only Snow Crash, Apple computer should be for regular folks, not just engineers.
52 but also Ready Player One, by Ernest Cline, which imagines a But Luckey already had another job offer. I was consider-
Facebook-like Oasis, where all social networking happens in ing a lot of different options, he says. We met, and I talked
VR. Cline talks with the Oculus people frequently. New employ- with Brendan and his friends. He really helped convince me.
ees are issued a copy of the book. Says Mitchell: I do remember you said there was this one job
offer, and you said, Think about this salary. Im going to walk
Mitchell and Luckey were brought together by Oculus Chief away from that. Someone was like, Palmer, if you start your
Executive Officer Brendan Iribe, whose office, named Inception, own company, you can pick your own salary.
is just down from Mitchells. Above the desk and couches and Iribe: The big pitch to Palmer was, Look, we have done
armchairs is an odd steampunk-style bust by Jeremy Mayer, an this before, and were all still working together. Well do a
artist in Oakland, California. Made entirely of parts from Oliver partnership, the four of us. Well get equal share. Ill be the
manual typewriters, the figure is dubbed Papa Oliver. Hes a CEO, and well put the company and the product together,
nod to the past but also a wink at a bionic future, when we may build a team, raise the moneythe company was almost
live in haptic suits that sense and translate every movement entirely funded by Iribe, his family,
and reflect them in our avatars, ocular implants show informa- Antonov, and Mitchell, in addition to

