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LOCAL STORE MARKETING PROGRAM INFORMATION SHEET

Store: AREA 1 STORES Covered Month of LSM Budget:


CENTRO, SM NAGA, PILI, MAGS FEBRUARY 2017
AND BIGGS BARLIN

Target Store SALES for the LSM Budget: P 101,034.84


month:
Centro 3,167,507.92
234,181.00
Sm Naga 2,394,874.66
184,567.00
Mags 1, 731,534.55
125,190.00
Pili 1,969,557.89 123,021.00
Barlin 840,000.00 30,000.00

YTD Store Sales (as of ______________):

YTD Total LSM Expenses (as of _________ ___):

Proposed Titles of LSM Program:


Red string of fate
Objectives:

To intensify monthly gimmick and brand awareness as well


To increase sales and transaction by 10% vs Last Year

Target Implementation Date: February 13, 14, 15, 2017

Collaterals/ Materials needed (please attach a Graphics Request Form):


1. Sintra Board with Stand and layout as well ( Hugot Board )

Prepared by(LSMM): Acknowledge by(RM):

Noted by(AM): Endorsed by(AMS):

Please accomplish in 2 copies: 1 copy (store/SMAC); 1 copy (MK/Marketing)


PAYOUT ANALYSIS
COMPONENT AMOUNT

Projected Sales ( current ) P 696,959.00

Projected Sales ( with LSM 10% increase) P 766,654.90

Incremental Sales P 69,695.90

Flow thru Profit (30.0%) - (Incremental


P 20,908.77
Sales x 30%)

Incremental Cost of LSM P 18,750.00

Incremental Profit P 50,945.90

ROI ( Return on Investment )


271.71 %
(Incremental Profit/ Incremental Cost x
100)

BREAKEVEN ANALYSIS
COMPONENT AMOUNT

Projected Sales (current ) P 696,959.00

Incremental Sales P 69,695.90

Incremental Cost of LSM P 18,750.00

Flow thru Profit P 20,908.77

Break-even Sales
89.67
(Incremental Cost/ Flow-thru Profit %)

Risk % - (Break-even sales/ Incremental


777.24
Sales)
PROMO/CAMPAIGN BRIEF

I. CAMPAIGN TITLE:

II. CAMPAIGN OBJECTIVE:

To intensify monthly gimmick and brand awareness


To increase sales and transaction by 10% vs Last Year

III. CAMPAIGN EXECUTION DATE : February 14, 2016

IV. PARTICIPATING OUTLETS : Biggs Centro, Biggs Sm Naga, Biggs Magsaysay,

Biggs Pili and Biggs Barlin

V. CAMPAIGN DESCRIPTION(MECHANICS):

For every P 300.00 food purchase with Valentine Meal Combo

customer entitled to get a String Infinity Bracelet and also you may

post your message in our


HUGOT BOARD
Promo is valid for Biggs SM Naga, Biggs Magsaysay, Biggs Centro,

Biggs Pili and Biggs Barlin


Promo runs February 14, 2015 only.
Promo is valid for dine in and take out only
Promo is not valid in conjunction with other promos, discounts and

signing privileges.

---------------------------------------------------------------------------------------------------------------
-----------------------------------
FOR MARKETING USE
APPROVED DISAPPROVED
WITH REVISION

Date Evaluated: ___________________________________ Evaluated by: ____________________________________