FROM LEFT: PHOTOGRAPH BY EMILY SHUR FOR BLOOMBERG BUSINESSWEEK; COURTESY OCULUS (2)
tion on our retinas, and so on through the visions of Cline and the Kickstarter moneyand youll be
others. Iribe bought one for himself and one for Zuckerberg. the founder and evangelist, and you
Iribe, 36, has dark turned-up hair and an easy, confident can go out and be spokesman. You
manner; his mother says he never had trouble walking right have this incredible story, developing
up to the counter at the computer store when he was little, and this in your garage for years.
sometimes right past it to the backroom. He has many roles, but Luckey, remembering it all, laughs.
the main one is making sure the final product Oculus is build- I wasnt convinced for a while, he says.
ing today is elegant, intuitive, and comfortableand doesnt It took a few weeks. It was pretty clear
make people throw up. Nausea is the Um, sir, there may be a that Brendan was the right guy to work
problem problem of VR. with. I never wanted to be CEO. Thats
He thinks bigger thoughts, too, about where VR might be just not my skill set. Some people can
years from now. He wonders about things like what would be that founder-CEO. I knew from the
happen if Oculus one-upped Google Earth and mapped the very start I never wanted to be a CEO.
whole world in 3D, or what it might take to get eye tracking Its not my type of role.
right. I sleep on and offa couple hoursand then wake up
and think about it, and then go back to sleep and think about At Sanzaru Games, they joke a lot
it more, he says. about getting the bucket ready.
Iribe grew up in Maryland and spent a year at the University Sanzaru makes one of the 70 games
of Maryland before leaving to work in software development. and experiences Oculus has seeded,
hoping theyll come up with a winner. The bucket is for vomit. could raise enough money to get
Tin Guerrero, Sanzarus creative director, is working on a serious. Five days later he got a text
sports game, and his team uses the bucket to answer ques- telling him the company had been
tions like, What will happen if we have the user running acquired for $2 billion. I thought,
down a field with a football? Theres a guy named Flemming Well, the trains leaving the station,
Wahl who gets sick easily. When Guerrero wants to know if Abrash says. He met Zuckerberg and
a feature works, he has Wahl test it. If he doesnt get sick, it grilled him about whether VR was a
works. Wahl isnt some kind of weaklinghis hobby is racing serious part of Facebooks strategic
dragon boatsbut for some reason hes sensitive to the ves- plan, then he hopped on.
tibular distortions of VR.
Michael Abrash, chief scientist at Oculus, spends a lot of Carmack is at a Microsoft event the
his time studying perception. For Abrash, the great dress fight night before E3, the annual gaming
of 2015where the world couldnt agree on whether a dress conference in Los Angeles. VR is such
was blue and black or white and goldwasnt a time-wasting a new, open field that competitors are
meme, but a fundamental question about what the brain pro- more collaborative than they might
cesses and why. For Abrash, Oculus cant stop at games and be otherwise, and Carmack is at E3 to
gimmicky immersive experiences. Its supposed to be as good introduce the VR version of Microsofts
as reality. Its supposed to be reality. Minecraft. The game runs on the Gear
When you wake up in the morning, you dont say, Ah, reality, VR, a stripped-down $99 set of goggles
what an interesting platform, Abrash says, lifting his arms to that holds a Samsung smartphone
show off the slice of life that is this Facebook conference room. inside. (The gear is a Samsung-Oculus
You dont think, Whats the killer app? You think, Anything is collaboration based largely on Carmacks work.) VR on mobile
possible. He motions to his half-rimmed glasses and his phone. phones is the technology Carmack thinks will spread first and
Theyre examples of ways we already augment our perception fastest. The phone, he says, is the golden path to how we
of the world, he says. But before VR, we havent ever had it so get to a billion users.
tightly coupled to our perceptual system and our environment. Carmack, 45, has spiky blonde hair and small rimless rect-
The problem for a research team benchmarking against angular glasses. He answers questions with precise, unusu-
actual reality is that Oculus falls short in so many ways. The ally inventive language. He joined Oculus in the early
way lenses are designed now, field of view is 90 degrees, not days, after meeting Luckey through a message board
the 110 degrees your eyes have. And theres no way to adjust devoted to VR. He describes Luckeys first prototype as
depth perception so you can focus on a strand of hair and then a warpy, distorted mess. Carmack worked with Luckey
something in the distance without highly precise eye tracking. to refine it and brought it to E3 in 2012. This little shoe 53
The only way to figure that out is to build it, Abrash says. box that Palmer had taped together with two plastic lenses and
This is only a perceptual psychology problem. The key is that a surplus screen was better than these super high-end
what you experience is constructed in your brain. displays that cost a hundred times as much, he says.
Tracking eyes, for example, isnt as simple as tracking pupils But this was the thing that made people go Whoa.
which change size and may not be symmetric. The eyes wiggle They saw it. They felt it.
and the iris travels during each blink. If you took a video of your Minecraft, says Carmack, is the biggest game
eye and watched it in slow motion, it would be very disturbing, in existence. He spent months persuading Markus
Abrash says. Eventually, Oculus will need to track mouth move- Persson, its inventor, to work with him, and then Microsoft,
ment and hand movement, which are potentially even harder, after it bought Minecraft, to let him turn it into a VR game.
but necessary for people to hang out and have conversations And then Facebook bought Oculus. I was a big backer of the
in some VR chat app of the future. Facebook acquisition, he says, explaining that he understood
Oculus early on committed 20 per cent of its budget and enormous resources would be required for true VR to come
hiring to the research division, and Abrash spends most of his to fruition. He was so all-in, he even got a Facebook account.
time trying to find people whove actually studied the things the He says he has no one reporting to him, which frees him
company is trying to solve. In fields such as nanofabrication, to study problems like sensor fusion, the process of getting
nanolithography, and waveguide technology, he says there are different locating technologies to work together. Carmack ran
only a few people in the world to ask. Finding them has been Armadillo, an aerospace company he founded, for about a
complicated by how completely VR stalled after its failure in the decade, and hes applying some of the same positioning tech-
90s. There was nowhere for a specialist in VR to continue to nology to VR. Sometimes you have an opportunity to build
grow. I talked to one of those people to see if he wanted to work something from the future, before theres a top-100 list for the
with usit turns out hes a doctor now, says Abrash. Things genre, he says. I am more excited about this than anything
just imploded so completely that people walked away from it. that has come before. Like Abrash, he met with Zuckerberg
In the early 90s, Abrash met Oculus CTO Carmack on an before joining Facebook. He wanted to gauge Zuckerbergs
online bulletin board for 3D graphics. They got together and commitment and came away convinced.
built Quake, a hugely popular video game, then went their In a way, it all hangs on Zuckerberg, who tracks his per-
separate ways, Carmack to ID Software and Abrash to Valve. sonal and professional goals in an almost aggressively pedan-
About 15 years later, Carmack introduced him to the Oculus tic manner. He counts miles for a year of running and logs
team, before Facebook bought it. Abrash tried a demo where books for a year of reading. Asked at the interview in his office
he looked over the edge of a tall building and felt his knees if hes ready for the long term, he leans in, looks around the
lock up. Thats when he knew the future described in his room, and fairly yells, I dont think weve met before! Then
favourite sci-fi novels was possible. he seamlessly slides into, Were a very mission-focused and
He quit his job, anticipating a long vacation before Oculus long-term-oriented company. <BW>
54

PHOTOGRAPH ILLUSTRATION BY CREDIT TK


uba has only one 18-hole golf course: the sought opportunities in Cuba, Trump said in an e-mailed
government-run Varadero Golf Club, about statement. While we are not sure whether Cuba represents
two hours east of Havana. Built on the 1930s an opportunity for us, it is important for us to understand the
estate of chemicals magnate Irne du Pont, dynamics of the markets that our competitors are exploring.
it was refurbished in the 1990s when the gov- So which was it: a little birding? Keeping an eye on the
ernment turned to tourism to bolster its economy after the competition? Maybe neither. According to Antonio Zamora,
fall of the Soviet Union. Du Ponts former residence, Xanad a well-known Cuban-American lawyer, who says hes advised
Mansion, serves as the clubhouse. On the third floor, a wood- the Trump Organization on Cuba for about a decade, he and
and-marble bar offers sweeping views of the Florida Straits. Russo visited a prospective golf site east of Havana in an area
The course, expanded by Canadian architect Les Furber, called Bello Monte several years ago.
is largely flat and littered with palm trees, and the greens fee Based in Miami, Zamora took part in the 1961 Bay of Pigs
runs $70. One reviewer described it as inoffensive golf at its invasion but is now an outspoken critic of the US sanctions. An
finest. Yet lining up a putt on the 8th or 18th holes, both of embargo that has been in place by a world power like the United
which are right on the azure water, even a duffer cant miss States for 50 years and has not accomplished anything substan-
Cubas potential. With fertile soil, plentiful green coastline, tial is a disgrace, Zamora writes in his 2013 book, What I Learned
and topography that spans plains, rolling hills, and rugged About Cuba By Going To Cuba. This is not what great powers do.
mountains, the island is a golf course architects Shangri-La. He advises US investors throughout Latin America. Hes circu-
On an afternoon late last year, the golfers teeing off included lated conceptual drawings of a Trump tower in Havana beside
a group of US executives from the Trump Organization, who refurbished versions of the Hotel Neptuno-Triton, a dilapidated
have the enviable job of flying around the world to identify golf- pair of 1970s buildings in the citys business district, according
related opportunities. The company operates 18 courses in four to a person who saw them. (Zamora denies this.)
countries, including Scotland and the United Arab Emirates. Zamora does say that he discussed with the Trump
It would like to add Cuba. Asked on CNN in March if hed be Organization the possibility of teaming up with a foreign
interested in opening a hotel there, Donald Trump said yes: company to give Trump a minority position in a venture. He
I would, I wouldat the right time, when were allowed to do says the deal failed to materialise. Zamora dismisses any legal
it. Right now, were not. On 26 July he told Miamis CBS affili- concerns about this, saying hes been to Cuba dozens of times
ate, WFOR-TV, that Cuba would be a good opportunity [but] for conferences, and that the US Department of the Treasury
I think the timing is not right. doesnt bother with these kinds of trips. Its a nonissue, he says.
That, however, hasnt stopped some of his closest aides from Farhad Alavi, managing partner of Akrivis Law Group in
travelling to Cuba for years and scouting potential sites and Washington and an adviser to companies on US sanctions, says
investments. The US trade embargo, first established in 1962, that, before 2015, exploring most potential deals in Cuba was 55
prohibits US citizens from travelling to the island. But over the not even in the realm of what Treasury might have licensed.
years, the US has carved out allowances for family visits, jour- He adds that prior to 2015, a fact-finding trip by a US person
nalism, and other social causes. Most commercial activity is for a business activity, like building a golf course or hotel, was
still forbidden, though, with a few exceptions, such as selling prohibited. Its not under one of the categories of permissible
medical supplies or food. Golf isnt on that list. travel to Cuba.
Trump Organization executives and advisers travelled to In January 2015, the Treasury Department broadened an
Havana in late 2012 or early 2013, according to two people famil- exception for professional research. Thats viewed by attor-
iar with the discussions that took place in Cuba and who spoke neys to encompass all sorts of potential investment activity
on condition of anonymity. Among the companys more impor- short of signing deals. To finalise an investment in Cuba
(1); GETTY (2); REUTERS (1); COURTESY TRUMP INTERNATIONAL GOLF CLUB (1)

tant visitors to Cuba have been Larry Glick, Trumps executive requires a specific licence from Treasurys Office of Foreign
vice president for strategic development, who oversees golf, Assets Control (OFAC). Starwood Hotels & Resorts and Marriott
and Edward Russo, Trumps environmental consultant for golf. each announced in March theyd received authorisation. (A
On later trips, they were joined by Jason Greenblatt, the Trump Treasury spokeswoman says it is agency policy not to confirm
Organizations chief legal officer, and Ron Lieberman, another or deny whether specific licences have been issued.) Russo says
Trump golf executive. Glick, Greenblatt, and Lieberman didnt the Trump Organization hasnt secured one.
respond to requests for interviews. Melissa Nathan, a spokes- Professional research makes it easier for companies to
woman for the Trump Organization, declined to answer a list explore business opportunities in Cuba, but it may not put
of detailed questions. the Trump Organization in the clear. Golf could be seen as
In a series of telephone interviews, Russo confirmed hes promoting tourism, which remains illegal for US companies.
travelled to Cuba about a dozen times since 2011. Although (President Barack Obama cant change thatthe tourism
hes spearheading the companys Cuban golf efforts, accord- ban cannot be repealed without an act of Congress.) If the
ing to three people familiar with his role, Russo says these Treasury Department believed that a new golf course in Cuba
trips havent been on behalf of the Trump Organization. He were intended to attract tourists from outside Cuba, then US
CREDITALAMY

says hes taken at least one with Glick to go bird-watching and persons who meet in Cuba to develop the golf course could
TK

check out some habitatsactivities that could conceivably be charged with promoting tourism in Cuba, says Richard
PHOTOS:

qualify for exemptions to the travel ban. Matheny, chair of the national security and foreign trade regu-
BY 731;BY

Despite saying his trips with Trump executives were unre- lation practice group at Goodwin Procter in Washington. This
ILLUSTRATION

lated to the Trump Organization, Russo referred questions is unlawful under the current sanctions.
PHOTO ILLUSTRATION

about those trips to Eric Trump, the 32-year-old son of the


Republican presidential nominee and the companys execu- Golf s history in Cuba is tinged with the absurd. In the 1950s
PHOTOGRAPH

tive vice president for development and acquisitions, includ- the country staged tournaments that werent on the offi-
ing golf. In the last 12 months, many major competitors have cial PGA Tour but still attracted top players. In 1958 famed
Guevara (left) and Castro
(third from right) get in
a roundand a photo op
in the early 1960s

mobster Meyer Lanskywhod been deported from the US a PayPal, and Western Union, are gradually entering Cuba, but
decade earlier and was running a number of successful casinos they must still carefully navigate the embargo. In late June,
in Cubaset out to build the greatest hotel Havana had ever Starwood began managing a refurbished hotel in Havanas
seen and further showcase the sport. With backing from Frank main business district, the first US-managed hotel in Cuba in
Sinatra, his Monte Carlo de La Habana was to feature a casino, 60 years. At a June event in Manhattan, a Starwood executive
a helicopter landing pad, and several glorious courses. repeatedly referred to the business travellers who would be
Lanskys timing was spectacularly bad. A few weeks after attracted by the property, apparently mindful of the perils of
construction started, Fidel Castro began his final rebel offen- promoting tourism.
sive against Cubas president, General Fulgencio Batista. On The repercussions of breaking the embargo are real.
New Years Eve, Batista fled to the Dominican Republic. Castro Violators are still being penalised, even for ventures only
56 rolled into Havana a few days later, and Lansky soon halted remotely connected to Cuba. In February, the Treasury
work. Castro declared golf a game of the idle rich and exploit- Department alleged that two Cayman Islands subsidiaries of
ers of the people and ploughed over almost all the islands the energy-services company Halliburton had been involved
courses. Even so, a series of early 1960s photographs shows in oil drilling off the shore of Angola, as part of a consor-
Castro and his fellow revolutionary Che Guevara hamming it tium in which the Cuban government held a 5 per cent stake.
up with golf clubs. Castro was a baseball player, but Che took Halliburton agreed to pay the US $304,706 to settle the matter.
up golf as a young man and was rumoured to have a 4 hand- For the Trump Organization, theres a further concern: the
icap. Last year a Cuban composer and an American libret- potential conflicts of interest posed by Trumps far-flung business
tist staged an opera in Havana based in part on those photos. empire should he be elected president. In addition to his opera-
These days, Cuban officials actively promote golf develop- tions in the US, Trump operates in Azerbaijan, Brazil, Georgia,
ment. A 200-page brochure published by the government late Israel, Turkey, and several other countries. Federal conflict-
last year, Portfolio of Opportunities for Foreign Investment, fea- of-interest laws do little to prevent presidents from continuing

PHOTO; VARADERO: DAVID ALAN HARVEY/MAGNUM PHOTOS


tures three hoped-for golf developments around the island, to exert influence over their businesseseven as they exercise
including two under contract with British and Chinese devel- powers that could broadly benefit those interests.
opers. The government also reportedly has a deal with Spanish
airline Air Europa to develop a hotel and golf course at Playa Russo, 70, lives in Key West, Florida. He first encountered
El Salado, about 40 kilometres west of Havana. The Trump the Trump Organization in 2002. The former chairman of
Organization has a particular interest in that development, the town planning board in Bedminster, New Jersey, Russo
according to a source familiar with the matter. helped Trump get authorisation for his golf course there.
Although its not clear if Donald Trump is aware of his aides Though he has no formal environmental training, he appears
activities in Cubahe didnt return phone calls for this article before local regulators around the country seeking approval
hes demonstrated a familiarity with the rules for investing for Trump projects.
there. In his March interview with CNN, he said he wouldnt On the phone, hes friendly, a talker, but the first to admit
enter Cuba on the basis that you get a 49 per cent interest, his memorys not the best. I dont remember last night, he
LATINA/AP

because right now you get a 49 per cent interest. The exchange says. He was unsure how many times he and Glick, Trumps
TK

was an apparent reference to Cuban law limiting foreign inves- golf chief, had travelled to Cuba. He says he took Glick on at
BY CREDIT
NUNEZ/PRENSA

tors stakes in Cuban operations to less than 50 per cent. Trump least one trip to Cuba for some bird-watching.
didnt mention the more onerous US regulations limiting invest- He was into it. And thats the thing. Im going to Cuba, Im
ILLUSTRATION

ment in Cuba. He said he likely favoured Obamas efforts to bringing people to Cuba. And I know people from Trump, I know
GOLF GAME: CARLOS

normalise relations with Cuba, but Id want much better deals people outside of Trump. So if somebody from Trump wanted to
than what were making. come with me, I dont think that means they were representing
PHOTOGRAPH

Encouraged by the White Houses loosening of regulations, anything having to do with the Trump Organization. They just
plenty of other US companies, including Airbnb, Google, enjoyed the environment, like you or I would. Russo says that
Russo, Trumps environmental
The Varadero Golf Club consultant, enjoys Havana in a photo
after its redesign posted to Facebook in December

on his travels in Cuba, you cant help but say, Wow, heres a even know my name was on that group, he says.
hotel that could be renovated, or, This is a particular spot that Another board member of the coalition, Dominic Soave, is
would be perfect for this or perfect for that, and I would only a Havana-based business consultant from Canada whos made
hope that someday that the Trump Organization or other inves- introductions for Trump executives in Cuba, according to two
tors could develop something nice over there. people familiar with the matter. Hes also circulated a set of
Asked if hes discussed Cuban opportunities with Donald drawings of Havana with a Trump tower. I really havent been
Trump, Russo says: I dont remember exactly what our con- advising anyone, says Soave. He, Zamora, and two other direc-
versations were. But you would have to realise that talking to tors say their nonprofit has taught sustainable fishing techniques
Donald Trump is, you know, its a very complicated experience. to Cuban fishermen. The group has also promoted the Ernest
He added later that Trump admonished him on Cuba to make Hemingway International Billfishing Tournament in Cuba,
sure that whatever you do is absolutely legal in every way, and helping Americans get licences to take part. 57
at some point, when its legal, Id be interested in it. A second nonprofit, the American-Cuban Golf Association,
Glick, 49, is close to the Trump family and has worked was set up last year by Russos wife, Jennifer Hulse, and lists a
for Trump for nine years. He recently travelled with Eric residence in Key West as its address. The group lists her and
Trump, checking the status of the companys developments her husband as directors. The organisations third director
in Bali, Dubai, Manila, and Aberdeen, Scotland, according to is David Schutzenhofer, who runs the Trump National Golf
pictures posted by the two men on their Twitter accounts. Club in Bedminster. Schutzenhofer did not return calls prior
He sits on the board of Erics foundation. Although he has to publication.
no formal campaign role, hes a fierce advocate for Trumps Asked about the golf nonprofit, Russo first seems confused:
White House run, excoriating Hillary Clinton on social media What is that supposed to do? he asks. Am I listed on that
almost daily. He accompanied both adult Trump sons at the also? He eventually explains that the group was intended to
Republican National Convention during TV interviews. One provide cross-cultural golf instruction: Cubans teaching golf to
person recalled a conversation with Glick after he returned Americans and vice versa. You should know that the organ-
from Cuba during which he described the companys ambi- isation was my idea and had nothing to do with the Trump
tions for golf on the island. Glick didnt respond to requests Organization, Hulse wrote in an e-mail. One of my passions
for comment. in life is golf, and I would like to find a way to bridge the dis-
For his part, Russo gets that even now, pursuing golf in tance between our countries through love of the game.
Cuba is problematic. I would interpret golf as tourism, and A couple of Hulses cultural exchanges may have taken
therefore it cant be done at this time, he says. He maintains place toward the end of last year. Photographs and a video
his dozen or so trips have all been environmentaland for posted to Hulses Facebook page in December show her
birdingwith only the most casual inquiries into golf-related husband and Greenblatt, the Trump chief legal officer, at the
properties. Given the nature of the regulations and OFACs Floridita restaurant in Old Havana, a favourite of Hemingways.
licensing trends, I would be quite surprised if it authorised Another set of pictures, posted a month earlier, shows Russo,
multiple trips to Cuba for nonspecialist, nonexpert, random Glick, Lieberman, and Soave listening to a live performance
bird-watching, says Alavi, the US sanctions adviser. of Hotel California in the lobby of the Parque Central hotel
PHOTOGRAPH ILLUSTRATION BY CREDIT TK

In February 2013, Zamora, the Cuban-American lawyer, set in Old Havana.


up a nonprofit in Miami called the Florida-Cuba Environmental Still another series finds the men playing at the Varadero
Coalition. Its directors include Russo and several advisers for course. One shot shows Russo teeing off, with Glick and
investors in Cuba, including some who have consulted for the Lieberman waiting their turn. Below the pictures of the Trump
Trump Organization. Certain environmental projects quali- executives golfing, one Facebook friend asked: How is the
fied as one of the reasons US citizens could travel to Cuba legally golf course?
in 2013. When hes asked about the nonprofit, Russos memory Hulse replied: Not spectacular but its the only one in Cuba
falters again. I dont think Ive ever been to a meeting. I didnt right now. Plans to build many more in the near future. <BW>
SEE YOURSELF IN SUNNIES USOCS LISA BAIRD
$
$
$
$
$

THE
NOT-CRAZY-PERSON'S
No foil hat
or thermal-image-
cloaking
hoodie required

By Jordan
Robertson
Photograph by
Daniel Scott

TO ONLINE
Etc. Technology

hould you tape over your webcam? Is it OK to use your computers


operating system, or do you have to run Tails? And what the
hell is Tails? Unless youre a high-profile targetand youre
probably notyou can take some simple steps to block hackers.
Etc. asked one of Bloombergs cybersecurity reporters to
outline your options on a scale from sane to, with apologies to the
former National Security Agency contractor, Snowden, who recently
and perhaps understandably took tweezers to his phone.

SANE >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
TRY TWO-FACTOR + PUT A SECURITY CODE ON YOUR ^
CELL PHONE ACCOUNT
AUTHENTICATION + This happened last month
^
~~~~~~~~~~~~~~~~~~~~~~~~~ +
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Two-factor authentication makes it
! to Black Lives Matter
activist DeRay McKesson,
whose Twitter account
^
Factor No. 1 is your
normal password. No. 2 is
+ hard for hackers to hit most people.
But it has a flaw: If hackers call
was hijacked by hackers who used it to
endorse Donald Trump and confess
^
a one-time code thats + your cell phone provider and trick
a representative into changing your
to McKessons almost 400,000 followers
that he wasnt black.
^
texted to you. All major + SIM card number to one in a phone ^
internet-based services + they control, they can capture those
^
authentication codes and lock you
e.g.,Google (google.com/
landing/2step), Twitter + out. Major cell-service providers will
let you add a PIN code or password
^
(support.twitter.com), + to your account, which anyone would ^
60 and Facebook (facebook + need to make changes.
^
.com/help)offer this
feature. Its the most
+ ^
basic step you can take
CLEAR YOUR COOKIES ^
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
to protect yourself.
Browser cookies dont just enable the creepy ads
^
that follow you around the internet; hackers can ^
intercept them, too. Documents from Edward Snowdens ^
The importance of cache showed that the National Security Agency has ^
? two-factor authentication
got Silicon Valleys
even used cookies to identify and track its targets.
^
attention when journalist + Clearing cookies resets this process and forces
Mat Honan, who didnt use the snoops to restart. Look for the option in your ^
technology, was hacked in 2012
and wrote about the experience.
+ browsers settings menu. Go a step further and clear ^
Honans attackers posted racist + your entire browsing history, which will get rid of ^
and homophobic messages from
his Twitter account, took over his + cookies and any stored files.
^
+
Gmail, and commandeered his
iCloud account, deleting everything
^
from his Apple devices.
+
+ BEWARE PUBLIC WI-FI ! SUBSCRIBE TO AN GETTY IMAGES (3). PREVIOUS PAGE, SET DESIGN AND STYLING: HEAVY SETTING

+ ~~~~~~~~~~~~~~~~~~~~~~ ! IDENTITY THEFT


DOWNLOAD AN +
Before youre even online,
your laptop is talking to ! MONITORING SERVICE
AUTHENTICATION APP
~~~~~~~~~~~~~~~~~~~~~~~~ + the Wi-Fi network, and that
dialogue is vulnerable to
! ~~~~~~~~~~~~~~~~~~~~~~~~~~
Google Authenticator (support + attack, says Nico Sell, ! Protection services used
.google.com) bypasses the need
for a code to be texted to you. +
co-founder of encrypted-
message app Wickr. That goes ! to be glorified fraud alerts,
which you can get for free.
The app syncs with Googles
servers and generates a code
+ for encrypted sites, too: Just
because you see https in a
! Now services like AllClear ID
that exists only there and on + web page address bar doesnt ! ($14.95 per month; allclear
your phonenothing is sent that
can be intercepted. Another +
mean youre safe. Yong-Gon
Chon, chief executive officer ! id.com) and LifeLock (from
app, Duo Security (duo.com), is
+ of consulting firm Cyber Risk ! $9.99; lifelock.com) look for
free for consumers and starts Management, says using public your personal info on hacker
at $1 per month for businesses. + Wi-Fi is like your computer ! forums and monitor for false
Facebook and Twitter have
in-app authenticators; Snapchat +
having a one-night standyou
dont know what youre going ! insurance claims filed in
uses Googles and Duos.
+ to walk away with. ! your name.
Save Your Money All kinds of accessories and clothingwallets, Fly Like a
coats, purses, pantspromise to block
Many of the most provocative
radio-frequency identification (RFID) signals. Security Pro
antisurveillance measures have
These products make people feel good, because One expert
little practical use
they prevent hackers from scanning the airwaves packs heat
and snatching the codes associated with drivers licences or passports. But there are limitations to
what a hacker can do with that information. An RFID code alone typically doesnt tell a hacker much;
he would need to associate it with another data set (say, the names of passport holders to whom the The best way to ensure that your luggage isnt tampered
codes correspond) for the keys to be useful. Some types of credit cards can be cloned through the with might be to pack a gun in it, says a computer-security
airwaves, but theres little point in buying a new wardrobe to protect such information. researcher who goes by the name Deviant Ollam. He explains
You also dont need a face mask or invisibility glasses that use infrared to blind surveillance how a quirk in air-travel regulations requires that when you
cameras at night: They do block night-vision cameras from capturing your image, but theyre the fly with a firearm, it must be checked in a bag that no one else
opposite of discreet, replacing your head on film with a ball of white light. People sell hijabs and can access. This differs from regular luggage, which must use
hoodies, too, that they claim block drones thermal-imaging equipment. Intelligence services use a Transportation Security Administration-compliant locks that
range of data points to target drone strikes, however, from cell phone signals to human sources agents can open. Ollam says he declares the gun at check-in
not just heat signatures. and shows it isnt loaded; rarely, he adds, does anyone inspect
it or the other contents of his luggageand when they do,
hes present, which is the point.

>>>>>>>>>>>>>>>>>>>>>>>>>> SNOWDEN
MESSAGE ON AN END-TO-END INVEST IN AN AUDIO JAMMER WEAR SUNGLASSES
ENCRYPTION APP ~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~
These are white-noise machines on Wickrs Sell, who wears
~~~~~~~~~~~~~~~~~~~~~~~~~ steroids, calibrated to project sunglasses for public
Many messaging apps provide end- speechlike garble in appearances, says, There
to-end encryption, so anyone the same spectrum as a are no pictures of my eyes
intercepting traffic (including the persons voice to foil on the internetbut even if
apps maker) sees or hears only eavesdropping devices. one slips, one picture of my
gibberish. Try WhatsApp (whatsapp The Rabbler Noise eyes is better than 1,000.
.com), Signal (whispersystems Generator ($365; brick Sell wants to give profiling
.org), or Wickr (wickr.com). housesecurity.com) is a algorithms as little data as
WhatsApp and Signal can be compelled good choice. possible; she says theres
by law enforcement to produce a lot of it in the distance
information about whos talking to
whom. Wickr cant; it runs on a type ---------------- between our eyes.

of network that prevents the company 61


from keeping those records. GO ALL CASH //////////////
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Bank and credit card
statements provide a vivid =
TAPE OVER YOUR WEBCAM * record of spending and travel = BUY A BUG SCANNER
habits; retailers send price,
~~~~~~~~~~~~~~~~~~~~~~~~~~~ * location, and time information
= ~~~~~~~~~~~~~~~~~~~~~
In June, Mark Zuckerberg
posted a photo of himself
* to financial institutions. The = Bug scanners seem like
something out of a spy
at his desk on Facebook in * good news is debit and credit = movie, but with surveillance
equipment getting tinier
celebration of Instagrams * transactions are processed = and tinierfitting into car
so quickly that stores dont
reaching 500 million active * share more than they have
= keys and electrical outlets,
Snowden saysreal security
monthly users. Later, someone
pointed out on Twitter that
* to. They jealously guard the = pros use them. If youre
concerned that your home,
Zucks MacBook had tape over * more granular information = foreign hotel room, or office
its camera and mic jack. * they collectspecifically, the = is being monitored, check
out the pen-style radio-
products you buyin the hope
Security experts have long * of monetising it someday. So
= frequency bug detector
urged potential targets to do
this to prevent adversaries * at some point in the future, = from KJB Security Products
($245; limited quantities at
from secretly recording every * those statements will be even = walmart.com).
more vivid.
move and sound. There arent *
many known cases of this,
DISMANTLE YOUR SMARTPHONE
but GQ reported that young ##################
women have been filmed naked or ~~~~~~~~~~~~~~~~~~~~~~~~~
In his Vice News interview in
having sex, and then extorted. RUN TAILS May, Snowden showed how to make
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ a smartphone go black using
You can boot up Tails, a free, open tweezers to pluck out cameras
source operating system (tails.boum and mics. His decision was not
.org), on a PC or a Mac. It routes unreasonable, considering his
browser and e-mail communication via predicament, but it might be more
the Tor network, which anonymises aggressive than you need to be.
it to defend against traffic analysis. Still, going full-Snowden would be
If a program tries to connect to the a great conversation starter, one
internet directly, and not through you could be confident no one else
Tor, its blocked. would listen in on.
Etc. Fashion

editor
p hoto
eek
sw
es

Ad
IIlesteva Leonard II White/Havana

am
in
us

La
gB

Dior Homme Black Tie 195/S


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om

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kins

l technology mana
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$290; illesteva.com

Car

ger
Back Atcha
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r
i to
Yves Saint Laurent SL51 Slim 004

ed
py
Marcus, co

Ray-Ban RB3447N 001/30


$400; Saint Laurent SoHo, 80 Greene St., New York

Wendy

$175; sunglasshut.com

PHOTOGRAPHS BY RYAN DUFFIN FOR BLOOMBERG BUSINESSWEEK


writer
tt ,

e
Be nn
Drake

Outfit credits, top left: Stella McCartney top, $680; stellamccartney.com. Top right: Bonobos shirt, $85; bonobos.com. Bottom left: Gitman Vintage shirt, $180;
gitmanvintage.com. J.Crew jacket, $228; jcrew.com. Bottom right: Rag & Bone dress, $350; rag-bone.com. Jennifer Fisher earrings, $235; jenniferfisherjewelry.com
Etc.

Cr
st
i na

i
Li n
d

bl
ad,
David

e
ditor
Barton Perreira Justice

Purc

Oxydo OX Punto Alto


e l l,
co
ye

$295; select Solstice eyewear boutiques


p
dito
r
$520; barneys.com

63
Eight mirrored sunglasses that will reflect well on you
Market editor: Shibon Kennedy
Mykita + Maison Margiela MMTransfer001

Ste
ph
an
ie
T
ra
n,p
ho
to ed
ito

Givenchy GV 7017/S
r

$395; select Solstice eyewear boutiques


$899; mykita.com
STYLIST: SHIBON KENNEDY; HAIR AND MAKEUP: REBECCA GARCIA

ctor
t dire
, ar
ah
Pr

jc
Ne

Outfit credits, top left: J.Crew Wallace & Barnes shirt, $118; jcrew.com. Top right: Altuzarra dress, $2,150; neimanmarcus.com. Eddie Borgo earrings, $85; eddieborgo.com.
Bottom left: Tome dress, $1,350; tomenyc.com. Bottom right: Hilfiger Edition shirt, $179; tommy.com
Etc. How Did I Get Here?

LISA BAIRD Chief marketing officer, US Olympic Committee

Education
As a kid, I played tonnes
I was born in the of sports: field hockey, lacrosse,
Caribbean, then we volleyball. I tried out for teams
moved to Venezuela,
then we came to
Manhasset High School, at Penn State and was promptly
Manhasset, New York,
New York. We travelled class of 1979 cut. For good reasonthey
all over because
Pennsylvania State
were national champions.
my father worked University, class of 1982,
In Aruba, 1968
for Exxon. MBA 1984

In the first stage of my career, Work


I went the classic marketing path. Experience

nd. 3. The journey of the athletes is more than the games, and you need to tell that well if you want to engage people.
Procter & Gamble wanted me to
move to Cincinnati, but I had just met
198490
my now-husband, and we decided Brand assistant, director
64 to stay East. It became more of brand management,
Procter & Gamble
of a cow path than a career path.
1990
Marketing director, On vacation with her family
Johnson & Johnson in Connecticut, 2014

199092
With the Marketing director, E-GM was a startup internal business
Olympic torch in Bristol-Myers Squibb
Vancouver, 2010 unit to begin the process of doing
199293 business on the internet. The auto
Category director, industry was fascinating. You deal with
Warner Lambert
capacity, distributor issues, raw
199399 materials. In marketing, I got to work
Brand manager, with every division.
Pontiac Grand Am,
Being at IBM was enormously intellectually marketing director,
challenging. We were working with Nobel E-GM, General Motors You can argue with a lot
laureates and transitioning IBM into the
world of e-business. There were a number of 19992005 of things about the NFL, but
Vice president for
transitional moments. Remember Y2K? advertising, senior VP
you cant argue with their
for worldwide marketing success as a business.
communications, IBM
COURTESY SUBJECT (5). GETTY IMAGES (1). LETTERING BY BILL REBHOLZ

I had no idea how 2008:


hard it was going 200507 Took a year off
SVP for marketing
to be [after the and consumer
to spend time with
her family
recession]. We lost products, NFL At the USOC
at least 14 domestic Media Summit
2009 in Los Angeles,
sponsors. The key 2016
Present
was putting the CMO, USOC
focus back on the
athletes and
building up Team With snowboarder
USA as a brand. Sage Kotsenburg in Life Lessons
Sochi, 2014
u
ro

g
1. Youre always coming to the table trying to convince or compel someone. 2. Confict and debate happen, but you can always find that common
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